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Power Director 10 was used to edit the trailer. This software allowed for various editing techniques like fading between shots and adding transitions. It was easy to use and reliable. Transitions helped provide continuity and interest for the audience. They also allowed the directors to take a more professional approach. The software made it simple to show contrasts between different tones, like fading love scenes versus quick shots of violence.
The student evaluated their group's media coursework project of creating an opening sequence for a supernatural thriller film. They felt the final product looked professional due to the use of different shots, editing effects, and acting. While there were some challenges around scheduling and limited resources, the student was overall very pleased with how the film turned out and felt it accomplished the goals of an opening sequence by introducing characters and leaving on a cliffhanger.
The student evaluated their group's media coursework project of creating an opening sequence for a supernatural thriller film. They felt the final product looked professional due to the use of different shots, editing effects, and acting. While there were some challenges around scheduling and limited resources, the student was overall very pleased with how the film turned out and felt it accomplished the goals of an opening sequence by introducing characters and leaving on a cliffhanger.
Jack Woods, director of the short film "Anywhere but here", was interviewed about his filmmaking process. He conducted extensive audience research through paper questionnaires to learn about his target demographic and how to market the film. The research showed that most viewers were female, consumed media at home, and would be most receptive to seeing the film during late night soap operas from 7-12pm. Although short films were a new format for many, over half expressed interest in watching them. This informed Jack's marketing strategy and ensured the film would appeal to its intended audience.
The document summarizes the process of creating an opening sequence for a short film. A group of students decided to create a social realist action thriller targeting teenagers. They developed storyboards and filmed scenes with the student playing the chaser in a car chase. The group collaborated on deciding shots and editing. They aimed to use conventions of the genres to make it seem authentic. The sequence represents youth dealing with violence and was meant to get audiences interested in a potential full film.
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For more details on our products and services, please feel free to visit us at: service dog info, service dog education, service dog in training, sdit, service dog in training acronym.
Power Director 10 was used to edit the trailer. This software allowed for various editing techniques like fading between shots and adding transitions. It was easy to use and reliable. Transitions helped provide continuity and interest for the audience. They also allowed the directors to take a more professional approach. The software made it simple to show contrasts between different tones, like fading love scenes versus quick shots of violence.
The student evaluated their group's media coursework project of creating an opening sequence for a supernatural thriller film. They felt the final product looked professional due to the use of different shots, editing effects, and acting. While there were some challenges around scheduling and limited resources, the student was overall very pleased with how the film turned out and felt it accomplished the goals of an opening sequence by introducing characters and leaving on a cliffhanger.
The student evaluated their group's media coursework project of creating an opening sequence for a supernatural thriller film. They felt the final product looked professional due to the use of different shots, editing effects, and acting. While there were some challenges around scheduling and limited resources, the student was overall very pleased with how the film turned out and felt it accomplished the goals of an opening sequence by introducing characters and leaving on a cliffhanger.
Jack Woods, director of the short film "Anywhere but here", was interviewed about his filmmaking process. He conducted extensive audience research through paper questionnaires to learn about his target demographic and how to market the film. The research showed that most viewers were female, consumed media at home, and would be most receptive to seeing the film during late night soap operas from 7-12pm. Although short films were a new format for many, over half expressed interest in watching them. This informed Jack's marketing strategy and ensured the film would appeal to its intended audience.
The document summarizes the process of creating an opening sequence for a short film. A group of students decided to create a social realist action thriller targeting teenagers. They developed storyboards and filmed scenes with the student playing the chaser in a car chase. The group collaborated on deciding shots and editing. They aimed to use conventions of the genres to make it seem authentic. The sequence represents youth dealing with violence and was meant to get audiences interested in a potential full film.
The document summarizes a group media project by Benjamin Briscoe. The group decided to create a social-realist action thriller targeting mid to late teens. Briscoe contributed ideas and storyboarding. He was the actor being chased in the opening scene. The group collaborated on decisions. The opening scene uses conventions like fast music and a chase to seem authentic. It represents youth dealing with violence. Vertigo Films would be suited to distribute due to producing similar gritty films. The target audience is male mid to late teens. Filming and editing taught the group about using technologies like cameras and editing software. The final product showed much improvement from the preliminary task through more planning, filming, and editing experience.
