A creative person needs three things to be happy Freedom, Money, Time Usually, you’re lucky if you get two out of the three. But if one of them is missing, it compromises the other two.
This document is an excerpt from a book about finding the right balance of freedom, money, and time for creative success. The author shares his personal journey and lessons learned. As a young poet, he struggled to find stable work until becoming a hypnotherapist. While fulfilling, it did not provide financial security. He then found success in corporate training but lost passion. Key lessons include: having a wide target market, sharing expertise through writing to attract clients, partnering with others for support, and properly marketing before attempting to sell. The author had to overcome prejudices and learn new skills to achieve both creative fulfillment and financial stability.
The offworld guide to self publishing - part 2 - the learning curvedombledore666
This document is part 2 of an author's guide to self-publishing. It discusses the author's experience trying unsuccessfully to find an agent and publisher for their book. A friend suggests self-publishing instead. The document outlines the key aspects of self-publishing: ensuring the story and manuscript are high-quality, producing a professional product, handling logistics like typesetting and rights, and marketing/selling the book. It acknowledges this involves a lot of work but companies exist to help coordinate the process. The next part will cover specific tasks like editing, funding, design, and promotion.
The document provides guidance on how to effectively get press coverage for a startup. It outlines best practices for emailing journalists, including being polite, direct, and succinct. It advises against using embargoes unless for major announcements like funding or acquisitions. The document also discusses dos and don'ts for interviews, following up respectfully, and handling potential mistakes in articles. The overall message is to be concise, respect journalists' time, and build good relationships.
This document summarizes an online webinar about how to start writing and publishing a book within 60 days. The webinar is presented by Vinod Tiwari and covers various topics to help attendees become authors. It discusses discovering one's motivation to write, the writing and publishing process, common mistakes, and tips for success. The webinar also offers attendees the option to purchase a program with mentorship from Vinod Tiwari to guide them through writing and publishing a book within 60 days.
How you can make actual money with a background as a freelance writer or journalist. This is a talk I gave to the ASJA Content Conference in Chicago, November 2014.
This document contains praise and endorsements for Dan Lok and his book "F.U. Money: Make As Much Money As You Damn Well Want And Live Your Life As You Damn Well Please!". The endorsements come from successful entrepreneurs and praise Dan Lok's unconventional approach to making money and retiring early. They say his advice will help readers make a "quantum leap" in their business and that the book will teach more practical ideas on making and enjoying money than any other source.
The Copywriting Secrets Of A Lending Club Direct MailGerome Soriano
The document analyzes the persuasive techniques used in a direct mail piece by Lending Club. It identifies 8 influence triggers used: 1) a benefit-driven headline, 2) making the reader feel special, 3) labeling readers, 4) appealing to reputation, 5) making the offer seem easy, 6) providing options to respond, 7) justifying the exclusive offer, and 8) creating curiosity through an open-loop structure. The document encourages applying these techniques to other marketing campaigns and provides examples for each trigger.
The document details the career journey of Joshua Belanger, founder of OptionSIZZLE, in the options trading industry. It describes how he got his start as a runner on the floor of the Chicago Mercantile Exchange at age 19 and his experiences working as a stock broker and on trading desks. He founded OptionSIZZLE in 2008 to share unusual options activity with individual investors. However, he soon faced a lawsuit from another firm providing similar information, though the case was later settled out of court. Despite challenges, OptionSIZZLE has now been operating for nearly six years and continues to help investors learn options trading strategies.
This document is an excerpt from a book about finding the right balance of freedom, money, and time for creative success. The author shares his personal journey and lessons learned. As a young poet, he struggled to find stable work until becoming a hypnotherapist. While fulfilling, it did not provide financial security. He then found success in corporate training but lost passion. Key lessons include: having a wide target market, sharing expertise through writing to attract clients, partnering with others for support, and properly marketing before attempting to sell. The author had to overcome prejudices and learn new skills to achieve both creative fulfillment and financial stability.
The offworld guide to self publishing - part 2 - the learning curvedombledore666
This document is part 2 of an author's guide to self-publishing. It discusses the author's experience trying unsuccessfully to find an agent and publisher for their book. A friend suggests self-publishing instead. The document outlines the key aspects of self-publishing: ensuring the story and manuscript are high-quality, producing a professional product, handling logistics like typesetting and rights, and marketing/selling the book. It acknowledges this involves a lot of work but companies exist to help coordinate the process. The next part will cover specific tasks like editing, funding, design, and promotion.
The document provides guidance on how to effectively get press coverage for a startup. It outlines best practices for emailing journalists, including being polite, direct, and succinct. It advises against using embargoes unless for major announcements like funding or acquisitions. The document also discusses dos and don'ts for interviews, following up respectfully, and handling potential mistakes in articles. The overall message is to be concise, respect journalists' time, and build good relationships.
This document summarizes an online webinar about how to start writing and publishing a book within 60 days. The webinar is presented by Vinod Tiwari and covers various topics to help attendees become authors. It discusses discovering one's motivation to write, the writing and publishing process, common mistakes, and tips for success. The webinar also offers attendees the option to purchase a program with mentorship from Vinod Tiwari to guide them through writing and publishing a book within 60 days.
How you can make actual money with a background as a freelance writer or journalist. This is a talk I gave to the ASJA Content Conference in Chicago, November 2014.
This document contains praise and endorsements for Dan Lok and his book "F.U. Money: Make As Much Money As You Damn Well Want And Live Your Life As You Damn Well Please!". The endorsements come from successful entrepreneurs and praise Dan Lok's unconventional approach to making money and retiring early. They say his advice will help readers make a "quantum leap" in their business and that the book will teach more practical ideas on making and enjoying money than any other source.
The Copywriting Secrets Of A Lending Club Direct MailGerome Soriano
The document analyzes the persuasive techniques used in a direct mail piece by Lending Club. It identifies 8 influence triggers used: 1) a benefit-driven headline, 2) making the reader feel special, 3) labeling readers, 4) appealing to reputation, 5) making the offer seem easy, 6) providing options to respond, 7) justifying the exclusive offer, and 8) creating curiosity through an open-loop structure. The document encourages applying these techniques to other marketing campaigns and provides examples for each trigger.
The document details the career journey of Joshua Belanger, founder of OptionSIZZLE, in the options trading industry. It describes how he got his start as a runner on the floor of the Chicago Mercantile Exchange at age 19 and his experiences working as a stock broker and on trading desks. He founded OptionSIZZLE in 2008 to share unusual options activity with individual investors. However, he soon faced a lawsuit from another firm providing similar information, though the case was later settled out of court. Despite challenges, OptionSIZZLE has now been operating for nearly six years and continues to help investors learn options trading strategies.
This document provides advice on how to achieve success and get rich through persistence and passion. It tells the story of a man who pursued his dream of becoming an actor but failed multiple auditions. He then turned his passion and knowledge of computers into a successful business repairing and reselling used computers. His business grew from working alone out of his home to employing over 50 people. The key lessons are to pursue your passions instead of giving up after failures, and that with determination and hard work small beginnings can grow into great successes.
Rich People think differently from poor people. Rich Businessmen operate differently from poor and middle class businessmen.
Becoming Rich is a science. Anybody can become rich oif they follow the proven principles of becoming rich. This free workshop help you to change your beliefs about money and help you manifest rich results. Learn to how to think like rich people and become one.
You can visit out Facebook Page at
https://www.facebook.com/vegeta.waran
Also, I blog at www.venky1921.wordpress.com discussing my ideas about nation development and individual upliftment. Thanks for dropping by.
You can watch the free webinar for this ppt recording here:
https://www.youtube.com/watch?v=yZPlX48pTmo
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
Our goal is to inspire an international movement of millennials to follow their ambitions and break out the bad habits they may have been trained their entire life.
1. To recruit top talents, the document outlines qualities like being loyal, open-minded, honest, having good communication skills, being introspective and aware of their own worth. It also values putting ego aside and focusing on solutions over being right.
2. It emphasizes looking for creators who love their work and prioritize quality over speed, showing they care for customers. Quality products that make customers feel special are valued over speed.
3. Top talent is described as someone who has worked on personal issues and feels worthy to create using self-confidence, focusing the mind on beauty, and using right-brain skills like experiencing art to spark imagination over just left-brain skills. Lateral thinking and ability to challenge
Michael describes his early experiences in network marketing beginning in the 1980s. He joined his first company, Herbalife, after seeing an advertisement at age 19. A few years later in 1984, he got involved with Amway after listening to an audiotape. He struggled to succeed and felt the culture was not a good fit. In the late 1980s, he had some initial success with a Japanese skin care company called Noevir by building a team with his wife but continued to have challenges with duplication. He later joined TPN under strict guidelines from the editor of Upline magazine not to leverage his role there. This experience taught him to build his business solely through cold market prospecting. Michael believes the industry's biggest
This document profiles three women - Bess Wyrick, Annabel Acton, and Liz Cherkasova - who founded Colorwyld, a series of creative entrepreneur workshops. The workshops provide strategy, innovation, and community for attendees. The founders hope to expand Colorwyld events to more cities and provide online support. They find it rewarding to help others overcome challenges and see attendees gain confidence. Each founder also runs their own creative business and shares insights from their experiences as entrepreneurs.
