The document provides details about a proposed mobile day spa project called "Mobile Day Spa" including the location, capital invested, mission, and entrepreneurial team. The entrepreneurial team consists of 5 members who have invested Rs. 10,00,000 total in the project. The mission is to supply services that enhance clients' physical appearance and mental relaxation.

1. Description of the project at a glance
Name of the project Mobile Day Spa
Location of the office Shrilok apartment(Delhi)
Area available 50x25x10 cubic ft
Promoters of the venture Mr. Praveen kumar
Mr. Ravi kumar
Mr. Ashish Ranjan
Mr. Prabhat kumar
Mr. Bhupendar kumar
Capital invested Rs. 10,00,000 (2,00,000 each)
Our mission To supply services that enhance our client’s physical
appearance and mental relaxation

2. Entrepreneurial Team (with Biodata)
The entrepreneurial team consist of following five members:
Name qualification Address Contact no.
 Praveen Kumar BBA Ranchi 9504767279
 Ravi Kumar BBA Ranchi 9206787788
 Ashish Ranjan BBA Ranchi 9364356799
 Prabhat Kumar BBA Ranchi 9646678865
 Bhupendra Kumar BBA Ranchi 9637787878
All the five members are agreed to make full time commitment to “JOJOBA” when all the
resources have been arranged.
Detailed resumes of the team members will be made available when required.

3. CONTENTS
SI.No. Topic Page
no.
1. Description of the project
2. Entrepreneurial Team(with Biodata)
3. Introduction
4. Objective
5. Mission
6. Market and Demand Analysis
i) Executive summary
ii) Market characteristics
iii) Swot Analysis
iv) Marketing Plan
v) Market Analysis
vi) Target market segment strategy
vii) Sampling plan
viii) Strategy & implementation
7 Technical Feasibility
i) Location and site
ii) Layout
iii) Services
iv) Product & service description
8. Management Summary
9. Financial Feasibility
i) Financial plan
ii) Advertising cost
iii) Depreciation cost
iv) Sales Estimate
v) Trading and profit & loss Account
vi) Balance Sheet
vii) Profitability Ratio
viii) Break Even Analysis
10. Economic Feasibility

4. 11. Legal Feasibility
12. Social Feasibility
13. Limitations
14. Appendix
i) Table and Charts
15. Questionnaire
16. Bibliography

5. Introduction
People are often found going to some other place to relax, although temporarily but to get
rid of their highly stressful life, to enjoy the life, to make themselves comfortable. Sometime
even being at home they don’t feel so. Because every time there is something which keep
following them, rather haunting them which include their workload, tension both
professional and personal and worries from every sphere of life. No individual is today seen
who is not having such problem and even you can not find any one who does not wish to
get rid of them. But if we see then we can find that it is not possible to get rid of these
problems permanently. But it is often possible that they forget their problem permanently.
But it is often possible that they forget their problems for sometimes. For this to happen,
they need a relaxing place and for this their own home is the best place. Every one in today
era is having certain problems. It may be a student or professional. Some of them having
mental stress and other having physical. We can find people in Delhi also going same
condition. And it is said earlier, people go to other places to find a solution, so that, they
don’t need to take another tension.
And the solution to their problem is SPA, a treatment which makes them feel like being a
heaven, totally relaxed, free from their tension. SPA is a treatment which makes peoples to
pamper themselves. Peoples having every kind of problems regarding their skin and their
stressful mind can get their problem solved.
To make this happen and happen efficiently and productively we have various means
providing them most refreshing spa facilities, we have Herbal oil, Body scrub, Herbal bath,
steam sauna etc. we will have other different therapies also to treat the various problems
which will include Masso therapy, face treatment and other special treatment which include
different types of massages also.
Various medical specialists will deal with our customer problems. Some of the people can
tell exactly what they need but in most of the case peoples know that they are having
problems but they don’t know what they need to get rid of them. So to help them out we
will be having specialist who will first diagnose their problems and then provide them with
the adequate treatment.
Moreover, the customer will have a privilege of making a choice of their product brand. In
other word, in every ways, the comfort and priorities of people will be taken care of in our
spa treatment.
So, finally looking at the prospect of this business in the market as the people in need will
happily accept it, it is feasible to start it.

