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The road ahead for Mobile NFC services

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A presentation given during the MobileWorld Congress 2014 in Barcelona showing the NFC French market progress. English

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The road ahead for Mobile NFC services

  1. 1. Pierre Métivier General manager Forum des services mobiles sans contact Email : pmetivier@forum-smsc.org Twitter : Forum_SMSC / pierremetivier February 24th, 2014 The road ahead for mobile NFC services The French case
  2. 2. 2 Forum SMSC  Non-profit association founded by the French government in 2008  To help the deployment of contactless mobile services  30 members / 5 working groups  Telcos, Banks, Transportation, Industrials, SME/Startups  Partnerships  AFSCM, FFT, AEPM, GART, AFIMB, PICOM, CNRFID, ADCET, NFC forum, Pole TES, Pole SCS, DGCIS,… Consumers and citizens  Interoperability and non-discriminatory
  3. 3. Members and working groups Telcos Transportation Industrials SME/Startups Banks
  4. 4. 4 Events 4
  5. 5. Université NFC des territoires X02 novembre 2010 – Réflexion sur l’écosystème du5
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  9. 9. 9 France main specificities in NFC  Local and national public authorities push  A major economic sector  Public / private cooperation  Professional associations and clusters  Services  Transportation, Payment, Retail, Access  City and tourism 9
  10. 10. 10 On our way to a national deployment  Experiments  2008 - Strasbourg et Caen : Pegasus project  Payez Mobile  2010 – Nice, 1st French contactless mobile city  Strong government support for contactless services projects through public investment and commitment.  « Villes Numériques NFC » tender, 2011  Contactless services listed as a priority by « Digital sector strategy commitee », July 2013  Contactless services, one of 34 national industrial priorities, Sept. 2013
  11. 11. 11 On our way to a national deployment  Strong « contactless » industrial sector  Local initiatives + National strategy + (potential) European collaboration  Objectives :  Growth  Competitivity  Employment
  12. 12. 12 Strong local push for City services  Transportation, parking, tourism, ticketing, culture, events  Multi-service city cards  Access to swimming pool and sport equipment, library, child care  Health and elderly people services, accessibility  City center retail store loyalty card  Universities, school, student cards  City information for citizens and visitors Independantly from the technology, proximity services for all of us.
  13. 13. NFC Cities 15 Projects 13
  14. 14. 14 Banks and payments  Contactless payment cards  21,1 millions, 33% - Dec. 13, 50 millions in 2015  Carrefour retail stores – Over 2,5 millions contactless payment cards  National ad campaign - Visa, June 2013, Groupement CB, Jan. 2014  Contactless Point of Sale terminals  122,000 point of sales, 10 % – Dec. 13 (source Groupement CB)  SIM-based m-payment - Early stage  Mainstream  BNP Paribas, CIC, Credit Mutuel – Up and running  Société Générale, Banque Postale are next  Orange Cash – pre-paid card being tested
  15. 15. 15 Commerce and Retail  Payment infrastructure being deployed in all retail chains  Casino  A major French retailer launched a complete « NFC » superstore in Paris in 2012 - 2,700 m2, 25,000 references  « Carte magique » loyalty card / mobile  180 stores, coupled with transportation  SES – Electronic Shelf Labels – NFC inside  Sold 5 millions in 2013  Forecast 10 millions in 2014.
  16. 16. 16 Transportation  Public transportation – Strasbourg, Caen, Nice  Public parking - Strasbourg, Lyon, Nice, Marseille, Rennes, Aix....  SNCF, national railroad, launching NFC ticketing in 2014  STIF – Paris region transport authority  NFC compatible Navigo card now available  Many city transportation cards  Bike and car sharing  ABC - Application Billettique Commune 16
  17. 17. 17 Tourism  Museums and monuments  Paris - Quai Branly, Cité de l’Architecture, Centre Beaubourg  Paris - Dynamo @ Grand Palais  Nice - Mamac, Strasbourg - StrasPlus,  Ardèche, Sarlat, Mont Saint Michel  Access  Uper Rhine Museums Pass  CRT Ile de France, Marseille • Contactless card combining museums and transportation 17
  18. 18. 18 Office  SFR Campus  Office Access  Meeting room access  Video equipement, lights, shades … control  Cafeteria  Printing  Issue / problem reporting  25,000 tags and 8,500 employees  Gemalto 18
  19. 19. 19 Access and everything else  Access / ticketing  Hotel, parking, smart home, amusement park, stadium  Electronics  Musical equipment pairing, « mobile » programming  Television, computers, tablets, bike computers  M-health, wearables, « shoes », smart watch…  Gaming and console  Skylander and Infinity  NFCity and NFC Arena  GRDF Smart meter 19
  20. 20. 20 Next steps  Continue deployment of infrastructure and services  Mobiles, « OS », SIM, PoS and transportation terminals, …  Extend cooperation between all public and private actors  Mobile operators, commerce / retail, transportation operators, industrials, local and national authorities.  Simplify the technical ecosystem, reuse, share  Give visibility to existing services, explain  Launch nationally when critical mass reached  Develop new multi-service app bringing value to consumers and citizens. 20
  21. 21. Our future is NFC based ! 21
  22. 22. Thanks. Pierre Métivier General Manager Forum des services mobiles sans contact Email : pmetivier@forum-smsc.org Twitter : Forum_SMSC / pierremetivier

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