The Franklin Restaurant Group operates 7 restaurants in the Boston area including the Franklin Café, Citizen Public House, and Tasty Burger chains. Founded in 1995 by David Dubois and Maureen McLaughlin, the Franklin Café was the first restaurant to open in 1996 and has since received local, national, and international accolades. The group strives to become synonymous with consistency, quality, value and a great community experience through their modern American menus and social media presence.
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Speakers:
Alison Lueker, Sun in my Belly
Brian Lyman, Jim 'N Nick's Bar-B-Q
Jay Swift, 4th & Swift
Ryan Turner, Muss & Turner's
Moderator: Ron Eyster, Rosebud
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
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I. CONTACT INFORMATION
II. TOPLINES
III. CORPORATE INFORMATION
MISSION STATEMENT
ORGANIZATIONAL CHART
EMPLOYEE PROFILES
IV. SOCIAL PRESENCE
V. PRODUCTS/SERVICES
VI. OPPORTUNITIES
VII. PARTNERSHIP/MARKETING/ADVERTISING
INITIATIVES
VIII. AGENCY AFFILIATIONS
IX. NEWS
X. MISC
3. - 3 -
CONTACT INFORMATION
Franklin Restaurant Group
The Franklin Café:
FRANKLIN CAFÉ | 278 SHAWMUT AVE., BOSTON, MA | 617.350.0010
FRANKLIN SOUTHIE | 152 DORCHESTER AVE., BOSTON, MA | 617.269.1003
FRANKLIN CAPE ANN | 118 MAIN ST., GLOUCESTER, MA | 978.283.7888
Website
Facebook page
Twitter page
Citizen Public House & Oyster Bar:
CITIZEN PUBLIC HOUSE | 1310 BOYLSTON ST, BOSTON, MA | 617.450.9000
Website
Facebook page
Twitter page
Tasty Burger:
TASTY BURGER | 1301 BOYLSTON ST., BOSTON, MA | 617.425.4444 EXT. 1
TASTY BURGER | 40 JFK ST., CAMBRIDGE, MA | 617.425.4444 EXT. 3
TASTY BURGER | 69 L ST., BOSTON, MA | 617.425.4444 EXT. 2
Website
Facebook page
Twitter page
TOPLINES
Group started in 1995 by David Dubois and Maureen McLaughlin
o Operate 7 restaurants in the Boston area
Franklin Café first to open in 1996
Citizen Public House and Tasty Burger (first location) open in 2010
All stay open late (2 a.m.) to best serve the community
Received local, national, and international accolades
o Boston’s best fast food burger, Boston’s best cocktail, Boston Magazine/Improper
Bostonian’s “Best of”
4. - 4 -
CORPORATE INFORMATION
MISSION STATEMENT
Franklin Restaurant Group strives for its establishments to become synonymous with
consistency, quality, value, and a great time. However, the most important thing is that these
restaurants become a healthy and productive part of the fabric of their respective communities.
ORGANIZATIONAL CHART
CAA Sports Organization:
David Dubois
(Founding
partner/Chef/CEO)
Maureen McLaughlin
(Founding partner)
Brian Reyelt
(Chef/Director of
Marketing, PR)
Phil Audino
(Partner/Chef/CFO)
5. - 5 -
- Led by founding partners David Dubois and Maureen McLaughlin
-Separate hierarchies of directors/managers for each restaurant
chain:
-Franklin Café
-Citizen Public House
-Tasty Burger
EMPLOYEE PROFILES
Founding partner/Chef/CEO: David Dubois
Direct Contact Information: 617-303-0410 (office)
Responsibilities: Oversee all restaurants’ operations, coordinate managers and team
members, develop menus.
Direct Report: Mary McLaughlin (founding partner)
Employee Since: 1995
Prior Experience: 33 Dunster Street, Ocean Club, Rarities, and 29 Newbury (Boston).
Savoir Fare (Martha’s Vineyard).
Professional Accomplishments: Local, national, and international accolades (Boston’s
“Best of,” part of “Guide to America’s Best Restaurants,” “America’s Greatest Late-
Night Bars.” Keeping restaurants open until 2 a.m. (rest of city’s restaurants shut
down around 11 p.m.).
Personal:
Education: None. Began working in the restaurant business at 16.
