Change happens fast in a hyper-growth company, and that means a constant reimagining of the product org and strategy in preparation for each new stage. In this session, walk through four key changes the Pendo product team made to improve product launches and adoption, pursue product-led growth strategies, enhance cross-functional collaboration and drive future innovation for the company.

1. Four Product Strategy Stages
on the Path to $100M+ ARR
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Brian Crofts
Chief Product Officer
Pendo
@briancrofts
Christine Itwaru
Sr. Dir. of Product Ops
Pendo
@christineitwaru

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Housekeeping Notes
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Do not place text, or graphics
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3. Four Product Strategy Stages
on the Path to $100M+ ARR
Do not place text, or graphics
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Brian Crofts
Chief Product Officer
Pendo
@briancrofts
Christine Itwaru
Sr. Dir. of Product Ops
Pendo
@christineitwaru

4. The Four Stages
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1
2
3
4
5-25M 25-50M 50-75M 75-100M
$’s
Being intentional about each stage
is a critical component of becoming
a $100M+ business

5. The Four Stages
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Hire your CPO early
1
2 Create and/or mature your operating system
3 Determine your second act
4 Scale and structure your org to reflect your
multi-horizon strategy

6. Do not place text, or graphics
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7. Do not place text, or graphics
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Hire your CPO early
Stage 1

8. Do not place text, or graphics
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9. Do not place text, or graphics
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Create and/or mature your
operating system
Stage 2

10. Do not place text, or graphics
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11. Do not place text, or graphics
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Determine your
second act
Stage 3

12. Do not place text, or graphics
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13. Do not place text, or graphics
in any of the red space
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SaaStr Team will delete these
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Scale and structure your
org to reflect your multi-
horizon strategy
Stage 4

14. The Four Stages
Do not place text, or graphics
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SaaStr Team will delete these
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Hire your CPO early
1
2 Create and/or mature your operating system
3 Determine your second act
4 Scale and structure your org to reflect your
multi-horizon strategy

15. Questions?
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