This document provides an overview of the BirthStory initiative, which aims to transform the way babies are born by empowering birth stories and accelerating the loving birth movement. It will do this through digital platforms like a magazine, TV show, and e-commerce shop that connect parents with birthing practitioners while reinvesting profits into research. The founders believe in an integrative, holistic approach and see Greece as an ideal location given current economic and healthcare challenges as well as strong cultural foundations in birthing wisdom. Their plan is to launch experiential events and digital presences to build an engaged community around empowering birth.

1. birthstory
“To change the world, we
must first change the way
babies are being born”

2. OUR VISION birthstory
BirthStory will empower the birth stories of a generation to come by accelerating
an exponentially growing industry of multi-disciplinary practitioners.
We recognise the power of birth as catalytic; a transformative experience through
which caterpillars can become butterflies. Holding a space for both professionals
and parents, BirthStory will serve as a mentor and guide on this sacred journey.
It’s time for a more integrative and holistic approach to birth. It’s time to hold
science and spirituality in a single conversation, listening not only to the mind, but
also to the heart and the soul. It’s time to embrace the role of storytelling in
medicine. It’s time for BirthStory.

3. Today, we have an opportunity not only to imagine the future we want but to
actually birth it, one social movement and professional network at a time.
As part of the regenerative development of Euboea, BirthStory will contribute to a
vibrant culture and a dynamic community life for the loving birth movement in
Greece and around the world. Through a programme of world class event
production and sharing of peer-produced multi-media content, we hope to blur
the lines between activism and enterprise to deliver exponential social impact.
We believe in birth as a rite of passage; a physical, emotional and psychological
metamorphosis for every mum or dad. Where others see crises in Greece, we
recognise the opportunity for integrative and iterative new ways of living and
working. Speaking into this open space for bold new storytelling, our mission is to
change the world by transforming the birth stories of a generation to come.
Developing a new lifestyle concept
THE OPPORTUNITY birthstorybirthstory

4. What’s Possible : Connectivity
1) We face growing economic, social and environmental challenges.
Our response is to create an entrepreneurial ecosystem on a
bioregional scale that encourages new thinking and scalable
innovation.
2) Well-being is important to us. Lifestyles of Health and Sustainability
is a global marketplace worth $290 billion in the US alone. In this
context, loving birth is an holistic approach to healthy conception,
pregnancy, birth, breastfeeding and baby care.
3) Exponential growth in technology is changing the nature of work,
connecting people in new ways and enabling accelerated learning.
4) A new ‘millennial’ generation of creative, socially minded and
information-enabled young parents and birthing professionals is
emerging who want to live purposefully in collaboration with like-
minded people and in harmony with nature.
THE CULTURAL TRENDS
birthstorybirthstory

5. What’s Possible : Connectivity
1) Inspired by millennials - Our target audience is a uniquely
purposeful and collaborative generation of 15 - 35 year olds who
represent the majority of today's child-bearing generation and are
inclined to collaborate within physical and digital networks like
BirthStory. In essence, we’re building a marketing platform which
connects prospective parents with the most loving birthing talent
in Greece and around the world.
2) Supported by elders - our digital marketplace and learning
network will nurture the loving birth movement by building on
strong foundations laid by pioneers in the field who have helped
to consolidate the wisdom of generations of ancestors who came
before them. We will curate a dynamic programme of networking
opportunities which accelerate the growth of this multi-disciplinary
industry by bringing the world’s most exciting practitioners to
Greece.
OUR TARGET AUDIENCE birthstorybirthstory

6. WWW.EUBOEA.IO
THE HOME OF BIRTHSTORY
Our ‘big picture’ in 30
seconds...
…is to transform a bioregion of Euboea in
Greece into one of the Europe’s most
culturally diverse and innovative
destinations.
We believe that Greece, given it’s natural
beauty, warm climate and it’s current
economic and refugee crises, is a perfect
location for a millennial-led development like
Euboea. Greece also has the world’s highest
C-section rate of over 70%.
BirthStory will be nurtured and grow within
the challenging but supportive environment
of this exemplar regenerative development.
‘It takes a village to raise a child’

7. W H AT ’ S T H E P L A N ?
WE WILL BIRTH THE FOLLOWING DIGITAL PLATFORMS IN PHASES
Articles and interviews,
reviews and features,
which raise awareness,
educate and empower.
Leading edge media
productions made
accessible and
attractive to a child-
bearing generation of
millennials.
Sustainable and ethical
e-commerce from a
trusted source which re-
invests 50% of profits in
ground-breaking R+D.
MAGAZINE TV SHO P
B R A N D I N G B Y
birthstorybirthstory birthstory

8. MORE IDEAS & OPPORTUNITIES
WE HAVE NO SHORTAGE OF POTENTIAL RESEARCH + DEVELOPMENT PROGRAMMES
Part of an Integrative
health hub in one of
Europe’s most
entrepreneurial and
culturally diverse
destinations.
Co-learning and
marketing platform to
accelerate the movement
by sharing best practice
and connecting people.
Our founding team has significant experience in launching startup ventures and facilitating successful
events and learning programmes. We also have built up a strong network of local Greek partners to help
us bring these ideas to life.
Innovative event
production on Euboea,
including retreats, micro-
festivals and learning
intensives.
CONNECT
birthstory
HUB
birthstory
EVENT S
birthstory

