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From Seed to Sale
How Farmers Can Reduce Risks in Vegetable Crop Production




             By: Keeley Holder
       Caribbean FARMERS Network
To Be Able To Unify To
Compete, Is Of Critical
     Importance
                Mr. David Hatch
                June 17th, 2010
CaFAN
Over 500,000 Farmers Over 13
Countries
Unique Farmers Network
Unifying Network
Active Communication Channels
A Culture of Sharing & Capacity
Building
A Culture of Youth Succession
A Culture of ACTION
Risk & Disaster

RISK = HAZARD + VULNERABILITY
Probability   Potential threat to           Exposure &
of hazard      humans & their          susceptibility to losses
occurrence         welfare




                   DISASTER                                 Farmer
                     Realization of a risk               Intervention


                                             Adrian Trotman
                                             May 10th, 2010
Risks
Weather
‒ Largest risk factor this decade
‒ Alters seasonality of production
‒ Interferes with steady market flow needed to
  keep consumers buying
‒ Increase market competition
Production Risk
‒ Pest & disease outbreaks
Food Safety Concerns
‒ GAPs
Crop Theft
Market Access
On What Basis Are We
 Making Decisions?
              Ms. Elizabeth Riley
                 June 16th, 2010
Decision Making
Sentiment vs. Practicality

What To Do First?
 Cheap vs. Costly to implement
 Tackle top constraints/costs
  ‒ Fertilizer
  ‒ Water
  ‒ Pest management
 Ease of assimilation
 Sustainable vs. Stop gap
Selecting Suitable Crops
Market: demand, competition, shelf-life
Profitability assessment
Topography: mountainous, gently sloping,
flat
Season: wet / dry
Irrigation: rain-fed, drip, sprinkler, big gun
Labour: cheap, expensive, easy to find
Crop Theft: Which crops are easier to steal?
Pest, Disease, Weed Mgmt & Crop Rotation
  Legumes   Crucifers   Vine Crops   Roots & Tubers
Succession planning: What next?
Selecting Suitable Crops
      Example: Bananas
Do not tolerate drought
Shallow-rooted
‒ Increase risk of landslides on hillsides
‒ Will not protect against soil erosion
Easily toppled by high winds
Long time from planting to 1st harvest
Large producers dominate market

                 Conclusion
     Not ideal for rain-fed, low rainfall,
     hurricane prone, mountainous areas
The Thinking That Has
 Brought Us This Far Has
Created Problems That This
  Thinking Cannot Solve
                   Mr. Ezra Thomas
                    April 13th, 2010
Marketing




       David Hatch
       June 17th, 2010
Marketing
The DISCIPLINE of Market Leaders
 Customer Intimacy
 Operation Excellence
 Product Leadership


                           David Hatch
                        June 17th, 2010
As Long As The Risks
 Associated with Crop
Theft Are Low, Thieves
 Will Continue to Steal
               Mr. Pelekelo Mwikisa
                     May 30th, 2008
Crop Theft
Crime requires multi-faceted intervention
Minimise incidences vs. Eradication
Identify thieves
‒ Workers, associates of workers, neighbours, outsiders,
  professional crop thieves
Avoid sharing real-time production & harvest
information
Assess most vulnerable areas at least twice daily
Encourage workforce loyalty & trustworthiness
Patrol farms 1-3 weeks prior to harvest at peak
hours for stealing
Grow crops less attractive to steal
‒ Beans, okras, cucumbers, peas
Crop Theft
Crime is a SOCIAL problem
‒ Get community involved (neighbourhood/farm
  community watch)
‒ Sponsor community activities/festivals
‒ Support religious institutions in area
‒ Donate to less fortunate groups
‒ Crime stoppers hotline
‒ Use media to inform public when thieves are
  caught stealing
‒ Advocacy & public awareness
‒ Keep adding & updating strategies
Crops Are Easy To Grow…

               Hon. Hilton Baptiste
                  June 15th, 2010
Growing Crops
Commercial Farming Backyard Gardening
 Livelihood         Save money
 Sustainable        Eat fresh produce
 Profitable         Therapeutic
  ‒ Consumer-driven Not sole income
  ‒ Cost-effective  Does not need to be
  ‒ Consistency     commercial quality
  ‒ Quality         Consistent yields not
 Food Security      required
Growing Crops
Deceptively simple
Plants withstand immense neglect & still
produce tolerable yields