Evaluation Question 6) What have you learnt about technologies from the proce...bethrett
The document discusses various technologies, programs, and websites used throughout the process of creating a thriller opening, including:
- A mini DV camcorder, digital camera, and phone camera for filming and taking photos.
- A tripod to improve filming quality and allow for different shot types.
- An Apple Mac computer for editing, despite some challenges with the mouse.
- Websites like Blogger, OneTrueMedia, SlideShare, SurveyMonkey, YouTube, and others to create blogs, montages, slideshows, surveys, and share videos.
- Audio software like MobyGratis and Freesound to find and add music and sound effects.
The document discusses various technologies, programs, and websites used throughout the process of creating a thriller opening, including:
- A mini DV camcorder, digital camera, and phone camera for filming and taking photos.
- A tripod to improve filming quality.
- An Apple Mac computer for editing.
- Websites like Blogger, OneTrueMedia, and YouTube for blogging, creating montages, and uploading videos.
- Websites like MobyGratis and Freesound for obtaining music and sound effects.
- Programs like Livetype and Final Cut Express for editing titles, credits, and putting the final film together.
Our group chose to do a crime genre film for our main task media project. We decided to challenge conventions by having a young female victim who was obeying the law, to subvert expectations and raise awareness. The victim is drunk, increasing her vulnerability. We represented youth through stereotypes of technology and alcohol use seen in other media. Our attacker wears a hoodie to create mystery and put viewers in the victim's perspective. Based on our research of crime dramas shown on ITV, we think ITV would be a suitable channel to describe our film to our target audience of 16-45 year olds.
The student created a thriller film with their group for a media project. They had to plan extensively and film a preliminary 2 minute scene to practice techniques like camera angles and character dialogue. From this experience, they improved their full product by correcting mistakes. They applied conventions of the thriller genre like fast pacing between scenes, scary music, and a plot twist. Their film represents young adults and features a stalker threatening a teenage girl. The student believes their 15-rated film would be suitable for distribution. They aimed it at teenagers familiar with relationships and used that storyline tension. Through the process, the student learned about film technologies and editing software.
The document provides a summary of the pre-production, production, and post-production process for a student film project set in the future. In pre-production, the students planned their story, schedule, researched futuristic technologies, and storyboarded scenes. Production involved shooting with a Fujifilm camera in London locations. Post-production included editing in Final Cut Pro, adding 3D effects in After Effects, and recording voiceovers in Audition and GarageBand. The students evaluated what went well, could be improved, and any problems encountered.
Jules Lund - Social Influencer Marketing presentation 2014Jules Lund
This presentation discusses the seismic shifts occurring in social media and how they are impacting social influencer marketing. Specifically, it notes that free organic reach on platforms like Facebook has dramatically declined as the platforms have monetized through targeted advertising. It also discusses how this has stalled momentum around social influencer marketing in Australia. The presentation aims to explain why this occurred and provide some solutions and keys to success for social influencer marketing going forward.
The group created a viral video advertising campaign for Red Bull by filming themselves scaring friends and strangers wearing scary masks. They aimed to elicit entertaining reactions for viewers. They purposefully did not include direct references to Red Bull in the video to attract more viewers curious about the purpose. They shared the video on Facebook to leverage their collective social networks spanning different countries. They also shared it on Twitter using a hashtag and retweets from influencers. YouTube was the primary hosting site for the video. The goal was for organic sharing of the amusing video to promote Red Bull without overt advertising.
The document discusses the filmmaker's stop motion media product and how it does or does not challenge conventions. It describes choosing ordinary-looking characters to challenge stereotypes about villains. It aims to relate to audiences by having characters meet online and show dangers of interacting with strangers. Scenes were designed to portray victims as innocent and show psychological impacts of confinement. The filmmakers did not have time to further develop the plot and challenge more conventions.
