SwagUp’s CMO, Helen Rankin will share effective bootstrap marketing techniques that proved successful in SwagUp’s growth to $100M ARR.

1. How to Build Out Your Marketing from
Bootstrapping to $100M
With SwagUp
Helen Rankin
CMO
SwagUp
@hi.rankin
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Housekeeping Notes

3. SwagUp is a platform that allows high growth companies to create, automate, and
distribute high quality branded swag items globally, through one streamlined,
integrated vendor.
Currently working with over 2,000 top customers…
Who is SwagUp?
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4. 💰 Self funded
😓 No brand
👀 No customers
👨🏼‍🚀 3 employees
🚀 One great idea!
How it started?
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5. 1. Test what works
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You don’t need to do every marketing
strategy, just focus on one.

6. Marketing campaigns don’t have to be
complicated…
Bootstrapped Marketing Monthly Cost:
Wix: $17
Typeform: Free
Google Ads: $200
Total: $217
We focused less about revenue our first
year and more about understanding our
brand.
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7. 2. Know your voice
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Before you can even build a marketing plan,
you need to know who you are.

8. Our first test on swag packs...
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9. 3. Let customers lead
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You don’t get to choose your customers,
they choose you.

10. 4. Start Building
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Learn to pivot out of bootstrapped quickly.
It’s time to build for scale.

11. 🙌🏾 Set what we stand for
🎨 Set our design
🕵🏽‍♀ Identified search terms
👨🏼‍🚀 Invested in tech
🚀 Built Sales Teams
⚡Marketing strategy born
Our customers lead our marketing...
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12. Our $217 marketing
Lead to our million dollar business.
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13. THANK YOU
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