Jane Smith
jane@pomegranate.co.uk
T: 020 7336 7322
We look forward to hearing from you.
www.pomegranate.co.uk
Pomegranate
Creating engaging brand experiences
for the online world
1) In January 2009, Thermage changed its name to Solta Medical and launched a new corporate identity and branding in a coordinated unveiling.
2) The Thermage brand was refreshed with a new, bolder visual identity aimed to be younger and fresher than competitors in the beauty industry.
3) Websites for Thermage and Solta were developed over 6 months and launched simultaneously with the name change, winning an award. Social media played a key role in marketing strategies.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
The agency has its roots in digital advertising and focuses on helping brands communicate effectively with people. It has several divisions for client services, digital communications, media, research, strategy, creative work, design, and production. Some of its clients include TV, print, graphic design, and web companies. The agency prides itself on innovation, creativity, quality work, and providing 360-degree communication solutions. It has experience developing brand positioning, promotion strategies, graphic styles, websites, and social media marketing for clients in various industries.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
Brand Adoption connects brands with consumers through social media marketing and guerrilla marketing strategies. It focuses on encouraging consumers to adopt new products and services through digital campaigns, interactive programs, in-store promotions and events. Brand Adoption facilitates word-of-mouth referrals online and offline by recruiting college students as brand advocates through its urep program on over 300 campuses nationwide. These student brand ambassadors promote brands through their social media networks to create viral marketing effects.
Dominating Scale with Facebook Technology to Drive True ROI22squared
Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level.
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors
(From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)
Presentation developed for the EGB Mobile & Social Media Conference 2011 in Paris. It outlines two strategic approaches to generate buzz for mobile apps.
FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.
1) In January 2009, Thermage changed its name to Solta Medical and launched a new corporate identity and branding in a coordinated unveiling.
2) The Thermage brand was refreshed with a new, bolder visual identity aimed to be younger and fresher than competitors in the beauty industry.
3) Websites for Thermage and Solta were developed over 6 months and launched simultaneously with the name change, winning an award. Social media played a key role in marketing strategies.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
The agency has its roots in digital advertising and focuses on helping brands communicate effectively with people. It has several divisions for client services, digital communications, media, research, strategy, creative work, design, and production. Some of its clients include TV, print, graphic design, and web companies. The agency prides itself on innovation, creativity, quality work, and providing 360-degree communication solutions. It has experience developing brand positioning, promotion strategies, graphic styles, websites, and social media marketing for clients in various industries.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
Brand Adoption connects brands with consumers through social media marketing and guerrilla marketing strategies. It focuses on encouraging consumers to adopt new products and services through digital campaigns, interactive programs, in-store promotions and events. Brand Adoption facilitates word-of-mouth referrals online and offline by recruiting college students as brand advocates through its urep program on over 300 campuses nationwide. These student brand ambassadors promote brands through their social media networks to create viral marketing effects.
Dominating Scale with Facebook Technology to Drive True ROI22squared
Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level.
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors
(From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)
Presentation developed for the EGB Mobile & Social Media Conference 2011 in Paris. It outlines two strategic approaches to generate buzz for mobile apps.
FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.
Convergent Media Group (CMG) is a full-service digital agency established in 2001 with offices in the US, Russia, Croatia, Ukraine, and UAE. CMG provides creative solutions, website globalization, digital strategy, ads, SEO, social media optimization, mobile marketing, and digital auditing. For 10 years, CMG has played a critical role in establishing and scaling P&G brands globally, currently managing approximately 15% of P&G websites worldwide. CMG's services leverage in-house production capabilities and focus on delivering global digital innovations to brands.
Brown & Co is a marketing communications company specializing in industrial properties. The document highlights Brown & Co's work marketing several large distribution facilities and industrial parks in the UK, including 184,000 sq ft and 213,519 sq ft distribution facilities. It describes the integrated marketing campaigns used including websites, brochures, virtual tours, advertising, and public relations. Statistics on campaign performance are provided such as email open and click rates, pages of advertising, and press cuttings.
Andy Topliffe is a marketing professional with over 15 years of experience in brand marketing for both B2C and B2B clients. He has expertise in areas such as advertising, branding, digital marketing, event planning, public relations, product launches, and sales communications. Topliffe has launched over 50 products and services for clients and planned numerous marketing campaigns and corporate events. He provides his contact information for further discussion of his services.
