2. Contents
01
03
05
02
04
What are means of
communication?
How are the media
classified?
Importance of the media
How have the means of
communication evolved?
Elements of
communication
06 Media of the past
3. What are means of communication?
Means of communication are all those
systems used for the establishment of a
communication.
These systems are mainly based on a set of
communication channels and instruments
that allow the development of an exchange
of information.
Nowadays, there are multiple means of
communication. Although this concept is
sometimes related only to mass media such
as radio or television, we also understand as
a means of communication two-way
communication systems such as the
telephone.
4. How have they evolved?
Origen de los medios de comunicación
The printing press The herald Word of mouth
Invented by Gutenberg, it is
considered the beginning of
mass media. Thousands of
pamphlets and newspapers
began to circulate and
become available on the
market.
This figure was an
individual who announced
the main news without any
support, only through his
voice in certain places of
the city.
The transmission of fables,
myths, or sometimes
hoaxes, is considered as
another of the initial forms
of communication and
sharing of ideas among a
group of people.
In society these types of channels were/are used for people to
interact and end up sharing common criteria.
5. How are they classified?
The means or channels through
which an exchange of information
takes place within the private
sphere.
For example: telephone, fax...
The media that reach a large
number of the population and
transmit information of a public
nature. In turn, they are classified
according to the medium or
support used for the transmission
of information.
Interpersonal
communication media Mass media
6. The media whose messages can be simultaneously
seen and heard. They are based on technological
devices that emit images and sounds in order to
transmit information, such as television.
Classification of mass media
Audiovisual media
7. Classification of mass media
They are based exclusively on information
transmitted in sound format. In recent decades,
there has been a development of online radios and
audio content such as podcasts whose production
process is radiophonic and then distributed digitally.
Broadcast media
8. Consists of all those publications that contain
information to be transmitted by magazines,
newspapers, magazines, brochures and pamphlets.
Classification of mass media
Print Media
9. Classification of mass media
Through the Internet, information reaches a large
percentage of the world's population in a simple and
immediate way. Digital media are supported by
personal computers, cell phones, tablets and other
mobile devices, through which information is
transmitted with a speed that surpasses any other
mass media. Information reaches thousands of
people in seconds. They fulfill the function of
informing and entertaining.
Digital media
10. Elements of communication
Any communicative situation in which there is an exchange of information
between sender and receiver is a communicative act.
A sender sends a message that is received by a receiver through its
propagation in a shared channel and code.
The communicative act does not require a two-way exchange in which sender
and receiver are in the same space and time, but what is important is that one
of the agents sends a message to the other.
11. Importance of the media
Interpersonal
communication media
● Have allowed people to communicate with each other
across distances.
● Over the years and thanks to technological
development, they have brought people from different
parts of the world into contact with each other.
Mass media
● They have a wide variety of functions: to inform,
entertain, form opinions, educate...
● They transmit specific information that they want the
public to know.
● They form a general opinion at a given moment
regarding knowledge and judgments about the
surrounding reality.
12. Media of the past
Cave paintings and all
forms of artistic and oral
manifestations are
understood as the first
means or systems of
communication among the
members of a community.
Arte and speech
The development of writing
and the appearance of
papyrus gave way to
manuscripts.
Writing
The ringing of bells
functioned as a way of
making announcements
and transmitting a
message.
Bells
13. Media of the past
The trumpet was an
instrument used to call
attention, to warn of
danger or to call someone.
Trumpet or horn
This was the name given
to those who received a
message and had to
communicate it personally
to another person or
people.
Messenger
This type of pigeon
crosses long distances and
carries a message. They
fly until they deliver it to the
receiver.
Carrier pigeon
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