The document discusses the process of creating and evaluating a short film for a class assignment. It describes how the film was made with a low budget using only one actor to play two roles. Feedback from audiences indicated that the narrative and characters were clear but could have been improved with dialogue. Modern media technologies like computers, editing software, and cameras were used extensively in the production process, though the filmmakers encountered some technical issues. Overall, the filmmakers believe their final short film was a success and met the requirements of the assignment.
The document discusses the process of creating and evaluating a short film for a class assignment. It describes how the film was made with a low budget using only one actor to play two roles. Feedback from audiences indicated that the narrative and characters were clear but could have been improved with dialogue. Modern media technologies like computers, editing software, and cameras were used extensively in the production process, though the school's equipment and computers presented some challenges. Overall, the filmmakers believe their final short film was a success given the time constraints and resources available to them.
We hear a lot about viral marketing these days, especially viral videos. This method of exposure is pretty easy to understand, actually; it’s just word-of-mouth, but on the internet. “Viral” refers to the contagious nature of successful viral marketing. One person enjoys it and spreads it to two other people, those two spread it to two other people, and so on and so on. This is why someone can post a two-minute video on Youtube, show it to a few friends, and within a week have hundreds of thousands of views...
Sarah-Jane Creek evaluated the viewing of the opening sequence of her film "On The Run" by having two people, Gracia and Ashley, watch it. She observed and recorded their facial expressions and reactions. Gracia and Ashley seemed to enjoy the opening sequence, laughing at parts intended to be comedic. Sarah-Jane used this viewing to get feedback on how the target teenage audience responded to the opening of her comedy/action film about three teenage boys who rob a bank.
The document discusses a horror film media product created by the author and their group to fit within horror film conventions but also challenge typical conventions. They drew inspiration from films like Scream and Blair Witch Project. While including typical horror elements like violence and screaming, they also used an original storyline and filming style like Blair Witch Project to make their film unique. Their target audience was teenagers and young adults, so they featured young adult characters and settings teenagers could relate to. Overall, the author feels they successfully created an entertaining horror film that challenged conventions through planning, research, and use of new technology like iMovie.
The document discusses a horror film media product created by the author and their group to fit within horror film conventions but also challenge typical conventions. They drew inspiration from films like Scream and Blair Witch Project. While using typical horror elements like violence and screaming, they also introduced twists like the filming style in Blair Witch Project. Their target audience was teenagers and they included teenage characters and settings teenagers could relate to based on audience research. Creating the film involved learning new technologies like iMovie and using various camera shots and angles, which they found took more time and planning than expected but improved the quality. Overall it was a learning experience that showed the importance of research and planning.
This document provides a summary of the video creative portfolio of Sam Jae. It includes 3 sentences summarizing Sam's experience including working as a video creative for various companies producing videos, managing video content, and filming/editing award-winning short films and music videos.
The document provides an evaluation of the short film "Apple" created by Sam Thorpe. It discusses how the film used conventions of short films such as having a simple single idea (how our everyday actions can have consequences). It employed experimental camera techniques like first-person shots from the apple's perspective. Feedback was incorporated, such as focusing more on the apple after others said the human interactions were emphasized too much. A variety of technologies were used including cameras, software, and the internet for blogs, Facebook, and uploading the finished film.
Andrew_Jones_CV_Portfolio_February_2016_04Andrew Jones
Andrew Jones has over 20 years of experience as a Creative Director. He has worked in advertising agencies in Sydney, Los Angeles, Tokyo, and Hong Kong. He currently lives in Sydney with his partner and three daughters. In addition to his creative work, he runs the popular motorcycle blog Pipeburn.com. His work includes campaigns for major brands like McDonald's, WWF, and Toyota. He is skilled in copywriting, photography, graphic design, and video production.