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Brand activation is about integrating communication channels to engage consumers and drive interest, engagement, trial, and loyalty. The document discusses how brand activation works, providing a framework focused on attention, engagement, trial, and loyalty. It also outlines MPC Brand Activation's services and capabilities, and provides case studies of campaigns for clients like Henkel, Reckitt Benckiser, and Coca-Cola that achieved increased sales, samples distributed, and audience reach through in-store, online, and event activations.
The document describes a 2010 brand campaign by Phantom Screens, a retractable screen company, that was developed by marketing agency Concerto. [1] Due to the economic recession negatively impacting the home improvement industry, Phantom Screens was uncertain how to effectively reach consumers. [2] Concerto developed an integrated campaign using television, online advertising, and a partnership with HGTV to drive consumers to an interactive microsite. [3] The campaign was highly successful, delivering over 122 million impressions and increasing website traffic by 310% with engaged visitors spending time learning about the products.
Plenus is a new breed of consulting firm that focuses on business and marketing consulting as well as marketing investment management. They work collaboratively with clients to maximize marketing efforts and provide a fresh perspective based on experience marketing various products. Their services include adapting international strategies, developing marketing plans, and strategic and operational marketing support. Plenus also helps clients execute strategies efficiently through project management and reporting, and analyzes results. They provide clients with comprehensive oversight and accountability of all marketing programs and activities.
Case study google_mobile_ads_vegasdotcomJuan Pittau
VEGAS.com implemented Google mobile ads to reach more customers on the go and drive ROI. They achieved close to 20% clickthrough rates on some iPhone campaigns and improved overall returns from AdWords with minimal effort. By tapping into the large mobile audience, mobile ads helped VEGAS.com take advantage of the growing mobile market in a cost-effective way.
Cameron Roberts is a hard-working individual pursuing a career in advertising. He aims to complete all tasks to the highest standard and excels when challenged. Cameron is passionate about developing creative ideas and cares about crafting ideas down to the smallest details. His goal is to obtain a full-time position in advertising where he can apply his skills while continuing to grow.
Revolution Marketing provides concise summaries of 3 sentences or less:
Revolution Marketing helps brands communicate their identity through immersive experiences. They develop big ideas and execute them flawlessly while staying within budget. Their case studies demonstrate generating brand awareness through sponsoring tours and events, including successful campaigns partnering with American Rag, Fuse TV, Ford, and Lifetime Television.
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Convergent Media Group (CMG) is a full-service digital agency established in 2001 with headquarters in Europe and offices in Russia, Croatia, Ukraine, and the UAE. CMG provides a full range of digital services including creative solutions, website globalization, digital strategy, social media optimization, and mobile marketing to global brands such as P&G, Nokia, and Herbal Essences. With over 10 years of experience, CMG has become a leader in digital solutions and localization, currently managing approximately 15% of P&G websites worldwide.
Climax Media makes business social. We create concept designs and construct exhibition stands to make your business presence competitive, and leave a lasting impression with a well organized presentation. To achieve this, we exploit various avenues, including social media to captivate your audience. Climax Media strives go the extra mile to make events work for you. Our proposal is to create a platform for you that will present your company as professional, stable and trustworthy thus favorable for viable business partnership, customer satisfaction and growth.
MAJE Marketing can handle all aspects of Cadbury's advertising and marketing campaigns. With their experience in the confectionery industry, they understand what messaging and strategies work best. They will develop Cadbury's brand positioning and select the most effective advertising mediums. Their experienced team is highly qualified to help Cadbury achieve its desired results.
This document provides an overview of Creative Lounge Digital, a marketing agency. It discusses their beliefs in digital expertise and accountability. They combine traditional and digital strategies to help clients achieve goals. The agency has a team of specialists in areas like UX design, web design, and analytics. They create interactive digital components and customize analytics environments. Case studies describe projects using technologies like 360 VR, video interactions, and touchscreens. The portfolio highlights campaigns for brands like Mini Cooper, Adidas, Puma, and Stella Artois.
With over 80,000 marketing communication agencies in China, PITCHEN is not yet another agency on the market: Over the past 2 years, we have grown into China\'s first independent integration company helping clients incl. Coca-Cola, Kraft, Campbell\'s, Unilever, and Club Med select the right agency partners and ensure they deliver in the same direction. To do so, our in-house integration planning teams relies on a network of 100+ creative talents and 300+ agency service providers to develop and ensure the execution of our clients\' integrated marketing campaigns.
