This document summarizes key findings from a report by InfoTrends on opportunities for capturing revenue in the large format printing market. It discusses the transition to digital printing, growth opportunities in new applications like interior decor and packaging, and trends driving demand like shorter runs and tighter turnaround times. It also profiles the types of customers purchasing wide format printing services and the frequency of their purchases.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Adobe productivity survey June 2020 JapanAdobeJapanPR
Fewer than half of Japanese workers are currently working from home due to COVID-19. Those working from home report less productivity, largely due to not having the proper technological setup or too many distractions at home. Companies have generally been understanding of decreased productivity while working remotely. Video conferencing fatigue is common, especially among those working from home and those in managerial roles. Microsoft 365 is the most popular method for sharing and reviewing files remotely, and over half of workers report issues with version control of documents. Most workers continue to send documents as email attachments.
- Faster growing small and midsize companies are further along in their digital transformations, with over half actively engaged. Effective use of technology to automate functions and optimize processes is associated with better performance.
- While many companies have deployed digital technologies like collaboration software and CRM, effectively coordinating and integrating these resources is important for progressing digital transformations. Successful companies continually invest in improving their use of digital technologies.
- Faster growing companies are more optimistic about the benefits of digital transformation for performance and competition, but also realize challenges in relying too much on data and losing personal customer relationships. Advanced business analytics that provide insights are seen as key to transformation success.
This document provides a summary of a study on how small and midsize enterprises are adapting to digital transformation. Some key findings include:
- Faster growing companies are further along in their digital transformation journey and see more benefits from new technologies.
- While most companies have implemented some digital technologies, effective coordination and use is important for success.
- Advanced business analytics and insights into external operations can help drive business success.
- Younger-led companies and those in North America tend to be more advanced in digital transformation.
The document recommends that digital transformation is an ongoing process, benefits come from integrating technologies into business processes, and tapping internal and external resources is important.
Digital Transformation Strategy Powerpoint Presentation SlidesSlideTeam
Showcase key strategies of technology change with our pre-made content ready Digital Transformation Strategy PowerPoint Presentation Slides. The easy to use digital change plan PowerPoint complete deck includes set of professionally designed slides such as why it is needed, core elements, barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value-added from the transformation, etc. Digital change PPT design covers various topics and highlights important concepts like digitization, IT integration, digital transformation, technology change plan, the digital revolution, information revolution and many more. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Demonstrate best practices for successful digital transformation. Use these impressive IT integration plan PPT slide layout to make an instant impact of viewers. Download this digital business transformation PowerPoint templates to develop core capabilities across various business areas. Highlight external factors with our Digital Transformation Strategy Powerpoint Presentation Slides. Attempt to analyze the impact they can have. https://bit.ly/3z3okG5
Digital Transformation Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Digital Transformation Strategy Powerpoint Presentation Slides. Our topic-specific Digital Transformation Strategy Powerpoint Presentation Slides presentation deck contains twenty-three slides to formulate the topic with a sound understanding. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format
BSI team recommends technologies from Teradata Aster and Aprimo, a Teradata company, for better marketing via event-based Marketing, GoldenPath Analytics, and Attribution/Digital Marketing Optimization.
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Adobe productivity survey June 2020 JapanAdobeJapanPR
Fewer than half of Japanese workers are currently working from home due to COVID-19. Those working from home report less productivity, largely due to not having the proper technological setup or too many distractions at home. Companies have generally been understanding of decreased productivity while working remotely. Video conferencing fatigue is common, especially among those working from home and those in managerial roles. Microsoft 365 is the most popular method for sharing and reviewing files remotely, and over half of workers report issues with version control of documents. Most workers continue to send documents as email attachments.
- Faster growing small and midsize companies are further along in their digital transformations, with over half actively engaged. Effective use of technology to automate functions and optimize processes is associated with better performance.
- While many companies have deployed digital technologies like collaboration software and CRM, effectively coordinating and integrating these resources is important for progressing digital transformations. Successful companies continually invest in improving their use of digital technologies.
- Faster growing companies are more optimistic about the benefits of digital transformation for performance and competition, but also realize challenges in relying too much on data and losing personal customer relationships. Advanced business analytics that provide insights are seen as key to transformation success.