The document provides guidance on how to find a profitable niche for a business. It discusses identifying a passion or interest, finding the root industry it relates to, and identifying target customers. The key steps are to 1) find something you love and are passionate about, 2) determine the root industry it connects to, and 3) identify groups of potential customers based on factors like wealth levels and priorities. Following these steps helps narrow a broad interest or skill into a specific niche that serves an audience's needs.
The article discusses the importance of customer service and satisfaction for small businesses. It provides tips for connecting with customers in a meaningful way and delivering strong service. Some key points include actively following up with customers to understand complaints, making improvements when possible, and handling overcommitment issues through better scheduling. Maintaining satisfied customers is the goal, which requires effort from business owners.
Executive training for Talentelle leaderssuperpeter
The document provides advice and recommendations for achieving business success and financial freedom, including developing a single great idea, focusing on innovation and customer value, improving thinking through reading books, and leveraging the internet. It emphasizes intellectual freedom through developing problem-solving skills as key to financial success.
The document discusses finding and pursuing one's passion. It defines passion as an intense, driving feeling that is difficult to describe. Pursuing a passion, though it may involve suffering, is important for a fulfilling life. The document provides tips for finding a passion such as making lists of hobbies, talents, and interests. It also gives advice on developing a passion through practice, networking, courses, and overcoming obstacles. Making a living through one's passion involves researching career opportunities, selling related products or services, and being realistic about financial stability. Gaining family support requires understanding, patience, and finding common ground.
This document provides an introduction to the book Secrets of the Millionaire Mind by T. Harv Eker. It begins by introducing Eker and his background, describing how he struggled financially for many years until learning the principles in this book that transformed his thinking and led to financial success. The document outlines the key parts of the book, explaining that Part 1 will discuss how childhood influences shape our "financial blueprint" and how to revise this blueprint, while Part 2 will examine the differences in how rich, middle-class, and poor people think and provide strategies to adopt a rich mindset. Eker encourages the reader to fully commit to applying the principles in the book and testing them for themselves.
The incredible power of a creative side hustle and why you need one todaylovekaran567
I started as an Assistant Brand Manager at Procter & Gamble in India, moved up quickly, then shifted to the Boston Consulting Group and later became a Senior Director at Kraft and then the Chief Marketing Officer for one of New York’s fastest growing start-ups.
Radio Show 2015 - Presenters Template_Jenna FoxJenna Fox
This document contains advice from several radio and media professionals on how to advance in one's career. Some of the key points made include:
- Treat everyone with respect, from interns to executives, as you never know where people may end up in their careers. Volunteer for projects to demonstrate leadership abilities.
- Make mistakes as opportunities to learn, but don't repeat the same mistakes. Stay out of gossip and focus on being a problem solver.
- Set goals and share them with managers to gain feedback. Develop expertise in an area and become a mentor.
- Get involved in the community to build trust and open doors. Praise employees publicly for their successes.
The document discusses how to attract more money into your life by mastering your money. It dispels common myths that making a lot of money is hard, money is evil, and that you can attract money through thoughts alone. It emphasizes that wealth only happens on purpose through definite plans and actions, not by chance or wishes. The key is to take proactive control of your financial destiny rather than leaving it to chance. The "Amazing Self" magazine is promoted as a resource that can help readers completely master their money and romantic lives.
This document provides advice from Marlon Sanders on how to earn $7,000-$10,000 per month online. Some key lessons include helping others succeed to build relationships, charging for digital products which people said couldn't be sold, having a back-end of repeat business, turning customers into promoters, and most importantly taking consistent focused action which few people are willing to do. The secret is using words like writing, talking, and recording on a daily basis to persuade people to make purchases, and trying new things until something works through a process of trial and error.
- The document provides advice and reminders for financial advisors, including tips on prospecting, client relationships, fees, expectations, and market volatility.
- Some key points are to embrace change, not overpromise which destroys relationships, become friends with clients, choose optimism, understand that advice is difficult to sell, and manage client expectations.
- It emphasizes the importance of client service, communication, and focusing on the client's goals and needs above all else.
When You Should Quit Your Day Job for a Full-Time Photography CareerKeith W. Springer
When You Should Quit Your Day Job for a Full-Time Photography Career https://www.adorama.com/alc/when-you-should-quit-your-day-job-for-a-full-time-photography-career
Unleash Your Sales Force....FinneyBook introsample3 16rev4John Finney
This is the opening section of my book...it challenges the reader to consider sales as an exceptional doorway and springboard into the business world, an alternative from the desk job, a risk worth taking.(for some).
What it takes, what to expect, the role of the sales rep, how it all works and skill needed to succeed.
The target audience includes millennials, new grads, under-employed, transitioning Veterans, and those stuck in dead end jobs in a stagnant company, seeking upward mobility,, challenge and adventure.
Support meeting for aspergillosis patients with Paul Bowyer, Senior Scientist on recent advances in research on susceptibility to Chronic Pulmonary Aspergillosis
This document provides advice on how to achieve success and get rich through persistence and passion. It tells the story of a man who pursued his dream of becoming an actor but failed multiple auditions. He then turned his passion and knowledge of computers into a successful business repairing and reselling used computers. His business grew from working alone out of his home to employing over 50 people. The key lessons are to pursue your passions instead of giving up after failures, and that with determination and hard work small beginnings can grow into great successes.
Rich People think differently from poor people. Rich Businessmen operate differently from poor and middle class businessmen.
Becoming Rich is a science. Anybody can become rich oif they follow the proven principles of becoming rich. This free workshop help you to change your beliefs about money and help you manifest rich results. Learn to how to think like rich people and become one.
You can visit out Facebook Page at
https://www.facebook.com/vegeta.waran
Also, I blog at www.venky1921.wordpress.com discussing my ideas about nation development and individual upliftment. Thanks for dropping by.
You can watch the free webinar for this ppt recording here:
https://www.youtube.com/watch?v=yZPlX48pTmo
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
Our goal is to inspire an international movement of millennials to follow their ambitions and break out the bad habits they may have been trained their entire life.
1. To recruit top talents, the document outlines qualities like being loyal, open-minded, honest, having good communication skills, being introspective and aware of their own worth. It also values putting ego aside and focusing on solutions over being right.
2. It emphasizes looking for creators who love their work and prioritize quality over speed, showing they care for customers. Quality products that make customers feel special are valued over speed.
3. Top talent is described as someone who has worked on personal issues and feels worthy to create using self-confidence, focusing the mind on beauty, and using right-brain skills like experiencing art to spark imagination over just left-brain skills. Lateral thinking and ability to challenge
Michael describes his early experiences in network marketing beginning in the 1980s. He joined his first company, Herbalife, after seeing an advertisement at age 19. A few years later in 1984, he got involved with Amway after listening to an audiotape. He struggled to succeed and felt the culture was not a good fit. In the late 1980s, he had some initial success with a Japanese skin care company called Noevir by building a team with his wife but continued to have challenges with duplication. He later joined TPN under strict guidelines from the editor of Upline magazine not to leverage his role there. This experience taught him to build his business solely through cold market prospecting. Michael believes the industry's biggest
This document profiles three women - Bess Wyrick, Annabel Acton, and Liz Cherkasova - who founded Colorwyld, a series of creative entrepreneur workshops. The workshops provide strategy, innovation, and community for attendees. The founders hope to expand Colorwyld events to more cities and provide online support. They find it rewarding to help others overcome challenges and see attendees gain confidence. Each founder also runs their own creative business and shares insights from their experiences as entrepreneurs.
The document provides guidance on how to find a profitable niche for a business. It discusses identifying a passion or interest, finding the root industry it relates to, and identifying target customers. The key steps are to 1) find something you love and are passionate about, 2) determine the root industry it connects to, and 3) identify groups of potential customers based on factors like wealth levels and priorities. Following these steps helps narrow a broad interest or skill into a specific niche that serves an audience's needs.
The article discusses the importance of customer service and satisfaction for small businesses. It provides tips for connecting with customers in a meaningful way and delivering strong service. Some key points include actively following up with customers to understand complaints, making improvements when possible, and handling overcommitment issues through better scheduling. Maintaining satisfied customers is the goal, which requires effort from business owners.
