State of the World Definition of Terms (Sustainability Dimensions & Pillars) State of the World of Business Difference between CSR & Corporate Sustainability Achieving Corporate Sustainability (Instrumentation & Framework)

1. Olawale Emmanuel Olayide, PhD, Post-Doc
https://orcid.org/0000-0003-3151-0807
FROM CORPORATE SOCIAL
RESPONSIBILITY (CSR)
TO
CORPORATE SUSTAINABILITY
Transforming from short-term philanthropy mindset to a
more strategic, sustainable CSR approach

2. OUTLINE
2
 State of the World
 Definition of Terms (Sustainability Dimensions &
Pillars)
 State of the World of Business
 Difference between CSR & Corporate Sustainability
 Achieving Corporate Sustainability (Instrumentation &
Framework)

3. STATE OF THE WORLD
▪ Traditional
environmental
education
▪ Eco-literacy
▪ Nature-based
learning, and
▪ Systems thinking
▪ Sustainability

4.  Meeting the needs of the present without
compromising the ability of future generations to
meet theirs.
 It has three dimensions: Social, & Economic,
Environmental (triple bottom-line)
 And five pillars: People, Planet, Profit, Partnership
& Peace
SUSTAINABILITY

5. STATE OF THE WORLD OF BUSINESS
5

6. CORPORATE SOCIAL RESPONSIBILITY (CSR)
versus
CORPORATE SUSTAINABILITY (CS)

7. Vision
CSR looks backwards, reporting on
what a business has done, typically
in the last 12 months, to make a
contribution to society
CS looks forward, planning the
changes a business might make to
secure its future (reducing waste,
assuring supply chains, developing
new markets, building its brand)
7

8. Relevance
CSR involves deeds that have
been done in the past to support
one community project
CS talks a lot about the future,
forward thinking plans to sustain
a business and improve targets
8

9. Drive
▪ CSR is driven by the
need to protect company
reputations and public
perception of the
company
▪ CS is driven by the need
to create opportunities in
emerging markets 9

10. Management
▪ CSR gets managed by
HR and communications
teams
▪ CS is managed by
operations and
marketing team
10

11. Business Goal
CSR doesn’t have to align with
your business - Many businesses
carry out their CSR initiatives by
identifying an issue in the
community, and providing
something to help ease the issue
CS initiatives are more integrated
into their core business and
business activities
▪
11

12. Business Goal
CSR doesn’t have to align with
your business - Many businesses
carry out their CSR initiatives by
identifying an issue in the
community, and providing
something to help ease the issue
CS initiatives are more integrated
into their core business and
business activities
▪
12

13. Internal - External
CSR more often than not, they aim it at
external stakeholders. Most times, CSR
projects are targeted at specific
demographics and groups of people, e.g.
beautification of community, donations of
buildings etc.
CS, on the other hand, also incorporates a
business’ internal stakeholders as well as
the way the company actually conducts its
business, e.g. incorporating a policy of
flexible working hours for employees
13

14. ACHIEVING CORPORATE
SUSTAINABILITY
(Instrumentation & Framework)

16. Communities
Organisations should seeks to
contribute positively to the
communities it operates in by
supporting l​ocal in​itiatives with a
lasting and meaningful impact in
the areas of education and
enterprise, health and wellbeing
and the environment
16

17. Marketplace
Organisations should furnish the
market with sustainable products
and services that are environment
friendly with local content (e.g.,
made in Nigeria)
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18. Workplace
Companies should foster a
qualitatively oriented work
environment, promotes employee
diversity and equality, a healthy
and safe workplace, fair
remuneration, meaningful
communication within the
organisation and responsible
restructuring
18

19. Environment
Organisations should aim to
minimise the impact of its activities
on the environment
Companies should increase
efficiency and reduce waste,
recycle where possible and
minimise natural resource use
19

20. 20
EXERCISE

21. 21

22. References
▪ https://mullenlowesalt.com/blog/2012/10/differences/
▪ http://www.nse.com.ng/about-us/corporate-social-
responsibility/environment
▪ https://sustyvibes.com/corporate-social-responsibility-
business-sustainability/
▪ https://www.researchgate.net/publication/312835158_Intro
duction_to_the_Sustainable_Development_Goals
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Thank
You