Complexity of crop production only
revealed when farmers attempt to develop
intensive production systems.
Must manage numerous factors many of
which are intertwined
            Increased Risks
Crop Rotation
Promote good soil properties
Balance the nutrient demands each crop
makes on the soil
Plays integral role in insect pest, disease
& weed management
Will be influenced by planting season
(wet/dry)


Maintaining Balance In Environment
        Sustainable Supply
Land Management
Weed & disease management
Soil erosion management
Proper cultivation
‒ Conservation tillage
‒ Strip tillage
‒ Zero tillage
Break up hardpans
Divert water
Plant grass waterways

 Reduce Flooding & Erosion Events
      Un-interrupted Supply
Seeds
Purchasing online
Breeders vs. Distributors
‒ e.g. Seminis vs. Seedway
Selecting seeds
 ‒ Open Pollinated vs.     ‒ Dwarf-size plants
   Hybrids                 ‒ Large fruit, miniature
 ‒ Heat-tolerant             fruit
 ‒ Drought-tolerant        ‒ Long shelf-life
 ‒ Resistant to diseases   ‒ Brix (Sweetness)
   ‒ TMV, Downy Mildew,    ‒ Flavour
     Blight…
                           ‒ Genetically-modified
 ‒ High yielding
Transplants & Planting Material
  Absence of nutrient deficiencies
    Should not be ‘leggy’ (Too much nitrogen)
  Free of insect damage
  Disease-free
  Age
    Properly hardened to withstand elements
    Old seedlings not as vigorous


         Quality Planting Material
               Higher Yields
Soil Test & Nutrient Mgmt
 Measures soil nutrients & pH
 Maintains optimal nutrient
 levels in soil
 Recommendations for organic
 & chemical fertilizers
 Feed plants a balanced diet      The most limiting
 Reduce susceptibility to        nutrient determines
                                   growth & yield
 disease & insect pests attack

Improvement in overall growth of plant
         Consistent Yields
Nutrient Management
 Appropriate timing for proper plant
 development
  ‒ Yield potential
  ‒ Influences weed & disease management
 Proper placement will avoid volatilization
 (Inorganic)
 Proper composting will avoid transmitting
 food-borne diseases (Organic)


Improvement in overall growth of plant
         Consistent Yields
Irrigation Selection
  Reduce impacts of drought
  Maintain constant water supply
  Efficiency vs. Cost
  Is water scarce/plentiful?
  Fertigation/Chemigation

Irrigation Types
   Drip Irrigation - high efficiency, minimized soil
   erosion, reduce risk of disease
   Sprinkler – keep plants cool, disrupt insect mating
   Big Traveler Gun – areas hard to irrigate, inefficient
   Central Pivot – large flat areas

Improvement in overall growth of plant
         Consistent Yields
Irrigation Scheduling
                                  Evaporative Pan




Tensiometers


               Crop Coefficient
Water Storage
  Reduce impact of drought
  Maintain constant flow rate

Determine tank size
  Calculate expected effective
  precipitation from rainfall
  Calculate crop water needs
  Calculate supply (days) of storage
  ‒ ¼” rainfall = 6789 gallons/acre


            Constant water supply
              Consistent Yields
Bees & Pollination
Bees are the BEST pollinators
in the world
8 bee visits/flower for optimal
yield
Use non-toxic pesticides
during flowering

        Higher Fruiting Rate
           Higher Yields
IPM
 Holistic approach
 More targeted
 Less pesticide use
 Effective application
 Correct timing
 Less pest & disease
 resistance
 Lower costs              Scouting in tomatoes




Improvement in overall growth of plant
         Consistent Yields
Pesticide Application
Correct nozzles
Wind speeds
‒ < 15mph
Time of day
Activity of pesticide
‒ Activate by sunlight?
‒ Need adequate water in soil?
‒ Mixing & decomposition