9. We will start by running retreats and events to engage the loving
birth movement in Greece and around the world from early 2017
NEXT STEPS
ROADMAP FOR 2016
Annual micro-festival
to birth the global
movement by sharing
experiences and
celebrating
accomplishments.
5 day insight-
gathering and
problem-solving
intensive for lead
explorers.
Weekend-long
immersion deep dive
into integrative
medicine, daily practice
and community life.
FRIENDS
WEEKENDSIO RET REATS CON VERGEN CE
C U R AT E D B Y
birthstory birthstory

10. M E E T T H E F O U N D E R S
• Emily Letts is the catalyst of BirthStory and previously a co-founder of Free and
Real. She is a doula, herbalist and mother who is returning to her native land to
support Euboea’s regenerative development. She has a degree in Psychology and
a masters in Social Anthropology from SOAS.
• Marcus Letts is a design thinker and event producer who is relocating to Greece
to project manage Euboea’s regenerative development. He is the founder of One
Planet Productions and United Church, as well as being a co-founder of
Landstory IO.
• Anton Chernikov is the founder of The Exponentials and IO Collective, as well
as being a co-founder of Vilivo and Landstory IO. He is a serial entrepreneur who
has built and accelerated dozens of social ventures. He has a degree in
Architecture from the Bartlett (UCL).
O N E P L A N E T
P R O D U C T I O N S

11. WE LOOK FORWARD TO
YOUR FEEDBACK
Today, we have an opportunity to not only
imagine a culture of loving birth but to actually
live it, one life-giving miracle at a time.
Anton Chernikov
anton@exponentials.co.uk
Marcus Letts
marcus@oneplanet.io
Please Contact:
JOIN US
CONTACT A CO-FOUNDER
Emily Letts
emilymouratoglou@gmail.com

12. APPENDIX
birthstory

13. WHAT ARE OUR VALUES? Visit www.iocollective.xyz
The idea of building self-managing network-based organisations has
existed for a long time. The intention of BirthStory’s IO framework is to
translate what seems like a complex organisational model into
something simple and actionable. It comes down to three principles.
Freedom. Everyone has their own ship. When we all have our own ship
there is no reason to fight over the steering wheel. We just sail together,
sharing the risks and the rewards along the way.
Growth. We learn faster together. There is a commitment made
by all participants to not only share skills, resources and networks but
also to support each other in developing into conscious leaders who act
with both compassion and self-awareness.
Action. We lead by doing. It’s important to have tangible projects and
challenges around which the IO culture and community can be built.
When members can see and feel the impact of their participation the IO
values and culture will become contagious.

14. T H E T E C H N O LO GY
The Exponentials is gifting over two and a half years of development
work to support the BirthStory IO. We believe that Rocket CRM and
Studio X will help birthing practitioners in Greece to connect and share
learning more easily, equipping them with a high quality online platform
that is flexible, scalable and adaptive.
Visit www.rocketcrm.net and www.studioxonline.com

15. birthstorybirthstoryBIRTHSTORY’S INSPIRATION
Who we’re learning from:
• The Farm, Tennessee
• Bumi Sehat Foundation, Bali
• School of Shamanic Womancraft, Australia
• Birthing From Within, California
• Half The Sky (Movement)
• Birth Story (Film)
• Healthy Birth Healthy Earth, Findhorn
• Birthlight (Practice)

16. birthstory
We are birthing a trusted online marketplace and social network which
reinvests a minimum of 50% of profits into ground-breaking research and
development, enabling the cross-subsidy of a leading edge birth centre
for Euboea and extensive advocacy work to help raise awareness of the
loving birth movement in popular culture throughout Greece.
Underpinning our platform will be an experiential marketing model that
generates genuine engagement and brand loyalty. Through highly
innovative and visible event productions, a digital magazine and TV
channel and a dedication to customer service we will tap into network
effects as our community and crowd spread the word on our behalf to
their friends and family.
Our goal is to become the leading e-commerce
platform and brand for parents and birthing
practitioners.
OUR BUSINESS STRATEGY

17. What’s Possible : Connectivity
• Our Vision. By combining a digital magazine and TV channel with an e-
commerce platform which re-invests profits into groundbreaking R+D, we
believe BirthStory can become a trusted source of shared wisdom and the
home of the loving birth movement.
• Our Strategy. We’re adopting a MVP (minimum viable product) approach.
We start by producing world-class events which convene a community and
crowd with unprecedented expertise and influence.
• Our Experience. We have a proven track record in running retreats and
micro-festivals, building multi-stakeholder communities and accelerating
startup businesses from the ground up.
• Our Networks. We have strong networks and connections to influencers
within Greece and internationally who are aligned with our vision.
• Our Home. Greece is the ideal location to launch a social movement which
seeks to bring together the world’s most influential birthing practitioners
and disrupt c-section rates of over 70%. On Euboea and in Greece, our
access to local support, facilities and knowledge is exceptional.
WHY WILL BIRTHSTORY
SUCCEED?
birthstory