A strategic framework for digital measurementPeter Isaksson
Presentationen innehåller ett övergripande synsätt om hur man bör hantera mätning av den digitala kanalen. Ofta fastnar organisationer i frågor kring verktyg eller hur man ska mäta den enskilda webbplatsen/-erna. Insikten kring vad målgruppen anser viktigt har på senare tid uppmärksammats genom att "Consumer decision Journey" har blivit ett begrepp och arbetssätt som ligger till grund för hur företag ska möta sin målgrupp. Svårigheten där är för många att skifta synsätt från att se ur ett företagsperspektiv till ett målgruppsperspektiv. Kommer vi till mätning så blir det än svårare för många att översätta och få något vettig ur sina analyser av målgruppens agerande och hur detta knyter an till den egna verksamheten. Lättare är då att falla tillbaka på att optimera mätning av flöden och KPI:r på den egna webbplatsen eller appen. Med detta material vill jag bidra till att belysa diskussionen och synsättet genom att introducera en ny indikator bredvid KPI:n som jag gett namnet SPI. SPI står för "Story Performance Indicator" och ska reflektera målgruppens agerande i den digitala kanalen. En "story" kan vara det mest diskuterade ämnet, mest nedladdade appen inom ert verksamhetsområde eller ett beteende. Idén är att man genom att mäta detta kontinuerligt och sätta det i ett sammanhang där man i slutändan knyter det till företagets KPI kan identifiera företagets totala potential (SPI) och utnyttjandegrad (KPI). En KPI mäter den sista delen i en beslutsresa medans en SPI mäter början.
Kommentera och dela gärna materialet. Materialet är på intet sätt statiskt utan kommer att utvecklas med nya erfarenheter och kommentarer.
// Peter Isaksson, PI Exponent AB
__________________________________________________________________________________
Peter Isaksson har arbetat med digitala frågeställningar i 14 år. Bland erfarenheterna kan följande företag och organisationer räknas in; SSAB, Postnord, Stora Enso, Riskpolisstyrelsen, Hero AG, AFA Försäkring, SJ, Lantmäteriet, Stockholms Läns Landsting, SEB, Folksam, Skandia, PRV, Statens Fastighetsverk, INCF, Kläppen, Ostnor, Electrolux och ett flertal andra uppdragsgivare.
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"...Homer Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.
Digital Food Marketing: Rendere appetitoso il tuo Ristorante online.
Il Food pervade le nostre vite e affolla i nostri media. Fil rouge della nostra quotidianità che si fa Cibo Digitale: dalle vacanze che diventano eno-gastronomiche alle pause pranzo con il Food Delivery Ordering, dalla spesa nel carrello... elettronico alla cena con gli amici prenotata con il Restaurant Ordering Online.
La Ristorazione in Italia tiene ma ha l'opportunità di capitalizzare la sua (lieve) crescita attraverso un processo di Trasformazione Digitale. In questo speech suggeriamo come partire dallo strumento principale il sito web e non saltare gli step. Coniuga il Cibo alla Cultura Digitale e cavalca la trasformazione.
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
Digital Transformation in Food and RetailScopernia
Digital is disrupting the retail business in general in food retail in particular. The Digital Transformation of fresh food will be the catalyst for even more change to come. This deck shows 7 metaphors to better understand the powers of digital change and provides a framework to deal with the transformation of your own organization.
An interactive service platform to enhance well-being, inspire the users and allow them to work together to achieve best results.
http://launchboxworkshop.eu/
A strategic framework for digital measurementPeter Isaksson
Presentationen innehåller ett övergripande synsätt om hur man bör hantera mätning av den digitala kanalen. Ofta fastnar organisationer i frågor kring verktyg eller hur man ska mäta den enskilda webbplatsen/-erna. Insikten kring vad målgruppen anser viktigt har på senare tid uppmärksammats genom att "Consumer decision Journey" har blivit ett begrepp och arbetssätt som ligger till grund för hur företag ska möta sin målgrupp. Svårigheten där är för många att skifta synsätt från att se ur ett företagsperspektiv till ett målgruppsperspektiv. Kommer vi till mätning så blir det än svårare för många att översätta och få något vettig ur sina analyser av målgruppens agerande och hur detta knyter an till den egna verksamheten. Lättare är då att falla tillbaka på att optimera mätning av flöden och KPI:r på den egna webbplatsen eller appen. Med detta material vill jag bidra till att belysa diskussionen och synsättet genom att introducera en ny indikator bredvid KPI:n som jag gett namnet SPI. SPI står för "Story Performance Indicator" och ska reflektera målgruppens agerande i den digitala kanalen. En "story" kan vara det mest diskuterade ämnet, mest nedladdade appen inom ert verksamhetsområde eller ett beteende. Idén är att man genom att mäta detta kontinuerligt och sätta det i ett sammanhang där man i slutändan knyter det till företagets KPI kan identifiera företagets totala potential (SPI) och utnyttjandegrad (KPI). En KPI mäter den sista delen i en beslutsresa medans en SPI mäter början.