The document discusses how the media product used conventions from the documentary "Supersize Me" including interviews with professionals and presenting facts and statistics. It also discusses how effective the combination of the documentary, double page spread, and radio trail were at engaging the target audience. Feedback from audiences suggested improving the documentary by reducing still images. Research and planning utilized storyboarding, online research, and blogging, while filming required learning camera and microphone use and editing was done using Final Cut Express.
For more details on our products and services, please feel free to visit us at: ptsd dog, hearing dog, mobility dog, psychiatric service dog, veteran dog.
For more details on our products and services, please feel free to visit us at: service dog info, service dog education, service dog in training, sdit, service dog in training acronym.
The document summarizes a group media project by Benjamin Briscoe. The group decided to create a social-realist action thriller targeting mid to late teens. Briscoe contributed ideas and storyboarding. He was the actor being chased in the opening scene. The group collaborated on decisions. The opening scene uses conventions like fast music and a chase to seem authentic. It represents youth dealing with violence. Vertigo Films would be suited to distribute due to producing similar gritty films. The target audience is male mid to late teens. Filming and editing taught the group about using technologies like cameras and editing software. The final product showed much improvement from the preliminary task through more planning, filming, and editing experience.
Evaluation Question 6) What have you learnt about technologies from the proce...bethrett
The document discusses various technologies, programs, and websites used throughout the process of creating a thriller opening, including:
- A mini DV camcorder, digital camera, and phone camera for filming and taking photos.
- A tripod to improve filming quality and allow for different shot types.
- An Apple Mac computer for editing, despite some challenges with the mouse.
- Websites like Blogger, OneTrueMedia, SlideShare, SurveyMonkey, YouTube, and others to create blogs, montages, slideshows, surveys, and share videos.
- Audio software like MobyGratis and Freesound to find and add music and sound effects.
The document discusses various technologies, programs, and websites used throughout the process of creating a thriller opening, including:
- A mini DV camcorder, digital camera, and phone camera for filming and taking photos.
- A tripod to improve filming quality.
- An Apple Mac computer for editing.
- Websites like Blogger, OneTrueMedia, and YouTube for blogging, creating montages, and uploading videos.
- Websites like MobyGratis and Freesound for obtaining music and sound effects.
- Programs like Livetype and Final Cut Express for editing titles, credits, and putting the final film together.
Our group chose to do a crime genre film for our main task media project. We decided to challenge conventions by having a young female victim who was obeying the law, to subvert expectations and raise awareness. The victim is drunk, increasing her vulnerability. We represented youth through stereotypes of technology and alcohol use seen in other media. Our attacker wears a hoodie to create mystery and put viewers in the victim's perspective. Based on our research of crime dramas shown on ITV, we think ITV would be a suitable channel to describe our film to our target audience of 16-45 year olds.
The student created a thriller film with their group for a media project. They had to plan extensively and film a preliminary 2 minute scene to practice techniques like camera angles and character dialogue. From this experience, they improved their full product by correcting mistakes. They applied conventions of the thriller genre like fast pacing between scenes, scary music, and a plot twist. Their film represents young adults and features a stalker threatening a teenage girl. The student believes their 15-rated film would be suitable for distribution. They aimed it at teenagers familiar with relationships and used that storyline tension. Through the process, the student learned about film technologies and editing software.
The document provides a summary of the pre-production, production, and post-production process for a student film project set in the future. In pre-production, the students planned their story, schedule, researched futuristic technologies, and storyboarded scenes. Production involved shooting with a Fujifilm camera in London locations. Post-production included editing in Final Cut Pro, adding 3D effects in After Effects, and recording voiceovers in Audition and GarageBand. The students evaluated what went well, could be improved, and any problems encountered.
Jules Lund - Social Influencer Marketing presentation 2014Jules Lund
This presentation discusses the seismic shifts occurring in social media and how they are impacting social influencer marketing. Specifically, it notes that free organic reach on platforms like Facebook has dramatically declined as the platforms have monetized through targeted advertising. It also discusses how this has stalled momentum around social influencer marketing in Australia. The presentation aims to explain why this occurred and provide some solutions and keys to success for social influencer marketing going forward.
