8. TIC
Cognitive systems are able to learn their behavior through education
That support forms of expression that are more natural for human interaction
Whose primary value is their expertise; and
That continue to evolve as they experience new information, new scenarios, and new
responses
Learn &
Improve
Speed &
Scale
Interact in a
natural way
Assist &
Augment
Cognitive Computing
14. New
Oncologist
Passage What are the requirements for car insurance in Kentucky?
FAQs (aka TOA) What are your visiting hours?
Directed Can you walk me through installing a new app on my phone?
Actions I want to submit a claim
Factoid Who is known as the father of modern psychology?
Definition What is an EKG?
Knowledge What is the capital of Texas?
Yes/No Do I need a visa to enter Brazil?
Query What is the highest priced phone offered by Samsung?
Calculated What is ½ Teaspoon of Tarragon in Grams?
Visual Who is this [person I have showing a picture of]?
State What is my current data usage?
Prediction What level of customer churn will we see next quarter?
Question & Answer challenges and business needs
17. Example of Watson Ecosystem Companies
As a CLIA and CAP
accredited global clinical
laboratory and forward-
thinking healthcare
company.
Provide physicians and
patients with an array of
actionable genetic tests
that can identify a
person’s genetic risk for
cancer, cardiac
conditions, inherited
diseases, nutrition and
exercise response, and
drug response for
medications, specifically
those used in pain
management and mental
health.
A consumer will be able to ask the
Pathway Panorama app questions based
on their DNA, like:
“How much exercise should I do today?”
“How much coffee can I drink on
Monday?”
The cognitive app answers and provides
options based on the millions of
healthcare-related evidence-based data,
provided by Pathway Genomics, ingested
by Watson and on the individual’s
biomarker, vital signs (wearables), DNA,
electronic health records, and other
information.
- 6 years company
- $80 million funded
start-up
- 12 top company
from Inc 500
https://www-03.ibm.com/press/us/en/pressrelease/45376.wss
23. Cognitive Business Layer
Digital Transformed
Business
Enabling Infrastructure
Services, Processing Mgt & Data Hub
New Business
Ecosystems &
markets
Mobile & SocialMobile & Social
Omni-channelOmni-channel
Big Data AnalyticsBig Data Analytics
Digital OperationsDigital Operations
Customer
Value Chains
Customer
Value Chains
Customer
Economic Choices
Customer
Economic Choices
IntegrationIntegration
Big DataBig Data
IT InfrastructureIT Infrastructure
SecuritySecurity
ResilienceResilience
Natural Languages
Understanding
Natural Languages
Understanding
Machine Learning
& Deep Learning
Machine Learning
& Deep Learning
Ecosystem Services
and Partners
Ecosystem Services
and Partners
Probabillistic
Reasoning
Probabillistic
Reasoning
Hypotesis Generation
& Reccomendation
Hypotesis Generation
& Reccomendation
Cognitive Business Vision for IT
From managing processes and data to manage business
value chains
Process/Transaction
Management
Process/Transaction
Management
Developed with Allan Harper