SlideShare a Scribd company logo
Footlocker radio advert 
Selling new sports trainers basketball and football 
Client- my client is the corporate shoe company footlocker, the target audience for the client is 
between 10 and 25, I intend to talk about certain new pairs of shoes from each kind preferably NIKE. 
Footlocker is an American sportswear and footwear retailer, with its headquarters in Midtown 
Manhattan, New York City, and operating in approximately 20 countries worldwide because of this 
my advert will be targeted at a male and American audience and between that age range. 
Purpose- the purpose of my radio advert is to sell the new range of basketball shoes just in stock and 
they will be on sale for a very limited time 20% off. 
Legal and ethical issues- I want to use voiceovers and music so I will be using royalty free music and 
sound effects or I will make sure I use the legal 6 second rule which allows me to use no more than 
six seconds of copyrighted music without infringing the law 
Music – I will be using royalty free or using the six second rule to use copyrighted music without 
infringing on the law 
Budget – as I am a student I have no budget I will be working from college and we have a radio 
studio we also have our own radio station collection of downloaded music and also sound beds and 
effects for free

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Footlocker radio advert

  • 1. Footlocker radio advert Selling new sports trainers basketball and football Client- my client is the corporate shoe company footlocker, the target audience for the client is between 10 and 25, I intend to talk about certain new pairs of shoes from each kind preferably NIKE. Footlocker is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide because of this my advert will be targeted at a male and American audience and between that age range. Purpose- the purpose of my radio advert is to sell the new range of basketball shoes just in stock and they will be on sale for a very limited time 20% off. Legal and ethical issues- I want to use voiceovers and music so I will be using royalty free music and sound effects or I will make sure I use the legal 6 second rule which allows me to use no more than six seconds of copyrighted music without infringing the law Music – I will be using royalty free or using the six second rule to use copyrighted music without infringing on the law Budget – as I am a student I have no budget I will be working from college and we have a radio studio we also have our own radio station collection of downloaded music and also sound beds and effects for free