6. OBJECTIVE
In today era everyone wants a stress free life…..
With an increased awareness among people, our country going global and rampant
consumerism has all led to a new need of planners, since planning has rather become one of
the most sought after things. So, when it comes to mobile business, the need for planning
props up naturally.
The objectives of “JOJOBA” are
1.To make customer understand the importance of maintaining a perfect health and how
to maintain it.
2.Become an established community spa destination by the end of the first 12 months.
3.JOJOBA make service accessible to every individual at the most reasonable rate.
4.JOJOBA make customer experience more enjoyable by providing friendly atmosphere
and merging the treatment with recreational activities.
5.To highlight the merit of our services such as freedom from side effect and lasting
cures.
6.To make services of highly qualified and well experienced professional accessible to the
customer.
7.To provide services in different packages of different rates as per the convenience of
the customer.
8.All minute things are well planned because it will handle by experts.

7. MISSION
Our mission is to run a profitable business by providing high-end therapeutic massage and
aesthetician services in a caring, upscale, professional environment. We offer massage in a
variety of styles – traditional massage, sports massage, Deep tissue work, Hot stone
massage and other. Our licensed aestheticians offer the latest in skin treatment, body
treatment and anti-aging therapies.
Our goal is to tailor the client’s experience based on initial interview information, as well as
feedback during the treatment, to ensure the client’s comfort and satisfaction, and to
increase repeat business. We are mindful of the overall experience – using only the finest
oils and lotions, beauty treatment and aromatherapies. Special lighting, decor and textile
are used throughout the spa to complete the comfortable , plush environment and enhance
the client’s overall spa experience.

8. Executive Summary
In today’s complex world, setting up a successful business venture is indeed not an easy
task. It is really very difficult to find a business that has minimum risk, and at same time
provides a steady return over a period of time.
We have conducted a pilot survey and found that the scope of mobile spa is higher in the
state as it is a new concept for which people are willing to accept it with an open arms.
Keys to Success
The key to success in our Business are:
 Enviroment: providing an environment conducive to giving relaxing and professional
service.
 Convenience: offering client a wide range of services at a time, and extending
business hours.
 Professionalism: which include everything from maintaining confidentiality, to hiring
the very best experts.
 Individual attention: Each client’s experience will be tailored to his or her preference.
 Repeat business/Recommondation: giving the kind of service that brings people back
for regular treatments, and encourages clients to recommend us to friends, and
other health professionals to recommend their clients.

9.  Unique treatment: we have the latest in technique with the best products from
around the world.
 Effective advertising.

10. Market Characteristics
Taking the fact into account that Delhi is the capital of India, setting of a mobile spa is a
unique and a glamorous job.
Also due to the emergence of more and more nuclear families, people today has less time.
Moreover people are increasingly becoming aware of fashion and style and always want
something unique, this widens the scope of a mobile spa in the potential market, because
planner are the one who reduce the stress and provide you with new ideas.

11. SWOT Analysis
Strength
 First company to provide door to door service with unique spa experience.
 High customer referral rate & large product breadth.
 Business partners are well qualified In different area of Spa treatment.
 Huge demand in market.
 Low staff turnover.
Weakness
 Regular sale is not possible.
 No experience in real business operation.
 There are customer who have Parlour preferences.
 The market is price sensitive.
Opportunities
 Huge market.
 Large number of population.
 Expanding geographical presence.
 Expansion possibilities in lifestyle and luxury in india because of increasing
disposable income of people.
 Competitor spas closing or relocating.
Threats
 Competitors like sehnaz Husain,Zaved habib parlour etc.
 Consumer loyality towards experts.
 Increased competition in core market.
 Luxury goods tax increases.
 New competitors or do-it-yourself home spa products.

