SlideShare a Scribd company logo
ABOUT FRANCHISING
A CONTINUING RELATIONSHIP IN WHICH A FRANCHISOR PROVIDES A LICENSED
PRIVILEGE TO THE FRANCHISEE TO DO BUSINESS AND OFFERS ASSISTANCE IN
ORGANIZING, TRAINING, MERCHANDISING, MARKETING AND MANAGING IN
RETURN FOR A MONETARY CONSIDERATION. FRANCHISING IS A FORM OF
BUSINESS BY WHICH THE OWNER (FRANCHISOR) OF A PRODUCT, SERVICE OR
METHOD OBTAINS DISTRIBUTION THROUGH AFFILIATED DEALERS
(FRANCHISEES). .
WHY INDIA ?
• A report produced by research and markets say that Indian fast food market is expected
to grow at a CAGR of 18% by 2020 due to changing consumer behaviour and demography.
• Fast food market in India is expected to be worth us$ 27.57 billion by 2020.
• About 10% of the fast food market in India is organized. NOVONOUS estimates that the
organized fast food market in India is expected to grow at a CAGR of 27% by 2020.
• Vegetarian fast food constitutes of around 45% of the whole fast food market in India and
is expected to grow at a CAGR of 18% by 2020.
• According to the report, global fast food market was valued at over USD 539.63 billion in
2016, is expected to reach above USD 690.80 billion in 2022 and is anticipated to grow at
a CAGR of slightly above 4.20% between 2017 and 2022.
FACTORS TO CONSIDER WHILE
OPENING A FAST FOOD RESTAURANT
•Market study and business plan
•Selection of Location
•Product and services related decisions
•Staff & Proper Equipments
•Marketing
PRODUCTS OF SMASHBURGER
• Burgers – Veg. & Non-
Veg.
• Fresh Salads
• Grill Sandwiches
• Fries & Sides
• Hand-Spun Shakes
• Create your own
Smash Burger
• Kids Special
CUSTOMER ATTRACTION STRATEGY
• Economical pricing
• Healthier options
• Scent marketing
• People friendly mascot
• Seasonal Offers
• Free toys for kids
• Gift Cards and Discount promos
• Smash club and app
PRESENTED BY
MADHAV KHANDELWAL
&
SURYA BHADHUR KUMAL

More Related Content

What's hot

New retail store Concept, tea store chain By Manpreet singh Digital
New retail store Concept, tea store chain By Manpreet singh DigitalNew retail store Concept, tea store chain By Manpreet singh Digital
New retail store Concept, tea store chain By Manpreet singh Digital
Manpreet Singh Chhabra
 
BIG BAZAAR - MARKETING MIX
BIG BAZAAR - MARKETING MIXBIG BAZAAR - MARKETING MIX
BIG BAZAAR - MARKETING MIX
Abhishek Bhandari
 
Pantaloons - Retail Complete Study
Pantaloons - Retail Complete StudyPantaloons - Retail Complete Study
Pantaloons - Retail Complete Study
Shubham Rathi
 
Swiggy SWOT Analysis
Swiggy SWOT AnalysisSwiggy SWOT Analysis
Swiggy SWOT Analysis
ParthDaryani
 
Zomato case study v1.0 20 7-2015
Zomato case study v1.0 20 7-2015Zomato case study v1.0 20 7-2015
Zomato case study v1.0 20 7-2015
vgandhi86
 
Kashi Frozen Pizza Media Plan Presentation
Kashi Frozen Pizza Media Plan PresentationKashi Frozen Pizza Media Plan Presentation
Kashi Frozen Pizza Media Plan Presentation
Megan Zart
 
Mother's Recipe || Marketing
Mother's Recipe || MarketingMother's Recipe || Marketing
Mother's Recipe || Marketing
Foridur Rahman
 
Online Marketing for catering business| Online marketing for caterers
Online Marketing for catering business| Online marketing for caterersOnline Marketing for catering business| Online marketing for caterers
Online Marketing for catering business| Online marketing for caterers
Smarty Asher
 
