Carare is a non-profit association promoting the sharing of cultural heritage data in Europe since 2010, focusing on the integration of digital technology in storytelling through frameworks that support the fair reuse of data. This document emphasizes the importance of reliable sources, metadata, and access licenses to enhance the findability and accessibility of cultural data while ensuring interoperability and rights clarity for reuse. The adherence to FAIR principles is crucial for creating engaging narratives and facilitating collaboration among various cultural heritage stakeholders.