This document discusses the importance of maintaining passion and creativity even as companies grow larger over time. It notes that startups allow for fresh, ambitious ideas but that corporations focus more on numbers and profits. However, companies still need "crazy" or unconventional projects from time to time to avoid becoming stale. The author argues companies should periodically take risks on projects they are passionate about, even if they are ambitious or different, in order to stay engaged with their work and continue innovating as the company matures.