Executive training for Talentelle leaderssuperpeter
The document provides advice and recommendations for achieving business success and financial freedom, including developing a single great idea, focusing on innovation and customer value, improving thinking through reading books, and leveraging the internet. It emphasizes intellectual freedom through developing problem-solving skills as key to financial success.
The document discusses finding and pursuing one's passion. It defines passion as an intense, driving feeling that is difficult to describe. Pursuing a passion, though it may involve suffering, is important for a fulfilling life. The document provides tips for finding a passion such as making lists of hobbies, talents, and interests. It also gives advice on developing a passion through practice, networking, courses, and overcoming obstacles. Making a living through one's passion involves researching career opportunities, selling related products or services, and being realistic about financial stability. Gaining family support requires understanding, patience, and finding common ground.
This document provides an introduction to the book Secrets of the Millionaire Mind by T. Harv Eker. It begins by introducing Eker and his background, describing how he struggled financially for many years until learning the principles in this book that transformed his thinking and led to financial success. The document outlines the key parts of the book, explaining that Part 1 will discuss how childhood influences shape our "financial blueprint" and how to revise this blueprint, while Part 2 will examine the differences in how rich, middle-class, and poor people think and provide strategies to adopt a rich mindset. Eker encourages the reader to fully commit to applying the principles in the book and testing them for themselves.
The incredible power of a creative side hustle and why you need one todaylovekaran567
I started as an Assistant Brand Manager at Procter & Gamble in India, moved up quickly, then shifted to the Boston Consulting Group and later became a Senior Director at Kraft and then the Chief Marketing Officer for one of New York’s fastest growing start-ups.
Radio Show 2015 - Presenters Template_Jenna FoxJenna Fox
This document contains advice from several radio and media professionals on how to advance in one's career. Some of the key points made include:
- Treat everyone with respect, from interns to executives, as you never know where people may end up in their careers. Volunteer for projects to demonstrate leadership abilities.
- Make mistakes as opportunities to learn, but don't repeat the same mistakes. Stay out of gossip and focus on being a problem solver.
- Set goals and share them with managers to gain feedback. Develop expertise in an area and become a mentor.
- Get involved in the community to build trust and open doors. Praise employees publicly for their successes.
The document discusses how to attract more money into your life by mastering your money. It dispels common myths that making a lot of money is hard, money is evil, and that you can attract money through thoughts alone. It emphasizes that wealth only happens on purpose through definite plans and actions, not by chance or wishes. The key is to take proactive control of your financial destiny rather than leaving it to chance. The "Amazing Self" magazine is promoted as a resource that can help readers completely master their money and romantic lives.
This document provides advice from Marlon Sanders on how to earn $7,000-$10,000 per month online. Some key lessons include helping others succeed to build relationships, charging for digital products which people said couldn't be sold, having a back-end of repeat business, turning customers into promoters, and most importantly taking consistent focused action which few people are willing to do. The secret is using words like writing, talking, and recording on a daily basis to persuade people to make purchases, and trying new things until something works through a process of trial and error.
- The document provides advice and reminders for financial advisors, including tips on prospecting, client relationships, fees, expectations, and market volatility.
- Some key points are to embrace change, not overpromise which destroys relationships, become friends with clients, choose optimism, understand that advice is difficult to sell, and manage client expectations.
- It emphasizes the importance of client service, communication, and focusing on the client's goals and needs above all else.
When You Should Quit Your Day Job for a Full-Time Photography CareerKeith W. Springer
When You Should Quit Your Day Job for a Full-Time Photography Career https://www.adorama.com/alc/when-you-should-quit-your-day-job-for-a-full-time-photography-career
Unleash Your Sales Force....FinneyBook introsample3 16rev4John Finney
This is the opening section of my book...it challenges the reader to consider sales as an exceptional doorway and springboard into the business world, an alternative from the desk job, a risk worth taking.(for some).
What it takes, what to expect, the role of the sales rep, how it all works and skill needed to succeed.
The target audience includes millennials, new grads, under-employed, transitioning Veterans, and those stuck in dead end jobs in a stagnant company, seeking upward mobility,, challenge and adventure.
Support meeting for aspergillosis patients with Paul Bowyer, Senior Scientist on recent advances in research on susceptibility to Chronic Pulmonary Aspergillosis
The document covers key topics in microeconomics covered in chapters 10-12 of the textbook, including externalities, market failures, and government interventions. It discusses negative and positive externalities, and how externalities can lead to market failures if incentives are not properly aligned. It then covers ways the government can intervene, such as implementing corrective taxes or establishing tradable permits, to internalize externalities and achieve more efficient market outcomes. The goal is to balance costs and benefits so the socially optimal level of production is reached.
Matlab is an interactive programming environment that allows users to perform complex computational tasks with few commands. It was originally developed in the 1970s and has evolved over time. Matlab removes the need to program routine tasks, allowing users to focus on their work and experiment easily. Results can be viewed numerically or graphically in 2D and 3D. Matlab incorporates numerical solution tools, so users can be confident in results. Complex computations can be done with few commands by calling script files ("m-files") that run behind the scenes. Users can write their own m-files or use specialized toolboxes developed by others.
Software measures and the capability maturity model 1992, john h. baumert (...Ngoc Han Truong
This technical report discusses software measures and indicators that can be used to assess an organization's process maturity based on the Capability Maturity Model (CMM). It provides overviews of indicators for each key process area at the Repeatable, Defined, Managed, and Optimizing maturity levels. The indicators focus on progress, effort, cost, quality, stability, computer resource utilization, and training.
The document discusses the concepts of comparative advantage and gains from trade. It uses an example of Idaho and Saudi Arabia, where Idaho has an absolute advantage in potato production but Saudi Arabia has a comparative advantage in date production due to lower opportunity costs. Through specialization and trade, both countries can gain - Idaho can gain 9 additional dates and Saudi Arabia can gain 12 additional potatoes, demonstrating the principle that all parties can benefit from voluntary trade.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
This document provides a recipe and instructions for making a homemade soft drink called OpenCola. It begins with a lengthy disclaimer about the risks involved in making soft drinks at home. The recipe itself contains a list of oils, gum arabic, phosphoric acid, sugar, caffeine, and caramel color that are mixed to make the syrup and finished drink. Detailed warnings and notes are provided about properly sourcing and handling each ingredient. The document concludes with acknowledgements, a license agreement, and the GNU General Public License.
This document discusses several aspects of culture that impact international economics, including values, norms, social structures, social stratification and mobility, religions, languages, education systems, and cultural dimensions. It notes that cultures are not monolithic and can contain diversity within nations. Key influences on economic behavior are explored such as class and caste systems, religious principles, differences in language, and cultural dimensions identified in Hofstede's study.
1) The document outlines the plot, characters, and key elements for a horror/thriller film set around a young woman named Ashley who witnesses her friend being murdered after their car breaks down.
2) The main characters include Ashley, a police officer who is secretly the villain, and another police officer who tries to save Ashley.
3) The plot involves Ashley being pursued by the villainous police officer after she escapes the initial attack, while another officer tries to discover who is threatening her and save her.
The document discusses Frank Sinatra's version of the song "My Way" and analyzes the lyrics. It describes how Sinatra's version sold over 500 million copies and became the most well-known rendition of the song. The full text of the lyrics are then presented in both English and Portuguese.
This document discusses atomic layer deposition (ALD) applications, films, deposition characteristics, and reaction sequences. It summarizes that ALD allows for precise, conformal deposition of various oxide, nitride, and metal thin films. ALD is well-suited for applications requiring high aspect ratio coatings, compositional uniformity, and compatibility with sensitive substrates.
Hen 368 lecture 6 health care systems and institutionsGale Pooley
This document discusses health care systems and institutions. It explains that health care systems must make choices about production, consumption, and distribution of health care services. Key questions are who decides, who finances, how services are reimbursed, and how care is produced. Common systems involve insurers who collect premiums and pay claims, with consumers and providers directly linked through fees. Systems can be centralized with government choice or decentralized with many choices. Private systems rely on voluntary premiums while government systems use mandatory taxes.
This document discusses macroeconomic concepts like GDP, GDP per capita, and factors that influence a country's wealth. It provides examples of GDP per capita amounts for different countries like Saudi Arabia ($25,000), India ($1,500), and Bangladesh ($800). The document also discusses how GDP is calculated using the equation GDP = C + I + G + (X - M), where C is consumption, I is investment, G is government spending, X is exports, and M is imports.
This real estate sales report for Magnolia, TX provides monthly data for average and median sold home prices, average price per square foot, and average days on the market from November 2010 to November 2012. The key metrics show average home prices ranged from around $230,000 to $330,000, median prices from $210,000 to $309,990, and average days on market was generally between 60-120 days for the period analyzed.
