This document discusses the role and responsibilities of front desk executives in a hospital setting. It emphasizes the importance of professionalism, promptness, courtesy, and teamwork. Specific guidelines are provided for each area, including maintaining a positive attitude, being organized, greeting callers appropriately, and treating all patients and visitors with respect. The front desk is described as the first point of contact and image of the hospital, so front desk executives must provide extraordinary customer service and address any complaints to ensure patient satisfaction.