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From Idea to Business: Lessons from the iQ Prize




Morgan McKeagney
iQ Content
www.iqprize.ie
www.iqcontent.com
@morganmck
morgan@iqcontent.com
In the beginning...
COMPETITION
                                      TEAM
             / MARKET




 SALES &                                        PROBLEM /
                          CRITERIA
MARKETING                                       SOLUTION




            TECHNOLO                 BUSINESS
               GY                     MODEL
Judges & Criteria               COMPETITION
                                 / MARKET
                                                          TEAM




                     SALES &                                        PROBLEM /
                                              CRITERIA
                    MARKETING                                       SOLUTION




                                                         BUSINESS
                                TECHNOLOGY
                                                          MODEL
And the winner was....
No shortage of ideas
Solve a genuine problem




          (Don’t confuse a hobby for a business)
How’re you going to make money?
Who’s it for? Who’re you competing with?
How’re you different (and better)?
Give a taste of the future.




 Get me excited. Make it tangible.
Show me you can sell, sell, sell.




Who’s going door-to-door?
You can’t do it on your own: team & balance.
Twitter / Facebook / SEO is not a marketing
strategy.
Look (and feel) fantastic: words, branding,
bizplan, presentation, aesthetics.
The future’s bright....




Get in touch:
Morgan McKeagney
iQ Content
www.iqcontent.com
www.iqprize.ie
Twitter: @morganmck
Email: morgan@iqcontent.com




Thanks & good luck!

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