This document discusses the global biodiversity crisis and the threats it poses. It notes that biodiversity loss is among the top global risks and is a greater threat than climate change. Australia has seen some of the highest rates of species extinction. The document advocates for nature-positive initiatives and increased protection of forests, wetlands, and other ecosystems to address biodiversity loss. It highlights L'Occitane's biodiversity commitments and restoration projects, including planting over 1 million trees in Australia following the 2019-2020 bushfires. The document also provides tips for strengthening partnerships between brands and environmental non-profits.

3. h
SAVE SPECIES HEAL OUR LAND GROW PARKS

4. Global Risks over 10 years by Severity
1. Climate Action Failure
2. Extreme Weather
3. Biodiversity Loss
4. Social Cohesion Erosion
5. Livelihood Crises
6. Infectious Disease
7. Human Environmental Damage
8. Natural Resource Crises
9. Debt Crises
10. Geoeconomic Confrontation
World Economic Forum, 2022

5. “The biodiversity crisis is probably a greater threat than global
climate change to the stability and prosperous future of
humankind on earth.”
The ‘New Kid on The Block’
Professor Carsten Rahbek, Intergovernmental Platform for Biodiverity
and Ecosystem Services (IPBES) (THE EQUIVALENT OF THE IPCC)
The biodiversity crisis is
probably a greater threat
than global climate
change to the stability and
prosperous future of
humankind on earth.”
“
”
Professor Carsten Rahbek,
IBPES (Biodiversities’ Global Peak Body)

6. AUSTRALIA HAS THE HIGHEST RATES OF GLOBAL EXTINCTIONS
Source: Global Assessment Report on Biodiversity and Ecosystem Services
85% Wetlands = Lost
85% WETLANDS GONE
66% MARINE IMPACTED
1 MILLION SPECIES ARE HEADED FOR EXTINCTION
75% LAND IMPACTED

7. WHY DOES BIODIVERSITY
MATTER TO YOU?
of the World’s total
GDP($44tn) is
significantly exposed
to nature loss
people rely on
nature-based
medications.
of ‘global food
crops’ such as rice
rely on pollination
which is at risk.
of the World’s coffee
varietals are in danger of
extinction, worth $83B.
of anti-tumour drugs
approved since 1970
are natural.
75%
60%
50%+
4 billion
70% Global Assessment Report on Biodiversity
& Ecosystem 2019, IPBES

9. SO WHERE DO I START?

10. NET ZERO NATURE POSITIVE
Task Force for Nature Related Financial Disclosures (TNFD) 2022

11. 5 Levers for Global Biodiversity Transformation
✓ Increase the capacity for nature positive initiatives
✓ ‘Cross-sectoral’ collaboration is key
✓ Take ‘pre-emptive’ action
✓ Decision making in the context of resilience and uncertainty
✗ Environmental law
IPBES Global Assessment of Biodiversity

12. GLOBAL DROP IN FOREST DESTRUCTION

13. TASSIE IS OFFICIALLY CARBON-NEGATIVE

14. NATURE AS A LINE OF DEFENCE

15. EXPANSION OF NATIONAL PARKS IN AUSTRALIA

16. TREES ARE (PART OF) THE ANSWER

18. Our Brand Commitments:
15,850,422
Beneficiaries
TerraCycle 2016
First Australian beauty brand to partner 2016
1,254
Protected Varieties
50,883
Women Supported

19. 1992 – creation of a cooperative in Burkina Faso, to protect both the
female producers and the shea trees within the area.
2018 – 15,000 almond trees were planted in Provence, ensuring we
protected and restored this native tree through agroecological practices
2006– L’Occitane Foundation created to be actively involved in conserving local
plant species and establishing long-term partnerships with producers based on
shared values, as well as using local supply channels, preserving traditional skills
and supporting local communities.
2020 – the L’Occitane Ecosystem Restoration Fund was established to support
ecosystems that are severely affected by natural disasters / emergency funding
1980 - First fair partnerships with female shea butter producers in Burkina
Faso - committed to the women’s economic growth.
L’Occitane’s Biodiversity Journey

20. Why are they important?
of consumers think that businesses
should do more than just make
money. They should give back!
*Journal of Consumer Research
of consumers say authenticity is
important when deciding what
brands they will support.
** Post-pandemic shifts in consumer shopping habits: authenticity personalization and the power of
UGC. Stackla report, August 2021

21. What brought us together?
Black Summer 19/20
18.6M hectares of bushland
destroyed
Creation of L’Occitane Ecosystem
Restoration Fund - Jan 2020

22. Choosing the best partner!

23. 1M TREES PLANTED IN BUSHFIRE & FLOOD AFFECTED AREAS

24. The Campaign brought to life: August 2020

25. Instore Direct Mailer >50K Email: +280K
The Campaign brought to life: November 2020

26. The Campaign brought to life: Feb 2021
Media Events

27. The Campaign brought to life: Mar 2021
Social Media

28. What we have NOT done well?
NOT part of a consumer facing marketing strategy
International vs Local Charities
Consistency in local partnerships - longevity

29. 1. LET PEOPLE KNOW YOU’RE AVAILABLE
2. KNOW WHAT YOU WANT FROM THE RELATIONSHIP / BE CLEAR & DIRECT
3. MAKE AN EFFORT - WORK AT IT
4. BE YOURSELF …
5. ACCOUNTABILITY
How to “date” an NGO

30. 1. PERCEPTION - Don’t treat me like a charity
2. QUANTIFY YOUR IMPACT - To offer a proofpoint for investment
3. LONG TERM - Try not to be bound by financial cycles
4. BRUTAL HONESTY - Real costs and transparency
5. PASSION CAN’T BE FAKED - Choose your partner wisely
How to take your relationship to the next level

31. Michelle Obama
“
”
Make decisions based on hope and possibility. Make
decisions based on what should happen, not what
shouldn't."

32. Pam Wilson
Marketing Director, L’Occitane
pam.wilson@loccitane.com
Ian Darbyshire
CEO, FNPW
idarbyshire@fnpw.org.au