A trend is spreading.
        A plague.
 More and more sites
are affected in Sweden.
     It’s a epedimi.
Bokus.com
Bokus.com
Breathe!
A box, in a box, in a box,
in another box
Where is the
brand?
Colorized
wireframes
We have an opportunity to
    cure the country.
Don’t wire
the pixels!
The pixels wants to be free
Good
     Examples


10
sproutfund.org/spring/
sproutfund.org/spring/
Carsonified.com
Carsonified.com
Visit Philadelphia
Jax vineyards
Pieoneers
Nostros
Gap Medics
DonQ
Vijufest
Aol. corporate
Bounty Bev
Pixels ≠
Pixels =
How do we
do this @c9
Kompetensområden UX




   Strateg   IA/ID    AD
Kompetensområden UX




         IA/ID         AD




             Strateg
Kompetensområden UX

           Team

         IA/ID         AD




             Strateg
The UX Process                                                 BETA
               Strategist, Interaction designer, Art Director, Interface developer,
               System developer, System architect, Project manager

    Multi-
 disiplinary                OK          OK          OK           OK                     OK
  Team



                                                               Design
                                                                DNA




                                      Creative                  Copy           LO-FI          HI-FI
          Analysis       Strategy                 Concept
                                        Brief                   DNA           Design         Design




                                                              Information
                                                                  DNA           User
                                      Re-Brief
                                                                              testing
It is not an Island                                                                               BETA
           Strategist, Interaction designer, Art Director, Interface developer,
           System developer, System architect, Project manager



   Multi-
disiplinary     OK          OK          OK           OK                     OK
 Team




                                                   Design
                                                    DNA




                          Creative                  Copy           LO-FI          HI-FI
Analysis      Strategy                Concept
                            Brief                   DNA           Design         Design




                                                  Information
                                                      DNA           User
                          Re-Brief
                                                                  testing




                                 THE UX PROCESS




     Discover                                          Plan                                    Build                 Care
      Strategy & Concept                           Define & Invent                         Develop, Test & Deploy   Manage & Grow
Thank
 You

From wires to pixels