Audience: Salesforce.com Foundation Presentor: N/A - Online proposal submission limited to 5 slides.

1. 1
The Challenge: Increase Student Achievement & Success
By the end of 4th grade, students from low-income families are already well behind their wealthier
peers in reading and math. (Columbia University)
Students in low-income communities who cannot afford/access quality learning & enrichment
opportunities outside of school, which are important to student achievement. (Child Trends)
Students who fall off-track and dropout of high school each year.
ACADEMIC & OPPORTUNITY GAPS IMPOSE THE ECONOMIC EQUIVALENT OF A PERMANENT NATIONAL RECESSION. (McKinsey & Co.)
NEED FOR 360° STUDENT SUPPORT
« Attendance, test scores & graduation rates are
basic indicators of student engagement &
academic performance.
« Student success also requires self-confidence,
social skills, resilience, and physical and mental
health, which are developed in and out of
school.
« Schools often lack visibility into all aspects of
student success.
« High-quality expanded learning programs like
BELL Summer enhance teachers’ capacity to
track, share & apply data across a fuller range
of student activities, metrics & outcomes.
NEED FOR A FORCE FOR CHANGE GRANT
« BELL’s quality assurance, student assessment & program
evaluation processes provide a powerful view of student success
spanning academic growth, self-confidence, engagement in
physical activity, access to meals, family engagement, etc.
« Currently, teachers, principals, and other staff use multiple
systems to obtain complete picture of student activity and
outcomes, while also tracking program quality indicators that
impact those outcomes.
« Scaling this approach and plugging it into more schools and
school districts requires a robust cloud-based infrastructure and
an efficient deployment strategy.
« SalesForce.com and SalesForce1 can connect a wide range of
quality indicators and student outcomes to help parents and
teachers better understand and support student achievement.
2 years behind
75%
3,000,000

2. Model & Impact
BELL expands the capacity of schools to deliver learning opportunities that blend:
« Summer & after school programs designed to eliminate achievement & opportunity gaps between students from low-income
families & their higher-income peers.
« Program models mobilize teachers, parents & volunteers to support scholars; feature high-quality curricula & assessment
tools to accelerate learning; and leverage Salesforce.com to support operations.
« BELL’s approach has been rigorously proven to raise student achievement, boost self-confidence and social skills & support
scholars’ holistic development.
2
Partnerships
« SCHOOL DISTRICTS: Boston Public Schools, MA; Baltimore City Public Schools, MD; Newark Public Schools, NJ; New York
City Department of Education, NY; Charlotte-Mecklenburg & Winston-Salem/Forsyth County Public Schools, NC; Mad River
& Trotwood/Madison Public Schools, OH; Franklin-McKinley Unified & San Rafael City Schools, CA
« COMMUNITY ORGANIZATIONS: BELL partners with the YMCA of the USA to expand summer learning opportunities in
Montgomery, AL; Hartford, CT; Denver, CO; San Antonio, TX; St. Paul, MN; Washington, DC; Clearwater & Orlando, FL.
Additional community partners include The Department of Youth & Community Development in New York, Project LIFT in
Charlotte & The Family League of Baltimore City.
« DONORS: Foundations, corporations & individuals at the local & national level support BELL’s expanded learning initiatives
with schools and school districts. Donors include The Wallace Foundation, Tipping Point Community & Target.
« ETC: Arkus, a Salesforce ISV Partner and Certified Consultants, helps us better utilize Salesforce to drive program
operation; Pearson develops curriculum customized for BELL’s expanded learning programs; the National Summer Learning
Association helps BELL disseminate best practices & outcomes.
Mission & History
TRANSFORM THE EDUCATIONAL ACHIEVEMENTS,
SELF-CONFIDENCE, AND LIFE TRAJECTORIES OF
CHILDREN LIVING IN LOW-INCOME URBAN
COMMUNITIES.
Academics Enrichment Sports &
Exercise
Health &
Nutrition
Community
Engagement
Parent
Involvement
Assessment
& Evaluation
Scholars entering BELL
Summer behind their
peers gain 1/3 of a grade
level in reading & math
« BELL partners with schools to expand learning time in
the summer & after school
« Because we believe in the tremendous potential of all
children to excel, we recognize them as Scholars
« Since 1992, BELL & its school partners have increased
the achievements of more than 100,000 Scholars
« New partnerships have expanded BELL’s reach to
12,000 Scholars / 77 schools / 19 cities / 14 states
annually +33% +89% +91% of parents report BELL
programs increased
scholars’ self-confidence
of parents report they are
more engaged in their
child’s education