The group created a viral video advertising campaign for Red Bull by filming themselves scaring friends and strangers wearing scary masks. They aimed to elicit entertaining reactions for viewers. They purposefully did not include direct references to Red Bull in the video to attract more viewers curious about the purpose. They shared the video on Facebook to leverage their collective social networks spanning different countries. They also shared it on Twitter using a hashtag and retweets from influencers. YouTube was the primary hosting site for the video. The goal was for organic sharing of the amusing video to promote Red Bull without overt advertising.
The document discusses the filmmaker's stop motion media product and how it does or does not challenge conventions. It describes choosing ordinary-looking characters to challenge stereotypes about villains. It aims to relate to audiences by having characters meet online and show dangers of interacting with strangers. Scenes were designed to portray victims as innocent and show psychological impacts of confinement. The filmmakers did not have time to further develop the plot and challenge more conventions.
The document discusses the process of creating and evaluating a short film for a class assignment. It describes how the film was made with a low budget using only one actor to play two roles. Feedback from audiences indicated that the narrative and characters were clear but could have been improved with dialogue. Modern media technologies like computers, editing software, and cameras were used extensively in the production process, though the filmmakers encountered some technical issues. Overall, the filmmakers believe their final short film was a success and met the requirements of the assignment.
The document discusses the process of creating and evaluating a short film for a class assignment. It describes how the film was made with a low budget using only one actor to play two roles. Feedback from audiences indicated that the narrative and characters were clear but could have been improved with dialogue. Modern media technologies like computers, editing software, and cameras were used extensively in the production process, though the school's equipment and computers presented some challenges. Overall, the filmmakers believe their final short film was a success given the time constraints and resources available to them.
We hear a lot about viral marketing these days, especially viral videos. This method of exposure is pretty easy to understand, actually; it’s just word-of-mouth, but on the internet. “Viral” refers to the contagious nature of successful viral marketing. One person enjoys it and spreads it to two other people, those two spread it to two other people, and so on and so on. This is why someone can post a two-minute video on Youtube, show it to a few friends, and within a week have hundreds of thousands of views...
Sarah-Jane Creek evaluated the viewing of the opening sequence of her film "On The Run" by having two people, Gracia and Ashley, watch it. She observed and recorded their facial expressions and reactions. Gracia and Ashley seemed to enjoy the opening sequence, laughing at parts intended to be comedic. Sarah-Jane used this viewing to get feedback on how the target teenage audience responded to the opening of her comedy/action film about three teenage boys who rob a bank.
The document discusses a horror film media product created by the author and their group to fit within horror film conventions but also challenge typical conventions. They drew inspiration from films like Scream and Blair Witch Project. While including typical horror elements like violence and screaming, they also used an original storyline and filming style like Blair Witch Project to make their film unique. Their target audience was teenagers and young adults, so they featured young adult characters and settings teenagers could relate to. Overall, the author feels they successfully created an entertaining horror film that challenged conventions through planning, research, and use of new technology like iMovie.
The document discusses a horror film media product created by the author and their group to fit within horror film conventions but also challenge typical conventions. They drew inspiration from films like Scream and Blair Witch Project. While using typical horror elements like violence and screaming, they also introduced twists like the filming style in Blair Witch Project. Their target audience was teenagers and they included teenage characters and settings teenagers could relate to based on audience research. Creating the film involved learning new technologies like iMovie and using various camera shots and angles, which they found took more time and planning than expected but improved the quality. Overall it was a learning experience that showed the importance of research and planning.
This document provides a summary of the video creative portfolio of Sam Jae. It includes 3 sentences summarizing Sam's experience including working as a video creative for various companies producing videos, managing video content, and filming/editing award-winning short films and music videos.
The document provides an evaluation of the short film "Apple" created by Sam Thorpe. It discusses how the film used conventions of short films such as having a simple single idea (how our everyday actions can have consequences). It employed experimental camera techniques like first-person shots from the apple's perspective. Feedback was incorporated, such as focusing more on the apple after others said the human interactions were emphasized too much. A variety of technologies were used including cameras, software, and the internet for blogs, Facebook, and uploading the finished film.