Connectvision software allows organizations to create powerful visual messaging channels to improve communication with employees, brands and customers. It unlocks internal information and adds value by providing a platform for rich media communication to stakeholders using existing technologies. Thomson Holidays implemented Connectvision displays in their retail stores to visually showcase holiday destinations and inspire customers. They saw increased sales of holidays featured in the screensaver content. Connectvision now provides monthly updated screensaver content to all Thomson shops across the UK from a central office.
Brand Adoption focuses on connecting brands with consumers through word-of-mouth marketing and guerrilla marketing strategies. They utilize a network of student brand ambassadors, called "ureps", on over 300 college campuses to promote brands through social media campaigns and on-campus events. Brand Adoption tracks interactions with brands on social media to measure the effectiveness of their campaigns in driving word-of-mouth recommendations and sales.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
Tweak is an award-winning marketing agency founded in 2011 specializing in branding, content, digital campaigns, and emotionally intelligent marketing. They have over £1 million in annual turnover and a team of experienced marketing professionals. Some of Tweak's clients include Experian, SITA, Fedr8, and Trustmarque, for whom they have run successful integrated marketing campaigns generating leads. Tweak offers a unique "Virtual Brand-Marketing Ecosystem" allowing clients to have an experienced in-house marketing team. They provide services including branding, lead generation, content creation, social media, and more.
Convergent Media Group (CMG) is a full-service digital agency established in 2001 with offices in the US, Russia, Croatia, Ukraine, and UAE. CMG provides creative solutions, website globalization, digital strategy, ads, SEO, social media optimization, mobile marketing, and digital auditing. For 10 years, CMG has played a critical role in establishing and scaling P&G brands globally, currently managing approximately 15% of P&G websites worldwide. CMG's services leverage in-house production capabilities and focus on delivering global digital innovations to brands.
Brown & Co is a marketing communications company specializing in industrial properties. The document highlights Brown & Co's work marketing several large distribution facilities and industrial parks in the UK, including 184,000 sq ft and 213,519 sq ft distribution facilities. It describes the integrated marketing campaigns used including websites, brochures, virtual tours, advertising, and public relations. Statistics on campaign performance are provided such as email open and click rates, pages of advertising, and press cuttings.
Andy Topliffe is a marketing professional with over 15 years of experience in brand marketing for both B2C and B2B clients. He has expertise in areas such as advertising, branding, digital marketing, event planning, public relations, product launches, and sales communications. Topliffe has launched over 50 products and services for clients and planned numerous marketing campaigns and corporate events. He provides his contact information for further discussion of his services.
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Brand activation is about integrating communication channels to engage consumers and drive interest, engagement, trial, and loyalty. The document discusses how brand activation works, providing a framework focused on attention, engagement, trial, and loyalty. It also outlines MPC Brand Activation's services and capabilities, and provides case studies of campaigns for clients like Henkel, Reckitt Benckiser, and Coca-Cola that achieved increased sales, samples distributed, and audience reach through in-store, online, and event activations.
The document describes a 2010 brand campaign by Phantom Screens, a retractable screen company, that was developed by marketing agency Concerto. [1] Due to the economic recession negatively impacting the home improvement industry, Phantom Screens was uncertain how to effectively reach consumers. [2] Concerto developed an integrated campaign using television, online advertising, and a partnership with HGTV to drive consumers to an interactive microsite. [3] The campaign was highly successful, delivering over 122 million impressions and increasing website traffic by 310% with engaged visitors spending time learning about the products.
Plenus is a new breed of consulting firm that focuses on business and marketing consulting as well as marketing investment management. They work collaboratively with clients to maximize marketing efforts and provide a fresh perspective based on experience marketing various products. Their services include adapting international strategies, developing marketing plans, and strategic and operational marketing support. Plenus also helps clients execute strategies efficiently through project management and reporting, and analyzes results. They provide clients with comprehensive oversight and accountability of all marketing programs and activities.
Case study google_mobile_ads_vegasdotcomJuan Pittau
VEGAS.com implemented Google mobile ads to reach more customers on the go and drive ROI. They achieved close to 20% clickthrough rates on some iPhone campaigns and improved overall returns from AdWords with minimal effort. By tapping into the large mobile audience, mobile ads helped VEGAS.com take advantage of the growing mobile market in a cost-effective way.