12. Marketing Plan
Based on our market research and distinct characteristics of our business, we can explain
what strategies we are going to adopt to succeed in the business. We will be offering our
services in collaboration with certain organisation as it is not only feasible financially but
also in other aspects. Moreover it will give huge amount of business to those collaborations.
Our collaborators are:
 Tent house
 Printing press (for print media, pamphlets etc)
Other Services:
 Transport facility
 Decoration
Marketing strategy:
Various promotional tools used will be:
 Audio media
 Hoardings
 Printing media
Market Analysis

13. Market Segmentation
We are primarily targeting potential clients within a five-mile radius of our location with a
household income over 25,000 & above. Our secondary market will include visitors staying
in a local hotel. Within the Delhi, approximately 14% of the population has never tried a
massage. We will assume that a conservative 70% of these two categories has tried a
massage and would undergo one again, if offered appealing services at the right price. Our
market Analysis table thus reflects 70% of the local and visiting population who might be
targeted.
Within this group, clients who use spa services fall into four basic groups:
1. Clients recovering from injuries or accidents / Massage Therapy
o Often also seeing a chiropractor or physical therapist (more often referral from
chiropractor)
o Frequently paid by insurance
o Usually insurance will pay for short-term therapy only, although clients will
sometimes supplement out-of-pocket
o Our spa will be set up to take insurance patients and bill to insurance when
prescribed by a qualified physician.
2. Clients pampering themselves / Massage Therapy, Body and Facial Treatments
o Individuals with high disposable income
o Sometimes have chronic pain or old injury issues
o Massage 1 - 4 times a month for relaxation
o Huge anti-aging and beauty market potential
o Local hotels that do not offer spa services will be able to refer to our local facility
or use our out-call services.
3. Clients who prefer alternative health care
o Use massage as preventative health care
o Use other alternative practices - e.g. acupuncture, Chiropractor, Naturopath,
Herbalist, etc.
o Try to have massage as regularly as they can afford - usually once per month
4. Serious Athletes
o Injury and workout recovery, also preventative.
o Many serious runners, surfers, bicyclists and college athletes in the local area.
o Massage for improved performance - great for word-of mouth referrals if they see
results.

14. Target Market Segment Strategy
The members of these market segments have luxury money on hand, and lead professional
lives filled with stress at a consistent level. All persons usually need relaxation therapy
regardless of income level, and make the effort to find the money available to style their
"look."
Market Needs
People love to pamper themselves, especially people who have achieved a modicum level of
professional success. Delhi has become a bastion for the successful, having consistently
been named as one of the best cities in India to live and to do business in since the mid
1990's. This has created a community of wealth, mobility, and growth.
Market Growth
When Finance minister listed Delhi as the best place to live and do business, and
subsequently listed Delhi in the top five and top ten in the following years, a population
boom ensued in the late 1990's.The census released in October 2000 reports that an
average of 6,000 persons per day were relocating to the Delhi area.
The refurbishment plan continues, and Delhi is now populated with more destinations than
ever, with the plan growing even more businesses. The future looks very promising for a
thriving downtown with a continual presence of customers.
Service Business Analysis
We are part of the retail health and beauty industry which has four major types:
1. Salons: Stores with only hair styling services and products.
2. Day Spas: Stores specializing in body health maintenance through a variety of services
and products.
3. Day Spa & Salon: Stores combining the services of the two aforementioned.
4. Health & Beauty Products: Stores selling only merchandise products covering the wide
range of products available but not inclusive of those sold by salons and spas.
Business Participants
Industry participants are those whose services include salon and spa offerings. Salon
services concern hair styling, while spa services concern body relaxing and rejuvenating
offerings such as massage, and nail and face works.
Competition and Buying Patterns
Customers choose spa and salon services based on proximity to their daily travels from
home and work, reputation for quality, and good pricing. With our combined services, we
expect to compete mainly against other combination spa-salons.

