The opening remarks at #HantsInnovate2017 by @PaulBurstow included references to the 4th Industrial Age. Here is a quick explanation of what I think it is, based on a presentation I gave a short while back on the implications of "Industry 4.0" on the future of life sciences

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Opening remarks from #HantsInnovate2017 included references to the 4th Industrial Age by
@PaulBurstow. Here is a brief intro to what Industry 4.0 is:
Industrial Ages
Key technology
feature
Steam
Famous for
Machine
production
Benefits Productivity
In health and
care…
Temples of ill
health
For individuals
Access,
convenience
1st 2nd 3rd 4.0 5th
The “1st Industrial Age” was the Industrial Revolution,
when steam power enabled machine production and the
main benefit was improved productivity

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The 2nd Industrial Age was a lot like the first, ultimately improving machine productivity
Industrial Ages
Key technology
feature
Steam Electricity
Famous for Machine production
Faster, better
machine
production
Benefits Productivity Productivity
In health and
care…
Temples of ill health
More efficient
temples of ill-
health
For individuals
Access,
convenience
Access, quality,
ease
1st 2nd
The “2nd Industrial Age” was driven by electricity, which
enabled a different version of machine production – that
was faster and better. Therefore he main benefit of the
2nd Industrial Age was improved productivity

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The 3rd Industrial Age looked very different to the 1st and 2nd – new machines were far beyond their
predecessors, but the benefit was the same: improved productivity
Industrial ages
Key technology
feature
Steam Electricity Electronics
Famous for Machine production
Faster, better
machine production
Complex machine
production
Benefits Productivity Productivity Productivity
In health and
care…
Temples of ill health
More efficient
temples of ill-health
More accurate
measurement and
safer access
For individuals
Access,
convenience
Access, quality,
ease
Access, variety,
speed
1st 2nd 3rd
The “3rd Industrial Age” was similar
and different to the 1st and 2nd –
similar in that it shifted machine
productivity to a new level, different in
that the machines were now
completely different. The benefits
became more diverse and more
familiar with how we live today, but
ultimately this 3rd jump was a driver,
again, for improved productivity

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Key message: The 1st, 2nd and 3rd Industrial Ages were all about improved productivity
Industrial ages
Key technology
feature
Steam Electricity Electronics
Famous for Machine production
Faster, better
machine production
Complex machine
production
Benefits Productivity Productivity Productivity
In healthcare… Temples of ill health
More efficient
temples of ill-health
More accurate
measurement and
safer access
For individuals
Access,
convenience
Access, quality,
ease
Access, variety,
speed
1st 2nd 3rd

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The 4th Industrial Age is completely different:
CONVERGING DISRUPTIVE TECHNOLOGY WILL CHANGE EVERY ACTIVITY OF DAILY LIVING

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Industrial ages
Key technology
feature
Steam Electricity Electronics
Famous for Machine production
Faster, better
machine production
Complex machine
production
CONVERGENCE
Benefits Productivity Productivity Productivity RE-INVENTION
In healthcare… Temples of ill health
More efficient
temples of ill-health
More accurate
measurement and
safer access
PRECISION
For individuals
Access,
convenience
Access, quality,
ease
Access, variety,
speed
PERSONAL-
ISATION
1st 2nd 3rd 4.0 5th
Key message: The 4th Industrial Age will enable the re-invention of every practical process in an
individual’s life, personalised for their own convenience and preferences

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If you treat disruptive technology and the 4th Industrial Age as a basic professional competency, you
can use the evidence base for making innovation stick to start planning how to embrace Industry 4.0
High-level actions
Frame your “Why, How, What?” for
your future success
Make every single detail of your
company as innovative as possible
Allow bold innovation to influence
the professional norms of your
company
Develop influence networks for
collaboration and sharing
Knowledge:
1. Have a clear and resolute understanding of why you need innovation by frequently challenging your
beliefs and testing the alignment of the external and internal drivers for trying new things
2. Know from the start approximately how you will enable the rapid and impressive scaling of the
innovation if your early experiments succeed and the scaled up benefits are undeniable
3. Forget everything you ever thought about customer centricity and learn about your customer or end
user from the perspective of making the biggest possible meaningful impact on their life
Skills:
4. Write convincing top-down business cases that align internal and external drivers for innovation with
realistic but proper benefits, in sync with the way business cases get approved in your organisation
5. Define logical measures for activities and outcomes related to innovative activities that are more
nuanced than simply increased sales and unapologetic for measuring emotions such as trust
6. Decisively stop projects that are empirically low value or low performance without demoralising the
owners and champions of the work or destroying future opportunities to develop the topic
Attitudes:
7. Embrace diversity of thought, behaviour and background and champion inclusive behaviours
8. Actively position yourself amongst influencers to enable their continuous challenge and support
9. Believe in the fundamental importance of inspiring your colleagues to be the very best they can be
9-point checklist of specific actions