This document provides a summary of a study on how small and midsize enterprises are adapting to digital transformation. Some key findings include:
- Faster growing companies are further along in their digital transformation journey and see more benefits from new technologies.
- While most companies have implemented some digital technologies, effective coordination and use is important for success.
- Advanced business analytics and insights into external operations can help drive business success.
- Younger-led companies and those in North America tend to be more advanced in digital transformation.
The document recommends that digital transformation is an ongoing process, benefits come from integrating technologies into business processes, and tapping internal and external resources is important.
Digital Transformation Strategy Powerpoint Presentation SlidesSlideTeam
Showcase key strategies of technology change with our pre-made content ready Digital Transformation Strategy PowerPoint Presentation Slides. The easy to use digital change plan PowerPoint complete deck includes set of professionally designed slides such as why it is needed, core elements, barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value-added from the transformation, etc. Digital change PPT design covers various topics and highlights important concepts like digitization, IT integration, digital transformation, technology change plan, the digital revolution, information revolution and many more. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Demonstrate best practices for successful digital transformation. Use these impressive IT integration plan PPT slide layout to make an instant impact of viewers. Download this digital business transformation PowerPoint templates to develop core capabilities across various business areas. Highlight external factors with our Digital Transformation Strategy Powerpoint Presentation Slides. Attempt to analyze the impact they can have. https://bit.ly/3z3okG5
Digital Transformation Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Digital Transformation Strategy Powerpoint Presentation Slides. Our topic-specific Digital Transformation Strategy Powerpoint Presentation Slides presentation deck contains twenty-three slides to formulate the topic with a sound understanding. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format
BSI team recommends technologies from Teradata Aster and Aprimo, a Teradata company, for better marketing via event-based Marketing, GoldenPath Analytics, and Attribution/Digital Marketing Optimization.
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
Crowdsourced to Outsourced: How online platforms are shaping the future of workCrowdsourcing Week
Online platforms are shaping the future of work by enabling crowdsourcing and freelancing. They allow access to a global talent pool and provide flexibility for freelancers to work remotely. This benefits both businesses and freelancers. Online platforms also foster creativity through design competitions and help address challenges like data collection and knowledge gaps through public engagement. They are expected to further disrupt and enhance how people work in the future by promoting fair access to opportunities worldwide.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
What You Need To Know To Supercharge Your Creative WorkflowMetaCommunications
Work Like The World’s Most Successful Creative Teams. In less time than it takes to grab your next coffee, learn what you need to know to get your team on the path to working smarter, faster and more effectively.
This document provides an overview and agenda for an attribution training session. The training covers:
1. Dispelling myths about attribution models and approaches.
2. Explaining the benefits of attribution, challenges of attribution, and how attribution is easier with a group approach.
3. Outlining a rough roadmap for implementing attribution, from low-effort short-term goals to more complex long-term goals.
The training aims to help participants better understand media attribution, optimize marketing spend, and improve data-driven decision making.
The 4 Machine Learning Models Imperative for Business TransformationRocketSource
Machine learning is hot right now and for good reason. We're going to break down what you need to know about what goes into a model and give you four machine learning models your business should have in production right now.
The document discusses how customer expectations have changed and communications must be personalized, consistent across channels, and strategically managed at every touchpoint. It introduces Xerox's new suite of services and solutions focused on transforming business processes to ensure quality customer interactions. The services help manage the entire customer journey and lifecycle through various phases from acquisition to growth. Xerox provides a complete ecosystem and closed-loop process to improve effectiveness, relevance and business results through customer communication management.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
How to Modernize Your Data Strategy to Fuel Digital TransformationBrainSell Technologies
Learn how setting up a solid data foundation will position your company for predictable growth and scale by leveraging all the insights at your disposal.
Spinning Data Into Gold: How to “weaponize” data to de-risk and grow your bus...Max Connect Marketing
Most businesses now face the same difficult questions - how to cut costs without killing the business, how to make marketing dollars go further, and how to find growth opportunities while most other businesses are shrinking. Analytics expert, Tim Kapp, will talk about how companies of every size should be “weaponizing” data to de-risk and grow their business during a downturn. We’ll cover customer retention, improved campaign targeting, cost-cutting through process mining, and how to build data expertise without breaking the bank.
