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© Elevate Communications
COMPANY PROFILE
CREATED BY
Emma McAdams
DATE
January 29, 2015
MODIFIED
January 29, 2015
- 2 -
I. CONTACT INFORMATION
II. TOPLINES
III. CORPORATE INFORMATION
 MISSION STATEMENT
 ORGANIZATIONAL CHART
 EMPLOYEE PROFILES
IV. SOCIAL PRESENCE
V. PRODUCTS/SERVICES
VI. OPPORTUNITIES
VII. PARTNERSHIP/MARKETING/ADVERTISING
INITIATIVES
VIII. AGENCY AFFILIATIONS
IX. NEWS
X. MISC
- 3 -
CONTACT INFORMATION
Franklin Restaurant Group
The Franklin Café:
FRANKLIN CAFÉ | 278 SHAWMUT AVE., BOSTON, MA | 617.350.0010
FRANKLIN SOUTHIE | 152 DORCHESTER AVE., BOSTON, MA | 617.269.1003
FRANKLIN CAPE ANN | 118 MAIN ST., GLOUCESTER, MA | 978.283.7888
Website
Facebook page
Twitter page
Citizen Public House & Oyster Bar:
CITIZEN PUBLIC HOUSE | 1310 BOYLSTON ST, BOSTON, MA | 617.450.9000
Website
Facebook page
Twitter page
Tasty Burger:
TASTY BURGER | 1301 BOYLSTON ST., BOSTON, MA | 617.425.4444 EXT. 1
TASTY BURGER | 40 JFK ST., CAMBRIDGE, MA | 617.425.4444 EXT. 3
TASTY BURGER | 69 L ST., BOSTON, MA | 617.425.4444 EXT. 2
Website
Facebook page
Twitter page
TOPLINES
 Group started in 1995 by David Dubois and Maureen McLaughlin
o Operate 7 restaurants in the Boston area
 Franklin Café first to open in 1996
 Citizen Public House and Tasty Burger (first location) open in 2010
 All stay open late (2 a.m.) to best serve the community
 Received local, national, and international accolades
o Boston’s best fast food burger, Boston’s best cocktail, Boston Magazine/Improper
Bostonian’s “Best of”
- 4 -
CORPORATE INFORMATION
MISSION STATEMENT
Franklin Restaurant Group strives for its establishments to become synonymous with
consistency, quality, value, and a great time. However, the most important thing is that these
restaurants become a healthy and productive part of the fabric of their respective communities.
ORGANIZATIONAL CHART
CAA Sports Organization:
David Dubois
(Founding
partner/Chef/CEO)
Maureen McLaughlin
(Founding partner)
Brian Reyelt
(Chef/Director of
Marketing, PR)
Phil Audino
(Partner/Chef/CFO)
- 5 -
- Led by founding partners David Dubois and Maureen McLaughlin
-Separate hierarchies of directors/managers for each restaurant
chain:
-Franklin Café
-Citizen Public House
-Tasty Burger
EMPLOYEE PROFILES
Founding partner/Chef/CEO: David Dubois
 Direct Contact Information: 617-303-0410 (office)
 Responsibilities: Oversee all restaurants’ operations, coordinate managers and team
members, develop menus.
 Direct Report: Mary McLaughlin (founding partner)
 Employee Since: 1995
 Prior Experience: 33 Dunster Street, Ocean Club, Rarities, and 29 Newbury (Boston).
Savoir Fare (Martha’s Vineyard).
 Professional Accomplishments: Local, national, and international accolades (Boston’s
“Best of,” part of “Guide to America’s Best Restaurants,” “America’s Greatest Late-
Night Bars.” Keeping restaurants open until 2 a.m. (rest of city’s restaurants shut
down around 11 p.m.).
 Personal:
 Education: None. Began working in the restaurant business at 16.
 Birthday:
 Hometown: Boston, MA
 Residence: Boston, MA
 Likes:
 Dislikes:
 Habits:
 Unknown Tidbits: After high school Dubois ventured off to hone his skills
across the country, in Santa Barbara, Palm Beach, and New York; and
across the world in Italy, France, Holland and England.