Birthday:
Hometown: Boston, MA
Residence: Boston, MA
Likes:
Dislikes:
Habits:
Unknown Tidbits: After high school Dubois ventured off to hone his skills
across the country, in Santa Barbara, Palm Beach, and New York; and
across the world in Italy, France, Holland and England.
6. - 6 -
Wins: Introducing restaurant innovations such as serving no dessert and
maintaining a $15 over wholesale wine policy.
Hobbies:
Chef/Director of Marketing, PR: Brain Reyelt
Direct Contact Information: None
Responsibilities: Develop menu at Citizen Public House, speak on behalf of
restaurant group to all media, coordinate all marketing/PR campaigns for all
restaurants.
Direct Report: David Dubois
Employee Since: September 2003
Prior Experience: Sous Chef at the Hotel Manisses on Block Island, chef at
Aujourd’hui at Boston’s Four Seasons Hotel
Professional Accomplishments: Graduated Magna Cum Laude from culinary school,
started as head chef at Franklin Café then advanced to becoming an executive chef for
the entire group, brought local, national, and international attention to the restaurants
under his operation.
Personal:
Education: Johnson & Wales Culinary School
Birthday:
Hometown: Westchester, NY
Residence: Boston, MA
Likes:
Dislikes:
Habits:
Unknown Tidbits: Became interested in cooking while helping his mother
with her catering business. Discovered Franklin Café/Franklin Restaurant
Group after going there to eat after working in Boston’s Four Season’s
restaurant.
Hobbies:
SOCIAL PRESENCE
Franklin Café
FB
4,335 page likes
Twitter
3,182 followers
7. - 7 -
Not Your Average Joe’s Restaurant, Boston Retweet, Boston Red Sox,
Table42TV, Paradise Oysters, Enjoy Beverages (interesting
followers)
Instagram: None
Google+
Vine: None
Company blog: None
Citizen Public House
FB
2,764 page likes
Twitter
3,381 followers
Not Your Average Joe’s Restaurant, Boston Food and Love, Fenway
Garden Society, Ruth’s Chris Boston, Shops at Prudential
(interesting followers)
Instagram: None
Google+
Vine: None
Company blog: None
Tasty Burger
FB
8,452 page likes
Twitter
3,656 followers
Burger Love, Fenway Garden Society, Boston Police Foundation,
Social in Boston (interesting followers)
Instagram
1,169 followers
Google+
Vine: None
Company blog: None
PRODUCTS / SERVICES
Franklin Café
The Franklin Restaurants serve Modern American Cuisine made with
the freshest local ingredients at a very reasonable price. The menu
changes seasonally and they always serve nightly dinner specials.
Citizen Public House
8. - 8 -
The menu is a fresh twist on Tavern Cuisine. The bar features craft
cocktails, world-class wines, a selection of over 200 whiskeys,
including between 5 and 8 hand selected single barrels. They serve
the full menu every night until 1:00 AM and bar menu until 1:30 AM.
Tasty Burger
Late-night local retro burger chain with outdoor seating, beer & wine.
Free jukebox and pool tables. Late-night walk-up window. Fresh,
natural burgers, fries, onion rings, and shakes.
MARKETING INITIATIVES
Connect with customers/community over Twitter, Facebook, and Instagram (Tasty
Burger only)
Keep them notified about hours, specials, etc.
Stay open until 2 am (much later than other Boston restaurants)
Digital press kit
Tasty Burger become official burger of the Red Sox
Citizen Public House offer full pig roast dinner to feed 10 (shock factor, lots of press
coverage)
OPPORTUNITIES
Develop Instagram accounts for Franklin Restaurants and Citizen Public House
Get more press coverage for more than just annual accolades
AGENCY AFFILIATIONS
NEWS
Boston Globe Dining Guide, 2014 Boston Restaurant Awards (Franklin Café)
Boston personal trainer Caitlin Costa’s weakness are the steak frites at Franklin Café
May 2015 Boston Calling line-up announced at event with free Tasty Burger burgers
Tasty Burger is now the official burger of the Red Sox
MISC
In April 2012 David Dubois called blogger who gave Citizen Public House’s
cocktails/service a negative review an “asshole”
9. - 9 -
Cause negative feelings towards the restaurants for a while