Cameron Roberts is a hard-working individual pursuing a career in advertising. He aims to complete all tasks to the highest standard and excels when challenged. Cameron is passionate about developing creative ideas and cares about crafting ideas down to the smallest details. His goal is to obtain a full-time position in advertising where he can apply his skills while continuing to grow.
Revolution Marketing provides concise summaries of 3 sentences or less:
Revolution Marketing helps brands communicate their identity through immersive experiences. They develop big ideas and execute them flawlessly while staying within budget. Their case studies demonstrate generating brand awareness through sponsoring tours and events, including successful campaigns partnering with American Rag, Fuse TV, Ford, and Lifetime Television.
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Convergent Media Group (CMG) is a full-service digital agency established in 2001 with headquarters in Europe and offices in Russia, Croatia, Ukraine, and the UAE. CMG provides a full range of digital services including creative solutions, website globalization, digital strategy, social media optimization, and mobile marketing to global brands such as P&G, Nokia, and Herbal Essences. With over 10 years of experience, CMG has become a leader in digital solutions and localization, currently managing approximately 15% of P&G websites worldwide.
Climax Media makes business social. We create concept designs and construct exhibition stands to make your business presence competitive, and leave a lasting impression with a well organized presentation. To achieve this, we exploit various avenues, including social media to captivate your audience. Climax Media strives go the extra mile to make events work for you. Our proposal is to create a platform for you that will present your company as professional, stable and trustworthy thus favorable for viable business partnership, customer satisfaction and growth.
MAJE Marketing can handle all aspects of Cadbury's advertising and marketing campaigns. With their experience in the confectionery industry, they understand what messaging and strategies work best. They will develop Cadbury's brand positioning and select the most effective advertising mediums. Their experienced team is highly qualified to help Cadbury achieve its desired results.
This document provides an overview of Creative Lounge Digital, a marketing agency. It discusses their beliefs in digital expertise and accountability. They combine traditional and digital strategies to help clients achieve goals. The agency has a team of specialists in areas like UX design, web design, and analytics. They create interactive digital components and customize analytics environments. Case studies describe projects using technologies like 360 VR, video interactions, and touchscreens. The portfolio highlights campaigns for brands like Mini Cooper, Adidas, Puma, and Stella Artois.
With over 80,000 marketing communication agencies in China, PITCHEN is not yet another agency on the market: Over the past 2 years, we have grown into China\'s first independent integration company helping clients incl. Coca-Cola, Kraft, Campbell\'s, Unilever, and Club Med select the right agency partners and ensure they deliver in the same direction. To do so, our in-house integration planning teams relies on a network of 100+ creative talents and 300+ agency service providers to develop and ensure the execution of our clients\' integrated marketing campaigns.
Connectvision software allows organizations to create powerful visual messaging channels to improve communication with employees, brands and customers. It unlocks internal information and adds value by providing a platform for rich media communication to stakeholders using existing technologies. Thomson Holidays implemented Connectvision displays in their retail stores to visually showcase holiday destinations and inspire customers. They saw increased sales of holidays featured in the screensaver content. Connectvision now provides monthly updated screensaver content to all Thomson shops across the UK from a central office.
Brand Adoption focuses on connecting brands with consumers through word-of-mouth marketing and guerrilla marketing strategies. They utilize a network of student brand ambassadors, called "ureps", on over 300 college campuses to promote brands through social media campaigns and on-campus events. Brand Adoption tracks interactions with brands on social media to measure the effectiveness of their campaigns in driving word-of-mouth recommendations and sales.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
Tweak is an award-winning marketing agency founded in 2011 specializing in branding, content, digital campaigns, and emotionally intelligent marketing. They have over £1 million in annual turnover and a team of experienced marketing professionals. Some of Tweak's clients include Experian, SITA, Fedr8, and Trustmarque, for whom they have run successful integrated marketing campaigns generating leads. Tweak offers a unique "Virtual Brand-Marketing Ecosystem" allowing clients to have an experienced in-house marketing team. They provide services including branding, lead generation, content creation, social media, and more.
