Lessons from the iQ Prize: key ingredients for creating a compelling business plan, and for transforming a good business idea into a great business.
Presentation at Dublin's BizCamp, 19th September 2009.
Social Media Design & Marketing
Logo Design
Web Pages Design
Brochures, Flyers, Posters, Business Cards & Stationery
Book Covers & Packaging
Photoshop Editing
Advertising & Marketing campaigns
These are slides that support a talk that @chrisbernard and @davebost gave for the 2010 Design for Mobile Conference. They might not make much sense without speaker notes, we'll try to post those later with links to a video.
This deck is intially for folks at D4M that heard our talk and want our slides. Enjoy.
Social Media Design & Marketing
Logo Design
Web Pages Design
Brochures, Flyers, Posters, Business Cards & Stationery
Book Covers & Packaging
Photoshop Editing
Advertising & Marketing campaigns
These are slides that support a talk that @chrisbernard and @davebost gave for the 2010 Design for Mobile Conference. They might not make much sense without speaker notes, we'll try to post those later with links to a video.
This deck is intially for folks at D4M that heard our talk and want our slides. Enjoy.
iQ Content presentation at Fowa Dublin, March 2009. Lessons learned from the music industry on how to move from an idea to a successful business. Also, announces the iQ Prize - 10,000 euro for the best business plan for a new web application / or web business.
For more information + 2 downloadable formats visit:
www.FlashbulbInteraction.com/WTS.html
Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work
This heavily illustrated deck of idea cards is a reference for product teams creating new or iteratively improved applications for thinking work. Written for use during early, formative conversations, it provides teams with a broad range of considerations for setting the overall direction and priorities for their onscreen tools. With hundreds of envisioning questions and fictional examples from clinical research, financial trading, and architecture, this volume can help definers and designers to explore innovative new directions for their products.
Also freely available as a more comprehensive book in .pdf and .html formats at www.FlashbulbInteraction.com
For more info and links to purchase softcover books, see:
www.FlashbulbInteraction.com/WTS.html
Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Neck Down Designing: using service design & bodystorming to move from EH to A...Izac Ross
Slide deck from Liz Burow & Izac Ross's workshop at Lean UX NYC, April 13, 2013
In our knowledge-based economy, creating a good product isn’t the whole picture anymore. People expect great service. But what does that look like? What does it feel like? To create a dynamic and memorable service, businesses recognize the power of creating seamless experiences, rich with activities, environments, interactions, objects
and users, from first encounter to lasting impression. The design profession is responding by finding new ways to overlap disciplines to build rich moments and interactions that
in the end create emotive, authentic service experiences. The process of discovering, designing and weaving these touch points together is the core work and deliverable of service designers.
In this interactive workshop, you will learn through ‘neckdown’ activities that will focus on using your body to enact what a service experience feels like and how to make it better. Emphasis will be placed on understanding the perform-ability of a service and not just it’s usability.
What We’ll Do Together:
You will be introduced to ‘service design’ methodologies and ‘body storming’ tools and will apply techniques through play, acting out the traits of the end-user by showing, not
telling. Emphasis will be on trying to better understand how an end-user’s motivations, behaviors, beliefs and limitations can effect and direct a great service experience.
The workshop will introduce personas and hypothetical scenarios as a jump-start to the body-storming activities. You will test your skills in collaborative groups and
learn how to act out existing service experiences and improve upon them through additional skits.
What you will learn:
• Get more comfortable with ‘neck down’ thinking (using your body to test and learn)
• A new technique to better empathize with the tangibles and intangibles of an end-user experience
• Learn how to apply body storming to UX practices
• Learn iterative methods to enact service experiences
• Understand the key components to how services are composed.
Microsoft UX Platform and Tool Overview By Chris BernardChris Bernard
This is a high-level overview of the Microsoft UX platform and tools, it fills out our 'egg' story a bit and how we're trying to impact designer and developer workflow.
UX Antwerp Meetup, 31st of August 2016 - Sven Augusteyns, urban architect at Stramien
"About Ringland, reshaping the interface of a city”
The place where we are, the streets we walk, the houses where we live, all this builds the interface that surrounds us, the city we live in.
To shape this place we can use a wide variety of tools and techniques, developed in many disciplines. At Stramien, a multidisciplinary design agency focusing on architecture, urban development, spatial planning and design of public spaces, these techniques are the very essence of their design process. Integrating these disciplines strongly drives the agency, while focusing on sustainable construction and sustainable urban development.
