This document outlines a campaign to generate support for fracking in Florida. It discusses the process of fracking and its stakeholders. The campaign aims to eliminate stigma around fracking by educating communities on its benefits like job opportunities and reduced reliance on foreign oil. Tactics include TV ads, social media, brochures, and billboards highlighting jobs and increased revenue. The messaging targets logic and credibility. Support will be measured by increased awareness and acceptance of fracking in Florida.