Mobile Development - Magamall | Magazine NewsstandJohn Zarei
"Point Alliance did an outstanding job understanding our project requirements and providing us with solutions that met all of our goals. Our exciting new mobile application allows us to put our best foot by showcasing our service offerings. This new application in addition to the website’s new social media elements have been instrumental in our focused marketing and communication efforts. Thank you Point Alliance!"
Mark Lafranier
President & Chief Operating Officer
DISTICOR MAGAZINE DISTRIBUTION SERVICES
Mobile Development - Magamall | Magazine NewsstandPoint Alliance
Point Alliance developed a new mobile application and redesigned website for Disticor Magazine Distribution Services to enhance their digital presence and marketing efforts. The mobile app allows clients to access Disticor's services from any mobile device, and the new website features improved navigation, content management capabilities, and social media integration. Disticor reported that the new digital tools have been well received and have helped increase traffic and marketing effectiveness.
This document provides an overview of marketing services for single source companies offered by Oceancom. It discusses how companies are increasingly offering turnkey solutions and the challenges of marketing these capabilities with limited resources. Oceancom offers a hybrid marketing solution using small teams of experienced professionals to develop marketing plans, branding, communications, and sales support at a lower cost than large agencies. The document outlines Oceancom's services and advantages and suggests companies may be making marketing errors if materials are outdated, online presence is weak, or marketing lacks the proper calibre or perspective to attract large customers.
Boomtown is an integrated marketing agency that combines advertising, design, public relations, and direct marketing with digital principles to create brand relationships. They develop strategic brand models that define a niche in the marketplace and then use original creativity to launch the brand. Boomtown employs strategic thinking, clear brand positioning, and original creative work across various marketing channels and media to help clients achieve their goals.
Reactive is a digital agency that specializes in strategy, creative, technology and marketing. It has over 90 staff across 5 offices globally. Reactive has designed and marketed hundreds of websites for prestigious clients. It developed new websites for Cricket Australia's Big Bash League and the National Gallery of Victoria. Both projects involved building content-rich sites using Sitecore CMS and achieved strong traffic growth and user engagement.
Foundry 119 is a marketing agency located in Tampa, Florida that provides services such as branding, website development, ecommerce solutions, and social media strategy. It was started with the goal of bringing together top marketing talent in the Tampa Bay area. The agency has worked with clients such as Jabil Circuit, Big Storm Brewing Co., and Trade Price Tiles. In addition to client work, Foundry 119 is involved in the local community through partnerships with organizations like the Tampa Downtown Partnership, Sunshine Grand Prix, and Channel District Community Alliance. The company also has a division called Foundry Labs focused on innovation, entrepreneurship, and developing products.
The document summarizes the Mobile Marketing Strategies conference taking place in London from November 20-21, 2012. The conference will provide attendees with information on leveraging the mobile channel to engage audiences, hear case studies from globally successful brands, and learn about emerging mobile technologies and their impact on marketing strategies. Top speakers will discuss integrating mobile marketing across channels and measuring ROI. Attendees can learn how brands like VoucherCodes.co.uk grew their mobile app to over 1.6 million downloads in under a year. The conference aims to help marketers make the most of the £4.5 billion expected to be spent through mobile devices in the UK in 2012.
ParadigmNEXT is a digital marketing agency that provides various services including digital strategy, content strategy, search engine optimization, social media optimization, and website design. They take a unique blended approach of digital and traditional research to understand customers and help clients reach their goals. ParadigmNEXT's team of creative and technical specialists work together to effectively execute digital strategies. Their approach focuses on building lasting relationships with customers.
Welcome to #SIEGMA Services! Click and learn how you can gain more with professional corporate Branding and identity creation, website and online portals, mobile applications, marketing and advertising solutions, and Social Media Management.
Contact us info@siegma.com for further info
This document is from BRANDSavvy, a branding agency that specializes in helping new and growing businesses build their brands. They offer a variety of branding services including workshops, market research, marketing strategies, branding identities, and integrated marketing campaigns. Rather than employing a full staff, BRANDSavvy works with a network of freelance experts to build branding solutions for clients in a cost-effective manner. They invite interested businesses to contact them for a free brand health check to start unlocking the full potential of their brand.
This document summarizes the services of BRANDSavvy, a branding agency that helps businesses build their brands. It discusses how the agency will help clients build a brand that suits them, understand their market and offering, launch or relaunch a brand, and unlock the full potential of their brand. The agency offers branding workshops, market research, marketing strategies, brand identities, PR, website design, and other integrated marketing services using expert consultants for each project.