- 6 -
 Wins: Introducing restaurant innovations such as serving no dessert and
maintaining a $15 over wholesale wine policy.
 Hobbies:
Chef/Director of Marketing, PR: Brain Reyelt
 Direct Contact Information: None
 Responsibilities: Develop menu at Citizen Public House, speak on behalf of
restaurant group to all media, coordinate all marketing/PR campaigns for all
restaurants.
 Direct Report: David Dubois
 Employee Since: September 2003
 Prior Experience: Sous Chef at the Hotel Manisses on Block Island, chef at
Aujourd’hui at Boston’s Four Seasons Hotel
 Professional Accomplishments: Graduated Magna Cum Laude from culinary school,
started as head chef at Franklin Café then advanced to becoming an executive chef for
the entire group, brought local, national, and international attention to the restaurants
under his operation.
 Personal:
 Education: Johnson & Wales Culinary School
 Birthday:
 Hometown: Westchester, NY
 Residence: Boston, MA
 Likes:
 Dislikes:
 Habits:
 Unknown Tidbits: Became interested in cooking while helping his mother
with her catering business. Discovered Franklin Café/Franklin Restaurant
Group after going there to eat after working in Boston’s Four Season’s
restaurant.
 Hobbies:
SOCIAL PRESENCE
Franklin Café
 FB
 4,335 page likes
 Twitter
 3,182 followers
- 7 -
 Not Your Average Joe’s Restaurant, Boston Retweet, Boston Red Sox,
Table42TV, Paradise Oysters, Enjoy Beverages (interesting
followers)
 Instagram: None
 Google+
 Vine: None
 Company blog: None
Citizen Public House
 FB
 2,764 page likes
 Twitter
 3,381 followers
 Not Your Average Joe’s Restaurant, Boston Food and Love, Fenway
Garden Society, Ruth’s Chris Boston, Shops at Prudential
(interesting followers)
 Instagram: None
 Google+
 Vine: None
 Company blog: None
Tasty Burger
 FB
 8,452 page likes
 Twitter
 3,656 followers
 Burger Love, Fenway Garden Society, Boston Police Foundation,
Social in Boston (interesting followers)
 Instagram
 1,169 followers
 Google+
 Vine: None
 Company blog: None
PRODUCTS / SERVICES
Franklin Café
 The Franklin Restaurants serve Modern American Cuisine made with
the freshest local ingredients at a very reasonable price. The menu
changes seasonally and they always serve nightly dinner specials.
Citizen Public House
- 8 -
 The menu is a fresh twist on Tavern Cuisine. The bar features craft
cocktails, world-class wines, a selection of over 200 whiskeys,
including between 5 and 8 hand selected single barrels. They serve
the full menu every night until 1:00 AM and bar menu until 1:30 AM.
Tasty Burger
 Late-night local retro burger chain with outdoor seating, beer & wine.
Free jukebox and pool tables. Late-night walk-up window. Fresh,
natural burgers, fries, onion rings, and shakes.
MARKETING INITIATIVES
 Connect with customers/community over Twitter, Facebook, and Instagram (Tasty
Burger only)
 Keep them notified about hours, specials, etc.
