The document summarizes a TEDx event held in Curitiba, Brazil on March 5, 2016 about new ways of teaching and learning. The event featured 10 speakers from Brazil and other countries sharing ideas for a more inclusive, customized, and innovative approach to education. Over 1,500 people applied to attend the event, which was held at a local concert hall. The talks were livestreamed online, reaching over 6,000 viewers. The event helped form a new community focused on improving education and strengthened other TEDx events in the city.

2. NEW WAYS OF TEACHING
AND LEARNING
The existing educational models are not satisfying the demands of our
contemporary society. Moreover, while some have access to a high-
quality education, some are still suffering with the lack of basic
resources to learn, such as a decent classroom. This creates a
concerning gap, which is widening with time.
Thus, in August 2015 we applied for a TEDx event license, to enable
the spread of ideas that could improve the current state of our
educational systems.
On the 5th of March 2016 the TEDxPraçaSantosAndradeED
gathered 10 speakers from different backgrounds to share with
Curitiba and the world their ideas about how the future of education
should be. They advocated for a more inclusive, customized and
innovative education.
This report contains a summary of the impact created by the event.

3. ABOUT
The TEDxPraçaSantosAndradeED was held at Capela
Santa Maria, one of the most beautiful concert halls of the
city of Curitiba, on the 5th of March 2016, from 2 pm to 10
pm. There were 10 talks, with maximum length of 18
minutes each, separated by breaks, which allowed the
attendees to interact among them and with sponsors. The
Net Promoter Score of the event was 9.6.
The Santos Andrade Square names the event for its
position as a cultural and educational landmark of the city
of Curitiba. It is home of the historical building of the first
university in Brazil, of one of the biggest theaters of Latin
America and many other cultural venues. Besides, it is also
a meeting point during public protests, reminding everyone
of the power of collaboration.

4. Santos Andrade
Square
Itália
Tower
Guaíra
Theater
Capela
Santa Maria
UFPR
Historical
Building
XV de
Novembro
Street
Caixa
Cultural

5. +110,000people were reached
through social media
+10,000website visitors
COVER
+6,000people watched the
livestream transmission
the event featured on the
of the biggest local
newspaper

6. Webseries “New ways of teaching and learning”
Five local projects that are innovating the way we think
about teaching and learning were showcased on a five
episode webseries.
Great Local Visibility
The event was widely covered by local media outlets and
included a series of interviews with speakers and organizers.
Main appearances include: Gazeta do Povo, RPC and CBN
Radio.
Strong Online Presence
People could interact with our brand through our website,
Facebook Fan Page and Instagram account.
National Impact
The event was broadcasted by G1 Paraná - globo.com.

7. 1,547applicants
152selected to phase 1
85 + 15selected invited
100
attendees
60%
40%
9.6Net Promoter
Score
Teachers
Educators
Students
Entrepreneurs
Directors and Managers
Journalists
Since we decided not to charge for attendance on
the event, and seats were limited, we created an
application process. The organizing team
screened applications selecting potential
attendees based on four questions: is the
candidate engaged with Education? Is she really
interested in participating on this TEDx event?
What is the candidate’s background? Will the
candidate be able to disseminating the ideas
presented by the speakers?
Based on those questions we selected 85 people
to attend to our event, plus 15 people that were
invited for their leading roles in the educational
sector. The event was also broadcasted by our
website, by the website of the main television
channel of our state and by three independent
viewing parties.
AUDIENCE

8. TEDx
Beta
Coworking
Aldeia
Coworking
UP
Osório
+6,000
+100
The livestream
broadcast reached
around
people attended
one of the three
viewing parties
people

9. EVENT
LAB
The Event Lab fostered a
powerful environment for
attendees to share their
ideas and insights and
connect with others to
create impactful projects.
All the activities were
possible thanks to our
partner “Sociedade
Global”.
Insights worth sharing
Attendees could share the great insights they
had during the talks.
Knowledge Pills
Were distributed during the break, with the
following message: “share a new way of
learning or teaching with the person next to
you”.
Network Mapping
The demands and offerings of our community
were mapped and connected voluntarily by
the attendees.
Sponsor’s Lounge
A decorated lounge where the attendees had the
opportunity to connect with our sponsor, meet new
people, share their opinions on the talks presented and
also develop their own gadgets to increase the
knowledge absorbed during the event.

