We take a look at the evolution of Youth Activism over the past 18 months - how the current global instability has given rise to everyday change making. Originally presented by Alex Franklin, with Deevee Kashi from DEED, at YMS17.

1. FROM SLACKTIVISM
TO EVERYDAY ACTIVSIM.
YMS NEW YORK
OCTOBER 3, 2017

2. BACK IN 2013
WE THOUGHT YOUNG
PEOPLE WOULD FAIL
THE WORLD.

3. BUT THAT WAS BACK IN 2013.
THE WORLD IN 2017 LOOKS
VERY DIFFERENT.
IMAGE SOURCE: THE ECONOMIST

4. WE ARE ENTERING A NEW AGE
OF GLOBAL UNCERTAINTY.
LIFE TODAY

5. 5
THE CORNERSTONES ARE BEING RESHAPED
GEOPOLITICS
ENVIRONMENT
ECONOMY

6. “SHOW UP.
DIVE IN.
STAY AT IT.” OBAMA FAREWELL ADDRESS

7. IN 2017
THERE IS INCREASED SOCIAL
CONSCIOUSNESS AMONGST
YOUNG PEOPLE.

8. “THE NEXT LEVEL
OF DEFIANCE.”
EVERYDAY ACTIVISM
SOURCE: THE AKIN FUTURES REPORT ‘17

9. THE NEW YOUTH ENGAGEMENT
YOUNG PEOPLE WHO HAVE
NEVER BEEN ‘ACTIVISTS’ ARE
LOOKING FOR WAYS TO MAKE
AN IMPACT.
SOURCE: THE MILLENNIAL IMPACT REPORT ’17

10. SCALING UP CHANGEMAKING
SELF
CHANGE
COMMUNITY
CHANGE
WORLD
CHANGE
SOURCE: THE AKIN FUTURES REPORT ’17

11. NEW ACTIVISM SHAPED BY UPBRINGING
ACTIVISM MY WAY:
LOCAL + SOCIAL,
ENABLED BY TECH.
IMAGE SOURCE: RESISTBOT

12. EMBEDDING SOCIAL ACTIVISM INTO THE EVERYDAY
A LIFESTYLE CHOICE:
EVERYDAY CHANGE MAKING
IMAGE SOURCE: FIVE-O APP

13. BUT THEY NEED HELP.
EVERYDAY CHANGE MAKING
IMAGE SOURCE: BEAUTIFUL TROUBLE. ’16.

14. THEY’RE LOOKING FOR COMMUNITIES
TO DIRECT THEM.
EVERYDAY CHANGE MAKING
IMAGE SOURCE: AMY POEHLER’S SMART GIRLS

15. DIRECTING EVERYDAY CHANGE MAKING
SEEKING SOCIALLY-CENTRIC,
HIGHLY-DESIGNED CONTENT
& EXPERIENCES.
IMAGE SOURCE: RALLY + RISE

16. DIRECTING EVERYDAY CHANGE MAKING
PUBLISHERS ARE RACING TO
CATER TO THIS CULTURAL
SHIFT.

17. DIRECTING EVERYDAY CHANGE MAKING
THERE IS AN EXPECTATION
THAT BRANDS WILL HELP
FACILITATE CHANGE.
SOURCE: HAVAS. 10 TRUTHS RESHAPING THE CORPORATE WORLD. ’17.

18. NIKE BUDWEISER
THE ATLANTIC AIRBNB
BRANDS FACILITATING CHANGE

19. NFL & THE AD COUNCIL
HEINEKEN UK
ADIDAS X URBAN OUTFITTERS
BRANDS FACILITATING CHANGE

20. NOW IS THE TIME TO FIGURE
OUT HOW TO SUPPORT THIS NEW
MOVEMENT.
YOUTH ACTIVISM

22. DEED MISSION
MAKE GIVING BACK
CULTURALLY RELEVANT &
EASILY ACCESSIBLE,
ENABLED BY TECHNOLOGY.

23. DEED
Since launching in October 2016, DEED has
organically developed an engaged and
connected community.
~20 MILLION TOTAL AUDIENCE
~9,000 DOWNLOADS
~4,000 MONTHLY ACTIVE USERS
~2,500 TOTAL INSTAGRAM FOLLOWERS
~13,500 TOTAL INSTAGRAM LIKES
~7% ENGAGEMENT ON INSTAGRAM
~1,700 FACEBOOK FOLLOWERS
~14,000 VIDEO VIEWS
OUR FIRST PRODUCT IS AN APP
THAT MAKES VOLUNTEERING
EASY, SOCIAL & FUN.
DEED

24. MAKING AN IMPACT IN NYC
SINCE DEED’S NOVEMBER 2016 LAUNCH
70,000Meals served to hungry New
Yorkers
9,000Seniors left with smiles on their
faces
5,000Coats collected to warm our
neighbors on the street
7,000At risk youth mentored
200Park spaces beautified
5,000Dogs given TLC at animal shelters

25. DEED
EMPOWERING & INSPIRING FOR IMPACT
25,000NYC-based DEED volunteers
300Non-profit organizations that use
DEED as a platform
80%DEED users aged 18-34yrs
20MCollective network reach
70%Of users will share their DEED socially

26. FROM SLACKTIVISM TO EVERYDAY ACTIVISM
1. NEW FORM OF ACTIVISM; DRIVEN BY COMMUNITY,
ENABLED BY TECH.
2. EVERYDAY CHANGE-MAKING IS BECOMING
CENTRAL TO YOUNG PEOPLE’S IDENTITY.
3. THEY’RE SEEKING OUT (EDITORIAL AND
COMMERCIAL) BRANDS TO GUIDE THEIR ACTIVISM.
4. SPECIFICALLY; EDUCATION, TOOLS, ACTIONS AND
EVENTS TO HELP THEM PARTICIPATE.
5. OPPORTUNITY TO BUILD MOMENTUM WITH
INITIATIVES THAT RESONATE WITH THEIR AESTHETIC
AND SOCIAL SENSIBILITIES.
KEY
TAKEAWAYS

27. 27
GO DO SOMETHING GOOD TODAY.
ALEX FRANKLIN
ACE (Anomaly Content & Entertainment) Strategist
@frankiesfancies
DEEVEE KASHI
DEED Founder & CEO
@go.deed