Tobacco campaign

1. Tian He Tobacco Int’l
HK Company Ltd.
Technical Proposal for
天河国际烟草香港有限公司技术方案
恕我直言，我们尝试通过谷歌翻译使用中文
（简体）语言。 对不起任何错误！ 谢谢！

2. Tian He Tobacco Int’l HK Company Ltd.
is headquartered in Hong Kong and
has opened offices in Vietnam,
Singapore, Russia and UK as well as in
the Chinese provinces like Guangdong,
Sichuan and Yunnan since founded.
Tian He boasts a team of technique and
marketing expertise in tobacco.
About the
Company
天和烟草国际香港有限公司总部设在香港。 自成
立以来，先后在越南、新加坡、俄罗斯、英国、
中国广东、四川、云南等省设立了办事处。 天河
拥有一支专业的烟草技术和营销团队。

3. The efforts of TIAN HE, have turned out strong
cooperation with leaf tobacco suppliers and
manufacturers of cigarettes both in China and
abroad, mainly in Asia, Europe and South
America.
TIAN HE will adhere the motto of “sincerely,
diligent, enterprising” to cooperate with all
friends to create a mutual-benefit win-win future.
天和的努力与国内外主要在亚洲、欧洲和南美
洲的烟叶供应商和卷烟制造商建立了牢固的合
作关系。
天和将秉承“真诚、勤奋、进取”的宗旨，与各
界朋友携手合作，共创互利共赢的未来。

4. And now, they are coming to
现在，他们来到了孟加拉国

5. Journey
旅行

6. Logistics
后勤
From FACTORY to distributors,
the logistic service plays a vital role,
because; we have to ensure product
availability, on-time.
i-Alo Limited has been providing logistic
services since 2009.
Hence, we can ensure that easily!
从工厂到经销商，物流服务起着至关重
要的作用，因为； 我们必须确保产品准
时供应。
i-Alo Limited 自 2009 年以来一直提供物流
服务。因此，我们可以轻松确保！

7. Human Resources
人力资源
The most important part of a company is to
hire only the best candidates to ensure the
best outcomes.
Hence, the recruitment process has to be
very strict & hire the ones with strong
background & experiences.
公司最重要的部分是只雇用最好的候选人
以确保最好的结果。
因此，招聘过程必须非常严格，聘请具有
强大背景和经验的人。

8. Distribution Chain
分销链
Once the distribution chain is established through market research,
the whole process must be systematic so that the product can be
delivered from the factory to the final consumer.
一旦通过市场调研建立了分销链，整个过程必须是系统的，这样
产品才能从工厂交付到最终消费者。

9. Threat
Weakness
Opportunity
Strength
• Experience
• Local network (i-alo Ltd.)
• Efficiency
• Local Human resources
• Local Logistics services
• Branding & marketing
agency
• Barrier to industry
• Market competition
• Brand Loyalty
• Taste-bud
• Price-influenced TG are
easy to switch due to lack of brand loyalty
• Low MRP sells more and increases revenue
streams.
• Having multiple SKU enables costs to be cut,
margins to be increased and ultimately more
profits to be made.
• Powerful competitors
• Leading customers to
the new product.

10. 1. Brand Recognition,
2. Brand Awareness,
3. Market Positioning &
4. Gain Market Share.
Goal

11. Target Group
Target
Group Youth to
onwards.
AGE
18+ to
onwards
Our Target Group is from Youth to
‘onwards’ as smokers look for
quality tobacco in affordable price.
Hence, it will be a great opportunity
to engage the brand with the people
of the rural areas to gain Brand
recognition & awareness.

12. Experiential
Customer
Feedback
Scope
of
work

13. Brand Strategy

14. Experiential Marketing
• Retailer focused
• Direct consumer focused
Activations
• Sponsoring local events
• Concerts
Events

15. Activations

16. Retailer focused
The retailers must be influenced & incentivized
to push sales.
• Apart from attractive business profits, the
retailers should be provided with some gifts
to be influenced.
• This will also help us install more point-of-
sales materials, stickers & other branding
materials for brand visibility.

17. Retailer focused
We must create some branded basket
for the ferry-retailers as well.

18. Consumer focused
Activity Day
• Brand Promoter
Deploy at spots
• Approach the
consumers
• Data collection
Post Activity
• Feedback &
Documentation

19. Soul of activation
1. BPs (Brand Promoters) reach at the predetermined
spots.
2. BPs will talk to the retailers to sell .
3. When a potential customer comes to the store, the
BPs will approach them gently with their consent.
4. BPs will establish brand communication and spread its
features and let them know about the launching offer
(for example; 1 lighter free with 1 packet).
5. Upon each sale, the BPs will take their name and
number and keep a record of that!
6. And bid them Goodbye!

20. Activation Spots
Premises of or adjacent to Haat-Bazaars
(rural markets) i.e. the HOTSPOTS where
the crowd is maximized to get maximum
branding visibility.

21. Few examples of the crowd at Haat-Bazaar
(rural market)

24. The JOURNEY

25. TG will see;
New product
available at
nearest stores
Brand
Promoters at
retail stores
Brand
communication
through Brand
Promoters
TG will get;
A world-class
quality cigarette
at low price
Attractive
launching offers
Attractive price
This will lead us to gain Brand recognition and awareness among its TG.

26. Target
(a pilot project to see its response)
Total Areas: 6 Districts
Kushtia residing areas

27. Duration
• Team Training = 1 day
• Team Movement = 1 day
• Each Activation Team = 1 district x 7 days
• Total 6 districts x 7 days = 42 days
• Total: 1 + 1 + 42= 44 days.
Pre-Activation may require 1/2 days for the Advance Team.

28. Events!

29. Sponsoring Local Events
• Sponsoring local events are ways to get brand visibilities.
• Specially sponsoring a local football and/or cricket team or even a
tournament will give the brand a huge exposure.

30. Sponsoring Local Concerts