Sven will walk us through this multidisciplinary approach, and will give some insights on how this was used when designing Ringland.
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardChris Bernard
This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.
This is the first of four presentations I gave at a thing in Madrid in April 2010.
It explains how my background in PR and WOM has helped to shape my approach to digital marketing.
The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;)
Apologies for holes in the presentation. I talked around a lot of the points and examples.
Conference given at the Service Experience Chicago Conference (Aug 2016). This presentation revolves around the three ways in which BE can be used throughout the service design process--examples are specific to Healthcare.
Let’s face it… while CSS is as basic a language as you can get, it can be a challenge to master - especially when it comes to implementing large scalable projects. Without some sort of framework, it’s easy to end up in specificity spaghetti with severely duplicated code, browser performance issues, and generally unmaintainable, unsemantic, and unscalable CSS code.
Adopting a design pattern like OOCSS will help you eliminate these nightmares and make crafting your CSS a joy once again. This workshop will examine the importance of a modular CSS architecture, profile the core principles of OOCSS, allow you to try your hand at module implementation, and touch on a few of the pros and “cons” of the system.
This presentation is for startup founders needing to understand how to get started with marketing. You will learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done framework. This forms the foundation for the demand gen flywheel that centers on the 'capture', 'educate', 'engage', and 'convert' functions.
I've included slides that outline the category creation process along with a description of what an early-stage marketing leader must be able to do. And don't miss the 90-day plan.
I've found this deck to be an excellent conversation starter with founders about how to get started with marketing. With these slides and the right mentor/guide, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and investors.
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
In this presentation for founders needing to understand how to get started with marketing, you'll learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done structure. This forms the foundation for the demand gen flywheel that rotates around the functions of 'capture', 'educate', 'engage', and 'convert.'
I've included slides that outline the category creation process along with a careful description of what an early-stage marketing leader must be able to do. We close with a 90 day and beyond action plan.
Imperfect action is always my default recommendation. However, it should at least be "informed" imperfect action. I've found this deck to be an excellent conversation starter with founders about how to get started with marketing.
With these slides and the right mentor/guide to help you execute, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and your investors.
iQ Content presentation at Fowa Dublin, March 2009. Lessons learned from the music industry on how to move from an idea to a successful business. Also, announces the iQ Prize - 10,000 euro for the best business plan for a new web application / or web business.
For more information + 2 downloadable formats visit:
www.FlashbulbInteraction.com/WTS.html
Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work
This heavily illustrated deck of idea cards is a reference for product teams creating new or iteratively improved applications for thinking work. Written for use during early, formative conversations, it provides teams with a broad range of considerations for setting the overall direction and priorities for their onscreen tools. With hundreds of envisioning questions and fictional examples from clinical research, financial trading, and architecture, this volume can help definers and designers to explore innovative new directions for their products.
Also freely available as a more comprehensive book in .pdf and .html formats at www.FlashbulbInteraction.com
For more info and links to purchase softcover books, see:
www.FlashbulbInteraction.com/WTS.html
Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Neck Down Designing: using service design & bodystorming to move from EH to A...Izac Ross
Slide deck from Liz Burow & Izac Ross's workshop at Lean UX NYC, April 13, 2013
In our knowledge-based economy, creating a good product isn’t the whole picture anymore. People expect great service. But what does that look like? What does it feel like? To create a dynamic and memorable service, businesses recognize the power of creating seamless experiences, rich with activities, environments, interactions, objects
and users, from first encounter to lasting impression. The design profession is responding by finding new ways to overlap disciplines to build rich moments and interactions that
in the end create emotive, authentic service experiences. The process of discovering, designing and weaving these touch points together is the core work and deliverable of service designers.
In this interactive workshop, you will learn through ‘neckdown’ activities that will focus on using your body to enact what a service experience feels like and how to make it better. Emphasis will be placed on understanding the perform-ability of a service and not just it’s usability.
What We’ll Do Together:
You will be introduced to ‘service design’ methodologies and ‘body storming’ tools and will apply techniques through play, acting out the traits of the end-user by showing, not
telling. Emphasis will be on trying to better understand how an end-user’s motivations, behaviors, beliefs and limitations can effect and direct a great service experience.
The workshop will introduce personas and hypothetical scenarios as a jump-start to the body-storming activities. You will test your skills in collaborative groups and
learn how to act out existing service experiences and improve upon them through additional skits.
