1. Pierre Métivier
General manager
Forum des services mobiles sans contact
Email : pmetivier@forum-smsc.org
Twitter : Forum_SMSC / pierremetivier
February 24th, 2014
The road ahead for mobile NFC services
The French case

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Forum SMSC
 Non-profit association founded by the French government in 2008
 To help the deployment of contactless mobile services
 30 members / 5 working groups
 Telcos, Banks, Transportation, Industrials, SME/Startups
 Partnerships
 AFSCM, FFT, AEPM, GART, AFIMB,
PICOM, CNRFID, ADCET, NFC forum,
Pole TES, Pole SCS, DGCIS,…
Consumers and citizens
 Interoperability and non-discriminatory

3. Members and working groups
Telcos
Transportation
Industrials
SME/Startups
Banks

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Events
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5. Université NFC des territoires
X02 novembre 2010 – Réflexion sur l’écosystème du5

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France main specificities in NFC
 Local and national public authorities push
 A major economic sector
 Public / private cooperation
 Professional associations and clusters
 Services
 Transportation, Payment, Retail, Access
 City and tourism
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On our way to a national deployment
 Experiments
 2008 - Strasbourg et Caen : Pegasus project  Payez Mobile
 2010 – Nice, 1st French contactless mobile city
 Strong government support for contactless services
projects through public investment and commitment.
 « Villes Numériques NFC » tender, 2011
 Contactless services listed as a priority by
« Digital sector strategy commitee », July 2013
 Contactless services, one of 34 national industrial priorities,
Sept. 2013

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On our way to a national deployment
 Strong « contactless » industrial sector
 Local initiatives + National strategy + (potential) European collaboration
 Objectives :
 Growth
 Competitivity
 Employment

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Strong local push for City services
 Transportation, parking, tourism, ticketing, culture, events
 Multi-service city cards
 Access to swimming pool and sport equipment, library, child care
 Health and elderly people services, accessibility
 City center retail store loyalty card
 Universities, school, student cards
 City information for citizens and visitors
Independantly from the technology,
proximity services for all of us.

13. NFC Cities
15 Projects
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Banks and payments
 Contactless payment cards
 21,1 millions, 33% - Dec. 13, 50 millions in 2015
 Carrefour retail stores – Over 2,5 millions contactless payment cards
 National ad campaign - Visa, June 2013, Groupement CB, Jan. 2014
 Contactless Point of Sale terminals
 122,000 point of sales, 10 % – Dec. 13 (source Groupement CB)
 SIM-based m-payment - Early stage  Mainstream
 BNP Paribas, CIC, Credit Mutuel – Up and running
 Société Générale, Banque Postale are next
 Orange Cash – pre-paid card being tested

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Commerce and Retail
 Payment infrastructure being deployed in all retail chains
 Casino
 A major French retailer launched a complete « NFC » superstore
in Paris in 2012 - 2,700 m2, 25,000 references
 « Carte magique » loyalty card / mobile
 180 stores, coupled with transportation
 SES – Electronic Shelf Labels – NFC inside
 Sold 5 millions in 2013
 Forecast 10 millions in 2014.

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Transportation
 Public transportation – Strasbourg, Caen, Nice
 Public parking - Strasbourg, Lyon, Nice, Marseille, Rennes, Aix....
 SNCF, national railroad, launching NFC ticketing in 2014
 STIF – Paris region transport authority
 NFC compatible Navigo card now available
 Many city transportation cards
 Bike and car sharing
 ABC - Application Billettique Commune
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Tourism
 Museums and monuments
 Paris - Quai Branly, Cité de l’Architecture, Centre Beaubourg
 Paris - Dynamo @ Grand Palais
 Nice - Mamac, Strasbourg - StrasPlus,
 Ardèche, Sarlat, Mont Saint Michel
 Access
 Uper Rhine Museums Pass
 CRT Ile de France, Marseille
• Contactless card combining
museums and transportation
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Office
 SFR Campus
 Office Access
 Meeting room access
 Video equipement, lights, shades … control
 Cafeteria
 Printing
 Issue / problem reporting
 25,000 tags and 8,500 employees
 Gemalto
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Access and everything else
 Access / ticketing
 Hotel, parking, smart home, amusement park, stadium
 Electronics
 Musical equipment pairing, « mobile » programming
 Television, computers, tablets, bike computers
 M-health, wearables, « shoes », smart watch…
 Gaming and console
 Skylander and Infinity
 NFCity and NFC Arena
 GRDF Smart meter
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Next steps
 Continue deployment of infrastructure and services
 Mobiles, « OS », SIM, PoS and transportation terminals, …
 Extend cooperation between all public and private actors
 Mobile operators, commerce / retail, transportation operators, industrials,
local and national authorities.
 Simplify the technical ecosystem, reuse, share
 Give visibility to existing services, explain
 Launch nationally when critical mass reached
 Develop new multi-service app bringing value
to consumers and citizens.
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21. Our future is NFC based !
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22. Thanks.
Pierre Métivier
General Manager
Forum des services mobiles sans contact
Email : pmetivier@forum-smsc.org
Twitter : Forum_SMSC / pierremetivier