Reigniting Saffola Masala Oats
Reigniting Saffola Masala OatsReigniting Saffola Masala Oats
Reigniting Saffola Masala Oats
RAHUL SINGH
 

What's hot (9)

New retail store Concept, tea store chain By Manpreet singh Digital
New retail store Concept, tea store chain By Manpreet singh DigitalNew retail store Concept, tea store chain By Manpreet singh Digital
New retail store Concept, tea store chain By Manpreet singh Digital
 
BIG BAZAAR - MARKETING MIX
BIG BAZAAR - MARKETING MIXBIG BAZAAR - MARKETING MIX
BIG BAZAAR - MARKETING MIX
 
Pantaloons - Retail Complete Study
Pantaloons - Retail Complete StudyPantaloons - Retail Complete Study
Pantaloons - Retail Complete Study
 
Swiggy SWOT Analysis
Swiggy SWOT AnalysisSwiggy SWOT Analysis
Swiggy SWOT Analysis
 
Zomato case study v1.0 20 7-2015
Zomato case study v1.0 20 7-2015Zomato case study v1.0 20 7-2015
Zomato case study v1.0 20 7-2015
 
Kashi Frozen Pizza Media Plan Presentation
Kashi Frozen Pizza Media Plan PresentationKashi Frozen Pizza Media Plan Presentation
Kashi Frozen Pizza Media Plan Presentation
 
Mother's Recipe || Marketing
Mother's Recipe || MarketingMother's Recipe || Marketing
Mother's Recipe || Marketing
 
Online Marketing for catering business| Online marketing for caterers
Online Marketing for catering business| Online marketing for caterersOnline Marketing for catering business| Online marketing for caterers
Online Marketing for catering business| Online marketing for caterers
 
Reigniting Saffola Masala Oats
Reigniting Saffola Masala OatsReigniting Saffola Masala Oats
Reigniting Saffola Masala Oats
 

Similar to Franchise Model: Smashburger

Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management
Dhroov Sharma
 
Fast Food Industry in India
Fast Food Industry in India Fast Food Industry in India
Fast Food Industry in India
Pankaj Rao
 
FMCG Sectore Report - March 2017
FMCG Sectore Report - March 2017FMCG Sectore Report - March 2017
FMCG Sectore Report - March 2017
India Brand Equity Foundation
 
India frozen food market
India frozen food marketIndia frozen food market
India frozen food market
Sophia Jones
 
FMCG Sector Report May 2017
FMCG Sector Report May 2017FMCG Sector Report May 2017
FMCG Sector Report May 2017
India Brand Equity Foundation
 
Bingo Product- Analysis
Bingo Product- AnalysisBingo Product- Analysis
Bingo Product- Analysis
Rinshi Singh
 
FMCG, Sector Report, April-2017
FMCG, Sector Report, April-2017FMCG, Sector Report, April-2017
FMCG, Sector Report, April-2017
India Brand Equity Foundation
 
A preview of qsr business by jagjit kandhari singh pdf
A preview of qsr business by jagjit kandhari singh pdfA preview of qsr business by jagjit kandhari singh pdf
A preview of qsr business by jagjit kandhari singh pdf
JAGJITKANDHARI1
 
Segmentation- Targeting and Positioning of BINGO
Segmentation- Targeting and Positioning of BINGOSegmentation- Targeting and Positioning of BINGO
Segmentation- Targeting and Positioning of BINGO
Suvadeep Chatterjee
 
Farm2Kitchen covered in Progressive Grocer
Farm2Kitchen covered in Progressive GrocerFarm2Kitchen covered in Progressive Grocer
Farm2Kitchen covered in Progressive Grocer
Farm2Kitchen.com
 
Sahyadri Farms in Progressive Grocer
Sahyadri Farms in Progressive GrocerSahyadri Farms in Progressive Grocer
Sahyadri Farms in Progressive Grocer
Sahyradri Farmers Producer Company Ltd
 
Marketing Management - Module I
Marketing Management - Module IMarketing Management - Module I
Marketing Management - Module I
The Stockker
 
