Conversocial CEO Joshua March's presentation at the Dublin Web Summit on 17th October 2012. The presentation focuses on how social media is changing the face of traditional customer service methods.
Louise Stokes gave a presentation on how social media can be used as an integrated marketing communications tool. She discussed how companies can use platforms like Twitter to monitor consumer sentiment and address potential PR issues quickly. The presentation gave the example of PepsiCo, who intensified their social media efforts after seeing critical tweets about a controversial ad. Pepsi's brand director posted a quick apology on Twitter, averting a larger crisis. The presentation concluded that social media amplifies the urgency of crisis communications and that companies must have important rules for engaging consumers online coherently and consistently.
The document discusses social media trends and stakeholder engagement around the world. It notes that in Asia, bulletin boards and forums still drive conversation. In Russia, the most popular social networks are LiveJournal for bloggers, LiveInternet for teens, and Odnoklassniki.ru. In Germany, social media is language-driven and outreach needs to be local. The UK has fewer influential blogs than the US but social networks are equally or more important. The document advocates for storytelling and notes there are no borders online, with social media evolving differently in different cultures. It also discusses trends in US politics and social media, and predicts communities and social networks will become more important over brand websites.
When it comes to social media, should you opt for one global presence, or create a number of different properties tailored for different countries and cultures? This presentation explores the pros and cons of each approach, provides a framework for decision-making, and offers examples of brands that have used each approach successfully.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Social commerce utilizes social media and social behaviors to facilitate purchases. It goes beyond just sales by creating unique forms of engagement like gamification and exclusive offers. As consumers share purchases and recommendations online, brands can use social data to better understand trends and customer desires to become more customer-centric in driving sales and innovation. However, privacy concerns still pose a challenge for social commerce strategies on platforms like Facebook.
This slideset is especially made for companies serving consumers. It is made to show you the biggest change in business since the start of stock markets. It shows you the force that will move us from: Growth to Contribution
This document discusses marketing strategies for Generation Y. Generation Y, born between 1977-1992, values freedom, meaningful work, friends, and diversity. It is important for companies to understand how to market to this large demographic. Effective strategies for Generation Y include keeping marketing simple, authentic, hip, quick, and sustainable. The document also provides examples of some of Generation Y's most loyal brands and discusses how to build trust and communicate with them through social media and their preferred channels. It emphasizes acting now to connect with this influential generation.
Louise Stokes gave a presentation on how social media can be used as an integrated marketing communications tool. She discussed how companies can use platforms like Twitter to monitor consumer sentiment and address potential PR issues quickly. The presentation gave the example of PepsiCo, who intensified their social media efforts after seeing critical tweets about a controversial ad. Pepsi's brand director posted a quick apology on Twitter, averting a larger crisis. The presentation concluded that social media amplifies the urgency of crisis communications and that companies must have important rules for engaging consumers online coherently and consistently.
The document discusses social media trends and stakeholder engagement around the world. It notes that in Asia, bulletin boards and forums still drive conversation. In Russia, the most popular social networks are LiveJournal for bloggers, LiveInternet for teens, and Odnoklassniki.ru. In Germany, social media is language-driven and outreach needs to be local. The UK has fewer influential blogs than the US but social networks are equally or more important. The document advocates for storytelling and notes there are no borders online, with social media evolving differently in different cultures. It also discusses trends in US politics and social media, and predicts communities and social networks will become more important over brand websites.
When it comes to social media, should you opt for one global presence, or create a number of different properties tailored for different countries and cultures? This presentation explores the pros and cons of each approach, provides a framework for decision-making, and offers examples of brands that have used each approach successfully.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Social commerce utilizes social media and social behaviors to facilitate purchases. It goes beyond just sales by creating unique forms of engagement like gamification and exclusive offers. As consumers share purchases and recommendations online, brands can use social data to better understand trends and customer desires to become more customer-centric in driving sales and innovation. However, privacy concerns still pose a challenge for social commerce strategies on platforms like Facebook.
This slideset is especially made for companies serving consumers. It is made to show you the biggest change in business since the start of stock markets. It shows you the force that will move us from: Growth to Contribution
This document discusses marketing strategies for Generation Y. Generation Y, born between 1977-1992, values freedom, meaningful work, friends, and diversity. It is important for companies to understand how to market to this large demographic. Effective strategies for Generation Y include keeping marketing simple, authentic, hip, quick, and sustainable. The document also provides examples of some of Generation Y's most loyal brands and discusses how to build trust and communicate with them through social media and their preferred channels. It emphasizes acting now to connect with this influential generation.
The document discusses the rise of social media and its impact on consumer behavior and marketing. It describes Walmart's Elevenmoms community platform, which was created as a listening platform to understand how Walmart could better support money-saving conversations. The Elevenmoms influencers helped promote an iPhone launch on Walmart's behalf and provided insights that led to product placement changes. The key points are that social media is influencing shopping decisions, community feedback can provide actionable insights, and engaging consumers through shared experiences can better connect social conversations to products on store shelves.