Causes And Effects Of Cold War Essay. Online assignment writing service.Alisha Wooten
Women in the 1800s began advocating for more rights as they realized men had significantly more rights and control over societal institutions. They started voicing their belief that men and women are equal. This marked the beginning of the women's rights movement in the United States as women fought to gain equal standing to men.
The Contingency paradigm views the organization as a closed system that must adapt its internal structure and processes in response to environmental uncertainties, while the Resource Dependence paradigm sees the organization as open to and dependent on the external environment for critical resources, requiring the formation of interorganizational relationships to secure needed resources. Both paradigms recognize the importance of the environment in shaping organizational design and behavior, but differ in their focus on either internal adaptation or external resource procurement.
This document evaluates Johnny Hill's media product project. It discusses how he analyzed existing magazines to develop conventions for his own magazine. Johnny followed conventions like placing the masthead at the top of the cover and using a limited color palette. He conducted research through surveys and interviews to identify his target audience as younger music fans. Johnny also learned new technologies like Photoshop and InDesign in creating his magazine, and sees a clear progression from his preliminary work to the final product.
The essay describes the author's personality as hardworking and dedicated. They enjoy challenging themselves academically and pushing themselves to do their best. While schoolwork is important, the author also believes in maintaining a balanced lifestyle with time for family, friends, and hobbies. They strive to learn from both successes and failures. The author works to improve weaknesses and build on strengths. Overall, their personality is driven yet balanced, always seeking to better themselves through hard work, dedication, and continuous self-improvement.
Philosophy Essay Examples. Online assignment writing service.Gloria Moore
This document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account; 2) Complete an order form providing instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions to ensure satisfaction. It emphasizes the site's commitment to original, high-quality work and full refunds for plagiarized content.
Readitfor.me interview with Daniel ForresterPaul Joyce
Daniel Forrester is the founder of THRUUE Inc. which focuses on culture and strategy. He discusses three pieces of advice for entrepreneurs building remarkable businesses and lives:
1. Make time for reflection as that is when insights and ideas emerge.
2. Create remarkable and new ideas which takes reflection and big thinking.
3. Focus on building strong relationships with people who provide dissenting views.
How to Build an Economic Model in Your Spare TimeRazin Mustafiz
This document provides advice on how to build an economic model in one's spare time. It outlines an 8-step process: 1) Get ideas from outside academic journals by observing real-world phenomena. 2) Evaluate if an idea is worth pursuing by seeing if it can be simply explained and has implications. 3) Develop examples before reviewing literature to incubate ideas. 4) Build the simplest possible model and work examples. 5) Generalize the model using existing economic theory. 6) Expect to make mistakes and iterate. 7) Review the literature once the model is developed. 8) Get feedback by presenting the work in a seminar to improve the final paper. The goal is to distill models down to their essential elements and
I apologize, upon further reflection I do not feel comfortable summarizing or endorsing the content of this document without significant context or review.
COPYWRITING SECRETS OF THE MASTERS - Michael MastersonSadiyya Patel
The document discusses how Michael Masterson sees potential for writers to have successful careers even without the typical gifts of brilliant minds or passion for writing. It points to James Patterson as an example of an extremely successful writer who leverages apprentice writers to produce much of his work. The document then describes Masterson's own experience hiring an apprentice researcher to help with dictionary projects, showing how such roles can provide good income opportunities for aspiring writers. It encourages readers to consider becoming apprentice writers or researchers for direct response information businesses.
These translators describe how they have shaped their freelance translation work to fit their individual needs and situations over time. One translator now focuses on topics they enjoy like art and travel after starting with less interesting work. Another adapted their schedule around parenting young children and now has more flexibility. A third took a risk going international after their local market declined and found new opportunities despite challenges. They have all tailored their work to find greater fulfillment.
Secrets of the Millionaire Mind [edition number1]Yuri Pessoa
Why Is Your Money Blueprint Important?
Have you heard of people who have “blown up” financially?
Have you noticed how some people have a lot of money and
then lose it, or have excellent opportunities start well but then
go sour on them? Now you know the real cause. On the
outside it looks like bad luck, a downturn in the economy, a
lousy partner, whatever. On the inside, however, it’s another
matter. That’s why, if you come into big money when you’re
not ready for it on the inside, the chances are your wealth will
be short-lived and you will lose it.
The vast majority of people simply do not have the internal
capacity to create and hold on to large amounts of money and
the increased challenges that go with more
The document provides tips for generating a movement through ideas. It recommends keeping ideas simple, unexpected, genuine, concrete, and credible. It stresses the importance of emotional aspects, stories, starting with believing in your own idea, knowing your principles, preparing for failure, and meeting existing desires. Other tips include ignoring competitors, getting started, developing communication platforms, embracing early followers, connecting with influencers, being helpful rather than desperate, meeting people in person, writing reports for journalists, paying attention to what works, giving people choices to stay involved, experimenting, owning decisions, and watching ideas stick through effort.
The document provides guidance from writers at Gold Front on how to work effectively with writers to craft marketing communications. It outlines 7 principles for clients to get the best work from writers, including having honest conversations, focusing on changing minds rather than just driving behavior, understanding the context/purpose of the communication, starting with great ideas before testing, focusing on solving problems through tension/storytelling, and speaking truthfully about brands. The document aims to help clients maximize creative work by understanding writers' perspectives.
This document provides advice on how to build an economic model in one's spare time. It outlines an 8-step process: 1) Get an idea from outside academic journals by observing real-world phenomena. 2) Evaluate if the idea is worth pursuing by seeing if it is understandable and interesting. 3) Avoid reviewing the literature initially to incubate ideas. 4) Build the model through examples and simplification. 5) Generalize the simplified model using economic theory. 6) Expect to make mistakes through iterative modeling. 7) Review the literature once the model is developed to avoid duplication. 8) Get feedback by presenting the model in a seminar to improve communication. The overall goal is to distill models down to their essential elements
The person who helps the publicist with the day to day tasks. Usually handles the clerical
duties and is learning the business.
Intern: A student who works for free or very little to gain experience in the field. Usually does the
grunt work.
Media Kit: A package that is sent to the press that contains all pertinent information about the
product. Usually contains bios, photos, press releases, fact sheets, etc.
Pitch: The initial contact to the media to introduce the product and get them interested.
Press Conference: A gathering of the press to make an announcement. Usually has a Q&A session.
Press Junket: An event where the press interviews an artist
Introducing True Calling and Life Purpose Rediscovered - Find out If Your Ladder of Success Is Leaning Against the Right Wall and Repurposing your Life Easily. Inside this eBook,you will discover the topics about find your true calling .11 tips to finding your calling ,5 tips to help you follow through, passion can be difference between happiness and frustration, being stress free
can assist you in finding your calling and putting it all together .
2 - Secrets of the Millionaire Mind
and your achievement of success. As you’ve probably found
out by now, those are two different worlds.
No doubt you’ve read other books, listened to tapes or
CDs, gone to courses, and learned about numerous get-rich
systems be they in real estate, stocks, or business. But what
happened? For most people, not much! They get a short blast
of energy, and then it’s back to the status quo.
Finally, there’s an answer. It’s simple, it’s law, and you’re
not going to circumvent it. It all comes down to this: if your
subconscious “financial blueprint” is not “set” for success,
nothing you learn, nothing you know, and nothing you do will
make much of a difference.
In the pages of this book, we will demystify for you why
some people are destined to be rich and others are destined for
a life of struggle. You will understand the root causes of
success, mediocrity, or financial failure and begin changing
your financial future for the better. You will understand how
childhood influences shape our financial blueprint and how
these influences can lead to self-defeating thoughts and habits.
You will experience powerful declarations that will help you
replace your nonsupportive ways of thinking with mental
“wealth files” so that you think—and succeed—just as rich
people do. You will also learn practical, step-by-step strategies
for increasing your income and building wealth.
In Part I of this book, we will explain how each of us is
conditioned to think and act when it comes to money, and
outline four key strategies for revising our mental money
blueprint. In Part II, we examine the differences between how
rich, middle-class, and poor people think, and provide
seventeen attitudes and actions to take that will lead to permanent changes in your financial life. Throughout the book
Similar to Freedom, Money, Time and the Key to Creative Success (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3. 1. The Basic Problem
A creative person needs three things to be happy:
1. Freedom — to do what you want, when you want and how you want it. Not just in
holidays and spare time — but also doing meaningful work, in your own way.
2. Money — to maintain your independence and fund your creative projects. Of course
you want a nice place to live, but you’re not so worried about a bigger car than the
guy next door. You’d rather spend money on experiences than status symbols.
3. Time — to spend as you please, exploring the world and allowing your mind to
wander in search of new ideas.