Andrew_Jones_CV_Portfolio_February_2016_04Andrew Jones
Andrew Jones has over 20 years of experience as a Creative Director. He has worked in advertising agencies in Sydney, Los Angeles, Tokyo, and Hong Kong. He currently lives in Sydney with his partner and three daughters. In addition to his creative work, he runs the popular motorcycle blog Pipeburn.com. His work includes campaigns for major brands like McDonald's, WWF, and Toyota. He is skilled in copywriting, photography, graphic design, and video production.
The document discusses how the media product used conventions from the documentary "Supersize Me" including interviews with professionals and presenting facts and statistics. It also discusses how effective the combination of the documentary, double page spread, and radio trail were at engaging the target audience. Feedback from audiences suggested improving the documentary by reducing still images. Research and planning utilized storyboarding, online research, and blogging, while filming required learning camera and microphone use and editing was done using Final Cut Express.
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
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- Adoption of Business Frameworks
- Goal Setting
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- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
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- Systematic strategy formulation and execution.
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1. From Idea to Reality - Growing Up
Guide Pup
Amie andI have learnedsomuchoverthe lastseveral years. We have matureda lotas puppy
raisers,aswell aslearnedanawful lotaboutthe videobusiness. Moreover,whatitisgoingto take
to make GrowingUp Guide Pupviable longterm. Still inthe interumof progress,Ifeltthe needto
write a newblogonGrowingUp Guide Pupas itsbeenseveral months. Asof how we got to where
we are today. I hope ourfans enjoyandthanksto all foryour continuedsupport.
Back in 2009, I was creatinghow-tovideosreleasedundermymoniker“ChappyShowcase”which
were videosaboutlowbudgetfilmmaking. AlthoughIreleasedall kindsof videosindifferent
genres,the how-tofilmmakingseemedtoresonate more thananyothertypesof videosI
made. The economyhadcollapsed,videocreatorshadnomoney,andlow budgetfilmmaking
For more detailson our products and services,please feel free tovisitus at: service dogeducation,
service dog in training, sdit, service dog intraining acronym, service dog.
For more details,please visitus at: http://www.growingupguidepup.org/
spoke tothat. ConsistentlyIfoundgoodfeedbackandpeople offeringtopayme to make my “$30
Steadicam”forthem;namedaftera how-tovideoof the same subject. I was not interestedindoing
this,butfoundit a pleasantexperience togetsomuch feedback. Itwasamazingmakinga video
renditionof arecycleddesignIhadlearnedaboutnearly7 yearsearlierbackinthe dial modemdays
of the internet. Thissinglevideogotme more seriousaboutdoingmore althoughIhadalreadyput
out a fewdozenvideosscatteredoverafew months.
Aftera fewyearsof freelancingasacinematographer/editor,aswell asproducinganexhausting
amountof weddingvideoswithmyproductioncompany,Iwasdeeplyaffectedbythe crashof my
2. videobusinessinlate 2007. I lostnearlyall myclients,howevertookthe opportunitytolookfor
otheravenuestodo video. Irecentlyhadreadaboutsiteslike Youtube,Metacafe,Revver,and
Crackle inVideomakerMagazine. I had reallywantedtotell myownstories,notworkforother
people,butthisideawaskindof a dream. What had seeminglybeengoodasa videographer,no
longerexistedinaflashso whatdidI have to lose? Up to that pointYoutube andother“user
generatedsites”hadonlybeenaroundformonthsnotyears. These sitesseemedtohave astigma
of onlycontainingcrappyvideosfromamateurs. Irememberthe sentimentthatrespectable
filmmakersdidn’tdothatsort of thing. No one I knew inthe videobusinesswasmakingvideosand
puttingthemupfor free on these unique sites,IthoughtImightas well putup a few Ihad created
since theyhadscreenedandthendied. Iput “Nervesof Steel”and“InCase of Emergency”up. Two
filmsIhad screenedatsome smallerfilmfestivals.