15. In order to study the feasibility of “JOJOBA”, we conducted a market survey and did a
market analysis. The market analysis revealed that the demand for a MOBILE SPA
TREATMENT is far greater than its supply.
The most striking feature of the market in Delhi for a Mobile spa is the almost non-
existence of completion.
Our market analysis also revealed the following facts regarding the scope of “JOJOBA”.
 Number of days spa treatment available 365 days
 Number of peak months 8 months
 Number of off season months 4 months
 Number of booking Average expected 7-10
Our target market was segregated in three stratas:
Class
Lower middle class
Higher middle class
High society

16. Sampling plan
Population:
In this research our population consists of Adult i.e. age above 20.
Sampling Survey:
A sample survey has been conducted. Due to wide area of population as well as time and
money constraints a census study could be conducted.
Sample Frame:
Our sample frame consists of parents group and our sample unit consists of 50 peoples.
Sampling Techniques:
Sampling techniques implies the method of choosing the sample items. Two methods of
selecting sample are:
 Probabablity method
 Non-Probablity method

17. Location and Site
“JOJOBA” the mobile day spa is located in Lajpat Nagar at SRILOK Apartment 50 x 25 x 10.
This particular location suited our purpose effectively as it is situated centrally, this help to
attract large number of customer.
The apartment provides parking facility and the location has been decided after considering
the ease of our customer in locating it.

18. SERVICES
Based on our market research and distinct characteristics of our business, we have analysed
the demand of the various services that “JOJOBA” has decided to provides its customers.
Thus, the market research will even help in formulating our business strategies to succeed in
this era of globalisation.
The various services provided by “JOJOBA” –
SERVICES DEMAND
 3f get gorgeous pack
80%
 Fitness
 Food
 Fashion
A counselling session in which customer will be provided advice from expert in the
field of 3f i.e food, fitness and fashion.
 Refreshment package
65%
 Ayurvedic therapy
 Relaxation and sauna session
A session in which customer will be provided treatment through ayurvedic
therapy comprising of body massage, mask and warp treatment.
 Fashion Mantra pack
85%
 Hair care
 Manicure
 Pedicure
 Facial treatment

19. Strategy and Implementation
Our strategy is to implement the most aggressive marketing and networking in the
community---followed by the best services in the business. Our prices are competitive for
the area, and our personnel plan, which includes using a pool of skilled, commissioned
therapists and aestheticians, will give us a financial advantage.
Competitive Edge
Our competitive edge is our ability to market effectively and creatively to bring in the clients
and then back that up with the best service and products in the business. In addition,
our combination of unique services and our interaction with the customers are setting us up
for huge success.
Marketing Strategy
Local Advertising & Seasonal Promotions - Local newspaper advertising, local fliers, grand
opening party kick-off and promotion for first 30 days. Continue regular advertising and
plan for seasonal events like Christmas, Valentine's, Mother's Day, Prom and New Year's.
Local Networking - Charities, women's groups, country clubs, wedding planners, and
membership with the Metropolis Chamber of Commerce.
Health Care Referrals - prior to opening, work current contacts and create new contacts
with health care providers, especially chiropractors. Also, become a Provider with health
insurance companies that offer Alternative Care to their members. Most people don't know
that massage therapy is usually paid by insurance when billed correctly and when
prescribed by a physician. When the insurance does not cover the entire amount of a
service the client will pay the difference. For that reason, we will not want to participate
with any PPO's that require write-off for amounts over the usual and customary fee (which
tends to be too low). A list of acceptable insurance company plans will be maintained and
those clients will be able to handle massage therapy through their insurance. Any
opportunity to convince allopathic physicians - MDs - to see massage as having long-term
healing benefits for their patients will also be taken, since they hold to key to
having massage paid for as "medically necessary." The client will also help drive that with
the physicians if they are properly educated.
Hotel Referrals - Hotels that do not offer their own spa services will send their guests to our
spa or use our out-call spa services. Prior to opening, we will make contacts with managers
and concierges at local hotels to ensure they are aware of the services available. Promotions
will be offered to professionals in these industries to create buzz and build relationships.
Online Website - our spa will show up on every major search engine and in the phone
directory. The website will have a full menu of services and eventually have the ability to

