The document provides guidance and recommendations for schools on digital marketing strategies to attract parents and students for the upcoming school year during the COVID-19 pandemic. It suggests schools focus on providing safe in-person or flexible learning options, engaging learning experiences, and clear communication about reopening plans on their websites and social media. Specific tactics recommended include optimizing webpages with compelling copy, imagery, calls to action and social proof to build trust and enrollments. Tracking tools should also be implemented to measure campaign effectiveness.

1. From CLICK to CLIENT
How to make your digital marketing STICK

2. Welcome
Aboard!

3. Intro - Tara
About Tara

4. About Trevor

7. What parents
want right
now (it could
change tomorrow)
● Provide safe, in-person learning at the
beginning of the school year, alleviating
the pressure on parents to stay home.

8. What parents
want right
now (it could
change tomorrow)
● Provide safe, in-person learning at the
beginning of the school year, alleviating
the pressure on parents to stay home.
● Provide a flexible in-person or distance
learning combo that allows parents to pivot
either way based on comfort.

9. What parents
want right
now (it could
change tomorrow)
● Provide safe, in-person learning at the
beginning of the school year, alleviating
the pressure on parents to stay home.
● Provide a flexible in-person or distance
learning combo that allows parents to pivot
either way based on comfort.
● Provide engaging, robust, full-day learning
experiences for students vs. short classes
with little direct interaction with teachers.

10. No time for
page #6

11. No time for
page #6 #3

13. ● Be on top

14. ● Be on top
Get 31.7% CTR (backlinco.com)

15. ● Be on top

16. ● Be on top
● Be straightforward

17. ● Be on top
● Be straightforward

18. ● Be on top
● Be straightforward
● Talk about your reopening plan
in the description with a hint in
the headline, if possible

19. Social Media
Marketing

20. ● Re-target & re-market to
parents on the hunt via social
media.

21. ● Re-target & re-market to
parents on the hunt via social
media.
● Have an exact call to action

22. ● Limited Spots Available. Call
Today.
● Application deadline for this
school year ends on August 10
regardless of space available
● Apply by August 8 and we will
waive your application fee

23. ● Re-target & re-market to
parents on the hunt via social
media.
● Have an exact call to action
● Have a compelling landing page

25. SCHOOL
LANDING PAGE
“Why should I enroll my child at
your school?"

26. ● Who is your target audience?
● What do you offer/how do you
solve their problem?
● Why should they trust you?
● Relationship
WHAT MAKES
YOU DIFFERENT?

27. BRANDING
● Logo, fonts & colors consistent

28. HEADLINE
● Your school is amazing but …
make your headline
“YOU” (prospect) focused
○ Solve Problem
○ End Result
○ Action

29. ● Quality: Not blurry, Right-size
● Diversity
● Point of Focus
PHOTOGRAPHY

30. CALL TO ACTION
● Above the fold
● Simple/clear

31. FORM
● Don’t ask for too much info

32. ● Infographics
● Facts
● Testimonials/Social Proof
VALIDATE

33. SOCIAL PROOF

34. SOCIAL PROOF

35. THANK YOU PAGE
● Hide from Google
● Add Goal in Google Analytics

36. FOLLOW UP

37. Now What??

38. TRACKING TOOLS

39. TRACKING YOUR CAMPAIGNS

40. TRACKING YOUR CAMPAIGNS
● Are they coming to your site?
● What are they doing on your site?

41. Free DIY
Website
Check-Up
Checklist
Checklist to guide your
through a checkup of your
current website:
Scan to download
● Logo/Branding/Design
● Technical Stuff
● SEO
● ContentBONUS! Free 15 Minute AMA with Tara!

42. FREE 15-minute digital marketing strategy session
A turbo charged, no nonsense look at one of your digital marketing platforms.
TruthTreeConsulting.com/Boom
Or

43. Questions?
Tara Claeys
tara@designtlc.com
Trevor Waddington
trevor@truthtreeconsulting.com