          Effective Application
            Consistent Yields
Mulch
 Reduce water loss
 Suppress weeds
 Reduce impact of
 flooding event (plastic)
 Reduce disease
 problems (plastic)         White on black mulch

 Increase organic matter & nutrient uptake
 (organic)

Improvement in overall growth of plant
         Consistent Yields
Windbreaks
 Protect growing plants
 Reduce erosion
 Alter micro-environment to
 enhance plant growth
 Intercept chemical drift




Improvement in overall growth of plant
         Consistent Yields
Harvest & Post-Harvest
When is the right time to harvest?
Appropriate age of fruit/vegetable
Optimal Flavour
Handling produce to avoid damage

Reducing post-harvest spoilage
Climacteric vs. Non-climacteric (Mango vs. Orange)
Ethylene-sensitive produce (Broccoli, Cucumbers)
Optimal storage temperatures
Correct packaging

      Reduce Postharvest Losses
       Greater Saleable Yields
Harvest & Post-Harvest




 Reduce Postharvest Losses
  Greater Saleable Yields
Cheap vs. Costly
        Cheap                    Costly
Crop Rotation           Mulch (Plastic)
Land Management         Drip Irrigation
Soil Testing            Big Traveler Gun
Nutrient Management     Central Pivot
Agro-Meteorology        Cold Storage
Sprinkler               Windbreaks (Netting)
Tensiometers            Water Storage
Class A Pan
IPM
Pesticide Application
Mulch (Organic)
Windbreaks (Plants)
Harvesting Techniques
Ambient Storage
A Back Up Plan For
 The Back Up Plan
Recovery
Grow short crops
‒ lettuce, cucumber, zucchini, okra, beans
Grow low-cost crops
‒ sweet potatoes, yams, cassava, eddoes,
  dasheen, tannia, pumpkin
Keep tabs on source of inputs
nationally, regionally, globally
Disaster finance plan
‒ Personal, Lending agency
Risk For One Actor Is
 An Opportunity For
   Another Actor
             Mr. Vikas Choudhary
                  June 17th, 2010
Opportunity
 Global thinkers
 Efficient growers who are meeting
 market demands
 New technologies help lower costs &
 increase demand
 Agriculture is a competitive advantage for
 the Caribbean (David Hatch, June 17 , 2010)
                             th        2010)




 The industry is in transition, requiring farmers
to adapt their operations to the demands of the
                   new market.
What Next?
We CAN reduce risks in crop production!

        We CAN’T do it alone!


Will you be our partner
  in implementation?

