The document discusses lessons from resistance movements and how social change organizations can adapt. It notes that the role of institutions is changing and power is decentralizing. Successful movements move away from traditional, regimented organizing towards elevating volunteers and de-professionalizing. New models emphasize participation and cooperation over transactional benefits. Creative and adaptive use of tools like social media, texting and design can dramatically increase engagement for political and issue-based campaigns.

1. Haneef Khan,
Director of Advocacy
@haneefjkhan
Lessons From
The Resistance

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6. !6
1.
The role of institutions
is changing. So is the
balance of power.

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2.
Models of social
exchange are becoming
more decentralised.

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“Lates”
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“Lates” Tate Exchange
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“Lates” Tate Exchange
Visitor’s
Experience
Visitor’s
Role
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18. Unique Specialism
!18
Essential Cause
Transactional Benefits Membership As Cooperation
From To
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Institution Movement
Visitor Experience Community Organising
Towards active participation.

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Pop Up Pardip with Action Space, 2018 Make > Shift With City and Islington College

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‘Small’ Organising
The result of the
professionalisation of
politics over the last
decade. Characterised
its discipline and
regimentation.
‘Big’ Organising
Defined by its emphasis on
the de-professionalisation
of politics — on elevating
volunteers into positions
of influence within
organisations.
!21haneef@bluestatedigital.com

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3.
The most successful
movements eschew
creative conservatism.

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Technology
Comms
Design

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Technology
Comms
Design

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Hillary for America raised
$9 million via SMS from
1.2 million people in 2016.

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Hustle says that 47 million
voters received texts from
50,000 text volunteers
during the 2018 midterms.

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SMS will help you:
Drive membership.
Raise money.
Increase attendance.
Increase participation.
Keep supporters engaged.

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Technology
Comms
Design

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AVG retweets: 5
This post: 132
(2,500% increase)
!32haneef@bluestatedigital.com

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AVG retweets: 6
This post: 424
(6,966% increase)

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AVG retweets: 4
This post: 420
(10,400% increase)

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Technology
Comms
Design

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46. Thank you.
@haneefjkhan
haneef@bluestatedigital.com