In fact, the typical company will spend 10% (or more) of its total annual budget on expenses related to business travel in 2014, a factor that has not changed dramatically ovr the past few years. Organizations today must reevaluate existing strategies for travel and expense management, how to overcome key challents, and structure a robust program that balances core competencies and modern technology enablers.
IDC: The Next Steps in Digital TransformationSOA PEOPLE
This document summarizes findings from a survey of small and mid-sized businesses regarding their digital transformation efforts and technology investments. Some key findings include:
- Customer acquisition, revenue growth, and efficiency were top priorities.
- Companies have significantly increased their use of applications like collaboration software, CRM, and ecommerce in recent years.
- Most companies saw their technology investment expectations met or exceeded.
- Decisions involve both senior management and IT, with more IT influence in larger companies.
- Companies prefer off-the-shelf solutions that can be gradually integrated over customized or disruptive approaches.
Workshop ISPIM 2020 - Massive Collective Intelligence: how will the Covid19 c...bluenove
The presentation by Martin DUVAL (Co-Founder at Bluenove) about HOW MASSIVE COLLECTIVE INTELLIGENCE IS TRANSFORMING INNOVATION MANAGEMENT during a workshop at the ISPIM online conference on June 9th, 2020.
The agenda was:
1) Why massive collective intelligence mobilization is a key lever that innovation managers should activate and lead
2) What different timings and types of operational and strategic plans could be addressed
3) What methodologies and digital technologies should be used
4) What key success factors to consider
5) How this may change the new role of innovation management in the long term
Business Transformation Powerpoint Presentation SlidesSlideTeam
Every organization undergoes a certain change to cope up with changing trends in the market. Its ending point must be a different from a starting point. This content ready business transformation PowerPoint presentation is a guide for your organization to have a structured and planned change. These business transformation presentation templates are perfect to achieve organizational goals and improve business processes, technologies, and productivity. Whether it’s an internal change or an external, an organization goes through several stages of transformation. This is explicitly explained in a business transformation framework slide. There could be various business areas where a change is needed such as customer service or finance. We present your business transformation PPT slides that will help you go through digital transformation, finance transformation, customer service transformation and more. This complete presentation will help you explain the important business drivers for the required change in the management . Get your hands on this ready-made professionally designed business transformation presentation to achieve a successful business transformation. Spread the buzz with our Business Transformation Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3yBcWkO
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
The document discusses how digital technologies are transforming customer engagement and experiences. It notes the increasing complexity of engaging consumers across more channels, devices, and online networks. It then describes how a customer engagement platform can analyze customer data and interactions to better understand customers and enable personalized, multi-channel marketing programs and experiences. Examples are provided of how such a platform was used to improve campaigns for an automaker and eBay. The platform aims to listen to what customers say online and drive engagement through interactive marketing, virtual experiences, and dynamic content.
This document provides an overview of a presentation on building a marketing plan for graphic services. It discusses key elements to include in a strategic marketing plan such as identifying target markets and their needs, pricing strategies, positioning the company, and promoting the business. It also presents data on growth opportunities in various graphic applications and trends in communications spending.
Both buying and selling have changed radically over the last few years. Companies without a true differentiation in the market place are finding themselves in more price driven situations dramatically impacting their profitability. Find out how your sales force can differentiate you while you work on defining a business strategy that will tell customers why they should do business with you.
James foulkes, director and co founder, kingpinB2B Marketing
The document describes a case study of Dell Software Group's marketing efforts. Kingpin Communications analyzed Dell's past marketing data from multiple sources and CRM instances. They identified that some tactics like BANT lead generation and multi-touch content syndication generated a higher return on investment than others. Kingpin then helped Dell optimize their campaigns, focusing on quality over quantity. This resulted in Dell achieving a 500% improvement in ROI and generating over 2000 marketing qualified leads in one quarter.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Speaker: Chris Sullivan, Vice-President, Finance & Operations, IDC (Canada) Ltd.
