SotkovskyPortfolio

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ALEXANDRA SOTKOVSKY
PUBLIC RELATIONS
PORTFOLIO

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TABLE OF CONTENTS
SALES KIT MATERIALS ……………………………………………….……………… 3
PUBLISHED ADVERTISING SAMPLES …………………………………………..… 6
WRITING SAMPLES …………………………………………………………….…… 10
SOCIAL MEDIA OVERVIEW ….…………………………………………….…….… 18
Selections From:
EMBASSY SUITES SOCIAL MEDIA GUIDE ………………………………….…… 19
ORDERUP CAMPAIGN PROPOSAL ………………………………………………. 24

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Hotel Proﬁle Card (Side 1)

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Hotel Proﬁle Card (Side 2)

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Meeting Incentive Promotional Flier

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Dublin Convention Visitors Bureau
2015 Annual Mailer (Side 1)

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2015 Annual Mailer (Side 2)

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Columbus Bride Advertisement
July 2015

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2015 Visitor’s Guide Advertisement

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Village Brewing Co.
116 E Broadway Granville, Ohio 43023
1-740-587-0249
www.brewscafe.com
NEWS RELEASE
FOR IMMEDIATE RELEASE
March 28, 2015
Media Contact: Alexandra Sotkovsky
(740) 975-8071
sotkovsky.1@buckeyemail.osu.edu
Rate Beer names Brews Cafe “Best Beer Restaurant in Ohio”
Popular online forum’s “Best of Beer” awards honors community cafe
GRANVILLE, Ohio -
A crowd of regular patrons, many of which were grasping a pint of their favorite hopped
beverage, gathered Wednesday evening to celebrate a Granville staple, Brews Cafe, being named
“Best Beer Restaurant in Ohio”.
Brews Cafe is well known in the Granville and Central Ohio communities for their extensive
craft beer selection and gastropub cuisine. The restaurant has been serving up beers and burgers in
downtown Granville since January 1993, and many area residents are excited to see the
establishment be recognized for their commitment to providing a diverse selection of craft beers
and supporting local breweries. “We are all very happy to see Brews be put on a national spotlight
like this. It has been a neighborhood favorite of mine for years and is always featuring local beers,”
Granville resident, Kelly Dunfee said.
- more -
PRESS RELEASE SAMPLE

11According to Rate Beer’s website, the online forum was founded in May of 2000 and is
widely recognized as the most accurate and most visited source for beer information. Their
“Best of Beer” nominations are administered on an annual basis, and are calculated by their
hundreds of thousands of member reviews and carefully selected by their expert staff.
Given Rate Beer’s reputation in the craft beer industry, Brews Cafe’s General Manager,
Bryan Ross was ﬂattered by the nomination. “This is actually the second year in a row that we
have been selected as one of Rate Beer’s best beer retailers by subregion. It is an honor and
really shows me that our hard work over the years is paying off,” Ross said. “This type of
recognition will allow us to continue to grow and continue to serve and promote breweries in
the Central Ohio community.”
Ross said that Brews Cafe often hosts special events for Ohio brewers to attend and
showcase their products. Most recently, Brews Cafe featured 15 beers on draft from Jackie O’s
Brewing Co., of Athens, Ohio. Ross said there are some exciting events that he is planning for
the coming months and as long as there continues to be this amount of support and interest
from the community, Brews Cafe will be providing an immersive craft beer experience to
customers for many years to come.
About Village Brewing Co.
Village Brewing Co. owns and operates Brews Cafe along with its upscale counterpart 1
Linden Alley, also located in Granville, Ohio. The company has been in the restaurant business
for more than 22 years and focuses on featuring high quality, reasonably priced food in a casual
and unique atmosphere. It strives to provide customers with the most extensive and
encompassing craft beer selection possible, with an emphasis on local breweries. Additional
information is available on the company’s website: www.brewscafe.com.
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FACT SHEET SAMPLE
Village Brewing Co.
1-740-587-0249
www.brewscafe.com
FACT SHEET
March 28, 2015
(740) 975-8071
Brews Cafe
Date Founded: January 1993
Mission Statement:
We believe that craft beer should be respected as ﬁne art. That is why we strive to
provide the largest selection of brews and rely on our highly educated staff to provide an
immersive culinary experience for everyone that walks through the door.
History:
Brews started out as a take-out counter with a few beer taps in the back of a small
grocery store in 1993. Today, Brews occupies a three-story, 8,000 square-foot facility in
the heart of downtown Granville. Brews now has 47 taps and more than 150 bottled
beers and strives to go above and beyond to maintain its title as “the original craft beer
bar”.
Annual Sales in 2014:
$2.8 Million
Special Mentions:
• Named RateBeer’s #1 Restaurant for Beer for Two Consecutive Years (2013, 2014)
• Founding Sponsor of Granville’s Annual Hot Licks Blues Fest
• First Bar to Sell Stone Brewing Co. Product In The Mid-West
- more-

