This document outlines a public relations plan to oppose fracking. The plan aims to improve public opinion of the anti-fracking organization and sway audiences to understand why fracking should end within 6 months. The target audience is communities concerned about water contamination and health risks from fracking. Strategies include delivering an educational message through meetings, materials, and lobbying over 1-2 months, followed by 1-2 months of message delivery and lobbying. Effectiveness will be evaluated through surveys and comments on social media pages gauging audience attitudes after all objectives are met.

1. Debrah Snyder
PBRL 450
Assignment 4-2-3

2. Summary/Analysis of the
situation:
 My personal opinion of fracking based on
research, is that I do not agree with fracking.
 Within the past decade, technological
advances in horizontal drilling and hydraulic
fracturing, or “fracking,” have enabled the oil
and gas industry to extract large quantities of
oil and natural gas from shale formations in the
United States.

3. Strong opposition from other
countries
 Strong public opposition to fracking in France
and Bulgaria has led to national bans on the
practice. The government of Poland has
welcomed oil and gas industry plans to
develop shale resources in the country, but
charges of bribery during the process of
awarding leases have tainted these plans.

4. EPA involvement:
 The EPA is creating rules for fracking,there are
obviously issues that reside. For example:
Going into effect in 60 days, the rules cover
the period when a well is first drilled when
natural gas is still venting but before it begins
actual production.
 In 2015 is when this rule will take effect.

5. Objectives:
 The objectives that the Public Relations program will achieve are:
 Our Public Relations firm will aspire to improve the public opinion of
our organization significantly after our delivery of message about
fracking.
 We will strive to give the best delivered message possible in order
for the listening audience to comprehend and fully understand what
is going on with fracking; and why we feel it is absolutely necessary
to put an end to fracking as soon as possible.
 We would like for action to be taken within the next 6 months
 To develop a presentation that will educate and sway the opinions
of any opposition from the fracking industry or supporters of
fracking.
 To develop a page on social media that will enhance our objectives
and enable us to deliver an accurate and positive statement about
whom and what we represent.

6. Target Audience:
 The target audience will be anybody that has
interest in keeping their community safe from
future threats of contaminated water, and high
risk of cancer, amongst other factors.

7. Strategies/Tactics:
 Our Public Relations firm will aspire to improve
the public opinion of our organization
significantly after our delivery of message
about fracking.
 We will strive to give the best delivered
message possible in order for the listening
audience to comprehend and fully understand
what is going on with fracking.
 We would like for action to be taken within the
next 6 months

8. Timeline:
 The actual timeline will consist of one-two
months of meetings and preparation of
materials. One –two months of message
delivery. One –two months of lobbying in
appropriate places.

9. Budget:
 “The first step in saving money and being
fiscally responsible is to budget your income
and expenses so that you know where every
dollar goes. There are several ways to set up a
personal financial budget, from using pencil
and paper to setting up a computerized
spreadsheet to using a specialty software
program.” (Contributor, 2012).

10. Evaluation:
 The effectiveness of the program will be
evaluated by obviously the entire outcome of
the campaign on fracking. In addition, there
will be measurements based on the attitudes
and opinions of the listening audience after all
of the objectives have been met.
 This could be online surveys, and simply
reading comments within our pages on social
networks.

11.  References:
 Contributor, e. (2012). How to Make a Sample Budget
Plan. Retrieved from eHow money:
http://www.ehow.com/how_5069575_make-sample-
budget-plan.html
 helper.com, P. (2012). Public Relations Campaign
Plan Template. Retrieved from PR helper.com:
http://www.prhelper.com/templates/pr-campaign-plan-
1.php
 Watch, F. &. (2012, March). Fracking: The New Global
Water Crisis. Retrieved from Food & Water Watch:
http://www.foodandwaterwatch.org/reports/fracking-
the-new-global-water-crisis/