Retail Sector Report May 2017
Retail Sector Report May 2017Retail Sector Report May 2017
Retail Sector Report May 2017
India Brand Equity Foundation
 
Grofers
Grofers Grofers
Grofers
savvyavarma
 
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
MOHAMMED SAQIB
 
Food & Beverages for print.pptx
Food & Beverages for print.pptxFood & Beverages for print.pptx
Food & Beverages for print.pptx
Abhigroup1
 
FMCG Sector Report June 2017
FMCG Sector Report June 2017FMCG Sector Report June 2017
FMCG Sector Report June 2017
India Brand Equity Foundation
 
Retail Sector Report June 2017
Retail Sector Report June 2017Retail Sector Report June 2017
Retail Sector Report June 2017
India Brand Equity Foundation
 
Nature's Basket
Nature's BasketNature's Basket
Nature's Basket
Harshvardhan Pal
 
Retail Trends in india : BCG trend Analysis
Retail Trends in india : BCG trend AnalysisRetail Trends in india : BCG trend Analysis
Retail Trends in india : BCG trend Analysis
Retigence Technologies
 

Similar to Franchise Model: Smashburger (20)

Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management
 
Fast Food Industry in India
Fast Food Industry in India Fast Food Industry in India
Fast Food Industry in India
 
FMCG Sectore Report - March 2017
FMCG Sectore Report - March 2017FMCG Sectore Report - March 2017
FMCG Sectore Report - March 2017
 
India frozen food market
India frozen food marketIndia frozen food market
India frozen food market
 
FMCG Sector Report May 2017
FMCG Sector Report May 2017FMCG Sector Report May 2017
FMCG Sector Report May 2017
 
Bingo Product- Analysis
Bingo Product- AnalysisBingo Product- Analysis
Bingo Product- Analysis
 
FMCG, Sector Report, April-2017
FMCG, Sector Report, April-2017FMCG, Sector Report, April-2017
FMCG, Sector Report, April-2017
 
A preview of qsr business by jagjit kandhari singh pdf
A preview of qsr business by jagjit kandhari singh pdfA preview of qsr business by jagjit kandhari singh pdf
A preview of qsr business by jagjit kandhari singh pdf
 
Segmentation- Targeting and Positioning of BINGO
Segmentation- Targeting and Positioning of BINGOSegmentation- Targeting and Positioning of BINGO
Segmentation- Targeting and Positioning of BINGO
 
Farm2Kitchen covered in Progressive Grocer
Farm2Kitchen covered in Progressive GrocerFarm2Kitchen covered in Progressive Grocer
Farm2Kitchen covered in Progressive Grocer
 
Sahyadri Farms in Progressive Grocer
Sahyadri Farms in Progressive GrocerSahyadri Farms in Progressive Grocer
Sahyadri Farms in Progressive Grocer
 
Marketing Management - Module I
Marketing Management - Module IMarketing Management - Module I
Marketing Management - Module I
 
Retail Sector Report May 2017
Retail Sector Report May 2017Retail Sector Report May 2017
Retail Sector Report May 2017
 
Grofers
Grofers Grofers
Grofers
 
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
 
Food & Beverages for print.pptx
Food & Beverages for print.pptxFood & Beverages for print.pptx
Food & Beverages for print.pptx
 
FMCG Sector Report June 2017
FMCG Sector Report June 2017FMCG Sector Report June 2017
FMCG Sector Report June 2017
 
Retail Sector Report June 2017
Retail Sector Report June 2017Retail Sector Report June 2017
Retail Sector Report June 2017
 
Nature's Basket
Nature's BasketNature's Basket
Nature's Basket
 
Retail Trends in india : BCG trend Analysis
Retail Trends in india : BCG trend AnalysisRetail Trends in india : BCG trend Analysis
Retail Trends in india : BCG trend Analysis
 

More from Madhav Khandelwal

Inter caste marriage
Inter caste marriageInter caste marriage
Inter caste marriage
Madhav Khandelwal
 