3. Solution: ScholarForce
Academic Data:
Literacy & Math Skills
« Enhance BELL’s current usage of salesforce.com by
integrating educational support systems, including
assessment data & quality assurance metrics, with
existing scholar management tools.
« Develop dashboards & reports that relate academic
achievement to social development, parent
engagement, health indicators & program quality.
3
Parent Data:
Involvement / Communication / Training
Health Data:
Exercise / Height & Weight / Diet
« Enable teachers, principals, parents & program staff
to access a complete picture of scholars success, all
year long, that can be used to prescribe activities
and resources that support scholar achievement.
« Expand training and support capacity for school &
community partners.
« Leverage partners to develop, pilot, and deploy
ScholarForce in schools & communities nationwide.
« Leverage the Salesforce platform, Salesforce1 &
Chatter to streamline communication between
schools, parents & expanded learning programs.
« Utilize Salesforce1 via teachers’ personal
smartphones to allow for access in schools &
communities that do not have reliable on-site
technology.
Sample: Scholar Dashboard
A 360° SCHOLAR MANAGEMENT TOOL
THAT ENABLES EDUCATORS & PARENTS
TO BETTER ASSESS & SUPPORT
STUDENT NEEDS IN REAL TIME,
IN & OUT OF SCHOOL.
Scholar, Parent & Teacher Survey Data:
Social Skills, Self-Confidence, Resilience

4. 4
Integrate
external data
systems
• DURATION: 3 Months
• TOOLS: Utilize current
BOOMI integration client
• STEPS: Integrate quality
assurance, scholar
assessment, scholar and
staff recruiting, and training
platforms; Utilize SalesForce
to be the master data set
• COST: $40-60K
Make data
available to
staff members
• DURATION: 6 Months
• TOOLS: SF & Existing
eLearning platform
• STEPS: Further invest in
staff training on new
technology; create a robust
training program for staff,
teachers and parents.
• COST: $10-20K
Enhance mobile
tools on
SalesForce1
• DURATION: 6 Months
• TOOLS: SF1
• STEPS: Enable staff to use
SF1 while at site for several
functions: Mobile Scholar
Attendance, Scholar Photo
and Media Sharing App,
Quick Enrollment Platform
• COST: $60-70K
Create a 360
degree scholar
view
• DURATION: 3-6 Months
• TOOLS: SF & SF1
• STEPS: Create a single
actionable view of a scholar
with proactive alerts when
scholar is at risk
academically, socially, etc.;
Converge operational,
program & assessment data
in one view.
• COST: $20-30K
Create a virtual
teacher
community
• DURATION: Ongoing
• TOOLS: Salesforce
Communities
• STEPS:
• Utilize SF1 to give data
access to integral staff who
have historically relied on
others to receive data
• Create a community for
Teachers and Tutors to
share experiences
• COST: $60-90K
Deploy
ScholarForce
functionality for
parents
• DURATION: Ongoing
• TOOLS: : Salesforce
Communities
• STEPS: Invite in Parents and
Guardians to be involved in
the impact BELL will have on
their scholars trajectory
• Allow for data to flow
between Teachers, Tutors,
Staff Members and Parents
• COST: $60-90K
ScholarForce Plan

5. 5
I will earn a
college degree I am healthy
IMPROVE PROGRAM QUALITY & OUTCOMES
« Create an effective learning environment by
expanding data-driven instruction and engagement.
« Expand & improve parent-teacher communication
and increase parent engagement.
« Accelerate 360° student achievement 365 days per
year.
« Connect students & parents to resources that
support a wide range of developmental needs.
« Create a social network of educators and parents
working together to support scholar success.
STRENGTHEN THE EDUCATION ECOSYSTEM
« ScholarForce will greatly reduce operational costs
and direct more resources to be invested in
programming and support for scholars, families, and
schools.
« ScholarForce will enable BELL and its partners to
expand access to summer and after school learning
opportunities with greater speed and less capital
investment.
« ScholarForce will be adopted by schools, school
districts, and other community organizations to
support 360° student success.
Impact: Students Fulfill Their Potential
I am a leader
in my community
experienceBELL.org
BY 2016:
« 20,000 students will become scholars in BELL’s expanded learning programs each
year
« 3,000,000 hours of academic and social enrichment activities in the summer and
after school will directly and positively impact student success in school.
« 4,000 teachers will be better equipped to support students’ learning needs.
« 1,500,000 healthy meals and snacks will reach students who would otherwise lack
nutrition outside of school.