The front cover of I Am Legend depicts Will Smith as the sole character in silhouette against a foggy backdrop. The use of red and white draws attention to Smith's character, while the fog and his raised gun imply danger, mystery, and that he feels threatened. These visual elements communicate to viewers that the sci-fi horror film will have thriller and suspenseful aspects.

1. Front Cover Magazine Analysis 2
Mary Adebayo-Smith

2. It is clear that Will Smith is the
main character ‘ I AM LEGEND’.
He is in the centre of the cover
and is the only character
present, by him being in the
centre shows he is important
which draws attention to him
from the audience.
The backlighting in the
image creates silhouettes
behind the main character.
The creates a sense of light
vs dark , Will smith being
the light as we can clearly
see him . The use of
silhouettes also creates a
sense of mystery and
danger.
There is a clear red and
white theme. The use of
red connotates danger
and hints to the themes
of the film. The use of
white stands out against
the dark background of
the image. The white
typography has also been
made to look like it is
light in the fog. There is
fog present in the image
and so therefore the
typoography anchors with
the image
The use of Fog in the image
further adds to the mystery and
unnerving nature of the image.
The connotations of fog are
generally mystery and the future
being unclear and unknown.
Looking at these connotations
that viewer will be able to
perceive that the movie contains
horror or thriller aspects .
The date and price have been made to fit within
the title. The Title of the magazine is dominant.
There is very short description of
the basics of the movie, the
location ‘New York’ and the genre
‘sci-fi Horror’. This will immediately
inform the viewer what the movie
will be like.
The viewer can clearly see the
character is holding a gun in the
image. Usually weapons are seen
as a sign of power and
masculinity, but in the image the
character has his finger on the
trigger suggesting he is expecting
something bad might happen he
needs to be ready for it , the
character does not appear to be
standing in a masculine way
which could signify the character
feels interior to something
The dark jacket he is wearing could indicate that he is
trying to remain under the radar as dark clothing can be
often be associated with camouflage. Hinting to the
viewer that he wishes to remains safe or undetected.