Blue Whale: A suicide game
Blue Whale: A suicide gameBlue Whale: A suicide game
Blue Whale: A suicide game
Madhav Khandelwal
 
Humanoids
HumanoidsHumanoids
PR in relation to advertising
PR in relation to advertisingPR in relation to advertising
PR in relation to advertising
Madhav Khandelwal
 
Business plan
Business planBusiness plan
Business plan
Madhav Khandelwal
 
Promoter
PromoterPromoter
India at Rio Olympics 2016
India at Rio Olympics 2016India at Rio Olympics 2016
India at Rio Olympics 2016
Madhav Khandelwal
 
Kids fashion wear in india
Kids fashion wear in indiaKids fashion wear in india
Kids fashion wear in india
Madhav Khandelwal
 
Lifi technology
Lifi technologyLifi technology
Lifi technology
Madhav Khandelwal
 
Ratan tata
Ratan tataRatan tata
Ratan tata
Madhav Khandelwal
 

More from Madhav Khandelwal (10)

Inter caste marriage
Inter caste marriageInter caste marriage
Inter caste marriage
 
Blue Whale: A suicide game
Blue Whale: A suicide gameBlue Whale: A suicide game
Blue Whale: A suicide game
 
Humanoids
HumanoidsHumanoids
Humanoids
 
PR in relation to advertising
PR in relation to advertisingPR in relation to advertising
PR in relation to advertising
 
Business plan
Business planBusiness plan
Business plan
 
Promoter
PromoterPromoter
Promoter
 
India at Rio Olympics 2016
India at Rio Olympics 2016India at Rio Olympics 2016
India at Rio Olympics 2016
 
Kids fashion wear in india
Kids fashion wear in indiaKids fashion wear in india
Kids fashion wear in india
 
Lifi technology
Lifi technologyLifi technology
Lifi technology
 
Ratan tata
Ratan tataRatan tata
Ratan tata
 

Franchise Model: Smashburger

  • 1.
  • 2. ABOUT FRANCHISING A CONTINUING RELATIONSHIP IN WHICH A FRANCHISOR PROVIDES A LICENSED PRIVILEGE TO THE FRANCHISEE TO DO BUSINESS AND OFFERS ASSISTANCE IN ORGANIZING, TRAINING, MERCHANDISING, MARKETING AND MANAGING IN RETURN FOR A MONETARY CONSIDERATION. FRANCHISING IS A FORM OF BUSINESS BY WHICH THE OWNER (FRANCHISOR) OF A PRODUCT, SERVICE OR METHOD OBTAINS DISTRIBUTION THROUGH AFFILIATED DEALERS (FRANCHISEES). .
  • 3. WHY INDIA ? • A report produced by research and markets say that Indian fast food market is expected to grow at a CAGR of 18% by 2020 due to changing consumer behaviour and demography. • Fast food market in India is expected to be worth us$ 27.57 billion by 2020. • About 10% of the fast food market in India is organized. NOVONOUS estimates that the organized fast food market in India is expected to grow at a CAGR of 27% by 2020. • Vegetarian fast food constitutes of around 45% of the whole fast food market in India and is expected to grow at a CAGR of 18% by 2020. • According to the report, global fast food market was valued at over USD 539.63 billion in 2016, is expected to reach above USD 690.80 billion in 2022 and is anticipated to grow at a CAGR of slightly above 4.20% between 2017 and 2022.
  • 4. FACTORS TO CONSIDER WHILE OPENING A FAST FOOD RESTAURANT •Market study and business plan •Selection of Location •Product and services related decisions •Staff & Proper Equipments •Marketing
  • 5. PRODUCTS OF SMASHBURGER • Burgers – Veg. & Non- Veg. • Fresh Salads • Grill Sandwiches • Fries & Sides • Hand-Spun Shakes • Create your own Smash Burger • Kids Special
  • 6. CUSTOMER ATTRACTION STRATEGY • Economical pricing • Healthier options • Scent marketing • People friendly mascot • Seasonal Offers • Free toys for kids • Gift Cards and Discount promos • Smash club and app
  • 7.