When it comes to social media, should you opt for one global presence, or create a number of different properties tailored for different countries and cultures? This presentation explores the pros and cons of each approach, provides a framework for decision-making, and offers examples of brands that have used each approach successfully.
Digital 2021 Mauritania (January 2021) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Mauritania in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mauritania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Costa Rica (February 2022) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Croatia (February 2022) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Croatia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Croatia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
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This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Digital 2021 Mauritania (January 2021) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Mauritania in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mauritania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Costa Rica (February 2022) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Croatia (February 2022) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Croatia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Croatia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 New Caledonia (February 2022) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in New Caledonia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in New Caledonia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
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All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in The Caribbean in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.đ¤Ż
We will dig deeper into:
1. How to capture video testimonials that convert from your audience đĽ
2. How to leverage your testimonials to boost your sales đ˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đ
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.đ¤Ż
We will dig deeper into:
1. How to capture video testimonials that convert from your audience đĽ
2. How to leverage your testimonials to boost your sales đ˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đ
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, youâll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Global vs Local Social Media - Can One Size Fit All?
1. can one size fit all?
when it comes to social media,
should brands go global or local?
simon kemp ⢠we are social ⢠#smwf singapore, 02 sep 2011
10. 3 questions:
what are the pros and cons of each?
which approach is right for you?
how can you implement it?
11. proof: â
local facebook pages
â work much better
than the global ones.
12. st a
0.00
0.15
0.30
0.45
0.60
rbu
c ks
ne
the
rla
nd
s
0.53%
st a
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cks
tha
ilan
d
0.35%
st a
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be
lgi
um
st a
0.23%
rbu
cks
arg
st a en
tin
rbu a
0.19%
c ks
cze
ch
rep
ub
lic
0.16%
st a
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cks
ire
lan
d
0.14%
st a
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cks
tur
ke
y
0.14%
st a
rbu
cks
can
ad
st a a
0.12%
rbu
cks
sin
ga
po
st a re
0.11%
rbu
cks
ph
ilip
pin
es
0.08%
st a
rbu
cks
ge
st a rm
an
rbu y
0.08%
cks
un
i te
starbucks facebook engagement
dk
ing
do
m
0.07%
st a
rbu
cks
fra
average engagement with page posts
nc
e
0.07%
st a
rbu
cks
glo
ba
l
0.06%
14. st a
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the
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20K
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st a
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15K
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20K
st a
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190K
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20K
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30K
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st a
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0.14%
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230K
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140K
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940K
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300K
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cks
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total number of page âlikesâ
i te
dk
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m
450K
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st a
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starbucks: engagement vs. size of page
cks
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average engagement with page posts
nc
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24.7M
15. 14,842 > 3,410
average actions average actions
per post on per post on local
global page pages combined
16. *
( this sample is hardly
representative, but... )
17. generally speaking,
global pages drive
greater total activity;
local pages drive
higher average activity.
41. PHOTO: Š TED OLIKKALA (MADABOUTASIA ON FLICKR)
affinity
42. top websites across asia
country top website reach
china baidu 89%
hong kong yahoo! 85%
indonesia facebook 70%
japan yahoo! 81%
south korea naver 84%
malaysia facebook 76%
philippines facebook 92%
singapore facebook 82%
taiwan yahoo! 92%
thailand facebook 76%
vietnam zing 64%
43. china: 15M
qzone 18M
531M south japan:
korea: mixi
cyworld
hong kong:
india: facebook taiwan:
facebook 4M
9M wretch
29M
vietnam:
zing philippines:
15M facebook
11M 25M
thailand:
facebook
malaysia:
11M facebook indonesia:
facebook
the preferred 2.5M 39M
social network singapore:
facebook
also varies across
asian countries
65. global advantages local advantages
simpler management responsive to local needs
brand consistency higher average engagement
the âcrowdâ effect cultural and language needs
global challenges local challenges
lower average engagement more costly
legislative issues brand consistency issues
supporting local activities âdispersedâ communities
66. IDEA
how can you put your
chosen strategy into action?
81. 3 questions:
what are the pros and cons of each?
which approach is right for you?
how can you implement it?
82. global advantages local advantages
simpler management responsive to local needs
brand consistency higher average engagement
the âcrowdâ effect cultural and language needs
global challenges local challenges
lower average engagement more costly
legislative issues brand consistency issues
supporting local activities âdispersedâ communities