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Developing Platforms - AP example
The document discusses developing an effective social media presence and strategy. It provides tips for constructing a content plan, managing social media profiles, scheduling posts, developing an engaging persona, identifying target audiences, and using cost-effective tools and software. The goal is to thoughtfully plan content and presence across platforms to best promote a business and engage relevant audiences.
Developing Platforms - AP example
- 1. Developing Platforms Chapel Digital –Social Media Training 201 Hands-on Workshop – 26th June 2015
- 2. Developing your activity Makingplans Construct a rough content plan Don’t overthink content Think: What are we trying to achieve? Reflect business activity Flexibility for real time
- 3. Developing your activity Managingyour presence Schedule time to check / update platforms every day Free management software – i.e. Hootsuite Understand platforms Use content plans Real-time marketing / posting
- 4. Developing your activity Postscheduling Useful if limited resource / man hours Tools (i.e. Future Tweets / Twittimer / Facebook Scheduler, etc) Remember things change Weekend activity Maintains presence
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- 8. Developing your persona Usefultips: 1. Use eye-catching visuals 2. Brand consistency – Logo / header / higher resolution 3. Fully set up profiles – i.e. all relevant information and all available areas (such as reviews, bio, website links, etc) 4. Identify your audiences
- 9. Developing your persona Usefultips: 5. Post regularly 6. Review past content / posts 7. Use advertising where applicable 8. Be human – highlight your staff / people in your organisation 9. Use analytics 10.Integrate humour where appropriate
- 10. Developing your persona Think: Willthis appeal to our existing followers? Does this reflect well on my business / organisation? Would I like this if I was following? Is this quirky / engaging? Could this be improved? Have I checked details?
- 11. Identifying potential audiences Videocan be viewed at: https://www.youtube.com/watch?v=PXI9JoY0HDQ
- 12. Identifying potential audiences Whois your business/ organisation for? Type of business? Who are your existing customers? What are you known for? What are your products / services? Who do you want to reach? Local / regional appeal?
- 13. Identifying potential audiences Psychographicstudy: “Demographic information includes gender, age, income, marital status – the dry facts. Psychographic information might be their habits, hobbies, spending habits and values.” “You can only effectively reach your target audience when you understand both their demographics and psychographics.” (Alisa Meredith, Hubspot)
- 14. Identifying potential audiences Psychographic study: Think:What are the interests and attitudes of your target audiences?
- 15. Identifying potential audiences Whenare people online? Determine when your activity would be best timed (figures in per cent, Source: Pew Research Centre)
- 16. Identifying potential audiences Audienceson Social Media: Identify demographics Recognise platform differences Find relevant communities (i.e. Google+ / Twitter lists, etc) Monitor brand related key words Find local people Use your existing followers
- 17. Identifying potential audiences Targetedadvertising: Facebook & Twitter Set a budget, and stick to it – no budget is too small – as little as £1 a day can help you reach new audiences Reach people based on numerous variables – i.e. Location / interests / marital status / offspring / age / work status, etc
- 18. Cost effective toolsand software Useful free software: Hootsuite (management / analytics / scheduling – 3 profile limit) Social Mention (keyword search, identify influencers, hashtag recognition) Iconosquare (search Instagram for tags and users / basic analytics) Facebook insights (analyse profile)
- 19. Cost effective toolsand software Useful paid software: Engagor (scheduling / keyword monitoring / all social networks / analytics – but pricey!) Sprout Social (scheduling / profile integration / Twitter feeds / basic analytics – mid range) Social Oomph (keyword monitoring / analytics / scheduling / LinkedIn integration) SocialBro (Twitter only / targeting / analytics / campaign management)