The document discusses moving conference content from traditional platforms to social media platforms. It provides 3 examples of how social media can 1) increase presenter visibility and ownership of content, 2) foster greater communication and interaction, and 3) allow for a rich collection of materials produced jointly by organizers and participants. Specific social media tools that could achieve these outcomes include hashtags, Livestream, Twitterfountain, Flickr, blogs, and Google Reader. The key takeaways are that skills used translate well from traditional library roles, social media allows more user contribution, and traditional and social media complement each other.

1. Moving From
Traditional to
Chua Junjie (NTU)
Social Media Chia Yew Boon (NTU)
Platforms

2. Paradigm Shift
• To date, social media is often used as an
extension of traditional practice
• Turn it on its head and ask what new
services can be offered and select suitable
social media tools to deliver the service

3. What’s New?
1. Increase visibility of the presenters by
Aggregate, Enrich and
giving them more ownership about their
content
Distribute Conference
2. Fostering greater communication and
interaction
Content using
3. Rich collection of materials jointly
Participatory Design
produced by the committee and
participants

4. IATUL Conference
Traditional Social Media
Website Conference Site

5. Comparison
Traditional Website Social Media
Enhanced Website
Communication Broadcast Community Building
Tool Type
Static On-going Changes and Additions
Content Type & More Text-Based More Multimedia Elements e.g.
Presentation Twitterfountain
Moderated/Edited; More Dynamic and Spontaneous;
Formal and Official More Informal Tone
Content Organising Committee Organising Committee,
Contributors Conference Speakers and
Participants

6. Tools Used

7. Tools Used
Tools Used

8. Outcome 1
Increase visibility of the presenters by
giving them more ownership about
their content

9. Increase visibility of the presenters
Image to represent
Institution/university

10. Author’s photo
and affiliations
Delegates could give
feedback to
presenters
before, during and
after the conference

11. Google Map

12. Outcome 2
Fostering greater
communication
and interaction

13. Fostering greater communication
and interaction
Harsh tags
assigned for
each paper e.g.
Tweet to #p232
OR
#iatul2012 or
@iatul2012

14. Fostering greater communication
and interaction
Live broadcast of keynote
sessions using Livestream

15. Fostering greater communication and
interaction
User Engagement -
Enhancing information
sharing

16. Fostering greater communication
and interaction
Visual Display - tweets and Flickr-
images – using Twitterfountain
Participants contribute to the slideshow by tweeting to #iatul2012 and/or contributing
their photos via twitter account or flickr account

17. Fostering greater communication
and interaction
Outreach to people who are not participants at the conference

18. Outcome 3
Rich collection of materials
jointly produced by the
committee and participants

19. Google reader used to
archive the tweets
gathered
Tweets were embedded
into each abstract on the
IATUL 2012 blog

20. Rich collection of materials coproduced by
the committee and participants

21. Question
What are key takeaway points for our
project members?

22. Key Takeaway Points
Skills used in this project are actually
extensions of our library traditional roles and
capabilities such as Archiving and
Promotion and Outreach

23. Key Takeaway Points
Social media tools - not just an extension of
our traditional practice – think of new
services we can offer
Social media tools allow end users to have
more chances to take ownership and
contribute content (e.g. photos)

24. Key Takeaway Points
Social media tools help widen outreach e.g.
content dissemination and sharing - beyond
the physical constraints of a conference
Traditional conference website and social
media enhanced conference website
complement one another

25. The End