TRACK 3(2) | DAY 1 - 2 OCT 2017 Micah Hrehovcsik, Game Design Researcher / Consultant of HKU University of the Arts Utrecht (NL) Games for Health Europe 2017

1. Micah Hrehovcsik
From Game Design to Service Design
Innovation Studio
speaker department
subject

4. Practice Led Research
 About the process that is undertaken.
 About accumulating knowledge and understanding from
practice.
 About a journey of investigation aiming to make practice
communicable.

5. Carkit

6. Mayor Game

7. Dream

8. Moodbot

9. Iris

10. IRIS PLAYER
COMMUNITY
GUARDIAN ANGELS HEALTHCARE PROFESSIONALS
&
RESEARCHERS
IRIS
PLAYER COLLECTED DATA
Iris

11. IMPACT

12. QUALITY

13. QUALITY
=
Application

14. QUALITY
=
Application + Engagement

15. QUALITY * VALIDATION

16. QUALITY * VALIDATION

17. QUALITY * ADOPTION
=
IMPACT

18. QUALITY
=
Engagement + Application + Service

19. Service Design
 Changes the way customers interact with service providers.
 Concerned with the design of systems and processes related to the customer’s
journey.
 Includes personnel, infrastructure, communication and resources.
 Aims to improve quality of interaction between customer and service provider.
 Is design thinking that can inform changes to an existing system or create a new
system.
 Would use an applied game as an part of an eco-system of engagements.

21. Game Design for Service Design
 Target Audience (ability, affinity, adoption, multi-audiences)
 Player
 User
 Periphery user/players
 Location (facilities, infrastructure, privacy)
 Time Factor (Sessions, Game Content)

23. Game Design for Service Design
 Processes (Automatization, Information)
 Motivation (Retention, Participation)
 Purpose (multi-faceted, many faces)

25. What are we designing?
 Applied Game
 Management App
 Supportive App
 Service

27. SMART
ENGAGEMENTS

29. IMPACT
=
QUALITY * ADOPTION

30. IMPACT
=
(QUALITY * ADOPTION)
* VALIDATION

31. Service Design Challenges
 Maintenance and Updates
 Changing Technology
 New Content and Gameplay Variety
 Training the User