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Our Beer:
Brews has 47 taps and more than 150 bottled beers to chose from. There are options to
please every palate and our Cicerone Certified staff is ready and willing to guide
customers in making their selections. Our draft selection include a variety of domestic
and imported craft beers that change on a daily basis. Our most popular styles include
Indian Pale Ales, Belgians, Porters/Stouts, and Wheats.
Our Menu:
Brews specializes in American gastropub cuisine including burgers, wood-fired pizza,
deli sandwiches, salads and more. We strive to give every customer a unique culinary
experience by updating our menu on a seasonal basis and introducing new and
inventive selections. Perhaps most importantly, our food provides the perfect
complement to our main attraction, a pint of your favorite beer.
Best-Selling Menu Items:
• Swiss and Truffle Mushroom Burger
• Pacific Rim Bib Lettuce Wraps
• Chicken and Waffle Sandwich
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COMPANY BACKGROUNDER
Village Brewing Co.
1-740-587-0249
www.brewscafe.com
COMPANY BACKGROUNDER
March 28, 2015
(740) 975-8071
Brews Cafe
A Brief History:
In January of 1993 Gerald Martin opened Brews Cafe as a small deli counter with three
beer taps, with the intention of sharing his appreciation of craft beer with the Granville
community. The concept caught on quickly, and within two years Martin was able to
purchase the building, a small grocery store in the heart of downtown, that housed his
small operation. By 1996, Brews had expanded into its new space, boasting 20 taps,
which was unheard of at the time, a full kitchen, and even upstairs venue for live music
and the late night crowd. It quickly became known as the place to go for craft beer in
Central Ohio. With its increasing popularity, Martin decided to make another move to the
restaurant’s current location in 2006. Just four doors down from where it all started,
Brews now occupies a three-story, 8,000 square foot facility that underwent more than
$1 million in renovations. Martin is always looking to grow the business, most recently
adding 12 taps in order to provide a wider selection for Brews’ adventurous customers.
Who is to say what is in store in Brews’ future but one thing is certain; Brews will strive
to go above and beyond expectations, providing the service and selection to maintain its
title as “the original craft beer bar”.
- more -

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Founder, Gerald Martin:
Martin moved to Granville, Ohio from Watsonville, California with his wife and two
daughters in 1988. Before opening Brews, he operated a small coffee shop in the area.
Brews success has allowed him to pursue other business endeavors; at one point in
time, he owned two ﬁne dining restaurants including The Brick Oven, of Newark, Ohio,
and Nona Ristorante, which was located in the building that Brews Cafe originally
occupied. Most recently, he has opened 1 Linden Alley, an upscale restaurant, wine bar
and event venue that specializes in northern Mediterranean cuisine. Martin has been
bringing business to the downtown area for close to three decades and his continuing
involvement in the community has made him a Granville staple. He hopes to continue
building business in the area and will readily express his gratitude for the community’s
support that has contributed to his success thus far.
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FEATURE ARTICLE SAMPLE
Wanting to get involved? Join the Club!
A look at Ohio State’s unique student organizations
Nicholas Markopoulos takes his position behind the mat, lifts his hands and the timer begins. An
array of colors and hand movements follow as he solves a Rubik’s cube with dizzying speed. This activity
is known as speedcubing and is the art of solving the Rubik’s puzzle as quickly as possible.
A group of Ohio State students that have a shared interest in the pastime have come together to
form the Rubik’s Cube Club on campus. Markopoulos joined the Rubik’s Cube Club during his first week
at the Ohio State University. He is now the organization’s primary leader and advocates the benefits of
becoming involved in the campus community, whether it is with the Rubik’s Cube Club or with one of the
university’s other unique student organizations.
“The biggest benefit to being involved in a campus organization is the fact that you get to find
people who share the same interests as you and develop meaningful relationships with them,”
Markopoulos said. “For more unique interests like speedcubing, it makes the process of finding like-
minded individuals much easier and provides a catalyst for getting to know them.”
The university hosts more than 1,100 unique student organizations for a wide range of special
interests. Another of which is the Ohio State University BBQ Qlub. “It is basically a club centered around
good barbecue and hanging out with people that enjoy it as much as you do,” said Gabriel Ford, primary
leader of the organization.
A major barrier that organizations face is the fact that many people believe that they do not have
time to participate in these types of extracurricular activities. This is something that Ford and
Markopoulos try to counter when they are recruiting new members.