Kommentera och dela gärna materialet. Materialet är på intet sätt statiskt utan kommer att utvecklas med nya erfarenheter och kommentarer.
// Peter Isaksson, PI Exponent AB
__________________________________________________________________________________
Peter Isaksson har arbetat med digitala frågeställningar i 14 år. Bland erfarenheterna kan följande företag och organisationer räknas in; SSAB, Postnord, Stora Enso, Riskpolisstyrelsen, Hero AG, AFA Försäkring, SJ, Lantmäteriet, Stockholms Läns Landsting, SEB, Folksam, Skandia, PRV, Statens Fastighetsverk, INCF, Kläppen, Ostnor, Electrolux och ett flertal andra uppdragsgivare.
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"...Homer Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.
Digital Food Marketing: Rendere appetitoso il tuo Ristorante online.
Il Food pervade le nostre vite e affolla i nostri media. Fil rouge della nostra quotidianità che si fa Cibo Digitale: dalle vacanze che diventano eno-gastronomiche alle pause pranzo con il Food Delivery Ordering, dalla spesa nel carrello... elettronico alla cena con gli amici prenotata con il Restaurant Ordering Online.
La Ristorazione in Italia tiene ma ha l'opportunità di capitalizzare la sua (lieve) crescita attraverso un processo di Trasformazione Digitale. In questo speech suggeriamo come partire dallo strumento principale il sito web e non saltare gli step. Coniuga il Cibo alla Cultura Digitale e cavalca la trasformazione.
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
Digital Transformation in Food and RetailScopernia
Digital is disrupting the retail business in general in food retail in particular. The Digital Transformation of fresh food will be the catalyst for even more change to come. This deck shows 7 metaphors to better understand the powers of digital change and provides a framework to deal with the transformation of your own organization.
An interactive service platform to enhance well-being, inspire the users and allow them to work together to achieve best results.
http://launchboxworkshop.eu/
What are the links between UNESCO and Open Access ? What UNESCO will do in the future to promote Open access to scientific knowledge ?
Now, the ppt of the Open access week conference is available ! A presentation made by Bhanu Neupane.
The state of nature partnership is Britain's most ambitious conservation collaboration. This is a summary of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.
Open Learning and Innovative Didactics of ChemistrySara Tortorella
How can we benefit from digital technology for improving the teaching of chemistry?
Here my contribution to the "EChemTest®, Open Learning and Innovative Didactics of Chemistry" parallel event of the Computational and Theoretical Chemistry Congress of the European Chemical Society (EuChemS).
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
TEK GARDENS [Urban Garden Tools] Case StudySerpentina
MEDIASCAPES aims at exploring various relationships among types of space, media, and people, and approaching such findings from a media literacy perspective, by drawing inferences to be used in non-formal and informal learning of adults, especially and foremost in family settings. This project has been funded with support from the European Commission. This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
A summer residence to understand, discuss and act on the transformation of the present. A combination of theory and practice to foster the transition towards emerging collaborative economies building a more resilient society.
http://commons.camp/
How would you describe education? What is your interest in education? How can you contribute to the change.
A engaged group of entrepreneurs, public servants and represantatives of various Latin American cultures met and developed a vibrant experience. They developed concepts for alternative education approaches and why they are important for Out-Of-The-Box-Solutions.
These are the slides that supported the workshop about Communication in 21st Century Education at the ACAMIS librarians' conference in March 2009 in Beijing. Presented by Thomas Galvez and Jeff Plaman
What are the links between UNESCO and Open Access ? What UNESCO will do in the future to promote Open access to scientific knowledge ?
Now, the ppt of the Open access week conference is available ! A presentation made by Bhanu Neupane.
The state of nature partnership is Britain's most ambitious conservation collaboration. This is a summary of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.
Open Learning and Innovative Didactics of ChemistrySara Tortorella
How can we benefit from digital technology for improving the teaching of chemistry?
Here my contribution to the "EChemTest®, Open Learning and Innovative Didactics of Chemistry" parallel event of the Computational and Theoretical Chemistry Congress of the European Chemical Society (EuChemS).
