Fruit Buddi!
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This document appears to be notes from a summer fellows program discussing ways to promote healthy eating among children. It includes a list of summer fellows, discussions of factors influencing children's food choices, brainstorming ideas to help kids make healthy decisions in grocery stores, and next steps/acknowledgements. Key ideas discussed are how to use kids' curiosity, participation, independence and short attention spans to guide them towards healthier options in stores through approaches like store navigation, rewards, product placement, and interactive shopping experiences.
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Fruit Buddi!
- 1. Brandon Rivera-Melo Daniel Handler James Kubik Phoebe Sexton Taylor Reynolds Summer Fellows, August 2011
- 2. Who are we? Summer Fellows, August 2011
- 3. Summer Fellows, September 2011
- 4. 19.6% Summer Fellows, August 2011
- 5. 28.0% Summer Fellows, August 2011
- 6. Summer Fellows, September 2011
- 7. Summer Fellows, September 2011
- 8. Summer Fellows, August 2011
- 9. KRISTIN PROBLEM WHY Summer Fellows, August 2011
- 10. Summer Fellows, August 2011
- 11. Summer Fellows, August 2011
- 12. Summer Fellows, August 2011
- 13. Price Taste Education Why do kids prefer to buy chips? Price Education Taste Store Environment Store Environment
- 14. Summer Fellows, August 2011
- 15. Summer Fellows, August 2011
- 16. Summer Fellows, August 2011
- 17. Grocery Store vs. Convenience Store Summer Fellows, August 2011
- 18. How can we Convenience get kids to eat less junk Store food? Summer Fellows, August 2011
- 19. How can we get Grocery kids to eat more healthy Store food? Summer Fellows, August 2011
- 20. “The younger the better” -Cassandra Washington, Gale Summer Fellows, August 2011
- 21. Insights
- 23. Participation
- 25. Independence
- 27. Curiosity
- 30. Eye-Level
- 32. Choices
- 34. Hands-on
- 36. “The younger the better”
- 40. Co-Influence
- 42. Energy
- 43. Insights Curiosity Participation Brainstorm Store Navigation Eye-level How do we… Healthy Rewards Independence Healthy Products Choice Basket/Cart Hands-on Virtual/Social Gaming “Younger the better” Check-out Short attention-span In-store Activities …to help kids make healthy decisions? Co-influence Energy
- 44. Store Navigation Curiosity Participation Independence Attention Energy Summer Fellows, August 2011
- 45. Healthy Rewards Participation Independence Choices Attention Summer Fellows, August 2011
- 46. Healthy Products Choices Co-influencing Summer Fellows, August 2011
- 47. Basket/Cart Curiosity Participation Eye-level Independence Choice Hands-on Attention Energy Co-influence Summer Fellows, August 2011
- 48. Virtual/Social Gaming Curiosity Participation Independence Choice Hands-on Attention Energy Summer Fellows, August 2011
- 49. Check-out Curiosity Participation Eye-level Independence Choice Hands-on Young Attention Energy Co-influence Summer Fellows, August 2011
- 50. Summer Fellows, September 2011
- 51. Summer Fellows, September 2011
- 52. Summer Fellows, September 2011
- 53. Summer Fellows, September 2011
- 54. Summer Fellows, September 2011
- 55. Summer Fellows, September 2011
- 56. Summer Fellows, September 2011
- 57. Summer Fellows, September 2011
- 58. Summer Fellows, September 2011
- 59. Summer Fellows, September 2011
- 60. Summer Fellows, September 2011
- 61. Summer Fellows, September 2011
- 62. “When they help pick out the food, they are more likely to eat it.” Summer Fellows, September 2011
- 63. Recap Summer Fellows, September 2011
- 64. Summer Fellows, September 2011
- 65. Summer Fellows, September 2011
- 68. Summer Fellows, September 2011
- 69. Summer Fellows, September 2011
- 71. Summer Fellows, September 2011
- 73. Summer Fellows, September 2011
- 74. Next Steps:
- 75. Summer Fellows, September 2011
- 76. Acknowledgements Kristin Gabrys, Howard Area Community Center Sara Aye, Greater Good Studio Sami Nerenberg, Design for America Thea Klein-Mayer, Design for America Segal Design Institute, Northwestern University Howard Area Community Center Howard Area Family Center GravityTank DD+D Summer Fellows, September 2011
- 77. Brandon Rivera-Melo Daniel Handler James Kubik Phoebe Sexton Taylor Reynolds Summer Fellows, September 2011
Editor's Notes
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- Taylor – to end
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- BRIEF summary of our first presentation’s research
- PhoebeNow from this we decided to refocus our project to the shopping of snack foods, asking “How can we provide kids with their own shopping experience and reward healthy choices”
- “see the fruit”
- Mock store testing
- Mock store testing
- Also, when using the Fruit Buddi, the children’s attention was drawn up to the fruit.
- Phoebe----- Meeting Notes (8/31/11 10:22) -----How does it work in the check out aisle?How does it address the problem of the fruit being above the child? address the mock-store make them look up don't implay it's too tall for them to reach maybe do reverse of fruit slideissue about kid engagement more so than the heightemphasize it's a game and it's fun and you get to sort it more about the matching aspectkid's job to get the fruitwhy not veggies?what does the display look like?reiterate how fruit buddy encourage kids to NOT go to the chip aislethought about cleaning?more tangible about next steps what do we want to test? how many prototypes?drawings are opaque? - maybe decrease transparencylike that it is interactive - experience with whoever they're shopping withget parents' opinionreemphasize that it is to PREVENT chip purchasess----- Meeting Notes (9/1/11 16:24) -----like that we added previous prototypesmore bridge between prototype and intro to finalmaybe show pics during explanationshowed cheetos pic twice?refer to them as early mock ups----- Meeting Notes (9/2/11 11:45) -----do they actually eat it?catching kids at a very crucial age!IDEO guy? - ask mertwhat happens to parents who didn't intend to buy fruit? quantity limits amount parent does spendkid was playing game but we're not buying any of this how can we avoid that?what's the interaction with the tiny cars?multi channel strategy - maybe make it available to buy stores more likely to let us sell itstore in museum - use it as a prop thereencourage to think about entire path to purchase. what happens in store then return to home and consumption snack subtistute? nice to keep child near the cartgraphic should be more about the activity than the namecorporate sponsorships - maybe it would get logoed up? simple in that it's open ended needs to be completely indestructable!!next step - 10 minutes later are they eating the banana?gamify without dumbing it down what point in time do you get a dollar up filled it up six time so you get a dollar off?how does the experience beyond 5 minutes in produce sectionone application specifically to fruit nice organizing experience for the parent project: what's the NEXT bag?maybe go with vegetable consciousness?other stuff will go in there maybe more open ended - don't put other stuff on top of fruitchecker happy to pluck individual pieces out but store manager may not want to slow down check-outdoes the fluff match the pictures on the thing? graphics help to redirect them.who was it for? who's going to buy it, who is goign to restack it?start up company?sold for grocery store itself? how would you sell it differently for whole foods or retail?correlation between poverty and obesitymaybe interchangeable labels?