20. schedule appointments on-line. The spa software we are using will allow a user to see the
schedule and make and appointment without making a phone call.
Location traffic - It is imperative that we be located in a high-traffic strip mall that is high-
end, modern, and clean.
Promotion Strategy
Our promotional strategy will be two-fold: first phase promotion will deal with advertising
before, during, and six months following our opening; the second phase advertising will deal
with all long-term advertising.
1. FIRST PHASE PROMOTIONS
A. Advertising
We will utilize local newspaper, local social and health magazines, local radio, local
television, mail-outs to all households within the immediate five mile radius, and mail-outs
to all local business within a five-mile radius.
B. Internet
We will have a comprehensive website.
2. SECOND PHASE PROMOTIONS
A. Advertising
We will continue to place ads in the local social and health magazines year around. Mail-
outs will be done again within a five-mile radius one year later after opening, then again
only every three to five years. Radio and television ads will be done only when we have sale
promotions during the most stressful times of the year for the Christmas season, and
graduation; television ads are not certain, we will evaluate their effectiveness before further
implementation.
B. Internet
We will continue to have a comprehensive website. After the first six months, and certainly
after the first year, we will evaluate the viability of having target clients advertise on our
site, and conversely, we will evaluate viability of advertising on our target clients websites (if
applicable).
C. Alliances
This type of advertising will be implemented once we have grown beyond our break-even
point. We will also form advertising alliances with any business with whom we share
common business goals. We will also implement mutual perks with our business and
restaurant neighbors which will aid in local visibility. Advertising promotions with certain
restaurants will also be considered.

21. Pricing Strategy
Our pricing strategy will be similar to that of our competitors. We will not charge over, nor
substantially under, standard prices for our services. We will be paying our employees a
higher straight percentage of their total individual customer sales than our competitors. This
will allow us to hire the best employees, and have a built-in motivational factor that will
keep them working hard and happily.

22. Products and Services
JOJOBA will provide customers with personal beautifying and relaxational services and
complimenting products, as well as training in specific forms of energy work, accessible
materials on a wide range of health-related topics. Explanations and/or consultations will be
provided on all services and products if needed.
Product and Service Description:
1. Men and Women Hair Care: Selected hair care products (shampoos, conditioners,
cleansers, brushes, mirrors) will be sold as well.
2. Body Works: Massage,body works, facials, manicures, pedicures, waxing, aromatherapy and
combos.
3. Energy Works: Reiki, energy revitalization, and therapeutic touch .Customers will
include people wishing to strengthen their physical body, mind, and spirit through the
cleaning and revitalizing of their energetic system (i.e., aura, human energy field). Reiki is a
hands-on "stepping" method of balancing the energy field. Energy revitalization and
therapeutic touch are energy field cleansing and revitalizing techniques working with the
outer levels of the energy field along with Reiki.
Competitive Comparison
There are many salons with some spa facilities in Delhi but no direct competitors. There are
many places offering massage, but there are only ten day spas, of which only four are a
spa/salon. All energy work practitioners are private, of which there are only ten working full-
time, with most of them concentrating on other alternative modalities, and an estimated
ten (twenty at the very most) part-time energy practitioners.
Sales Literature
Services brochure, logo/slogan with advertising to be included, and a planned website.
Fulfillment
JOJOBA services sell themselves as a natural way to rejuvenate one's life.
Technology
JOJOBA will sell complementing products of the highest quality that have not been created
through the testing of animals, and are of the latest scientific knowing for effecting the
desired results for body beautification and energetic balancing maintenance.