Social message advertising engages viewers by giving them food for thought on social issues to increase awareness. Brands use this type of advertising to reflect and respond to social changes, communicate better with aware young consumers, and battle for supremacy among companies while lifting human spirits and sales. These impactful ads tell powerful stories that leave brands etched in audiences' minds and can promote behavioral change.
Mass marketing involves targeting the entire market with one offer through mass distribution and communications. While it was successful in the 20th century for companies like Ford and Procter & Gamble, arguments are now made that mass marketing is declining due to changes in consumers, technology, and data availability. Consumers now demand more customized and differentiated products to meet their unique needs and preferences. Companies in Bangladesh like Unilever have had to shift from mass marketing of products like Lux soap to more segmented and differentiated approaches. The rise of social media, e-commerce, and a more globally connected marketplace have made it difficult for firms to rely solely on undifferentiated mass marketing.
The Next Modern Commerce Disruption: A Blueprint to Win in the Age of Persona...Brian Solis
Beyond driving for revenues, modern businesses must consider the human quotient in all they do. This means
a human-centered engagement infrastructure that
builds relationships with customers digitally through meaningful value, connections, and communications. Smart technology engagement platforms combined with customer-first mindsets can re-imagine customer journeys not only to compete for the future, but also relevance
in every moment that matters to customers. That’s the important aspect about the human quotient—it plugs brands into the exact moments that matter to custom- ers. Highly personal touch points are instrumental in guiding the next steps of customers closer to, or further away from, a brand now and forever. These meaningful moments require modern forms of engagement that prioritize one-to-one personalization, context consider- ation, cross-channel communication, and right time/right place/right message delivery at scale. Just because your brand is winning today doesn’t mean that future shock isn’t on the horizon. Plan for it. The clock is ticking.
This document discusses the power of social media marketing. It notes that social media has fundamentally changed marketing by empowering consumers and giving them greater control over information and media. Marketers must view consumers as active participants in the social media ecosystem rather than passive recipients of messages. The document also highlights how the Grammy Awards leveraged social media successfully in 2010 by focusing on user engagement and putting fans at the center of the campaign. This led to increased viewership, especially among younger demographics important to advertisers. Finally, it emphasizes that visualizing the social media ecosystem and identifying key metrics are important for effective social media strategies.
This document summarizes key findings from a study on the state of social media:
- 60 million Americans now frequently use social media multiple times per day. Usage has surged significantly in recent years.
- Facebook has nearly 50% of the social media market share in the US. YouTube and Twitter are also very popular.
- People now spend about 25% of their total online time on social networks like Facebook and Twitter.
- Older age groups, those over 45, now represent almost half of Facebook users and are adopting social media rapidly. Their purchasing habits are increasingly influenced by social platforms.
Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.
Business to Society Marketing - Kotler's Marketing 3.0Nakul Patel
An article evaluating the recent brand communication strategies of some companies based on Dr. Philip Kotler's latest book - Marketing 3.0
This article aims at connecting dots in what has been taught in book and how it is being done on ground level.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document discusses advertising in society. It defines advertising as paid messages delivered through media to promote ideas, goods, and services. It then defines society as a group of people connected through shared relationships, territory, and culture. The document goes on to describe different types of advertising used in society, including print, broadcast, outdoor, public service, celebrity, and covert advertising. It also discusses the roles and impacts of advertising on society, both positive impacts like awareness and innovation, as well as negative impacts like confusion and unrealistic expectations. Advertising is shown to shape society by influencing consumer behavior and social norms through massive spending. Effective advertising must adapt to different cultures.
From Military to Marriage: Principles of 21st Century MarketingSimon Young
The 21st century consumer is completely different, but our marketing mindsets are still trapped in the 20th century military mindset. Before you "launch" your next "campaign" at your "target", take a look at this.
Social commerce involves using social media platforms to facilitate e-commerce transactions. It utilizes major social networks like Facebook, YouTube, Twitter, LinkedIn and Pinterest to connect people and allow them to find, discuss, and purchase products and services. Mobile apps are also important for social commerce, allowing in-store shopping via group buying apps or apps that share product opinions and reviews with friends. Social commerce creates online spaces for collaboration, discovery, advice-seeking, and purchasing between customers.
Major brands face challenges with social media including generating direct revenue and dealing with large volumes of customer feedback and content. While early social media practices worked well for small businesses and allowed basic interactions, the landscape has changed dramatically with over 600 million Facebook users and increased expectations from marketing professionals. Best practices that used to work, like targeted Facebook ads and live chat events, need to evolve as consumers and the social ecosystem change. Moving forward, companies must focus on being human-centered in their social approach by prioritizing customer needs over brands and allowing experimentation.