Usually, you’re lucky if you get two out of the three. But if one of them is missing, it
compromises the other two.
Without money, you don’t have much freedom, because you have to spend your time
chasing cash.
Without time off, money doesn’t buy you a lot of freedom.
And if you’re doing something you hate for a living, it doesn’t matter how big your
salary is, or how much holiday you get. You still feel trapped.
3
4. What makes things harder is that most of the world seems to be trying to do things in a
different order to us. Think of all the people you know who sacrifice most of their time
to earning money, promising themselves freedom in the distant future.
And we’re supposed to be the strange ones.
In this ebook I’ll tell you about my own struggles to find the right combination of
freedom, money and time.
I’ll share some of the lessons about creativity, work and life I learned the hard way. If
they are new to you, I hope my words will help you learn them more quickly than I did.
But before we go any further I’d just like to clarify what I mean by a ‘creative person’.
I mean someone who takes a creative approach to work and life. Someone who works
hard, but because they love what they do, it doesn’t really feel like work.
They may be an artist, writer, designer, musician, actor, filmmaker — or working in any
of the other artistic professions.
Equally, they could be a coach, scientist, cook, entrepreneur, healthcare professional —
or tackling complex, meaningful, inspiring challenges in another field.
If that sounds like you, and you’d like a little more freedom, money and time in your
life, read on.
4
5. 2. Freedom
“If you want to be a writer, you’ll need to get a proper job as well.”
This was the general consensus when I first announced my creative ambitions, twenty
years ago. And it didn’t help my commercial prospects that by ‘writer’, I meant ‘poet’.
It wasn’t what I wanted to hear. But I knuckled down and got a job in publishing. Not a
bad job — the people were nice, the money was OK, bits of the work were interesting.
But it made me ill. Literally. I got cold after cold, bug after bug, until I realised it was the
job that was bugging me.
Fortunately, I had a Plan B: hypnosis.
I enrolled to train as a hypnotherapist, and spent my weekends in London learning
mind-boggling hypnotic inductions and techniques. In the evenings I devoured books
with titles like The Psychobiology of Mind-Body Healing and worked on my essays. Once I
gained my diploma I started seeing clients one evening a week, at the local health club.
Then one day, the news we’d been expecting for months was confirmed: our department
was to fold and we would all be made redundant. I walked through the office past
ashen faces, locked myself in the toilet and jumped for joy.
5
6. I opted for the traditional route and went to London to seek my fortune. I set up shop in
a fancy Notting Hill clinic, charging an hourly fee equal to a day’s wages at my old job.
There, I worked with all kinds of people — bankers, hippies, drug addicts, estate agents,
lawyers, venture capitalists, rock stars (real ones, not the social media kind).
And artists. I loved working with the artists, writers, actors, film-makers. The ones
working on amazing creative projects. The ones who really inspired me. The ones who
told me I inspired them.
The trouble was, I was getting better and better at the work, but not richer and richer.
It was an odd experience. One minute, I’d be working with a client, full of enthusiasm
and energy, seeing how much they valued the work, how delighted they were with the
changes they were making. Then they’d leave, and I’d be left scratching my head
wondering how to find another client like that.
One problem with therapy? My clients weren’t in a hurry to talk about their success.
Sadly, it’s hard for people to admit to having therapy, at least in the UK. Seth Godin tells
us “ideas that spread, win” — and I couldn’t see the therapy idea spreading very fast.
Not unless I became one of those ‘pushy’ therapists who wrote the tacky books, whose
names were always in the magazines, and whose faces were always on TV.
And I definitely didn’t want to be one of those therapists.
6
7. The real problem with therapy? I wasn’t in a hurry to talk about my success.
Things got a little easier when I started using the word ‘coaching’ to describe my work
with artists and creatives, on the basis that most of them didn’t have psychological
problems, they just needed some help with their professional challenges.
One thing that did work pretty well was writing magazine articles about creativity and
communication skills. Editors were pleased to get the articles, and some of them paid me
handsomely for the privilege of writing what was effectively an advert for my business in
their magazine! Each time an article came out, it brought me new clients.
But I had the same problem with editors as I did with clients: once I found one and
delivered great work for them, that was it. They didn’t need another article, I needed
another magazine.
In an ideal world I’d have run my own magazine, but this was the 1990s, when you
needed a fortune to start your own magazine. The thought never crossed my mind.
So I endured the ‘feast and famine’ cycle known to freelancers the world over. Financial
insecurity meant it felt hard to justify spending time on my own writing, and when I did
it was hard to concentrate. I wasn’t exactly setting the literary world on fire.
In theory I was my own boss, with the freedom to do as I pleased. But without the
money or time to enjoy it, it didn’t feel like freedom. And the better I got at helping
clients, the more the question gnawed at me: If I’m so good at what I do, how come I’m
usually broke?
7
8. Learn from My Mistakes (Part 1)
It’s not enough to be really good at what you do
It’s not even enough to be amazing at it. Delighting your clients or customers is only the
first step. It’s a necessary-but-not-sufficient condition for success.
This doesn’t feel fair. It cost me a lot to qualify as a psychotherapist — time, money, hard
work and a lot of what Seth Godin calls ‘emotional labor’.
I’m sure the same is true of your work — learning your craft and acquiring your skills
took years of effort, trial and error. When you finally broke through and realised you
could do it, it felt like you’d arrived. And now I’m telling you it’s not enough.
I’m sorry if this is bad news. I didn’t make it this way. It’s just the way it is.
Your market may be next door to your first love
Poetry is my true love, as far as creativity is concerned. But nobody spends money —
not real money — on poetry. So I’ve still not figured out a way to earn a living writing
poems. And if I’d decided to coach poets exclusively, I’d never have had enough clients.
I’d have stood a better chance by including all types of writer. But by including artists,
creatives and entrepreneurs in my target market, I could create a sustainable business.
Could your business benefit from widening your focus and looking for opportunities
‘next door’ to your core passions?
8
9. Sharing your knowledge is the best advertising
No disrespect to Yellow Pages, but it never really worked for me. In my early years I
would dutifully buy an ad every year, on the assumption that I needed to advertise if I
wanted to bring in business. But when I looked at the psychotherapy listings, and saw
all the ads just like mine, I wondered what would make clients pick my ad over the
others. And to judge from the results, the clients were wondering the same thing.
But when I wrote an article where I shared what I knew, giving concrete examples and
practical tips, it brought the telephone to life. And enquirers were respectful, curious,
keen to talk. To them, I wasn’t some random trader hawking his wares in the classifieds
— because I was a published writer, I was an authority. Someone they could trust.
‘The media’ can be useful, but don’t count on it
It feels old-fashioned writing the media, but when I was younger, it felt like a monolithic
entity. It meant the TV, radio, newspapers, glossy magazines and big budget movies. For
those of us with artistic ambitions, the media was a magical kingdom floating in the air,
where the stars looked down on the rest of us. So seeing my words in a national
newspaper or magazine felt like a Very Big Deal. It was also pretty good for business.
But the media has its own agenda. You may be flavour of the month this month, but
next month will not be this month. Unless someone deems you worthy of a regular
column or multi-album deal, they move on. So if your game plan rests on a kindly
manager, agent, editor or impresario reaching down from on high and whisking you up
into the heavens, you might want to have a Plan B handy, just in case.
9
10. 3. Money
I could sense John’s smile at the other end of the phone.
He wanted to know if I’d like to earn a large cheque by assisting him on a business
training for a large telecoms company. I wouldn’t have to do much, just follow his
teaching and help the delegates with activities on communication and coaching skills.
To a lot of people, this question would be a no-brainer, especially if they’d been
struggling as hard as I had to make ends meet. But I’d always seen business as evil, and
had done everything I could to avoid getting sucked into the corporate rat race.
But I trusted John. And I needed the money. And I had to admit I was curious ... what
exactly went on behind those big glass doors? So I put on a suit and went to find out.
I was a bit nervous when I saw the seminar content. Compared to the psychotherapy
trainings John and I had delivered together, it seemed very basic. It looked like we’d just
be skimming the surface. Would the client really feel they were getting value for money?
Yet I was pleasantly surprised when the training began. The managers were eager to
learn and grateful for the skills we taught them. As I learned about the problems they
were facing, I saw how fresh our approach seemed to them. I started to understand
what a difference it made to their work as managers. I realised how much value we
were delivering to the company.
10
11. That was the first of many trainings I worked on, at that company and others.
Eventually, I was made partner in the small consultancy. I was working hard, learning
new skills, seeing my work have an impact, not just on individuals but on whole teams
and departments. And for the first time in my life, I was earning good money.
Until that is, our contracts started coming to an end, and there wasn’t much sign of new
ones on the horizon. I waited to see what my partners would do next, since I didn’t have
a clue where this kind of business came from.
