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Foursevens on Multi-device
1.
2.
Agenda 7X4 Is
something the matter? Strategy Inspiring examples
3.
@niske
4.
7 X 4
5.
Appstore practices 1
• 45% apps both iOS & Android • 52% developer name • 21% name too long • icon = logo • sample: 261 apps from 10 brands
6.
1 Appstore practices
7.
1 Appstore practices
8.
1 Appstore practices
9.
App updates 2
• break patterns • force • drop • pay
10.
iBeacon 3 •
bluetooth • 2500 m² • identifier & properties • events
11.
new players 4
• Tizen • Firefox OS • Ubuntu • Sailfish
12.
wearable devices 5
• smart watch, Google glass • fitness •M7 chip – core motion •wearable health devices
13.
connected cars 6
• phone or embedded • no standard (CCC) • entertainment – safety • autonomous cars Source: teslamotors.com
14.
6 connected cars
15.
6 connected cars
16.
3D scan (and
print) 7 • Occipital
17.
7X4 • Conclusion:
• Fragmentation is on the rise •We're headed for a lot of fun
18.
is something the
matter?
19.
Medirect
20.
Medirect Does Medirect
expect me to remember them until I get close to
21.
coincidence?
22.
Beobank
23.
Beobank Does Beobank
expect me to remember them until I get close to
24.
What's going on?
25.
numbers • 12%
mobile WEB traffic in Belgium source: howwebrowse.be
26.
numbers • 7,44%
iOS • 4,32% Android
27.
channel •When was
the last time you opened a new channel?
28.
boy this is
fast
29.
aggregate on your
side
30.
aggregate on my
side
31.
towards strategy
32.
get overview A
real one
33.
get overview
34.
rank! • channels
• tasks • content
35.
gather • Tasks
into groups
36.
gather data •
devices • timing • content • tasks
37.
'time & device
line' • A day in the life of
38.
action map
39.
action maps/channel
40.
Moments action map
41.
start cooking
42.
new models emerge
43.
bank simple •
geo • tag • account history Source: simple.com
44.
1 of our
own •minimal banking app: balance & pay Source: simple.com
45.
metro trains •
Radio • Video • App Source: theinspirationroom.com
46.
Jyske Bank •
“Build the site you can manage” • app • responsive home, search, contact page • responsive web Source: JBOY.com
47.
1 of our
own • old web • app to come
48.
EyePhone • distance
• skilled people • app + accessory • low-cost Source: TONY KARUMBA/AFP/GETTY IMAGES
49.
www.foursevens.be questions?
Download now