More information including webcast found on the MaRS site at: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/marketing2-20080116.html
The document discusses how the internet is transforming the business landscape and giving large corporations an advantage over local businesses that lack an online presence. It notes that traditional advertising methods like print, television, and phone directories are declining in effectiveness. The solution proposed is for local businesses to engage AdzZoo's geo-targeted web campaign services, which include optimizing a business's website, placing ads on search engines and maps targeted to their location, and pushing content to sites like Facebook and CNN, starting at $119.99 per month. Customers can expect to see results within 72 hours of starting a campaign.
Crowdsourced to Outsourced: How online platforms are shaping the future of workCrowdsourcing Week
Online platforms are shaping the future of work by enabling crowdsourcing and freelancing. They allow access to a global talent pool and provide flexibility for freelancers to work remotely. This benefits both businesses and freelancers. Online platforms also foster creativity through design competitions and help address challenges like data collection and knowledge gaps through public engagement. They are expected to further disrupt and enhance how people work in the future by promoting fair access to opportunities worldwide.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
What You Need To Know To Supercharge Your Creative WorkflowMetaCommunications
Work Like The World’s Most Successful Creative Teams. In less time than it takes to grab your next coffee, learn what you need to know to get your team on the path to working smarter, faster and more effectively.
This document provides an overview and agenda for an attribution training session. The training covers:
1. Dispelling myths about attribution models and approaches.
2. Explaining the benefits of attribution, challenges of attribution, and how attribution is easier with a group approach.
3. Outlining a rough roadmap for implementing attribution, from low-effort short-term goals to more complex long-term goals.
The training aims to help participants better understand media attribution, optimize marketing spend, and improve data-driven decision making.
The 4 Machine Learning Models Imperative for Business TransformationRocketSource
Machine learning is hot right now and for good reason. We're going to break down what you need to know about what goes into a model and give you four machine learning models your business should have in production right now.
The document discusses how customer expectations have changed and communications must be personalized, consistent across channels, and strategically managed at every touchpoint. It introduces Xerox's new suite of services and solutions focused on transforming business processes to ensure quality customer interactions. The services help manage the entire customer journey and lifecycle through various phases from acquisition to growth. Xerox provides a complete ecosystem and closed-loop process to improve effectiveness, relevance and business results through customer communication management.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
How to Modernize Your Data Strategy to Fuel Digital TransformationBrainSell Technologies
Learn how setting up a solid data foundation will position your company for predictable growth and scale by leveraging all the insights at your disposal.
Spinning Data Into Gold: How to “weaponize” data to de-risk and grow your bus...Max Connect Marketing
Most businesses now face the same difficult questions - how to cut costs without killing the business, how to make marketing dollars go further, and how to find growth opportunities while most other businesses are shrinking. Analytics expert, Tim Kapp, will talk about how companies of every size should be “weaponizing” data to de-risk and grow their business during a downturn. We’ll cover customer retention, improved campaign targeting, cost-cutting through process mining, and how to build data expertise without breaking the bank.
In fact, the typical company will spend 10% (or more) of its total annual budget on expenses related to business travel in 2014, a factor that has not changed dramatically ovr the past few years. Organizations today must reevaluate existing strategies for travel and expense management, how to overcome key challents, and structure a robust program that balances core competencies and modern technology enablers.
IDC: The Next Steps in Digital TransformationSOA PEOPLE
This document summarizes findings from a survey of small and mid-sized businesses regarding their digital transformation efforts and technology investments. Some key findings include:
- Customer acquisition, revenue growth, and efficiency were top priorities.
- Companies have significantly increased their use of applications like collaboration software, CRM, and ecommerce in recent years.
- Most companies saw their technology investment expectations met or exceeded.
- Decisions involve both senior management and IT, with more IT influence in larger companies.
- Companies prefer off-the-shelf solutions that can be gradually integrated over customized or disruptive approaches.
Workshop ISPIM 2020 - Massive Collective Intelligence: how will the Covid19 c...bluenove
The presentation by Martin DUVAL (Co-Founder at Bluenove) about HOW MASSIVE COLLECTIVE INTELLIGENCE IS TRANSFORMING INNOVATION MANAGEMENT during a workshop at the ISPIM online conference on June 9th, 2020.