This document discusses word-of-mouth marketing and introduces the concept of Buzzer, a platform that aims to generate word-of-mouth for products. It outlines various word-of-mouth marketing techniques like social media marketing, influencer marketing, and product seeding. Buzzer's approach involves giving selected consumers a "BuzzKit" to stimulate word-of-mouth about a product and then tracking the resulting buzz on the Buzzer platform. The goal is to generate both trial of a product and positive word-of-mouth that will make more consumers comfortable purchasing it.
The document discusses the shift from traditional print media marketing to social media marketing. While social media has grown exponentially, the public relations industry has failed to emphasize the benefits of print media or ensure professionalism on social media. It also highlights the lack of professionalism seen in some social media cases and argues that print media still has value when designed well and used to drive traffic to engaging social media presences.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
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The document discusses the rise of social media and its impact on consumer behavior and marketing. It describes Walmart's Elevenmoms community platform, which was created as a listening platform to understand how Walmart could better support money-saving conversations. The Elevenmoms influencers helped promote an iPhone launch on Walmart's behalf and provided insights that led to product placement changes. The key points are that social media is influencing shopping decisions, community feedback can provide actionable insights, and engaging consumers through shared experiences can better connect social conversations to products on store shelves.
Social message advertising engages viewers by giving them food for thought on social issues to increase awareness. Brands use this type of advertising to reflect and respond to social changes, communicate better with aware young consumers, and battle for supremacy among companies while lifting human spirits and sales. These impactful ads tell powerful stories that leave brands etched in audiences' minds and can promote behavioral change.
Mass marketing involves targeting the entire market with one offer through mass distribution and communications. While it was successful in the 20th century for companies like Ford and Procter & Gamble, arguments are now made that mass marketing is declining due to changes in consumers, technology, and data availability. Consumers now demand more customized and differentiated products to meet their unique needs and preferences. Companies in Bangladesh like Unilever have had to shift from mass marketing of products like Lux soap to more segmented and differentiated approaches. The rise of social media, e-commerce, and a more globally connected marketplace have made it difficult for firms to rely solely on undifferentiated mass marketing.
The Next Modern Commerce Disruption: A Blueprint to Win in the Age of Persona...Brian Solis
Beyond driving for revenues, modern businesses must consider the human quotient in all they do. This means
a human-centered engagement infrastructure that
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in every moment that matters to customers. That’s the important aspect about the human quotient—it plugs brands into the exact moments that matter to custom- ers. Highly personal touch points are instrumental in guiding the next steps of customers closer to, or further away from, a brand now and forever. These meaningful moments require modern forms of engagement that prioritize one-to-one personalization, context consider- ation, cross-channel communication, and right time/right place/right message delivery at scale. Just because your brand is winning today doesn’t mean that future shock isn’t on the horizon. Plan for it. The clock is ticking.
This document discusses the power of social media marketing. It notes that social media has fundamentally changed marketing by empowering consumers and giving them greater control over information and media. Marketers must view consumers as active participants in the social media ecosystem rather than passive recipients of messages. The document also highlights how the Grammy Awards leveraged social media successfully in 2010 by focusing on user engagement and putting fans at the center of the campaign. This led to increased viewership, especially among younger demographics important to advertisers. Finally, it emphasizes that visualizing the social media ecosystem and identifying key metrics are important for effective social media strategies.
This document summarizes key findings from a study on the state of social media:
- 60 million Americans now frequently use social media multiple times per day. Usage has surged significantly in recent years.
- Facebook has nearly 50% of the social media market share in the US. YouTube and Twitter are also very popular.
- People now spend about 25% of their total online time on social networks like Facebook and Twitter.
- Older age groups, those over 45, now represent almost half of Facebook users and are adopting social media rapidly. Their purchasing habits are increasingly influenced by social platforms.
Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.
Business to Society Marketing - Kotler's Marketing 3.0Nakul Patel
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This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
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Major brands face challenges with social media including generating direct revenue and dealing with large volumes of customer feedback and content. While early social media practices worked well for small businesses and allowed basic interactions, the landscape has changed dramatically with over 600 million Facebook users and increased expectations from marketing professionals. Best practices that used to work, like targeted Facebook ads and live chat events, need to evolve as consumers and the social ecosystem change. Moving forward, companies must focus on being human-centered in their social approach by prioritizing customer needs over brands and allowing experimentation.
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The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
20. Escalation process
Specialist help
Social agent
(eg store manager)
Team manager
Corporate comms / Social media /
Social media team comms agency
Management
24. Thank you
Follow me @joshuamarch
Check out www.conversocial.com
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Editor's Notes
In the early days of retailing, all products generally were fetched by an assistant from shelves behind the merchant's counter while customers waited in front of the counter and indicated the items they wanted. Also, most foods and merchandise did not come in individually wrapped consumer-sized packages, so an assistant had to measure out and wrap the precise amount desired by the consumer. This also offered opportunities for social interaction: many regarded this style of shopping as "a social occasion" and would often "pause for conversations with the staff or other customers." [1] These practices were by nature very labor-intensive and therefore also quite expensive. The shopping process was slow, as the number of customers who could be attended to at one time was limited by the number of staff employed in the store.