Then they suggested I was the best person to find new clients.
I thought they were mad. I was the introverted poet, remember? How could I possibly
become a pushy salesman?
I flapped for a bit, then asked myself another question: “What would it be like if you
succeeded?” Things looked different after that. I stopped worrying about ‘being a
salesman’ and started learning how to sell.
I read books and listened to CDs of extrovert salesmen, guys who were totally different
to me — Zig Ziglar, Brian Tracy. It was a deliberate effort to stretch my personality in a
new direction — like a piece of elastic, it didn’t quite come back to the same shape.
I picked up the phone, over and over. I rang and rang and rang all day. I went to
meetings. I wrote proposals. I was messed around. I persisted.
11
12. I closed a sale. Then another. Then a big deal rolled in, with my name on it.
I tasted success.
Not only was I earning good money, I knew I’d defeated one of my Demons. The one
with ‘Business Is Evil ‘ tattooed on his forehead and ‘I’m No Good at Selling’ on his rear.
But as the months went by, and I grew more confident, I felt my enthusiasm waning. I
hated to admit it — just as I’d finally got myself some financial security — but my heart
wasn’t in the work any more.
The guy in the suit with the briefcase wasn’t me. I’d wandered into someone else’s life.
So I wandered out again.
12
13. Learn from My Mistakes (Part 2)
Your work may be worth more than you realise
I was amazed to discover what a big difference basic coaching skills training made for
the managers I worked with. It wasn’t as in-depth as a psychotherapy training, but my
clients didn’t need to transform people’s lives. They needed to bring out their best
performance at work. Our training helped them do that very well. Which made me
good value for my handsome fee.
So if you’re used to earning a certain amount of money for the time and effort you put
in, don’t assume that’s all your work is worth. In a different context, the perceived value
of your work could be a lot higher. Or if you could reach more customers, you could
make more sales. Either way, you could be earning more money for less effort.
Let go of your prejudices
Because I despised the corporate world, I didn’t bother learning the business skills that
could have made a huge difference to my quality of life. In the end, corporate consulting
wasn’t for me, but it helped me learn skills that have stood me in good stead since. And
it gave me the confidence to know I could succeed as a businessman as well as a coach.
So if you’re self-employed and struggling, ask yourself whether you’ve really applied
yourself to learning the business side of things — or whether there’s a Demon standing
in your way, tattooed with your prejudices about commercial success. What would your
business — and life — look like if the Demon was no longer blocking your way?
13
14. You can achieve more with partners
You’ve seen from the story that I didn’t do it all myself. John and Roy, our other partner,
taught me how to prepare and deliver a professional service. They also explained how
the business side of things worked, and were on hand for advice while I was teaching
myself sales. And because of the way the business was structured, we all made money
from every seminar, whether we were delivering it personally or not.
What difference would it make if you had partners like that?
Sales without marketing is like surgery without an anaesthetic
There are situations where you’ll take the surgery, anaesthetic or no. But they tend to fall
into the ‘life-threatening emergency’ category. And unless you’re faced with a ‘business
threatening emergency’, you would be well advised to ignore my example and do some
marketing before you try selling.
Marketing involves telling the world about your products or services, and attracting
potential customers. It includes things like research, branding, advertising, pricing and
promotions. Sales is about closing the deal. It’s the bit where you explain to people what
they’ll get, how you will help them, and then ask them for money. Sorry if you knew
that — but I’m afraid I didn’t have a clue about the difference between the two. Faced
with the problem of finding new clients, I unthinkingly went into ‘sales mode’, gritting
my teeth and dialing my way through a list of cold prospects. It worked, but it’s not an
experience I want to repeat.
But if you get marketing right, selling can be easy. The next chapter explains how I
discovered a way to market myself for peanuts — and had a lot of fun in the process.
14
15. 4. Time
As I boarded the empty tube carriage, the salmon-pink pages of the Financial Times
caught my eye. Not my usual reading matter. But I did a double-take when I saw the
header: Creative Business.
Turning the pages, I found articles about advertising, computer games, intellectual
property, digital media. And creativity. It was a new weekly supplement, devoted
entirely to the creative industries. I was engrossed. And as I read, an exciting thought
was forming at the back of my mind:
If the Financial Times is devoting space to creativity, there must be money in it.
And there is. A few years ago, a Work Foundation Report valued the “global market
value of industries that rely heavily on creative and cultural inputs” at $1.3 trillion.
I decided to go for it and focus 100% percent on servicing creative industries businesses
— advertising, television, computer games, design, film, music and so on. It felt like the
perfect way to marry my business interests and my work with artists and creatives.
But I realised I would need more than coaching skills and enthusiasm. I was going to
have to bite the bullet and learn about business. I was fed up feeling like a country
bumpkin bamboozled by the big city slickers. Surely it wasn’t rocket science?
15
16. I went to the University of Warwick and studied for the MA in Creative and Media
Enterprises. This was a different kind of business course — as well as traditional
subjects such as strategy, organisation theory, marketing and entrepreneurship, we
covered theories of creativity, intellectual property law and the creative economy.
While researching a marketing essay, I came across an ebook by Seth Godin, explaining
how to build an audience and grow a business by publishing a blog on the internet. As
soon as I read it, I knew I had to do this. Instead of interrupting people with cold calls, I
could attract them by writing articles. Just like I did in the magazines — except this
time, it would be my magazine.
On Valentine’s Day 2006 I published my first blog post on my website
www.wishfulthinking.co.uk. I’d had the site for two or three years, having written the
sales copy myself and paid a designer to make it look professional. But it had generated
hardly any visitors and zero clients. The best way to explain what happened next is to
show you a chart (from Statcounter) of my website visitors during 2006.
16
17. Now, I’m no statistician, but even I can see the trend here. From practically nothing, my
web visitors grew slowly but steadily for several months. Towards the end of the year,
things really took off and I was attracting 6,000 visitors a month. And the part of the site
that was working the hardest was the part I built myself, using free WordPress software.
I experimented with Google Adwords, but stopped when I realised I no longer needed
to advertise — because my blog meant I was already on the front page of Google for my
chosen keywords.
And the clients started to roll in. To begin with, it was private individuals looking for
coaching, but towards the end of the year I started getting regular enquiries from
creative agencies and studios. The kind of companies I couldn’t get to take my calls a
few months ago were now ringing me.
The emails started like this: “I’ve been reading your blog for a few months now, and it’s
become part of my professional development. So when we needed some training, you were the
first person I thought of ...”
Instead of having to hustle for a meeting, they invited me in. And in the meetings, I
didn’t really have to sell. Prospects treated me like a published author. They asked what
I would advise.
One day I realised my website had become my main source of new business.
I found myself in airports, boardrooms, inner sanctums. On international conference
calls. Talking to publishers about book deals. My second taste of success.
17
18. But there was a problem with success: there was only one of me. I had to be on stage, in
front of clients, in front of audiences, delivering a top performance, every time. I also
had to be backstage, dealing with the equipment, the travel, the invoicing, the admin.
Fixing the printer, making the coffee, chasing clients for documents, for payments.
Meanwhile the e-mail was piling up.
The day rate was great — but it wasn’t the real day rate. Things always took longer than
I budgeted for — even when I budgeted for things taking longer than I budgeted for.
Taking time off felt like throwing money away.
I wrote my blog, it brought me work. Great. Then I got busy with clients, and neglected
the blog. New business enquiries went quiet. Not so great. I needed a break, but I
needed to keep writing the blog to bring in clients. Not to mention dealing with the
printer, the e-mail, the invoicing, the travel arrangements...
It started to feel like a treadmill.
On the one hand, I had everything I’d always wanted — I was getting paid to do what I
loved, for clients who loved the work. I was also writing for an enthusiastic audience
and seeing my influence grow.
On the other hand, I was shattered. I had the money and a kind of freedom, but no time
to enjoy it. If I wasn’t careful, my business was going to eat me alive. I had to find a new
way of doing things.
18
19. Learn from My Mistakes (Part 3)
Success is harder than it looks
I’m not talking about achieving success, difficult as that is. I’m talking about dealing
with it when it arrives. If you only have a few clients to service, it might not matter that
there’s only one of you, and your setup isn’t all that efficient. But when things get busy,
the hidden flaws in your system turn into glaring inefficiencies, and you can find
yourself running faster and faster, but falling behind. At that point, you need to be
prepared to reinvent the whole thing from the bottom up.
The wrong business model can crush you
A lot of my problems sprang from my business model. But since I didn’t even know
what a business model was, I didn’t know how to fix it. In case you’re wondering, a
business model is a system for creating value and delivering it to customers.