Afterfiguringouta dozen“usergenerated”sitesorso,I instantlylovedthe factthatthere was
immediate feedbackandfulfillmentfromanaudience. Before Ihadtofinda place to screena film
and itcouldtake monthsif notyearsto finda festival. Bythe time thathappened,I mayhardly
rememberwhyi made the filminthe firstplace. What an amazingthingthis“usergeneratedonline
distribution”wasforproducers. I uploadedthe same videostoall the sitesandwasable compare
the viewsandreactions. NotonlydidI learnaboutwhatvideoswere mostpopular,Ialsolearned
the value of workingwiththe rightdistributionpartners. One weekinthe summerof 2008 I had the
opportunitytofilmStreamingMediaWestattheirannual conference whichtookplace inSilicon
Valley. Thisconference puttogetherbyDan Rayburnfeaturedone panel aboutanew thingcalleda
webseries. Showcreatorswithtitillatingnew brandsincludedRocketbook,andPolitical Lunch
spoke aboutwhattheywere doing. The marketfor suchan ideawas reallyimmature,butthe
opportunitywasgoodaccordingto them. The webserieswasto be the nextbigthingintheir
estimation. The internetwasthe wildwestwherethere were norulestospeakof. Notechnical
specifications,noclose captioning,no formatrestrictions,andthe listwentonandon. A video
creator coulddo whatevertheywantedandtonsof siteslike Youtubewouldhostthe videosforfree
too. Thisseemedtobe a no brainerforme to experimentwithmore.
I thoughmore and more about producingawebseriesin2008 aftera yearof distributingvideosall
overthe internet. My documentary“Nervesof Steel”featuredonCrackel fornearlyayear,then
ChappyShowcase becameapartnerproducerwithMetacafe. ShortlyafterthatYoutube accepted
my applicationtobe a “producerpartner”as well. These eventsreallygotmyhookedintothe
possibilitiesof whatawebseriesmaypresent. Especiallynow thati hadlearnedthe value of
intellectual propertyandmoneyworkingforyouandnotthe otherwayaround. I feltawebseries
was a betterideabecause itwasserial orepisodicinnature. Thissortof distributionapproachcould
be a betterwayto buildanaudience. Iexperiencedthatmyvideoswere oftenone-off andnotserial
evenif some of themwere gettingprettygoodhits. The one-off videoswere notseemingly
connectedfromone uploadtoanother. Perhapsthisgave myviewersnoreasontonecessarily
checkback in andwatch newvideos. One weekImayputup a Samoan musicvideo froma guywho
had notpayedme (so thiswasmy way at some sortof monetization) forthe work. AnotherweekI
may putup a grease monkeyvideoof atime lapse car repairI did. Yet anothertime Iwouldrelease
a parody I made withmybrotheryearsearlier;shotonanalogvideo. AlthoughIdidfindmany
wouldsimplybinge view mycontentall atonce fora dayor two,a serial show maybringpeople
back by the nature of the release andcontinual storyforward. Thiscouldgoon formonths,or
maybe evenyears. More and more people (onYoutube especially) were startingtoputout a web
3. seriesof some sort. Some releasinganew episodeonce amonth,or once a week,orevensome did
it once a day.
Some yearsbefore all of this,mywife andI startedraising guide dogsforthe blindin2002. Overthe
followingdecade we reallystartedtoenjoyitandcouldn’tbelieve how fulfillingitwastohelpother
people. “Couldwe make awebseriesaboutthisguide dogstuff?” We became goodfriendswith
the visually impairedpartnerwhoreceivedourfirstguide pupMacklin. Hergenuine appreciation
and abilitytoraise herlevel of productivityinlifewassoapparentthatit justsmackedme inthe
face. “This isa whole newnarrative worldIhave hardlyseenintv ormovies”Ithought. Aftera few
daysof talkingaboutit,my wife Amie andIdecidedtogive ita shotand make a webseries. Atleast
we figuredwe wouldtryputtingouta videoonce a weekfora little while.