23. Management Summary
The management philosophy of JOJOBA is based on respect for each of our fellow
employees, respect for every customer, and individual responsibility. JOJOBA’s success is
dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-
loving and caring employee. The management team will consist of the owner, general
manager, and assistant manager. We will hire only those whom demonstrate the qualities
necessary for working in a nurturing environment, and the willingness to move forward in
study of energetic principals if not already so trained. We will be hiring the ultimate "people
persons."
Organizational Structure
Our initial team consists of 6 employees, Exclusive of a general manager and an assistant
manager, both of whom will be active stylists/therapists.
The spa service will consist of three massage therapists, one energy therapist, one nail
specialist, and one receptionist.
Management Team
Praveen kumar co-owner, president.
Ravi kumar co-owner.
Ashish Ranjan, co-owner.
Prabhat kumar, general manager.
Bhupendra kumar,Assistant general manager.
Management Team Gaps
We believe the experience of our team covers the needs to make the business plan for
Jojoba a very successful reality.

24. Financial Plan
The premier element in our financial plan is initiating, maintaining, and improving the
factors that create, stabilize, and increase our cash flow:
1. We must create visibility so as to create customer flow.
2. We must maintain a dependable, happy employee force so as to minimize turnover.
3. Create a brisk turnaround on our retail and art products, always maintaining viable
stock levels.
Important Assumptions
The key underlying assumptions of our financial plan shown in the following general
assumptions table are:
1. We assume access to equity capital and financing to support our financial plan.
2. We assume our financial progress based on realistic sales to minimum sales against
highest expenses.
3. We assume there will not be an economic crash that would greatly hinder our target
market's access to their personal luxury funds.

25. Advertisement Expenses
Particulars Avg. amount(Rs)
1. Annual cost of hoardings 11,20,000
2. Annual cost of print media 1,44,000
3. Annual cost of pamphlets 2,00,000
4. Annual cost of audio&video 5,31,000
media
5. Annual cost of web site & 1,05,000
maintainence.
Total 21,00,000

26. Depreciation Cost
Fixed assests Avg.amount(Rs)
1. Vehicle (10%) ½ yr 20,000
2. Machinery (10%) 15,000
3. Computer (20%) 4,000
4. Furniture (5%) 7,500
5. Tent (10%) 9,000
6. Air conditioner (10%) 2,000
7. Water cooler (10%) 800
Total 58,300

27. Sales Estimate of Peak season
Name of the Lower Higher High
pack middle middle society
class class
3f get 6 25 43
gorgeous pack
Refreshment 4 44 66
pack
Fashion 10 51 41
mantra pack
Total Booking 20 120 150
Avg.amount 70,000 4,20,000 5,25,000
Sales Estimate of Off season
Name of the Lower Higher High society
pack middle class middle class
3f get 2 25 44
gorgeous pack
Refreshment 3 21 26
pack
Fashion 5 34 50
mantra pack
Total booking 10 80 120
Avg.amount 35,000 2,80,000 4,20,000

28. Trading & P/L Account
(as on 1st April ,2010 to 31st March 2011 )
Dr. Cr.
Particulars Amount (Rs) Particulars Amount(Rs)
To purchase 21,50,000 By sale 1,10,60,000
To wages 14,44,000 By closing stock 1,30,000
To gross profit 76,00,000
1,11,90,000 1,11,90,000
By gross profit 76,00,000
To salary 1,92,000
To advertisement 21,00,000
To Rent on 5,40,000
vehicle
To decoration 1,20,000
To legal exp 50,000
To Audit fee 80,000
To electricity bill 36,000
To fuel 4,68,000
To repair & 2,40,000
maintenance
To telephone 19,200
charges
To commission of 1,12,000
staff
To service tax 10,32,800
To depreciation 58,300
To net profit 25,51,700
76,00,000 76,00,000