The agenda was:
1) Why massive collective intelligence mobilization is a key lever that innovation managers should activate and lead
2) What different timings and types of operational and strategic plans could be addressed
3) What methodologies and digital technologies should be used
4) What key success factors to consider
5) How this may change the new role of innovation management in the long term
Business Transformation Powerpoint Presentation SlidesSlideTeam
Every organization undergoes a certain change to cope up with changing trends in the market. Its ending point must be a different from a starting point. This content ready business transformation PowerPoint presentation is a guide for your organization to have a structured and planned change. These business transformation presentation templates are perfect to achieve organizational goals and improve business processes, technologies, and productivity. Whether it’s an internal change or an external, an organization goes through several stages of transformation. This is explicitly explained in a business transformation framework slide. There could be various business areas where a change is needed such as customer service or finance. We present your business transformation PPT slides that will help you go through digital transformation, finance transformation, customer service transformation and more. This complete presentation will help you explain the important business drivers for the required change in the management . Get your hands on this ready-made professionally designed business transformation presentation to achieve a successful business transformation. Spread the buzz with our Business Transformation Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3yBcWkO
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
The document discusses how digital technologies are transforming customer engagement and experiences. It notes the increasing complexity of engaging consumers across more channels, devices, and online networks. It then describes how a customer engagement platform can analyze customer data and interactions to better understand customers and enable personalized, multi-channel marketing programs and experiences. Examples are provided of how such a platform was used to improve campaigns for an automaker and eBay. The platform aims to listen to what customers say online and drive engagement through interactive marketing, virtual experiences, and dynamic content.
This document provides an overview of a presentation on building a marketing plan for graphic services. It discusses key elements to include in a strategic marketing plan such as identifying target markets and their needs, pricing strategies, positioning the company, and promoting the business. It also presents data on growth opportunities in various graphic applications and trends in communications spending.
Both buying and selling have changed radically over the last few years. Companies without a true differentiation in the market place are finding themselves in more price driven situations dramatically impacting their profitability. Find out how your sales force can differentiate you while you work on defining a business strategy that will tell customers why they should do business with you.
James foulkes, director and co founder, kingpinB2B Marketing
The document describes a case study of Dell Software Group's marketing efforts. Kingpin Communications analyzed Dell's past marketing data from multiple sources and CRM instances. They identified that some tactics like BANT lead generation and multi-touch content syndication generated a higher return on investment than others. Kingpin then helped Dell optimize their campaigns, focusing on quality over quantity. This resulted in Dell achieving a 500% improvement in ROI and generating over 2000 marketing qualified leads in one quarter.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Speaker: Chris Sullivan, Vice-President, Finance & Operations, IDC (Canada) Ltd.
More information including webcast found on the MaRS site at: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/marketing2-20080116.html
The document discusses how the internet is transforming the business landscape and giving large corporations an advantage over local businesses that lack an online presence. It notes that traditional advertising methods like print, television, and phone directories are declining in effectiveness. The solution proposed is for local businesses to engage AdzZoo's geo-targeted web campaign services, which include optimizing a business's website, placing ads on search engines and maps targeted to their location, and pushing content to sites like Facebook and CNN, starting at $119.99 per month. Customers can expect to see results within 72 hours of starting a campaign.
Foundry's Digital Business research was previously published under the IDG Communications brand. The study outlines the strategies and technologies that organizations are adopting to successfully complete their journey to become a digital business.
The Expanding Role and Importance of Application Delivery Controllers [Resear...Radware
When it Comes to ADCs, Perception is Not Reality.
The Enterprise Strategy Group and Radware recently conducted a collaborative research project about the current use and future strategies of application delivery controllers (ADCs).
Based on a survey of 243 IT professionals, the research reveals that the role of ADCs has expanded well beyond the historical perception of hardware-based load balancers.
What’s most interesting is that ADCs are becoming a critical component of a defense-in-depth security strategy as enterprises fine-tune security policy and enforcement to align with their sensitive business applications. Organizations are also deploying ADCs as virtual appliances at an increasing rate and taking advantage of ADC functionality from the network through the application layer.
There is a lesson to be learned here: enterprise organizations can get creative with ADC deployments for performance tuning, application-specific services, and critical system protection. Read this research http://www.radware.com/social/esg-adc-research/ to understand the benefits of applying ADCs in this fashion.
- The document summarizes the results of a survey of 351 retailers about their omni-channel strategies and operations. It finds that while online sales are growing, many retailers still struggle with omni-channel fulfillment and profitability.