Paras Enterprises specializes in providing integrated marketing solutions for various events. They pride themselves on their ability to plan and execute marketing modules precisely while allowing for creativity. They have expertise in areas like brand management, exhibitions, creative production and more. Some of their campaigns include work for clients like Airtel Telemedia, Sify and L&L Builders.
Our corporate brochure contains an overview of the mobile advertising market and discusses the benefits of partnering with 24MAS for all mobile advertising needs.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their presentation highlighted case studies of successful mobile websites and applications they developed for clients like Marks & Spencer, O2 and Rimmel. Consumer demand for mobile commerce is growing faster than many retailers' ability to meet it, representing an opportunity for MIG to help other companies develop their mobile strategies.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
1. Pomegranate open
businesses to the
potential of online
marketing. Print Mobile YO
U R AU D I E
N
CE
Email Advertising
Marketing
Social
SEO Media
Website
YOU Video
Online
Events
2. Hello
We are Pomegranate, creators of engaging brand
experiences for the online world. Our focus is simple,
to help our clients get the most from their online
marketing.
Whether you are looking for new effective ways
to engage your audience, innovations that will
enhance your sales results, a targeted marketing
strategy or a complete campaign from concept to
implementation, Pomegranate can draw on over
twelve years of experience to put you at the
forefront of your industry.
We specialise in:
• Research & analysis
• Strategy & planning
• Website design & development
• Online marketing
• Monitoring & evaluation
3. Injecting your project
with Brand Confidence
At Pomegranate we use our unique Brand
Confidence model to establish a focused project
structure providing our clients with the clarity of
service and quality of creativity we are renowned for.
As the name suggests, Brand Confidence is about
ensuring our clients have ultimate confidence in
the way their brand message and proposition is
communicated. Whether you are looking to launch
a new product or service, establish market
dominance or break into new territory, our Brand
Confidence process will ensure consistency
throughout your online marketing communications.
Confidence is the key to successful brand
communication!
4. Who we work with...
We have been delighted to work with an
exciting array of brands from all backgrounds
over the years. From inspiring Start-ups to
Large Enterprises, Pomegranate has worked
with them all, and brought a fresh perspective
to their projects.
The following client stories, give you a insight
into how Pomegranate are commissioned to
deliver high impact projects for a diverse range
of challenges.
6. The Monier Group, Redland:
Online brand strategy
THE CHALLENGE The site focuses on providing consumers with jargon free help
Redland is a brand of the worldwide Monier Group. With and advice on their individual roofing projects highlighting
operations in 42 countries and over 150 production sites, Redlands vast roofing knowledge whilst promoting the most
Monier is the leading worldwide supplier of roofing materials relevant products for their project.
and solar panel systems (PVU). Once the consumer has a clear understanding of their projects
Pomegranate won the pitch to develop Redland’s consumer requirements they are able to access the ‘Find A Roofer’
focused strategy and provide the complete creative production feature. This is the primary function of the website helping to link
of the dedicated online communications, with the aim to homeowners who need to re-roof their property or to extend
enhance attraction and product awareness from the top 20% their existing roof, with specialist local roofing contractors who
of UK property owners. are able to carry out the work
THE SOLUTION THE OUTCOME
During the early stages of the project we worked closely with The new consumer focused proposition and website design
Ridgemount PR and Redland’s sales and marketing teams to has been universally accepted by Redland and Monier.
identify the core brand proposition to be expressed through the
new consumer approach. The strategy was founded on the use
of a multi-purpose website that enhances the user appeal to
engage and interact with the information.
7.
8. Nebulas Solutions Group:
Integrated campaign
THE CHALLENGE THE SOLUTION
Nebulas Solutions Group is a leading IT Security, Acceleration Pomegranate’s close working relationship with the sales
and Virtualisation specialist based in London. It has three and marketing teams at Nebulas has seen the design and
complementary solutions divisions focused on addressing the production of a series of targeted cross channel campaigns
largest challenges facing organisations today; those of security, comprising on and offline media. This collaborative approach
performance and efficiency. has successfully enabled both teams to get the most from their
marketing strategy.