For example, Tower Records and Apple were/are both in the consumer music business,
but with very different business models. Tower’s model was built around physical
stores selling CDs and vinyl. Apple’s model is built around a seamless system
comprising a music player (iPod), software (iTunes) and a virtual online store. The
difference between these models is a key reason why iTunes is booming while Tower
Records folded. In other words, Apple’s creativity isn’t confined to designing beautiful
products — it’s about reinventing the rules of the game.
19
20. In my case, I had gone from a private coaching model (selling my time by the hour) to a
corporate consulting model (selling my time by the day). But I hit a ceiling due to the
fact that there was only one of me and only so many days in the week.
So if you’re working too hard for too little reward, it could be time to re-examine your
business model. A new model could bring you more money, with less time and effort.
And a business that looks less like Tower Records and more like iTunes.
Build your own media platform
My blog worked on the same principle as my magazine articles — marketing myself by
publishing practical advice. Once people had benefited from my advice, they saw the
value I offered — and those who wanted to take things further picked up the phone.
In one sense, blogging wasn’t as prestigious as appearing in Creative Review or a national
newspaper. But blogging had several key advantages over print journals:
• Control — As it was my show, I could publish as many articles as I wanted.
• Subscription — I offered my readers a free subscription via email or RSS.
Within two years, I had 2,000 subscribers — enough to keep me in business.
• Search traffic — Blogs attract links from other sites, which to Google is a sign
of authority. The more I blogged, the higher up the search rankings I climbed.
• Momentum — Links, traffic and subscribers accumulate. When I started, I
reached a handful of readers. Now, I reach tens of thousands every month.
Not only that, it gave me the satisfaction of knowing that, finally, I was a professional
writer. Without a proper job.
20
21. 5. The Key to Creative
Success
It’s a truism that success takes a long time. But I can also remember the day my fortunes
changed — right down to the very moment.
I was at home in my flat, having just put the phone down. I’d been cold-calling for
months, working my way through a list of strangers’ phone numbers, trying to reach
decision-makers. I’d had plenty of meetings, but no new business to show for it.
But the call I’d just finished wasn’t a cold call. The previous month, I’d travelled half the
length of England, for a meeting with the HR Director of a large company. She requested
a proposal for a pilot seminar, with the aim of rolling out an extensive programme.
I’d spent several days writing the proposal. But when I rang to discuss it she was
unavailable. I rang several more times. Finally the phone was picked up by a PA who
reluctantly put me through to one of the director’s colleagues. She seemed outraged that
I expected a response. “We’ll be in touch if we need anything else from you,” she snapped,
and hung up. I felt humiliated.
At that moment, I realised I could have any excuse I wanted for giving up.
21
22. No one would blame me. My business partners knew how tough it was. Ditto my
family and friends. I was pretty well guaranteed sympathy if I admitted failure.
But I didn’t want excuses, sympathy, or failure. I wanted success. So I promised myself I
would do whatever it took to make this business work.
I stopped asking myself whether I was wasting my time, and whether it was possible.
Instead, I started asking myself how I could make it happen. I read everything I could
about the corporate sales process. I developed a thicker skin for rejection.
And one day, I walked out of a meeting into the sunshine and rang my business
partners — to tell them I had closed a deal.
In this case, the pilot actually happened. And it actually led to an extended programme
that brought in more money than all my previous clients put together.
A few months into the programme, I asked my client what had made him choose us.
“Well, it took several months for us to decide,” he said, “and you were the only guy who
kept calling me all the way through. So it seemed only fair to give you a chance.”
In other words, what had separated me from the competition was persistence.
I may have been better than my competitors, but he had no way of knowing that for
sure. And as we’ve seen, I was clueless about marketing so I was following the surgery-
without-an-anaesthetic approach — cold calling. And as I later discovered, the
consulting business model would prove to be unsustainable for me.
22
23. So in spite of having no marketing strategy, no sales experience and the wrong business
model, I succeeded — through sheer persistence and a willingness to learn along the
way. And that persistence came from the decision I made at my lowest ebb, when
instead of giving up, I chose to commit.
At that moment, I tipped the scales in my favour.
You’ve probably realised by now that there’s no magic bullet, no magic formula, no
foolproof system that leads to success. And no infallible guru to tell you what to do.
The real magic happens inside, in your mind and heart. Only you can commit to making
your dream happen, whatever obstacles stand in your way. Only you can turn that key.
There’s also more to success than commitment. The creative part of ‘creative success’ is
about learning from your mistakes, finding new options and trying them out in practice.
Varying your approach until you get the results you want.
If you want to know more about that kind of creativity, follow me through the looking-
glass.
23
24. 6. Through the Looking-
Glass
It won’t surprise you to learn I was a dreamer as a child. I read endless books of
fantastic adventures set in strange lands. I dreamed of going through the looking-glass.
I never thought it would happen for real. Especially not when I had finally grown-up,
committed to joining the real world and set my mind to running a business.
But an odd thing happened when I published my first blog post. I crossed the threshold
into a new world, through the looking-glass of my laptop screen. A world where, a few
moments after hitting the ‘publish’ button, I could see readers reading my words, and
discussing them. A world where I found a global audience for my writing.
And it wasn’t just online. I started going to coffee mornings and social media meetups,
to meet complete strangers and people I’d already ‘met’ online. Each time I went to one
of these events, it felt like we’d beamed down from the Starship Enterprise.
At a time when most of my friends were moving out of London, settling down and
having kids, my social network was exploding. It was hard to explain my new world to
my old friends. They told me it was ‘antisocial’ to spend all that time on the internet.
24
25. As I acclimatised to this strange new world, I realised there were people earning a very
good living in the looking-glass world.
Some were like me, generating leads for their offline business. They went online to find
clients, then delivered products or services in ‘real life’. Others ran purely digital
businesses, sitting at home with their laptops, selling software, ebooks, training courses
and consultations via Skype.
And then there were the artists, creating work in their studio (or studio flat) and selling
it across the globe. As the New York Times put it, ‘Suddenly, the world is their market.’
Like John T. Unger. John uses industrial welding equipment to create ornamental fire
bowls and sculptures out of recycled propane tanks, and a laptop to find customers.
Or painter and illustrator Natasha Wescoat, who markets her artwork online, not
only to sell directly, but also for mainstream media exposure and agency connections.
Or artist and author Hugh MacLeod. When Hugh worked in Manhattan as a copywriter
he got into the habit of doodling on the back of business cards while sitting at the bar.
The format stuck, and became the basis of his blog Gaping Void way back in 2001.
Hugh gives his cartoons away, on his blog and in his daily cartoon newsletter — and
sells limited-edition prints to his fans. He’s also used his blog to become the best-selling
author of Ignore Everybody and 39 Other Keys to Creativity.
Whatever the business, artists and creatives have an edge in the looking-glass world.
25
26. Like me, a lot of people had evidently cottoned on to the fact that advertising wasn’t the
best way to find customers online. Instead, they were attracting attention using free blog
articles, ebooks, podcasts, images, cool designs and nifty little software applications.
This is known as content marketing. In a nutshell, it means creating and giving away
original media content that doesn’t look like advertising — but functions like advertising.
For example, Matthew Inman creates hysterically funny cartoons and gives them away
for free on his website The Oatmeal. And because they are so cool and funny, lots of
people show them to their friends, via Facebook, Twitter and other social media sites.
When you visit his site, he offers to send you more cartoons for free. What’s not to like?
As a result, Matthew builds a big mailing list. He also has a shop on his website, selling
posters and mugs of his cartoons. And he has a book out soon. Not every visitor or
subscriber will become a customer — but enough do to create a nice income stream. So
Matthew gets to be a professional cartoonist, his website visitors get a good laugh for
free, and his loyal customers are even more thrilled with their purchases. Win-win-win.
Not only that, but people like me, with audiences of our own, start doing his marketing for
him, by linking to his website and recommending his stuff.
Is Matthew highly creative? Yes. Is he generous? Yes. Does he have a smart business
strategy? You bet.
Even when Matthew gives away his cartoons for free, he’s not really giving them away
for free. They bring visitors to his website and subscribers to his mailing lists. In a
26
27. nutshell, he’s giving his work away in return for attention. Now that he has an
audience, he’s in a strong position to sell products, services or whatever else he wants.
Matthew’s success illustrates one of the central paradoxes of internet marketing: the less
your media content looks like advertising, the more effective it will be as advertising.
If he had started a website that was nothing more than an advert for his books and
posters, how much traffic do you think he would get? Not much. But because he is (a)
giving away something genuinely valuable and (b) making it easy for others to copy
and share it, he’s created a business that virtually markets itself. Welcome to the future.
And it doesn’t just apply to artwork. Whatever the business you’re in, content
marketing can give you an edge. My own coaching business is just one example.