 Stay open until 2 am (much later than other Boston restaurants)
 Digital press kit
 Tasty Burger become official burger of the Red Sox
 Citizen Public House offer full pig roast dinner to feed 10 (shock factor, lots of press
coverage)
OPPORTUNITIES
 Develop Instagram accounts for Franklin Restaurants and Citizen Public House
 Get more press coverage for more than just annual accolades
AGENCY AFFILIATIONS
NEWS
 Boston Globe Dining Guide, 2014 Boston Restaurant Awards (Franklin Café)
 Boston personal trainer Caitlin Costa’s weakness are the steak frites at Franklin Café
 May 2015 Boston Calling line-up announced at event with free Tasty Burger burgers
 Tasty Burger is now the official burger of the Red Sox
MISC
 In April 2012 David Dubois called blogger who gave Citizen Public House’s
cocktails/service a negative review an “asshole”
- 9 -
 Cause negative feelings towards the restaurants for a while

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Franklin Restaurant Group Company Profile

  • 1. © Elevate Communications COMPANY PROFILE CREATED BY Emma McAdams DATE January 29, 2015 MODIFIED January 29, 2015
  • 2. - 2 - I. CONTACT INFORMATION II. TOPLINES III. CORPORATE INFORMATION  MISSION STATEMENT  ORGANIZATIONAL CHART  EMPLOYEE PROFILES IV. SOCIAL PRESENCE V. PRODUCTS/SERVICES VI. OPPORTUNITIES VII. PARTNERSHIP/MARKETING/ADVERTISING INITIATIVES VIII. AGENCY AFFILIATIONS IX. NEWS X. MISC
  • 3. - 3 - CONTACT INFORMATION Franklin Restaurant Group The Franklin Café: FRANKLIN CAFÉ | 278 SHAWMUT AVE., BOSTON, MA | 617.350.0010 FRANKLIN SOUTHIE | 152 DORCHESTER AVE., BOSTON, MA | 617.269.1003 FRANKLIN CAPE ANN | 118 MAIN ST., GLOUCESTER, MA | 978.283.7888 Website Facebook page Twitter page Citizen Public House & Oyster Bar: CITIZEN PUBLIC HOUSE | 1310 BOYLSTON ST, BOSTON, MA | 617.450.9000 Website Facebook page Twitter page Tasty Burger: TASTY BURGER | 1301 BOYLSTON ST., BOSTON, MA | 617.425.4444 EXT. 1 TASTY BURGER | 40 JFK ST., CAMBRIDGE, MA | 617.425.4444 EXT. 3 TASTY BURGER | 69 L ST., BOSTON, MA | 617.425.4444 EXT. 2 Website Facebook page Twitter page TOPLINES  Group started in 1995 by David Dubois and Maureen McLaughlin o Operate 7 restaurants in the Boston area  Franklin Café first to open in 1996  Citizen Public House and Tasty Burger (first location) open in 2010  All stay open late (2 a.m.) to best serve the community  Received local, national, and international accolades o Boston’s best fast food burger, Boston’s best cocktail, Boston Magazine/Improper Bostonian’s “Best of”
  • 4. - 4 - CORPORATE INFORMATION MISSION STATEMENT Franklin Restaurant Group strives for its establishments to become synonymous with consistency, quality, value, and a great time. However, the most important thing is that these restaurants become a healthy and productive part of the fabric of their respective communities. ORGANIZATIONAL CHART CAA Sports Organization: David Dubois (Founding partner/Chef/CEO) Maureen McLaughlin (Founding partner) Brian Reyelt (Chef/Director of Marketing, PR) Phil Audino (Partner/Chef/CFO)
  • 5. - 5 - - Led by founding partners David Dubois and Maureen McLaughlin -Separate hierarchies of directors/managers for each restaurant chain: -Franklin Café -Citizen Public House -Tasty Burger EMPLOYEE PROFILES Founding partner/Chef/CEO: David Dubois  Direct Contact Information: 617-303-0410 (office)  Responsibilities: Oversee all restaurants’ operations, coordinate managers and team members, develop menus.  Direct Report: Mary McLaughlin (founding partner)  Employee Since: 1995  Prior Experience: 33 Dunster Street, Ocean Club, Rarities, and 29 Newbury (Boston). Savoir Fare (Martha’s Vineyard).  Professional Accomplishments: Local, national, and international accolades (Boston’s “Best of,” part of “Guide to America’s Best Restaurants,” “America’s Greatest Late- Night Bars.” Keeping restaurants open until 2 a.m. (rest of city’s restaurants shut down around 11 p.m.).  Personal:  Education: None. Began working in the restaurant business at 16.  Birthday:  Hometown: Boston, MA  Residence: Boston, MA  Likes:  Dislikes:  Habits:  Unknown Tidbits: After high school Dubois ventured off to hone his skills across the country, in Santa Barbara, Palm Beach, and New York; and across the world in Italy, France, Holland and England.