- Specifically, over half of retailers have not fully implemented a digital transformation strategy, and many still operate channels as silos. Additionally, rising online costs and supply chain issues like inventory management problems threaten profit margins.
- However, retailers recognize the importance of digital capabilities and plan increased investment in areas like mobile and customer data usage over the next year in order to better integrate their online and store operations.
The document is a digital trends report published by Nimbus Ninety, an independent community for disruptive business and technology leaders.
It summarizes the results of a survey of 251 senior stakeholders responsible for driving digital transformation initiatives. Some key findings include:
- Most organizations are still developing their digital strategies or have separate strategies by department, with few having clear, communicated strategies.
- Digital transformation efforts are driven primarily by the need to meet changing customer expectations and improve operational efficiency.
- Top benefits of digital transformation include improved customer engagement, better use of data in decision making, and increased agility.
- A majority expect increased technology spending in 2017 to achieve digital objectives, though many still do not feel
Telco Paper by Blueocean Market IntelligenceCourse5i
At Blueocean, we are committed to work with large telecom providers who want to go for omnichannel experience for their end consumers.
To learn more about our Digital Customer Experience solution and how it can integrate with your existing technology infrastructure, go through this Short Paper on Telco Industry Solutioning.
4 key elements to success in the 3rd platform by Jerod Powell - CEO INFINIT ...Jerod Powell
Digital Transformation, 3rd Platform, And Disruptive IT - What You Need To Know To Be Successful: Transform Or Die, That Simple.
In this Presentation, Jerod Powell, CEO of INFINIT Consulting is going to shed some light on why some partners are highly successful in the cloud and era of the 3rd platform and why some are seemingly stuck and dying a slow death.
This document summarizes the key findings of a digital business study conducted in 2023. The study surveyed over 898 respondents from various industries about their organizations' progress in becoming digital-first businesses. Key findings include:
- 93% of organizations have adopted or plan to adopt a digital-first strategy focused on improving productivity, reducing costs and creating better customer experiences.
- Top strategies being used or planned for include cloud platforms, AI/ML, and IoT, with many organizations exploring AI and ML technologies.
- Most organizations report making progress in developing digital strategies but are still working on fully implementing plans like changing workforce skills and determining success metrics.
This document provides a marketing plan for WOS (Web Ordering System) from 2014-2017 for REKSO NASIONAL FOOD. It analyzes the current state of WOS, finding slow growth and low awareness. The 2014 strategy focuses on low-cost social media, referrals and engagement. In 2015, targeted PPC, TV ads and affiliates are suggested. Future strategies center on mobile, partnerships and rewards. Key challenges are an immature digital market, IT requirements and strong competitors. The timeline outlines tactics like SEO, social optimization and a referral program through 2016.
The document discusses how IT departments are often not fully embedded in business strategy and priorities. It notes that only 39% of organizations report that IT has a permanent seat at the table for discussing business strategy. Additionally, IT and business priorities often do not align, with IT focusing more on technical initiatives while business focuses on growth, customers, and products. The document argues that for organizations to fully realize the benefits of digital transformation, both business and IT must work together and have aligned strategies and priorities.
STEPHEN KRAUS - WINNING THE INTERNET: HOW THRIVING DIGITAL BRANDS USE MARKET ...Hilary Ip
The document discusses how thriving digital brands use market intelligence to succeed online. It outlines keys to winning on the internet such as dancing with digital giants, stopping flying blind without data, and connecting with millennial audiences. The presentation emphasizes that market intelligence, when integrated across organizations with senior leadership buy-in, can provide insights for growth strategies, competitive analysis, and calculating the ROI of marketing activities.
OpenText Presents: Mastering the Digital Economy through Big Data and Custome...OpenText
IDC’s Helena Schwenk joins OpenText to discuss how big data can help overcome the barriers faced by Executives aiming to redefine their businesses to compete in the Digital Economy. The era of self-service analysis has exposed data to more people within a business, but this in itself creates challenges for IT, who retain responsibility for the health and hygiene of data, as well as security. View the webinar here: http://ow.ly/bImR307Ptue
Netwealth educational webinar: How to enhance your business with AdviceTechnetwealthInvest
Automating processes, focusing on the customer experience and taking advantage of external expertise is saving advisers time and enabling them to enhance and broaden their business proposition.