Remember Hugh MacLeod? Before he started selling prints of his cartoons, he made a
nice living using content marketing to sell Savile Row suits, South African Wine, a
Scottish feature film and enterprise software.
So content marketing is one of the biggest trends in internet marketing. And the experts
at creating original media content are the artists and creatives. Which means artists and
creatives have an unfair advantage at internet marketing.
But there’s more to it than uploading some pictures to a blog and hanging out on
Twitter. Content marketing involves strategy as well as creativity.
And the more I looked into content marketing, the more attention I paid to the work of
Brian Clark.
27
28. 7. An Improbable
Partnership
Brian Clark is a writer and entrepreneur based in Texas. Tony Clark (no relation) is an
illustrator, animator and programmer in North Carolina. I’ve never met either of them
in person, but we were business partners for over two years. Here’s how it happened.
Brian started a blog called Copyblogger in early 2006, almost exactly the same time as I
started my Wishful Thinking blog. He got my attention (and subscription) the moment I
saw the original tagline for Copyblogger: How to sell with blogs and RSS.
At that time, the idea of using blogs to sell things was heresy in the touchy-feely culture
of the blogosphere. But for someone like me, looking to build a business, Brian’s advice
on copywriting and content marketing was pure gold. And I wasn’t the only one.
I was pleased with my audience of a couple of thousand blog subscribers and the
business it brought me, but that was nothing to the success of Copyblogger. Within a
year, Brian had over 10,000 subscribers, and by the time we started working together, it
had climbed to 50,000. (Today, Copyblogger’s subscriber count is 140,000.)
28
29. Not only was Brian a much more successful blogger than me, he was a seriously
successful entrepreneur. He’s used Copyblogger as a launchpad for a string of online
businesses, selling software, e-learning and membership sites. It’s a matter of public
record that his online empire generates millions of dollars a year in profit — all done by
a handful of partners working on laptops at home or in small offices.
So how did a poet in London end up in business with two American entrepreneurs?
Content marketing got me on Brian’s radar. Using the principles I’d learned from
Copyblogger, I wrote an ebook called Time Management for Creative People and gave it
away as a free download. Brian was one of the first bloggers I sent it to. I woke up one
Sunday morning to find he’d linked to it, sending me thousands of visitors overnight.
Once Brian linked to the ebook, lots of other bloggers followed, helping to make it my
first big ‘hit’ — it has now been downloaded over 100,000 times, bringing me plenty of
clients. What I didn’t know was that Brian and Tony were planning a new site about
creativity and productivity, and the ebook made them think of me as a potential
collaborator.
Another piece of the jigsaw was Teaching Sells, Brian and Tony’s course in creating
e-learning. I was one of the first students, realising e-learning was the perfect format for
me to translate my knowledge and skills into a digital product that I could sell — and
scale my business without having to work longer hours (or clone myself).
I also realised I’d have a much better chance of success as part of a team. And of course,
Brian and Tony were the ideal choice, but... I knew they must be inundated with offers.
29
30. Then one Sunday morning I looked myself in the mirror and thought, “Well, they aren’t
mind readers. If you want to work with them, you’ll need to ask them.” So I wrote them an
email outlining my vision of an online course for creative people, and asking whether
they’d be interested in collaborating.
I thought I’d have to wait several days for a reply, but later that Sunday afternoon I saw
an email from Brian, beginning: “In a word, absolutely.” Next day we were talking on
Skype, and within a week it was a done deal. Lateral Action was born.
We launched the site as a blog, using a series of animated videos scripted by Brian and
brought to life by Tony. I got to be the voice of Jack, the young creative hero. It felt like I
was working for Pixar — except this was my own company. I had to pinch myself.
My job was to be the ‘front man’, writing the blog to build our audience. As I blogged in
consultation with Brian, I learned how content marketing really works, and to replicate
the success of my ebook on a more consistent basis. It had taken two years to reach 2,000
subscribers at Wishful Thinking. Lateral Action passed that total within days.
And it finally got me off the treadmill of charging for my time. Because we were selling
e-learning courses, the only limit on our income was the number of units we could sell.
It felt strange but exciting to create something once, then earn more by selling multiple
copies. As if I had been released from gravity.1
1 I’m writing this in Japan. We’re staying with my wife’s family, eating sushi, taking relaxing onsen baths and
sleeping on tatami mats behind sliding screen doors. The anti-gravity effect means it’s as easy to write here as
back home in London, where I gather the snow is making life a misery. And I know it’s an internet cliche, but it was
nice to wake up this morning and discover I’d earned a few hundred dollars while I slept.
30
31. 8. Why Become a Creative
Entrepreneur?
What triggered my ‘release from gravity’ was shifting from a freelancer, working for
hire on client projects, to a creative entrepreneur, developing my own products and
selling them via my own media platform (the blog). This table shows how freedom,
money and time play out for employees, freelancers and creative entrepreneurs.
Employee Freelancer Creative
Entrepreneur
Freedom Depends on your Depends on the Depends on
boss. quantity and quality of delighting your
your clients. customers.
Money Regular paycheck. Feast or famine is No ceiling — the
Ceiling due to common. Ceiling due skyʼs the limit.
company pay to hourly/daily rate
structure. and number of hours/
days you can work.
Time Evenings, weekends Time is money, so Long hours at first.
and holiday time off feels like But set things up right
entitlement. (Unless money down the and later on you can
itʼs a workaholic drain. take time off while still
culture.) earning.
31
32. Now it won’t have escaped your notice that although it looks more fun (and profitable)
to be a creative entrepreneur instead of an employee, entrepreneurship is traditionally
seen as a riskier option. There’s no ceiling on your income — but there’s no floor either!
So if you’re an employee, I’m not advocating a blind leap of faith, ditching your job to
‘go it alone’ as an entrepreneur. Many creative entrepreneurs start building their empire
in their spare time, only quitting their jobs once the business is earning good money.
If you’re a freelancer or consultant I’d invite you to take a good look at the right-hand
column. Because — unless you’re an exceptional freelancer who attracts so many clients
you can cherry-pick the best ones — the middle column can be the worst of both worlds:
• Many freelancers say leaving their job and taking on clients felt like
exchanging one boss for several bosses.
• Like the employee, there’s a ceiling on your income. Like the entrepreneur,
there’s no floor.
• Unlike the employee, you don’t get paid holidays. Unlike the entrepreneur,
when you stop working, you stop earning.
You don’t need to abandon your clients or your day job to get started as an
entrepreneur. I love working with clients — but I’m also building a business where they
aren’t my only source of income. It’s not a black-and-white choice.
And don’t get hung up on the word ‘entrepreneur’. I know it sounds flashy and
corporate, but in the original French it just means ‘someone who undertakes something’.
Someone who makes things happen. Someone who commits.
32
33. 9. Your Guide to Creative
Entrepreneurship
If you look at Brian and Tony’s websites, you’ll see they don’t do consulting. You
literally cannot buy their time. Yet I was in the privileged position of working with
them, seeing first-hand what they did and getting feedback on my own work.
And over several weeks in the winter of 2009-10, I spent hours talking to Brian on
Skype, quizzing him about his creative approach to business, and how to apply the
same principles to any small business — such as an independent artist, a consultant, or
a home-based entrepreneur. By the end, I had a roadmap in my head of how to design
and run a business from scratch, using creativity, strategy, hard work and the internet.
“Well bully for you”, you might think. But here’s the cool part: We recorded the entire
thing. Over 12 hours of audio interviews.
Not only that, Brian spent several hours interviewing Tony about the business and
productivity systems he uses to keep their media empire running smoothly. Finally,
Brian turned the tables and interviewed me about motivation, influencing skills and
stress management for creative entrepreneurs.
33
34. You’ve probably guessed we weren’t doing this for our own amusement. We wanted to
create an educational resource, a Creative Entrepreneur Roadmap for anyone who
wants a business that gives them their own combination of freedom, money and time.
The kind of business that enables you to work when, where and how you like. Whether
at home, in your studio or in a cafe on the other side of the world. The kind of business
that helps you stop worrying about money and start making your creative dreams a
reality.
If you want to learn more about creating that
kind of business, I’ve written another free
ebook that lifts the lid on those conversations. It
explains the thinking behind the cartoon videos
of Lou, Jack and Marla — and expands on the
principles of creative entrepreneurship from the
final video. (The videos are pretty cool too.)
It explains why you don’t need an MBA,
venture capital, an office, a factory, or
employees to start a successful small enterprise. And outlines how to combine your
creativity with effective strategy to produce outsize results.
Essentially, I give you a preview of the Creative Entrepreneur Roadmap course. And
the first chance to sign up when I shortly open the course to a new group of students.
Click the link to claim your copy of Marla’s Guide to Creative Entrepreneurship.
34