  • 6. - 6 -  Wins: Introducing restaurant innovations such as serving no dessert and maintaining a $15 over wholesale wine policy.  Hobbies: Chef/Director of Marketing, PR: Brain Reyelt  Direct Contact Information: None  Responsibilities: Develop menu at Citizen Public House, speak on behalf of restaurant group to all media, coordinate all marketing/PR campaigns for all restaurants.  Direct Report: David Dubois  Employee Since: September 2003  Prior Experience: Sous Chef at the Hotel Manisses on Block Island, chef at Aujourd’hui at Boston’s Four Seasons Hotel  Professional Accomplishments: Graduated Magna Cum Laude from culinary school, started as head chef at Franklin Café then advanced to becoming an executive chef for the entire group, brought local, national, and international attention to the restaurants under his operation.  Personal:  Education: Johnson & Wales Culinary School  Birthday:  Hometown: Westchester, NY  Residence: Boston, MA  Likes:  Dislikes:  Habits:  Unknown Tidbits: Became interested in cooking while helping his mother with her catering business. Discovered Franklin Café/Franklin Restaurant Group after going there to eat after working in Boston’s Four Season’s restaurant.  Hobbies: SOCIAL PRESENCE Franklin Café  FB  4,335 page likes  Twitter  3,182 followers
  • 7. - 7 -  Not Your Average Joe’s Restaurant, Boston Retweet, Boston Red Sox, Table42TV, Paradise Oysters, Enjoy Beverages (interesting followers)  Instagram: None  Google+  Vine: None  Company blog: None Citizen Public House  FB  2,764 page likes  Twitter  3,381 followers  Not Your Average Joe’s Restaurant, Boston Food and Love, Fenway Garden Society, Ruth’s Chris Boston, Shops at Prudential (interesting followers)  Instagram: None  Google+  Vine: None  Company blog: None Tasty Burger  FB  8,452 page likes  Twitter  3,656 followers  Burger Love, Fenway Garden Society, Boston Police Foundation, Social in Boston (interesting followers)  Instagram  1,169 followers  Google+  Vine: None  Company blog: None PRODUCTS / SERVICES Franklin Café  The Franklin Restaurants serve Modern American Cuisine made with the freshest local ingredients at a very reasonable price. The menu changes seasonally and they always serve nightly dinner specials. Citizen Public House
  • 8. - 8 -  The menu is a fresh twist on Tavern Cuisine. The bar features craft cocktails, world-class wines, a selection of over 200 whiskeys, including between 5 and 8 hand selected single barrels. They serve the full menu every night until 1:00 AM and bar menu until 1:30 AM. Tasty Burger  Late-night local retro burger chain with outdoor seating, beer & wine. Free jukebox and pool tables. Late-night walk-up window. Fresh, natural burgers, fries, onion rings, and shakes. MARKETING INITIATIVES  Connect with customers/community over Twitter, Facebook, and Instagram (Tasty Burger only)  Keep them notified about hours, specials, etc.  Stay open until 2 am (much later than other Boston restaurants)  Digital press kit  Tasty Burger become official burger of the Red Sox  Citizen Public House offer full pig roast dinner to feed 10 (shock factor, lots of press coverage) OPPORTUNITIES  Develop Instagram accounts for Franklin Restaurants and Citizen Public House  Get more press coverage for more than just annual accolades AGENCY AFFILIATIONS NEWS  Boston Globe Dining Guide, 2014 Boston Restaurant Awards (Franklin Café)  Boston personal trainer Caitlin Costa’s weakness are the steak frites at Franklin Café  May 2015 Boston Calling line-up announced at event with free Tasty Burger burgers  Tasty Burger is now the official burger of the Red Sox MISC  In April 2012 David Dubois called blogger who gave Citizen Public House’s cocktails/service a negative review an “asshole”
  • 9. - 9 -  Cause negative feelings towards the restaurants for a while