This document discusses content marketing strategies and tactics. It advocates creating free content that audiences will find valuable instead of interrupting audiences with paid ads or links. Thought leaders are individuals or firms recognized for their expertise in a niche. Analytics and social media can be used to understand audiences and create relevant content using their language and interests. Liquid content allows for continuously updating content to engage audiences. Brands should express their value and how they can help audiences through tactics that make their brand a trusted reference.