The document discusses several topics related to communication in business: 1. The development of communication businesses in the digital era and how to generate creative ideas for communication strategies. 2. The importance of communication in business and examples of experiences that can be shared. 3. Whether stamina impacts work performance and creativity, noting that individual strengths that drive team performance are important. Extra effort and strong will are needed to turn creative ideas into reality and strive as a strong team and individual.

1. Berpikir Kreatif Bekerja Aktif!
Dian Noeh Abubakar
18 May 2011

2. Diskusi kita hari ini…..
1. Perkembangan bisnis komunikasi di era digital
2. Bagaimana menghasilkan ide-ide kreatif untuk
membuat strategi komunikasi
3. Seberapa penting komunikasi dalam dunia bisnis,
dan pengalaman apa saja yang bisa dibagikan
4. Apakah stamina berpengaruh dalam kinerja dan
kreativitas?

3. The development of
communication business
relates to how we talk in society.

4. Flat society and participatory
have enabled two ways communications,
which are important for PR and other
disciplines in communication industry.

5. How we talk: social change, education,
devices
Traditional Integrated Drivers Today, new forms
“Do-ers” of influence…
1980s 1990s 2000s
Announcements Opinion Experience
Presentations Awareness Flat and participation

6. Everyone is a Journalist Now
“When everyone has a
blog, a MySpace page or
Facebook entry,
everyone is a publisher.
When everyone has a
cell phone with a camera
in it, everyone is a
paparazzo. When
everyone can upload
video on YouTube,
everyone is filmmaker.”

7. Online can shape
offline.
Stronger
communities.
The Jakarta Globe,
23 September 2010.

8. The Age of Deference
Most
trusted
source
Leaders
Elders
Experts. Celebrities
Alternative opinions
Friends and family
The man on the street
Least trusted source.
Source: Admap * Sept 2003

9. The Age of Reference
Most
trusted
The man on the street
source
Friends and family
Alternative opinions
Celebrities
Experts
Elders
Leaders
Least
trusted
source
Source: Admap * Sept 2003

10. How to create strategic communications
and creative ideas?

11. The more flat society provide opportunities
for us.
Enabling participatory. Third party supports.
Access, speed, delivering experience
are the keys for stronger word of mouth.
Strategy:
Short and long medium. Leader’s helicopter view.
Discover. Action. Communities.

12. Foundation: brand starts with
aspiration.
Marc Gobe in his book Emotional
Branding said that emotional
branding occurs when there is
aspiration.
Credibility, reputation, stories are
built along with generated word of
mouth.

13. How important is communication in the
business world

14. Case studies

15. The effect of stamina
in work performance and creativity

16. Think strategic. Ignite creativity.
I am so delighted to have worked in an industry
that requires degree of spirit collaboration.
Individuals’ strength that drives team
performance.
It’s like soccer: assemble people with their
unique strength to complement each other and
reduce the weakness points.

17. Think strategic. Ignite creativity.
Extra courage / strong mind to step out from
comfort zone and do things differently.
Extra miles and strong will to make things
happen creative ideas materialized and work.
I need to be fit and healthy to strive as a team
and strong individual.

18. Thank you.
___
Dian Noeh Abubakar
Vice President, Weber Shandwick / Indonesia
M +62 855 100 2796
dabubakar@webershandwick.com dian_noeh@hotmail.com
Twitter: dian_noeh Facebook & LinkedIn: Dian Noeh Abubakar
Blog: http://diannoeh.wordpress.com
Weber Shandwick
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