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“If it’s something you are passionate about you will find time to make it happen. We have people
on our grill team that are civil engineering majors, music majors, mechanical engineering majors, and a
lot of other very time intensive majors,” Ford said.
Affirming this point, Markopoulos stresses that school takes priority, but there are many other
times you can make available for community involvement.
“To draw a parallel, many people say they don't have the time it takes to learn a foreign language,
yet will watch a half hour, hour, or more of television each day - it is during times like that where you have
the time to do other things, like learning a language or getting involved in a student organization, but
people tend not to think of that time as free time… So, it can take a bit of a mental shift for some people
to realize they actually do have the time to become involved, “ Markopoulous said.
The university hosts a student involvement fair at the beginning of every autumn semester to
recruit new members for the participating organizations. While there are hundreds of student
organizations available to join, the university also presents students with the opportunity to start their
own. According to the Ohio Union website, registration is available to complete online, and once the
organization becomes official, groups can apply for funding from the university and gain access to a
number of valuable resources.
For a full listing of clubs or information about starting an organization, reference
www.ohiounion.osu.edu or contact Teneshia Arnold, student involvement coordinator, at
arnold.996@osu.edu with specific questions.

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QUALIFICATIONS:
• 1.5+ Years Experience Managing:
EMBASSY SUITES
• Over 300% Increase In Facebook Following After 1 Year
• 7 Times Increase In Content Generation From Previous Social Media Efforts
• Developed And Implemented Several Successful Social Media Contests Including:
Reached over 66,000 Unique Potential Customers
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SOCIAL MEDIA OVERVIEW

OUR BRAND.
Embassy Suites by Hilton™ is an international hotel brand with over 200 unique
locations in the U.S., Canada and Latin America. From the very beginning, we set out
to be different.
We envisioned a hotel experience that would go above and beyond a bed and hot
shower. We set out to create a unique destination that would welcome guests back
time-and-time again, be it for business or pleasure, ﬁlled with all the comforts of home
and all the “nice-ities” of vacation.
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Two-Room Suites 
Complimentary
Evening Reception
THE THREE PILLARS.
Our three pillars, are perfect combination of comfort and function for every guest and
visitor at Embassy Suites.
FUNCTIONAL BENEFIT:
Every guest’s needs are important and thought through from the start to the end of
the day: • Relax/refuel at breakfast • Unwind/recharge at evening reception • Space to
reconnect or have to yourself
Free Made-To-Order
Breakfast
EMOTIONAL BENEFIT:
Guests can’t help but feel a little
special when we solve for the (even
unexpressed) things that can make
their stay.
With these pillars, Embassy Suites
exudes our values of Approachable
Excellence, Unexpected Delights,
and Empathy for our guests.
By putting our guests ﬁrst, we’ve
always been ahead of our time. These
core principles, give us a point of
differentiation over our competitors
and are a useful tool in marketing our
services to savvy consumers.

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* Retrieved from Embassy Suites Guest Data Report: 2014
Identifying a relevant target audience(s) is arguably the most important step in the media planning process.
It sets the stage for the implementation and potential success of your campaign.
STEP 1: IDENTIFY AN AUDIENCE

STEP 2: SELECT AN APPROPRIATE OUTLET.
Social media provides a platform for consumers to interact with our brand. It is important to
understand how and why people use particular social media outlets in order to reach your intended
audience, select relevant content, and interpret the results of a social campaign.
*Statistics retrieved from Pew Research Center: Social Media Update 2014
71% of Adult Internet Users/58% of Entire Adult Population (U.S.)
Facebook is a popular, free social networking website that allows registered users to create profiles,
upload photos and video, send messages and keep in touch with friends, family and colleagues.
Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late
2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared
with men, a trend that continues from prior years.
Twitter is a microblogging service that allows members to broadcast short posts called tweets. Twitter
is particularly popular among those under 50 and the college-educated. Compared with late 2013,
the service has seen significant increases among a number of demographic groups: men, whites,
those ages 65+, those who live in households with an annual household income of $50,000+, college
graduates, and urbanites.
Instagram is a mobile-based, photo sharing social platform that allows users to upload, edit, and
share photos with other members. Almost every demographic group saw a significant increase in the
proportion of users. Most notably 53% of young adults ages 18-29 now use the service, compared
with 37% who did so in 2013. Besides young adults, women are particularly likely to be on Instagram,
along with Hispanics and African-Americans, and those who live in urban or suburban environments.
Instagram was acquired by Facebook in 2012.
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Did you know? 52% of Online Adults Use Multiple Social Media Sites

STEP 3: FOCUS ON CONTENT.
It is important to ensure that content published is tailored to the outlet, audience and goals.
If content isn’t compelling, it provides no promotional benefit. In fact, just creating content for
content’s sake can damage your credibility. At this point, it is beneficial to determine which types of
content have been successful in the past and develop a set of best practices that are specific to
your business.
To keep followers engaged, it is best to follow the
80-20 rule: 80 percent of published content should
seek to inform, entertain and educate your
audience. This allows for the other 20 percent of
content to contain promotional messages.
THINGS TO CONSIDER:
Did you know? Facebook posts with visual content generate 53% more likes than those without.
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