Netwealth's general manager of marketing, Andrew Braun, explores how advisers in Australia currently use and integrate technology into their practice, and the technology they plan on investing in over the next few years. This is based on findings from the recent Netwealth AdviceTech Report which surveyed over 200 advisers.
2017 annual CAD Trends survey for 2017 including comparison with prior 3 years' surveys. 720 respondents drawn from Business Advantage database of over 750,000 CAD/CAM users and decision makers across multiple industries.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
Clemson Case Studies and Best Practices Pt 3.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors during inaugural session of Sales Training for the Print Industry. Integrated Cross Channel Communication Case Studies and Best Practices Pt. 3 Tracking and Analysis.
Clemson Case Studies and Best Practices Pt2.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors during Inaugural Class of Sales Training for the Print Industry. Integrated Cross Channel Communication Case Studies and Best Practices. Pt 2. Sales Integration.
Clemson Case Studies and Best Practices Part1.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors Inaugural Class of Sales Training for the Print Industry. Integrated Cross Channel Case Studies and Best Practices Pt. 1
Presented to the Greater Richmond Chamber of Commerce Chesterfield Business Council in 2011 on the topic of increasing the return from your marketing by synchronizing your tactics.
Marketing for Small and Midsize BusinessesInfoTrends
The document discusses best practices for improving marketing results without increasing budgets. It recommends focusing on message relevance, integrated cross-channel strategies, and data-driven personalized communications. A case study is presented of Rosemont College's young alumni reengagement campaign that utilized direct mail, email, personalized websites, and social media to achieve a 23% response rate and increased fundraising. The key is to make communications relevant, integrated, interactive and trackable through continuous testing and improvement.
Best Practices for Non-Profit Fund RaisingInfoTrends
The document discusses trends in philanthropic giving based on the Philanthropic Giving Index. It finds that a small percentage of donors contribute a large percentage of dollars, and that nonprofits are increasingly resorting to cost-cutting measures in response to the economic downturn. The document also provides tips for improving response rates in fundraising, noting that personalized, highly relevant messages delivered at the right time can significantly increase responses over static appeals.
The document discusses key trends in the global print industry, including declining sales and profits in 2009. Migration to digital media and faster turnaround times are driving changes. Short run and personalized printing are growing. New technologies like inkjet and digital presses are taking volume from offset presses. The revenue mix is shifting from production to new services. Case studies show how variable data, digital printing and multi-channel solutions are helping printers adapt and drive results for customers.
The document discusses key global developments and trends in the print industry. It notes that 2009 was a difficult year with sales down significantly in the US and Australia. While 2010 showed some improvements, it was largely due to industry consolidation rather than increased demand. Key trends highlighted include the migration of print to digital media, explosive growth in color printing, demand for faster turnarounds, and the print industry workforce evolving to provide more non-production services. The document provides several examples of companies innovating through personalized and targeted multi-channel print marketing campaigns. It emphasizes that future profitability for print companies will increasingly come from providing differentiated services and solutions rather than prioritizing production volume.
This webinar discusses strategies for credit union professionals to defy trends and seize marketing opportunities. Speakers address challenges like communication clutter and generational differences. Case studies show how targeted messaging across channels like direct mail, email and social media increased response rates and loan applications. Personalized landing pages and reinforcing messages boosted online banking enrollment. Integrating channels like video and social media helped attract younger members. Data-driven targeting and testing different age groups produced highest returns. The future of marketing involves understanding members and integrating both traditional and new channels to strengthen relationships and increase loyalty.
Virginia Franchise Forum - Franchisee Roundtable Nov 11, 2009InfoTrends
Presentation given to Franchise Business Owners In Richmond Virginia which was sponsored by the Greater Richmond Chamber of Commerce. Title: Moving From Survival To Growth
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
This document discusses creating value through blue ocean strategy and finding new market spaces. It emphasizes differentiating yourself by focusing on a niche and developing clear competitive advantages. Specifically, it recommends combining integrated digital marketing services with a targeted micro-niche and reinforcing your unique value through perseverance to become remarkable and profitable.