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From Seed To Sale

  • 1. From Seed to Sale How Farmers Can Reduce Risks in Vegetable Crop Production By: Keeley Holder Caribbean FARMERS Network
  • 2. To Be Able To Unify To Compete, Is Of Critical Importance Mr. David Hatch June 17th, 2010
  • 3. CaFAN Over 500,000 Farmers Over 13 Countries Unique Farmers Network Unifying Network Active Communication Channels A Culture of Sharing & Capacity Building A Culture of Youth Succession A Culture of ACTION
  • 4. Risk & Disaster RISK = HAZARD + VULNERABILITY Probability Potential threat to Exposure & of hazard humans & their susceptibility to losses occurrence welfare DISASTER Farmer Realization of a risk Intervention Adrian Trotman May 10th, 2010
  • 5. Risks Weather ‒ Largest risk factor this decade ‒ Alters seasonality of production ‒ Interferes with steady market flow needed to keep consumers buying ‒ Increase market competition Production Risk ‒ Pest & disease outbreaks Food Safety Concerns ‒ GAPs Crop Theft Market Access
  • 6. On What Basis Are We Making Decisions? Ms. Elizabeth Riley June 16th, 2010
  • 7. Decision Making Sentiment vs. Practicality What To Do First? Cheap vs. Costly to implement Tackle top constraints/costs ‒ Fertilizer ‒ Water ‒ Pest management Ease of assimilation Sustainable vs. Stop gap
  • 8. Selecting Suitable Crops Market: demand, competition, shelf-life Profitability assessment Topography: mountainous, gently sloping, flat Season: wet / dry Irrigation: rain-fed, drip, sprinkler, big gun Labour: cheap, expensive, easy to find Crop Theft: Which crops are easier to steal? Pest, Disease, Weed Mgmt & Crop Rotation Legumes Crucifers Vine Crops Roots & Tubers Succession planning: What next?
  • 9. Selecting Suitable Crops Example: Bananas Do not tolerate drought Shallow-rooted ‒ Increase risk of landslides on hillsides ‒ Will not protect against soil erosion Easily toppled by high winds Long time from planting to 1st harvest Large producers dominate market Conclusion Not ideal for rain-fed, low rainfall, hurricane prone, mountainous areas
  • 10. The Thinking That Has Brought Us This Far Has Created Problems That This Thinking Cannot Solve Mr. Ezra Thomas April 13th, 2010
  • 11. Marketing David Hatch June 17th, 2010
  • 12. Marketing The DISCIPLINE of Market Leaders Customer Intimacy Operation Excellence Product Leadership David Hatch June 17th, 2010
  • 13. As Long As The Risks Associated with Crop Theft Are Low, Thieves Will Continue to Steal Mr. Pelekelo Mwikisa May 30th, 2008
  • 14. Crop Theft Crime requires multi-faceted intervention Minimise incidences vs. Eradication Identify thieves ‒ Workers, associates of workers, neighbours, outsiders, professional crop thieves Avoid sharing real-time production & harvest information Assess most vulnerable areas at least twice daily Encourage workforce loyalty & trustworthiness Patrol farms 1-3 weeks prior to harvest at peak hours for stealing Grow crops less attractive to steal ‒ Beans, okras, cucumbers, peas
  • 15. Crop Theft Crime is a SOCIAL problem ‒ Get community involved (neighbourhood/farm community watch) ‒ Sponsor community activities/festivals ‒ Support religious institutions in area ‒ Donate to less fortunate groups ‒ Crime stoppers hotline ‒ Use media to inform public when thieves are caught stealing ‒ Advocacy & public awareness ‒ Keep adding & updating strategies
  • 16. Crops Are Easy To Grow… Hon. Hilton Baptiste June 15th, 2010
  • 17. Growing Crops Commercial Farming Backyard Gardening Livelihood Save money Sustainable Eat fresh produce Profitable Therapeutic ‒ Consumer-driven Not sole income ‒ Cost-effective Does not need to be ‒ Consistency commercial quality ‒ Quality Consistent yields not Food Security required
  • 18. Growing Crops Deceptively simple Plants withstand immense neglect & still produce tolerable yields Complexity of crop production only revealed when farmers attempt to develop intensive production systems. Must manage numerous factors many of which are intertwined Increased Risks
  • 19. Crop Rotation Promote good soil properties Balance the nutrient demands each crop makes on the soil Plays integral role in insect pest, disease & weed management Will be influenced by planting season (wet/dry) Maintaining Balance In Environment Sustainable Supply
  • 20. Land Management Weed & disease management Soil erosion management Proper cultivation ‒ Conservation tillage ‒ Strip tillage ‒ Zero tillage Break up hardpans Divert water Plant grass waterways Reduce Flooding & Erosion Events Un-interrupted Supply