Pomegranate were approached by Nebulas to develop
their demand generation strategy and targeted marketing Campaigns run by Pomegranate include the promotion of the
campaigns, to increase sales and enhance the awareness of Nebulas Firewall Security and Optimization Service, product
their solutions and services. launches including Abra - The Office In Your Pocket, customer
and partner events and the creation of a new brand identity and
proposition for Nebulas experimental arm - Nebulas Labs.
THE OUTCOME
Nebulas have been extremely impressed with the success of
the campaigns run by Pomegranate and have seen increased
sales and response rates across all marketing channels.
Pomegranate continue to work with Nebulas as a strategic
partner providing consultation and creative expertise to help
Nebulas in what promises to be an exciting 2011.
9.
10. Marcus Wareing:
Website design & development
THE CHALLENGE THE SOLUTION
As one of the brightest stars of the British food world, Marcus During the early stages of the project we worked closely
Wareing’s modern take on classic French cuisine has won him with the team at Marcus Wareing to identify the core brand
international acclaim. After nine years as Chef-Patron of proposition to be expressed across the new flagship website
Pétrus, he now runs his own restaurant, Marcus Wareing at and supporting marketing tools. It was important for the Marcus
The Berkeley and has two Michelin stars. Wareing team that the personality of the brand shone through
all communications and that we made fine dining an accessible
Pomegranate were approached because there was a need
and welcoming experience from beginning to end by sharing
to create a web presence that established the Marcus
with the audience the passion for food and attention to detail
Wareing brand as it’s own entity giving it autonomy from The
that’s required.
Berkeley Hotel and providing the Marcus Wareing team with a
communications platform to drive marketing activity.
THE OUTCOME
The website has introduced new methods of data capture
and encourages the public to submit their own reviews of
their restaurant experience.
Since the launch of the website Marcus Wareing have seen a
significant increase in website traffic, generating more organic
search results and have been able to build an impressive
database of active subscribers.
11.
12. Argent:
Website design & development Leaders in Financial Guidance.
THE CHALLENGE Marketing and brand guidelines were produced to enable
Argent is a leading London-based Independent Financial Argent to keep consistency across multiple brand touch
Advisers who has been practicing its brand of personal points. We also introduced enhanced customer relationship
finance for 30 years. Pomegranate were hired to help Argent tools to stimulate frequent engagement and assist with client
communicate their shift from Advisory services to a ‘Fully retention.
Managed’ service model creating a perceptual change in
the Argent brand in order to attract an audience with higher THE OUTCOME
investment potential. The development of the Argent brand communications has
assisted in promoting credibility and developing early stage
THE SOLUTION prospect discussion. This strategy is also improving the level
It was clear from the discussions with Argent personnel and of service awareness and increasing recognition of additional
client base that the key to the Argent proposition, is the services. By constructing detailed client profiles Argent have
strategic approach taken to each clients investment plan and been able to conduct regular targeted marketing, seeing a
the expertise and level of attention paid to their portfolios dramatic improvement in responsiveness to the content.
asset allocation. As a result of the research, Pomegranate We will continue to monitor the success of Argent’s marketing
establish Argent as the ‘Leaders in Financial Guidance’ efforts and look forward to ensuring they remain the leaders in
designing and building an online presence which provides all their industry.
the tools to satisfy the needs of the modern investor, whilst
simultaneously reducing administration time for Argent.
13.
14. Accellion UK:
Online event promotion
THE CHALLENGE
US based Accellion is the global pioneer and leading provider Aligning this insight with the values of pioneering technology
of appliance-based file transfer solutions for virtualized and our strategy was comprised to develop a high degree of
cloud environments. personalised events. Through the use of live demo webinars
and physical events, driven by targeted email marketing
Many of the world’s leading corporations and government and social media engagement, we delivered above average
agencies rely on Accellion’s managed file transfer to secure attendance.
their intellectual property and ensure compliance.
In conjunction with the emarketing and incentive campaigns,
Pomegranate were approached by Accellion to design and we developed a specific microsite to capture data and enable
implement an online marketing strategy to increase brand us to refine the analysis of the campaign and generate lead
awareness and drive sales in a UK market that had so far scoring from potential leads. In conjunction, an extensive
been slow to realise the benefits of the solution. Google Adwords and social media campaign ran to ensure
maximum audience awareness.
