Turn Your Events into Marketing Machines
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The document discusses how to turn events into effective marketing tools. It outlines common problems with events such as not aligning with brand story, assuming audience interests, and broad communications. Solutions proposed include collaborating across departments, tracking social media analytics, and segmenting communications. Specific strategies highlighted are focusing on institutional goals/community, measuring engagement metrics, and tailoring communications based on audience values and behaviors.
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Turn Your Events into Marketing Machines
- 3. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy EVENTSCANBE YOURSIGNATURE WAYTOINVITEIN NEWAUDIENCES
- 4. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Eventsdon’tspeakto yourbrandstory Youassumeyouknow whatyouraudiencewants Yourcommunicationis toobroad
- 5. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Eventsdon’tspeakto yourbrandstory Youassumeyouknow whatyouraudiencewants Yourcommunicationis toobroad SOLUTIONS Collaborateacross departments Tracksocialmedia analytics Segmentyour communication
- 8. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Eventsdon’tspeakto yourbrandstory SOLUTIONS Collaborateacross departments
- 10. -Pulloutthebrandstory -Putcollaboratorsfirst -Addvaluetomembersandvolunteers Marketingteamisthereto:
- 12. RaceThroughTime
- 13. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Youassumeyouknow whatyouraudiencewants SOLUTIONS Tracksocialmedia analytics
- 14. Engagement
- 16. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Yourcommunicationis toobroad SOLUTIONS Segmentyour communication
- 17. VALUES BEHAVIORS
- 21. GET IN TOUCH WITH US M A I N B R A N C H 123 Anywhere St., Any City P H O N E 123-456-7890 E M A I L A D D R E S S hello@reallygreatsite.com Get Go Ridesharing Company Advertising Strategy PROBLEMS Eventsdon’tspeakto yourbrandstory Youassumeyouknow whatyouraudiencewants Yourcommunicationis toobroad SOLUTIONS Collaborateacross departments Tracksocialmedia analytics Segmentyour communication