The radio advertisement aims to sell new basketball and football shoes from Nike that are in stock at Footlocker. As Footlocker is an American sportswear company, the target audience for the advertisement is American males between 10 and 25 years old. The purpose is to promote a limited time 20% sale on a new range of basketball shoes. Within budget constraints as a student project, the advertisement will use royalty-free music or limit use of copyrighted music to 6 seconds to stay within legal guidelines.