What you will learn:
• Get more comfortable with ‘neck down’ thinking (using your body to test and learn)
• A new technique to better empathize with the tangibles and intangibles of an end-user experience
• Learn how to apply body storming to UX practices
• Learn iterative methods to enact service experiences
• Understand the key components to how services are composed.
Microsoft UX Platform and Tool Overview By Chris BernardChris Bernard
This is a high-level overview of the Microsoft UX platform and tools, it fills out our 'egg' story a bit and how we're trying to impact designer and developer workflow.
UX Antwerp Meetup, 31st of August 2016 - Sven Augusteyns, urban architect at Stramien
"About Ringland, reshaping the interface of a city”
The place where we are, the streets we walk, the houses where we live, all this builds the interface that surrounds us, the city we live in.
To shape this place we can use a wide variety of tools and techniques, developed in many disciplines. At Stramien, a multidisciplinary design agency focusing on architecture, urban development, spatial planning and design of public spaces, these techniques are the very essence of their design process. Integrating these disciplines strongly drives the agency, while focusing on sustainable construction and sustainable urban development.
Sven will walk us through this multidisciplinary approach, and will give some insights on how this was used when designing Ringland.
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardChris Bernard
This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.
This is the first of four presentations I gave at a thing in Madrid in April 2010.
It explains how my background in PR and WOM has helped to shape my approach to digital marketing.
The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;)
Apologies for holes in the presentation. I talked around a lot of the points and examples.
Conference given at the Service Experience Chicago Conference (Aug 2016). This presentation revolves around the three ways in which BE can be used throughout the service design process--examples are specific to Healthcare.
Let’s face it… while CSS is as basic a language as you can get, it can be a challenge to master - especially when it comes to implementing large scalable projects. Without some sort of framework, it’s easy to end up in specificity spaghetti with severely duplicated code, browser performance issues, and generally unmaintainable, unsemantic, and unscalable CSS code.
Adopting a design pattern like OOCSS will help you eliminate these nightmares and make crafting your CSS a joy once again. This workshop will examine the importance of a modular CSS architecture, profile the core principles of OOCSS, allow you to try your hand at module implementation, and touch on a few of the pros and “cons” of the system.
This presentation is for startup founders needing to understand how to get started with marketing. You will learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done framework. This forms the foundation for the demand gen flywheel that centers on the 'capture', 'educate', 'engage', and 'convert' functions.
I've included slides that outline the category creation process along with a description of what an early-stage marketing leader must be able to do. And don't miss the 90-day plan.
I've found this deck to be an excellent conversation starter with founders about how to get started with marketing. With these slides and the right mentor/guide, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and investors.
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
In this presentation for founders needing to understand how to get started with marketing, you'll learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done structure. This forms the foundation for the demand gen flywheel that rotates around the functions of 'capture', 'educate', 'engage', and 'convert.'
I've included slides that outline the category creation process along with a careful description of what an early-stage marketing leader must be able to do. We close with a 90 day and beyond action plan.
Imperfect action is always my default recommendation. However, it should at least be "informed" imperfect action. I've found this deck to be an excellent conversation starter with founders about how to get started with marketing.
With these slides and the right mentor/guide to help you execute, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and your investors.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Marketing MO
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Most Influential CMOs To Follow in 2022 1.pdfInsightsSuccess4
This edition features a handful of business CMOs across several sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2022-july2022/
This edition features a handful of The Most Influential CMOs to Follow in 2022 across several sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2022-october2022/
The Most Influential CMOs To Follow in 2022 1.pdfInsightsSuccess4
This edition features a handful of The Most Influential CMOs to Follow in 2022 that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2022-october2022/
This e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI. Using graphics, charts and short copy, the 96-page book covers:
- What the subject is & why it's important
- Best and worst-case scenarios
- Key steps to follow
doitmarketing, doit-marketing, do it marketing, strategic marketing ebook, small business marketing
Getting Marketing and Technology to Play Nice in the SandboxReid Carr
Tips for how Marketing and Technology groups can work better to expedite their organization's digital transformation initiatives. And, making the case for a MarTech role in the organization. Delivered at INTERFACE 2017 in San Diego, CA.
This presentation provides a basic understanding of marketing for technology startups. It can be applied though to any organization or even how you position yourself for a job.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales,The information for this article was derived from many sources
Similar to From a Great Idea to a Great Business: Lessons from the iQ Prize (20)
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
15. The future’s bright....
Get in touch:
Morgan McKeagney
iQ Content
www.iqcontent.com
www.iqprize.ie
Twitter: @morganmck
Email: morgan@iqcontent.com
Thanks & good luck!