4. • FOCUS: Sell a portable
pizza oven, allowing
customers fast wood fired
cooking
• GOAL: $100,000
• FUNDED: In the first 72
hours of their campaign,
they raised more than
$400k, averaging about
$100 per minute. Their
campaign wrapped up 30
days later, bringing in over
$1.2M in funds
• TYPE: for profit, regular
entrepreneurship
https://www.indiegogo.com/projects/roccbox-the-portable-
stone-bake-pizza-oven-food-cooking#/updates/all
5. REWARDS:
The only reward given was the pizza
oven itself at a cost of $584
I thought this was a great product to sell but
not necessarily an award because customers
were still buying it. A better award could’ve
been a free cookbook.
6. VIDEO SCORE: 9/10
• Very high quality, professional video
• Used real people and customers to tell the story
• Engaging and educational
9. FOCUS: to create/sell “the worlds
thinnest watch”
GOAL: $200,000
FUNDED:$1,026,292
TYPE: For profit entrepreneurship
https://www.kickstarter.com/projects/1655017763/cst-01-the-
worlds-thinnest-watch/description
10. REWARDS
GIVEN
• $1 or more: stay connected with
“exclusive offers”
• $5 or more: given the fonts they used
• $99 or more: “early bird special” get the
watch for cheaper than retail
• $129 or more: watch in WHITE and one
base station. Free Shipping to US
• I thought the rewards were pretty good. I
wouldn't pay $5 just for a font or to “stay
connected” with them.
11. Video score: 7/10
-High quality, informative video
-get the point across
-slightly boring, not engaging
12. Project failed for one main
reason:
The company ran out of
funding to create the
technology and the
pledgers never received
their rewards
-Company went bankrupt
and left thousands of
people angry