29. Balance sheet
(as on 1st April 2010 to 31st March 2011)
Liabilities Amount (Rs) Assests Amount(Rs)
Capital Cash in hand 6,73,200
Cash at Bank 10,09,800
Partners capital
10,00,000 Computer(20%) 16,000
Furniture(5%) 1,42,500
Machinery(10%) 1,35,000
(+) Net profit 35,51,700 Vechile(10%) 1/2 yr 3,80,000
25,51,700
(-) Drawing Tent(10%) 90,000
7,20,000 Water cooler(10%) 7,200
Air conditioner(10%) 18,000
Preliminary exp 3,60,000
28,31,700 28,31,700

30. Profitability Ratio
The net profit ratio is indicative of management’s ability to operate the business with
sufficient success.
The ratio of the net profit after interest & tax to sale essential expresses the cost price
effectiveness of the operation.
The high net profit ratio would ensure adequate return to the owners as well as enable a
firm to withstand adverse economic condition
NRR = net profit after intrest & tax *100
Net sale
= 25,51,700/1,10,60,000 *100
= 23%

31. Break Even Analysis
Name Formula Values Result
1 Contribution Income – Variable 1,10,60,000 – 74,70,000
cost 35,90,000
Fixed cost/ p.v 30,67,200/67.54 x 100
2 Break even sale 45,41,308.8
ratio
3 Profit/volume
Contribution/sale
ratio 74,70,000/1,10,60,000
x 100
x 100
67.54%

32. Q1) Are you aware of Spa treatment ?
suggestions Yes No
No. of 80 20
Respondent (In
%age)
20%
80%

33. Q2) Would u like to have a spa treatment.
Suggestions Yes No
No. of 75 25
respondent (in
%age)
25%
75%

34. Q3) Where would you prefer to have a spa treatment?
Suggestions Home Spa parlour
No. of 82 18
respondents (In
%age)
18%
82%

35. Q4) How often would you like to repeat a spa treatment?
Suggestions 10-20(days) 25-45(days) 45-60(days)
No. of 25 64 11
respondent
(In %age)
11%
25%
64%

36. Q5) How much would you like to spend in spa treatment?
Suggestions
(in
1 - 2.5 2-4 4-5
thousand)
No. of
Respondent
20 25 55
(in %age)
20%
55%
25%

37. Q6) Which of the following services do you prefer most?
Suggestions 3f get Relaxation Fashion mantra
gorgeous pack pack
pack
No.of 16 24 60
respondent
(in %age)
16%
24%
60%

38. Q7) Would you like to prefer experts for the treatment?
Suggestions Yes No
No. of 78 22
respondent
(in %age)
22%
78%

39. Q8) Age analysis
Purpose:
The main purpose of this analysis is to know how many respondents
belong to a particular age group that like to have spa treatment.
Age Below 18 18-25 26-50 51 or above
Respondents 5 62 26 7
(in %age)
Respondents
7% 5%
26%
62%

40. Q9) For what reason would you go for spa treatment?
Suggestions Mental Physical For refreshment
stress stress
No. of 55 32 23
respondents (in
%age)
23%
55%
32%

41. Q10) Would you accept spa services from a new comer in the market?
Suggestions Yes No
No.of 40 60
respondent
(in %age)
40%
60%

