3rd International Business Servitization Conference 13-14 November 2014 Bilbao

1. Session on “Space and Satellite Technology as an added dimension to Servitization” EMMIA obsAIRve- YourBusiness (OYB)
bavAIRia e.V.
Bavarian Cluster Aerospace, Oberpfaffenhofen/Munich
Jürgen Vogel
Co-ordinatior International Programmes
Co-ordination obsAIRveYourBusiness
www.mobilise-europe.mobi
Bilbao, 13-14 November 2014
Partners:

2. Monitoring air quality
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High spatial resolution: km x km range
High temporal resolution: day forecast
Provide localised data via mobile app, website
City & ground model data
Easy to scale up
Ground air measurements

3. EMMIA obsAIRveYourBusiness
Target group: Regions / cities -> end customer: citizens
-> Concrete Action: Large-Scale Demonstrator valorising
Galileo & COPERNICUS services
-> Problem: EU air quality directives are one of the most
strictly enforced in Europe
-> Cities/regions: violation: devise local air quality plan
-> Highly complex measurements/interpretation of data
very model dependent, also trends, predictions…
-> Citizens can go to court to enforce air quality
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4. EMMIA - obsAIRveYourBusiness
Servitization 14 11 2014 Bilbao
Jürgen Vogel bavAIRia e.V.
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-> Three roadshows in European cities (maybe beyond)
-> International Advisory Board
-> Stakeholder workshops
-> User fora on health/environment,
also on EU-scale
2014-07-01 11:09

5. Servitization 14 11 2014 Bilbao
Jürgen Vogel bavAIRia e.V.
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EMMIA – obsAIRveYourBusiness seen from obsAIRve

6. Servitization 14 11 2014 Bilbao
Jürgen Vogel bavAIRia e.V.
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Thoughts on EMMIA < - > Servitization
-> Improve quality of services for users/customers:
step up from “stationary user” to “mobile user”
-> Reach mobile user everywhere, at any time and know more about environment the user is embedded
-> Areas of applications:
- tourism
- supply chain management (-> indoor difficult)
- forestry, agriculture, environment, security
- …

7. - Basque Country was not among 20 EU regions leading in
- mobile industries and services (PwC report 2012)
-
-- Air quality;
- 2010 in urban areas of Province Gipuzkao:
- higher concentration of trace elements/metals found in
- air due to local steel production
-
- Still valid?
-- Strength in vocational education:
- education in emerging industries, like mobile services?
Servitization 14 11 2014 Bilbao
Jürgen Vogel bavAIRia e.V.
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Thoughts on EMMIA <-> Basque Country

8. Contact
bavAIRia e.V.
Dr. Jürgen Vogel
Co-ordinator International Programmes
Cluster Aerospace Bayern
Sonderflughafen Oberpfaffenhofen
Friedrichshafener Straße 1
82205 Gilching
 +49-8105-272927-45
 +49-8105-272927-15
email: vogel@bavAIRia.net
www.bavAIRia.net
Servitization 14 11 2014 Bilbao
Jürgen Vogel bavAIRia e.V.
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