GrowingUp Guide Pupwas to be the name of the series. We reallydidn’thave muchof a planas we
decidedtoexperimentandremove conventionalproductionbureaucracysowe couldmove
quickly. We hada newpuppyarrivingshortly. Twodaysafterthe idea,Ialreadyhad camcorderin
handand was filmingcause apuppyhadbecome available. That firstepisode we decidedtodesign
a format that eventhe visuallyimpairedcouldenjoythroughcolorfuldescription. Atfirstwe
focusedonstory,not productionvalue. We filmedwithacell phone for the firsttime sowe could
getfootage inthe grocerystore withoutahassle. We focusedonspontaneityanddecidedtokeep
the amountof oversightandcostto a minimum. Myinkindequipmentfrommyvideobusiness
wouldbe fine tomake the series,and myprioronline distributionexperience withChappyShowcase
made me comfortable enoughtomove forwardwithaonce a weekvideoreleaseapproach. We
releasedavideoeveryweekasournewpuppyRicki matured. Episode afterepisode we couldn’t
believehow funthe processwasforus. We alsogot more feedbackandappreciationthanwe had
anticipated. We startedhearingfrompeople wholivedinotherpartsof the US, and evenother
countries. The service dogschool we were workingwithatthe time caught windof whatwe were
doingand startingpromotingourvideosandwritingblogssogetmore PRfor themselves. The next
thingwe knew,ourserieswasnotan experimentanymore. itseemedtobe workingasa moving
storypiece andthe puppyappeal wasundeniable.
Our serieswasacceptedinthe NewMediaFilmFestivalin2010 while we were still filmingthe first
seasonaboutRicki. Thiswas about8 monthsafterwe had started. It wasamazinghow fastthings
workwiththe internet. Before we knewit,we hadmade arelationshipwithNylabone dogtoysand
didour firstcontestgiveaway. Afterayear,we hadseveral thousandloyal fansaswe continuedto
make the seriesandgrowour core followersof doglovers,puppyraisers,service dogpeople,and
the visuallyimpaired. Eventuallythislandedusaninvitationtoscreenourseriesatthe firstand still
largestwebseriesfestival inthe world. Itscalledthe LAWebFestandwasfoundedbyMichael
Ajakwe Jr. It renderedawardsformanythings,butmostimportantly“OutstandingNon-Fiction
Series”twoyearsina row in2011 and 2012. In 2013, we alsoreceivedanawardat CreaTV Awards
inSiliconValleyfor “OutstandingCreaTiVeAwardFeature Winner”. Afterwe finishedour2nd
seasonwithourdog Pilaf,we decidedtostopforawhile andfocuson our eldeststatesdog. Our
careerchangedguide dogpup namedEli hadcancer and we wantedto focuson hislastmonths. He
recentlypassedjustshyof his10th birthday,whichwastough,butgave us a lotof time to
reflect. We hadfor the firsttime experiencedthe entire life-cycle. One of our guide dogpuppies
had beenwithusfromthe beginningall the waytothe end. This wasthe last part neededtogive us
complete perspective.
4. It is2014, and we are now readyto getseriouswithGrowingUp Guide Puponce again. Older,wiser,
more experienced,andfull of arenewedpassionforstorytellingmywife andIare excitedaboutthe
endlessopportunitiesGrowingUpGuide Puppresents. In2013 we spentsix moths andhired
consultationtobuildabusinessplanforGrowingUpGuide Pupwhichwouldallow usto create a
sustainable brand. We alsohave done a lotof researchabout non-profitformationaswell as
makingita opportunityforinvestors. Bothare possibilitesandwe willrule nothingoutasneither
has takenhold. We are nowpreparedafteryearsof homeworkandstudyto implementatv show
additiontoour alreadyestablishedwebseriesprogramandmove bothforwardtogether. Growing
Up Guide Pupis readyto go fromwebseriestobeyond!
For more detailson our products and services,please feel free tovisitus at: service dogeducation,
service dog in training,sdit, service dog intraining acronym, service dog.