THE SOLUTION Using our Pomemailer email broadcasting system we have
Pomegranate worked with Accellion to create an integrated
been able to offer Accellion a clear picture on the success of
online marketing strategy, to increase brand awareness and
their new marketing approaches and a provide them with a
to promote the unique Accellion secure file transfer system.
greater understanding of the UK market. The results from the
Accellion confirmed that the sales technique that performed campaign have been extremely positive and Pomegranate are
best for them was by getting the system in front of people. working on an ongoing marketing strategy for Accellion in the UK.
15.
16. Jacks of London
Franchise
THE CHALLENGE Within the project we developed the complete ‘Jacks Life’
After assisting Jacks in developing the complete brand guidance and support system. This pack detailed all the
image and engagement marketing for the operation, the next crucial components for franchise success. The elements
task was to construct the framework for the business to be included concise specifications for the unique branded
franchised. With an extensive and very credible history, Jacks interior and shop fit out system, through to the digital and
was already proving to be attractive to prospective individuals. print marketing system that provided franchisees with optimal
The owners decided that franchising was a logical progression promotional capabilities.
to enable the brand to capture national exposure. To launch the B2B operation Jacks embarked on an intensive
We were tasked to distill the business model and Jacks phase of PR, events and industry networking. This was
Brand into a solution that could be easily transitioned and supported through our distinctly Jacks approach to exhibition
implemented across various location and formats. design and post event, sales support materials.
THE SOLUTION THE OUTCOME
We initiated the project working with the Jacks team, Jacks has received a constant enquiry stream since the
aligning the franchise business model with the assets and franchised launched. At its peak head office have taken over 35
requirements for a comprehensive operating infrastructure. qualified enquiries in a month, with requests coming in from as
Jacks were very sensitive about the fact that each franchise far as Dubai the US and Australia.
should feel individual, to not dilute the independent nature of Jacks has currently focused on developing the UK and stores
the brand. This meant that unlike many franchises it was not a have been opened in locations from London, to Birmingham
case of ‘one size fits all’. and even into Belfast.
17. CALLING ALL
BUSINESS BRAINS
Franchise with style – no hairdressing or industry experience required. Just passion and ambition.
www.franchisewithjacks.co.uk
Exciting, fun, profitable and proven,
Jacks of London is a franchise with
a difference. And you don’t even
need to be a barber.
Become part of a Why should you open a Who are we
growing industry Jacks of London franchise? looking for?
As 64% of men declare that their hair Successful and proven business concept Hairdressing and industry
is the most important aspect of how experience is not necessary to
Unique positioning in the market place
they look, ahead of how they dress and run a Jacks of London franchise,
growth in the men’s grooming sector Growing industry so you don’t need to be a barber
is second only to the sun care market*, to become part of this successful
Strong established brand with
both research and the success of our business network. We are simply
growing network
existing stores proves that our offering looking for business minded
is in high demand. Backing of a professional and individuals who have some
experienced team experience in managing and
Jacks of London can offer a unique motivating a team. You need to be
40 years of industry experience
business opportunity that will allow driven, passionate, self-motivated
you to become part of the booming Fully comprehensive training and and excited by the prospect of
male grooming industry, an industry support programme working in a hands on, people
that is worth £1.1bn and is set to grow orientated environment.
Prime location stores and growing
at a double figure rate**. As the first
true franchise of its kind in the UK the Less risk to open as a franchise – What is required of me?
The ultimate
Jacks of London brand is growing from 50% of new independent businesses
strength to strength and is now the fail within the first year You can own your own Jacks of
benchmark for quality but affordable London franchise for as little as
male grooming on the high street.
franchise
£36,000, dependent on size and
location, with the remaining
* Euromonitor Int. L’Oreal Professional Health and Beauty Survey.
investment being obtained
** Mintel from high street banks with
opportunity
the help of the Jacks of
London team.
Find out more about
the opportunity at:
www.franchisewithjacks.co.uk
jol_franchise brochure.indd 4-5 6/3/09 15:36:15
18. Discover
what we could
do for you
For further information, please contact: ROI Exposure YO
U R AU D I E
N
CE
Duncan Thomas
Pomegranate
Engaging Results
5 Charterhouse Buildings,
Goswell Road, Increased
Customer
London, SALES
EC1M 7AN Success Awareness
YOU
T: 020 7336 7322 Website
duncan@pomegranate.co.uk Traffic