The document outlines 4 trends in digital media: digital media are narrated by telling stories through new platforms to engage audiences; they are responsive by catering to different audiences and adapting to social and mobile devices; they are transmedia by telling stories across multiple platforms; and they are visualized through infographics and data visualizations to extract meaning and represent information visually.

1. Four trends in digital media
by Raquel Herrera

2. Assumptions in digital media
Digital media are the present and future of
media
Digital media are all-embracing, pervasive and
ubiquituous

3. Four trends in digital media
Digital media are…
Narrated
Responsive
Transmedia
Visualized

4. Digital media are… narrated
News are stories
New platforms are used to create and share stories
Stories engage audiences both in journalism and advertising

5. Digital media are… narrated

6. Digital media are… narrated

7. Digital media are… responsive
Digital audiences are participant
Design caters to various audiences
Responsive design adapts to social and mobile audiences

8. Digital media are… responsive

9. Digital media are… responsive

10. Digital media are… transmedia
Digital media are
transmedia/crossmedia
(stories)
One product, many platforms;
various products, various
plataforms
Professionals have to conceive
transmedia from the start
(Image source: Library Technology Launch Pad)

11. Digital media are… transmedia

12. Digital media are… transmedia

13. Digital media are… visualized
Infographies and visualizations (also) belong to journalists
Journalists extract meaning (and create stories) through big data
Visual representation is as important as written descriptions

14. Digital media are… visualized

15. Digital media are… visualized

16. Four trends in digital media (summary)
Digital media are…
Narrated (tell stories)
Responsive (to audiences and devices)
Ttransmedia (through different contents and platforms)
Visualized (through graphics and visualizations )