  • 21. Seeds Purchasing online Breeders vs. Distributors ‒ e.g. Seminis vs. Seedway Selecting seeds ‒ Open Pollinated vs. ‒ Dwarf-size plants Hybrids ‒ Large fruit, miniature ‒ Heat-tolerant fruit ‒ Drought-tolerant ‒ Long shelf-life ‒ Resistant to diseases ‒ Brix (Sweetness) ‒ TMV, Downy Mildew, ‒ Flavour Blight… ‒ Genetically-modified ‒ High yielding
  • 22. Transplants & Planting Material Absence of nutrient deficiencies Should not be ‘leggy’ (Too much nitrogen) Free of insect damage Disease-free Age Properly hardened to withstand elements Old seedlings not as vigorous Quality Planting Material Higher Yields
  • 23. Soil Test & Nutrient Mgmt Measures soil nutrients & pH Maintains optimal nutrient levels in soil Recommendations for organic & chemical fertilizers Feed plants a balanced diet The most limiting Reduce susceptibility to nutrient determines growth & yield disease & insect pests attack Improvement in overall growth of plant Consistent Yields
  • 24. Nutrient Management Appropriate timing for proper plant development ‒ Yield potential ‒ Influences weed & disease management Proper placement will avoid volatilization (Inorganic) Proper composting will avoid transmitting food-borne diseases (Organic) Improvement in overall growth of plant Consistent Yields
  • 25. Irrigation Selection Reduce impacts of drought Maintain constant water supply Efficiency vs. Cost Is water scarce/plentiful? Fertigation/Chemigation Irrigation Types Drip Irrigation - high efficiency, minimized soil erosion, reduce risk of disease Sprinkler – keep plants cool, disrupt insect mating Big Traveler Gun – areas hard to irrigate, inefficient Central Pivot – large flat areas Improvement in overall growth of plant Consistent Yields
  • 26. Irrigation Scheduling Evaporative Pan Tensiometers Crop Coefficient
  • 27. Water Storage Reduce impact of drought Maintain constant flow rate Determine tank size Calculate expected effective precipitation from rainfall Calculate crop water needs Calculate supply (days) of storage ‒ ¼” rainfall = 6789 gallons/acre Constant water supply Consistent Yields
  • 28. Bees & Pollination Bees are the BEST pollinators in the world 8 bee visits/flower for optimal yield Use non-toxic pesticides during flowering Higher Fruiting Rate Higher Yields
  • 29. IPM Holistic approach More targeted Less pesticide use Effective application Correct timing Less pest & disease resistance Lower costs Scouting in tomatoes Improvement in overall growth of plant Consistent Yields
  • 30. Pesticide Application Correct nozzles Wind speeds ‒ < 15mph Time of day Activity of pesticide ‒ Activate by sunlight? ‒ Need adequate water in soil? ‒ Mixing & decomposition Effective Application Consistent Yields
  • 31. Mulch Reduce water loss Suppress weeds Reduce impact of flooding event (plastic) Reduce disease problems (plastic) White on black mulch Increase organic matter & nutrient uptake (organic) Improvement in overall growth of plant Consistent Yields
  • 32. Windbreaks Protect growing plants Reduce erosion Alter micro-environment to enhance plant growth Intercept chemical drift Improvement in overall growth of plant Consistent Yields
  • 33. Harvest & Post-Harvest When is the right time to harvest? Appropriate age of fruit/vegetable Optimal Flavour Handling produce to avoid damage Reducing post-harvest spoilage Climacteric vs. Non-climacteric (Mango vs. Orange) Ethylene-sensitive produce (Broccoli, Cucumbers) Optimal storage temperatures Correct packaging Reduce Postharvest Losses Greater Saleable Yields
  • 34. Harvest & Post-Harvest Reduce Postharvest Losses Greater Saleable Yields
  • 35. Cheap vs. Costly Cheap Costly Crop Rotation Mulch (Plastic) Land Management Drip Irrigation Soil Testing Big Traveler Gun Nutrient Management Central Pivot Agro-Meteorology Cold Storage Sprinkler Windbreaks (Netting) Tensiometers Water Storage Class A Pan IPM Pesticide Application Mulch (Organic) Windbreaks (Plants) Harvesting Techniques Ambient Storage
  • 36. A Back Up Plan For The Back Up Plan
  • 37. Recovery Grow short crops ‒ lettuce, cucumber, zucchini, okra, beans Grow low-cost crops ‒ sweet potatoes, yams, cassava, eddoes, dasheen, tannia, pumpkin Keep tabs on source of inputs nationally, regionally, globally Disaster finance plan ‒ Personal, Lending agency
  • 38. Risk For One Actor Is An Opportunity For Another Actor Mr. Vikas Choudhary June 17th, 2010
  • 39. Opportunity Global thinkers Efficient growers who are meeting market demands New technologies help lower costs & increase demand Agriculture is a competitive advantage for the Caribbean (David Hatch, June 17 , 2010) th 2010) The industry is in transition, requiring farmers to adapt their operations to the demands of the new market.
  • 40. What Next? We CAN reduce risks in crop production! We CAN’T do it alone! Will you be our partner in implementation?