10. Humans of TEDx
People introduced
themselves to other
attendees, and their stories
were posted on Facebook.
Instagram Frame
Encouraged people to share their
experiences through social media.
Donation of Books
All the attendees were required to bring a book to be donated to local
institutions. Also, the attendees could exchange books between them.

11. SPEAKERSCurating speakers is the most strategic activity of a TEDx event. Our role was to find ideas worth
spreading and prepare speakers to deliver their messages in a clear and strong way, according to
the TED format. We chose 10 people from a pool of 200 potential speakers, according to our theme
(new ways of teaching and learning). We prioritized local ideas, but also invited speakers from other
parts of Brazil and the World, to emulate the exchange of perspectives. We also took diversity into
account: differences of gender, age, economic background and others were fundamental to create a
line up that truly reflected the complex world that we live in.

12. 10,224km travelled
+40
From
5Paraná
1SãoPaulo
1RioDeJaneiro
1DistritoFederal
1USA
1Portugal
4 6
hours of Coaching
provided

13. Coaching
Each speaker received Coaching sessions to help them
choose the theme of their talks, to select the most
powerful messages and to adapt their experiences and
ideas to the TED Talks format.
Rehearsal
One week before the event, all the speakers had the
opportunity to present their talks to public speaking
specialists and to the TEDxPraçaSantosAndradeED
team. They made the final adjustments on their talks
based on the feedback that they received that day.
Support with Presentations
The slides used by speakers were all created by the
same organization, The Cave, a consultancy focused on
designing great presentations.
Speakers’
Preparation

14. Event production:
Stage design, lighting,
decoration and
infrastructure.
Speakers
Flight tickets,
transportation,
hotel and food.
Marketing
Management of the
Website, Facebook,
Youtube and others
Finances and Law
Government fees, banking
fees, Lawyer, Accountant
6.8%
10.5%
32.0% 50.7%
FINANCES
The Sponsorship team raised:
USD 7,500
Since we held an entry level license,
we were allowed to raise a
maximum of USD 10,000.00. The
money was spent mainly on:

15. LEGACY TEDxPraçaSantosAndradeED Community
We formed a community with more than 600 people on Facebook, who are
now engaged in discussions and projects focused on improving education. We
articulated entrepreneurs, professors, students, the public sector and big
educational groups for promoting new ways of teaching and learning.
Strengthening of TEDx-like events in Curitiba
There was an increase of 150% in the number of livestream views and 120%
in the number of Fan Page likes from the previous TEDx event made in
Curitiba.
TEDx Talks
All talks recorded on the event are already available on TEDx YouTube channel
and can be watched from anywhere in the world, free of charge.

16. Our current educational system is ruled
by a mindset that emphasizes the
transmission of information to prepare
students for standardized tests. Based
on his experience at "A Grande Escola",
Ricardo Dória proposes a shift for a
"transformation focused" mindset, on
which every student would be able to
answer how a given learning experience
was able to change her life.
Aruni van Amstel invests most of his time
outside clasroom investigating issues that
interest him, from which he learns a lot, but
that are not directly associated with the
content taught in school. These interests
and his curiosity to understand them were a
product of remarkable experiences that
Aruni had. Based on that, he asks: if you
don't have remarkable experiences in
school, how can things that we study in
classroom be interesting?
Brazil already has everything it needs to
be a great country - it only needs self-
esteem to follow its own models. By
sharing a little bit of his wisdom, José
Pacheco reminds us of the three essential
aspects for the construction of learning:
autonomy, responsibility and solidarity.
In a straightforward talk, Rosely Sayão
presents a series of conflicts that appear
on the school and parents relationship in
Brazil and suggests alternative ways to
create a fairer, more respectful and more
democratic relationship.
What if we became researchers in our
daily routines and we start to collect
data about our experiences? And what if
we could download other people's
experiences as well? In this ingenious
talk, Jessica Artiles invites us to use
big data to understand better how we
work and to improve our learning
systems as a whole.
TEDx talks