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
TEK GARDENS [Urban Garden Tools] Case StudySerpentina
MEDIASCAPES aims at exploring various relationships among types of space, media, and people, and approaching such findings from a media literacy perspective, by drawing inferences to be used in non-formal and informal learning of adults, especially and foremost in family settings. This project has been funded with support from the European Commission. This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
A summer residence to understand, discuss and act on the transformation of the present. A combination of theory and practice to foster the transition towards emerging collaborative economies building a more resilient society.
http://commons.camp/
How would you describe education? What is your interest in education? How can you contribute to the change.
A engaged group of entrepreneurs, public servants and represantatives of various Latin American cultures met and developed a vibrant experience. They developed concepts for alternative education approaches and why they are important for Out-Of-The-Box-Solutions.
These are the slides that supported the workshop about Communication in 21st Century Education at the ACAMIS librarians' conference in March 2009 in Beijing. Presented by Thomas Galvez and Jeff Plaman
HOW TO REACH NEW AUDIENCES: IT’S ALL IN THE LISTENINGMuseumNext
Lindsay O'Leary
Sarah Osbourne
Tate
"Tate teamed up with Data Journalist Mona Chalabi (Instagram: @MonaChalabi) and National Museum of Women in the Arts, Washington, DC (Instagram: @WomenInTheArts) to create three visualisations on slides 32-37 that were informed by the research work of the National Museum of Women in the Arts around gender inequality in the arts."
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
6. HOW ?
MORE VISITORS !
STAY RELEVANT !
EVOLVING INTERESTS!
INCLUDE SCIENCE !
CULTURAL DIVERSITY !
7. a strategic mortar+click project aiming to become
a worldwide authority on food and nutrition with
a digitally and physically
interconnected learning platform
to share our expertise in food, nutrition and wellbeing
Always accessible, the Alimentarium’s digital space, rooted in realities and linked to our collection and knowledge base connects
providing engaging edutainment on food and nutrition
by reaching out to you from different angles with regular updates, guiding explanations, interesting contexts and inspiring tendencies
empowering you to meet, dialogue and share with kindred spirits, all contributing in raising common consciousness of good food lifestyles.
The new refurbished Alimentarium planned for 2016 will feature state-of-the-art digital technology, enabling easier sharing of knowledge and competency in food and nutrition to an ever wider audience. The Museum is presenting a taste of what’s to come by already exhibiting part of its collection online. Some 300 of its prized objects have been photographed at 360° and, since May 2014, the first 100 now form part of the burgeoning eCollection. Computerized photographs and accompanying texts allow these objects to enter your home online:
Das neue Alimentarium, das seine Türen in 2016 öffnen wird, soll ganz gezielt auf Digitalisierung ausgerichtet sein, um das Wissen und die Sachkenntnis über die Ernährung einem breiteren Publikum zugänglich zu machen. Deshalb hat das Alimentarium in 2014 damit begonnen, seine Kollektion on-line zu präsentieren. Es wurden bereits Panoramaaufnahmen (360°) von gegen 300 der schönsten Objekte erstellt, und eine erste Serie von 100 Gegenständen bildet seit Mai 2014 die Grundlage für die künftig erweiterte E-Kollektion.
digital knowledge base and collection
serious games,
and many museum activities
As teachers, you can create your own virtual classroom, follow your pupils' progress and share our content. Based on the Alimentarium's scientific expertise, a series of short educational videos and worksheets has been developed for teachers looking to raise awareness about our various topics among their pupils. In these videos, our five experts (comprising of teachers, researchers and a dietician) reveal the secrets of the composition of our food, how our bodies react to the food we eat and the various processes, which determine our choices and stimulate our senses.Our content is divided up according to different age groups ranging from 8 to 16, with a wide range of classroom activities. A forum is also available, should you wish to get in touch with other teachers about these topics and how our MOOC works.
Digestix, understand the role played by each organ in digesting food and how all of these organs work together
Nutrix, learn about the importance of variety and the concept of a balanced diet. An attribute of this game is that it covers different kinds of diet such as vegetarian and gluten-free, and takes a look at different eating habits around the world.
Tubix, learn how to build a digestive tract and how to avoid food-related problems
Thats how children will beat their parents in the quiz !
A quiz linked to the learning outcomes in the MOOcs and games
Being an/ as unique Food museum, we at Alimentarium welcome you to our idyllic location with the didactic garden, hands-on and digital multisensory experiences in our exhibition spaces or workshops where you can (personally,) physically and emotionally experience the objective links between body, mind and nutrition, different foods and cultures through times and around the world, facilitating your search for reliable and stimulating information on food topics relevant to you.
The body : Mapping flavour preferences, Food consumer interaction
Blended learning linked to Alimenatrium Academy
Fast or feast? Marinated halibut in a herb sauce, a recipe on our webpage in connection with the dossier “rich and poor”