42. Questionaire
“ JOJOBA”
A service which make you feel like Heaven…..
Jojoba aims at adding a moment of calmness in you daily routine. Jojoba wants to help you
in making your life beautiful by removing stress from it. And making each day a momentous
moment of your life.
You are kindly required to fill the following questionnaire.
1. NAME : ____________________________
2. ADDRESS: _______________________________________
___________________________________
3. AGE: 18-25___ 25-30___ 30-35___ 35 & above___
4. SEX: Male_____ Female____
5. ARE YOU AWARE ABOUT SPA TREATMENT?
Yes___ No___
6. WOULD YOU LIKE TO HAVE A SPA TREATMENT?
Yes___ No___
7. WHERE WOULD YOU PREFER TO HAVE A SPA TREATMENT?
Home____ Spa Parlour____
8. HOW OFTEN WOULD YOU LIKE TO REPEAT THE SPA TREATMENT?
10-20 days____ 25-45____ 45-60____
9. HOW MUCH MONEY WOULD YOU LIKE TO SPEND IN A SPA TREATMENT?
2-4 thousand____ 4-5 thousand____ 1-2.5 thousand___
10. WHICH OF THE FOLLOWING SERVICES DO YOU PREFER MOST?
3f get gorgeous pack____ Refreshment pack_____ fashion mantra pack____
11. WOULD YOU LIKE TO PREFER EXPERTS FOR TREATMENT?
Yes____ No___
12. AGE ANALYSIS
Below 18___ 18-25___ 26-50___ 51 & above___
13. WOULD YOU WELCOME A NEW COMER FOR THE TREATMENT?
Yes___ No___
14. FOR WHAT REASON WOULD YOU LIKE TO HAVE A SPA TREATMENT?
Thank you for giving your valuable time and suggestion

43. List of information Required
1. To know the degree to which a mobile spa is required.
2. To know the services provided by other spa parlour in Delhi.
3. To know the existing satisfaction level of people regarding different spa parlour.
4. To know the legal factors regarding establishment of wedding planner.
5. To know what people want from a spa service provider.
6. Demand forecasting.

44. Suggestions and Recommendations
1. It should be designed in a planned manner keeping in view the customer
requirements.
2. It should be flexible with its pricing policy to meet the market trend.
3. Proper and effective marketing strategy is to be adopted for better results.
4. It should satisfy all leagal and social formalities.
5. It should be well equipped.

45. Limitations
1. Since it is a new project the degree of risk is high.
2. The project will attract huge competition.
3. Our firm is based largely on new fashion trends which changes rapidly. So, if these
trends are not assased properly it may lead to large amount of losses.
4. Our firm is a service provider agency to people and every person is different with
different choices, wants and demands. If they are not pleased properly we will not
get any business.
5. We are in collaboration with other firms and they will be inefficient we will have to
bear the losses.
6. Considerable amount of people are not aware of spa as an entertainment
opportunity.
7. Minute details such as import duties knowledge about complete licensing formalities
are not availed.
8. Sample spree is too large, so the analysis done is a near estimation of the real figure.

46. Economic Feasibility
 Contribution to state’s economy:
Providing a mobile spa service is one of the most profitable businesses in the service
sector. “Jojoba” will generate huge amount of service tax for offering various
services. Moreover our collaborators who will be getting business from us also
paying service tax or income tax. Thus, the income generated from this project will
certainly help the state’s economy.
 Employment generation:
This project has a potential to create employment within various level of society.
 Utilisation of local market:
Our project will help the local market to generate income from the product
purchased by “Jojoba”.

47. Legal feasibility
 No objection certificate:
“Jojoba” will obtain a ‘No objection certificate’ from state government for starting
and running up a mobile spa service in Delhi.
 Registration provision:
“Jojoba” will be registered by the state government.
 License:
“Jojoba” will acquire the license required for the setup and operation.

48. Social Responsibility
 “Jojoba ” will donate some amount for the social welfare of society and the people
living in the society and will ensure the proper use of funds in development process.
 It will also ensure raised standard of its staff.
 “Jojoba” has decided to associate itself to “CRY” to better the life of the deprive
children.

49. Bibliography
 Books:
Desai Vasant: Project Management,2004-05
Chandra Prasa: Project Management,2003-04
Martin: project Management,2004-05
 Magzines & Journals:
Business Today
Business World
 Newspapers:
Economic Times
The Hindu
 Websites:
www.google.com
http://scribed.com
http://en.wikipedia.org/wiki/customer _satisfaction
http://enterprenure.com
 References:
Library