The document discusses potential titles and slogans for a horror film about fears. It proposes the title "FEAR OFF.. FEAR FOR LIFE" to represent the story's theme of characters disillusioned by their fears. Another title suggestion is "DEAD END" to signify the entrapment the characters feel from the fears haunting them. For the slogan, it likes "FEAR FOR YOUR LIFE" and "DEADLY FEARS LEAD TO TEARS" as memorable options that rhyme and capture the negative impact of fears on the characters.