17. Using as an example his professional
and personal experiences, Alexandre
Amorim tell us how education can help
us on the achievement of our dreams.
For him, it is essential that we have
freedom to choose what we want, that
we use creativity to find the best
alternatives to implement something
and we should have people around us
who believe on our projects. Then,
Alexandre instigates the audience to
imagine a society where everyone would
do something like that to others.
Kauanna Batista started to gather
people and resources to improve the life
conditions of people around her from an
invitation that she received when she
was only 16. Based on that, she makes
us reflect about our attitudes towards
the invitations we receive and about the
invitations that we are offering to the
world.
Inspired by his own life history, Fernando
Botelho questions the obstacles that we
use to say that prevent the inclusion of
people with disabilities and he proposes a
simple and practical solution to include
these people in our society.
Luana Lobo found on Filmmaking a fun
and quick way to reach a huge number of
people and inspire changes in the world. In
a passionate talk, she shares some parts
of her journey, including the challenges of
distributing the films she produced and the
creation of VIDEOCAMP, a free and online
platform that connects transforming films
and audiences willing to change the world.
Together with a group of friends and with
their passion for drums and music, Rogê
Du Cerrado created a big celebration
that later became a social movement. In
this straightforward talk, he tells us a little
bit more about his journey and urges us
to embrace our ancestral cultures in order
to improve our learning experiences.
TEDx talks

18. Sponsored by:
Partnerships:

19. OUR TEAM
CURATION
GUSTAVO SCHOLZ
Curator & Team Leader
JÉSSICA DEMENECK
Curatorship & Logistics
LUÍSA BONIN
Curatorship Support
MARKETING
LUÍSA PAIVA
Marketing & PR
GREGORY CARNIEL
Design & Tech Director
TATIANE DIAS ABIB
Social Media & Design
LUIZA BOGUSZEWSKI
Photography
PRODUCTION
IVAN CHAGAS
Event Producer
STEFANO DRAGHI
Finance Manager
AMMANDA MACEDO
Mentoring & Logistics
NOHANE MILLER
Event Lab
EVENT LICENSEE
FELIPE SCHOLZ
Sponsorships & Partnerships
RAFAEL ALESSANDRO
Filmmaker
LUCAS DIETER
Community Manager
MATHEUS COIMBRA
Photography
THIAGO STELLE
Marketing Support
HENRIQUE MONICH
Tech Support
JEAN PAULO R. ALVES
Tech Support

21. ABOUT TED
TED - Technology, Entertainment, Design - invites the world’s leading thinkers and
doers to present their latest “Ideas Worth Spreading”. First held in 1984 as an annual
event in California, TED was acquired from its founder, Richard Saul Wurman, in
2001 by Chris Anderson’s Sapling Foundation and developed into a multi-media/
experience platform. Past speakers include Bill Clinton, Bill Gates, Ray Kurzweil,
Paola Antonelli, Frank Gehry, Sheryl Sandberg, Gordon Brown, Dan Ariely, and Bono.
In the spirit of “Ideas Worth Spreading”, TED created the TEDx platform - where x =
independently organized TED event - empowering people around the world to
organize their own events and unite their communities in a TED-like experience,
under TED’s guidance. At a TEDx event, TEDTalks videos and live speakers combine
to spark deep discussion and connection among the local community. For more
information, please visit www.ted.com.