Activists and change makers across the board need tools and skills of effective and creative communication strategies to build awareness, to generate public opinion and for political education. TMNC in collaboration with Media for Change, madhesiyouth.com organized a program on how technology helps activism. The program looks at various strategies and tools in mainstream and new social media that can be used by activists and change makers. It was specifically designed for those working on building awareness through campaigns and propaganda on issues of human rights, environment, social and political justice.
Presenter: Saroj Ray
Dates: October 7th 2017
Place: Pasa Yard, Patan, Lalitpur, Kathmandu, Nepal
2. Technology is the application of knowledge and skills to make
goods or to provide services. It includes the tools and machines
that people use to convert natural resources into items they
need. It also includes the methods they use to convert their
resources. Technology therefore is both product and process.
Technology is one of the most powerful agents of change in our
society. New inventions bring new ways of doing things. Change
comes with technology and it is now moving at a faster pace
than ever.
WHAT IS TECHNOLOGY?
3. The policy or action of using vigorous campaigning to bring
about political or social change.
WHAT IS ACTIVISM?
4. Wall Painting
Print Media
Digital Media
TECHNOLOGY USED FOR ACTIVISM
MOST POPULAR AND POWERFUL TECHNOLOGY
FOR ACTIVISM IS DIGITAL ACTIVISM
5. 1. Awareness
2. Shape Public Opinion
3. Importance
4. Community
5. Planning
6. Mobilization
7. Action
8. Transfer Resources
9. Protect Activists
DIGITAL ACTIVISM CAN DO ONLY SIX THINGS FOR
ACTIVISTS
6. Only some years ago we needed to wait for a
mainstream media to propagate for social initiatives to
help others in broad scale. Now social media is
empowering ordinary people to do that for them.
The attitude to help others is innate in our lives. Think
about in problem in your society. How much effort it
takes to solve it? What are the requirements of
resources and how to obtain the?
WHY CYBER ACTIVISM?
7. 1. Social Networking Sites
2. Blogs, Micro blogs and dissenting opinions
3. Photos, Audios and Videos to spread truth
4. Connecting to resource and information
5. Linking to activism
6. Making the voices hard
7. Electronic democracy
8. Fundraising
9. E-petitions
10.Lobbying
11.Volunteering
12.Community building
13.Organizing
HOW ARE ACTIVISTS USING INTERNET TO PURSUE
THEIR GOALS?
8. Social Media gave people the power to voice their anger at what they
deemed to be the 1% of the population that had all the power and
wealth.
The organizers of the movement used the popularity of Social Media to
advertise their movement and as a result hundreds of people showed
up on the day to protest.
Activists used the power of social media to gain support for their
“occupy” protests. Social Media Sites were used to keep people up to
date on what was going on and where.
POWER OF SOCIAL MEDIA
9. DIGITAL ACTIVISM THAT GONE VIRAL
BLACK
LIVES
MATTER
INTERNET
WITHOUT
BORDERS
I Stand
with
Ahmed
REFUGEES
WELCOME
22. 1. Identify a cause you are passionate about
2. Identify a decision maker of your cause
3. Create and share a thoughtful article with friends, family,
neighbors, like-minded people and with public.
4. Contact local media and update them with the progress
of your campaign and importance of cause.
5. Don’t give up!
STEPS TO GRASSROOT CAMPAIGN