The document emphasizes the urgency of addressing diversity and inclusion within organizations, highlighting that brands should authentically reflect society and engage with diverse communities. It notes that a significant portion of the UK population identifies as ethnic minorities, and stresses the importance of communication that resonates with these demographics. The Unmistakables, a consultancy led by minorities, advocates for diversity not as a problem to be fixed but as a crucial asset in modern communications.

1. It’s time to get off the diversity fence.
We make brands make a difference.
@asadd | @_unmistakables

2. “How do we fix our
diversity problem?”

3. “How do we develop
inclusion into an asset?”

4. Moral Case
“We have a BAME network, an
LGBT network and a Women’s
Network.”
1
Business (+ Moral) Case
“We now have a Head of Diversity
& Inclusion.”
2
Dividend Driver
“We are inclusive at the core of
everything we do.”
3

5. Brands have a responsibility to better
understand and reflect society
inside and out.

6. = because of how people of
my ethnicity are treated
Bias in Britain: Guardian / ICM, December 2018

7. = because of fear of
discrimination
LGBT in Britain: Work Report - Stonewall, April 2018

8. Bias in Britain: Guardian / ICM, December 2018

9. = 15.6 million people in the UK
classified as ‘ethnic minority’
Population Forecast - University of Leeds, 2010

10. = younger people less likely to identify as ‘completely straight’
Survey for BBC Newsbeat - IPSOS Mori, 2018

11. Why is this important
for comms?

12. The face of our country is changing
As is what we read

14. “The media we consume is generally palatable for the people who create it - so
when communicating to minorities around Britain, there is a lack of authenticity
because so few of us work in the industry.
“I created Burnt Roti to showcase the realities of
being South Asian, British, queer, female, young
and creative.
“We now reach thousands of people in the South
Asian (and especially British South Asian)
community through print, online and events
because existing titles don’t know how to speak
to us, stereotype us or dismiss us altogether.”

15. The face of our country is changing
As is what we read and what we care about

17. 92% of people in the UK
say organisations should take a stance on social issues, such
as immigration, climate change and gender equality.

18. How do we do it?

19. The Unmistakables is an independent
consultancy made up of minorities.

20. Our Focus
2
1 Organisations - that care and connect
Environments - that engage and are inclusive
Campaigns - that are unmistakable3

21. #377Scrapped
https://www.bbc.co.uk/news/av/world-45841211/celebrating-repeal-of-india-s-anti-gay-law

22. #377Scrapped

23. A New Type of Co-Working

24. Three things to remember:
1. Diversity isn’t a problem to fix
2. Britain is fundamentally changing
3. Get the right people in the room

25. Asad Dhunna
asad@theunmistakables.com
@asadd | @_unmistakables

26. Time to act: tackling diversity and
inclusion in charity
communications
4 December 2018
Seminar
London
#InclusiveComms

27. Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk